Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
DIRESH DODANDUWAUSER EXPERIENCE (UX/CX/PRODUCT/SERVICE) DESIGNER & CONSULTANT
PROFESSIONAL SUMMARY
A proactive, solution driven and innovative UX/UI Specialist, UX Researcher & Product/Service Designer with 20+ years of professional experience with international exposure. Provided digital solutions and worked in large multi-national blue chip, cutting edge IT companies, Digital Agencies, Governments, Semi-Governments, Start-ups and Non-Profit organisations.
• Create solutions through user research and requirements gathering (workshops and UX research methodologies, etc).• Develop iterative user flows and interface designs and translate those into beautiful high-fidelity designs and prototypes for
Web and Mobile platforms using latest UX tools and technologies (Adobe XD, Sketch, Axure, InVision, Xamarin, HTML/CSS/JS).• Well experienced in designing for Web, Mobile Apps (iOS, Android) efficiently and intelligently.• A Design Think Practitioner with commercial awareness and knowledge of business practices and proficient in agile, lean and
waterfall methodologies. • A self-starter who collaborates with designers, engineers, product owners, business stakeholders and marketing teams.• Able to clearly and effectively communicate design concepts, processes and solutions to stakeholders, Design and Tech Teams. • Scrum Master & Team Lead (JIRA). Have demonstrated high level leadership, stakeholder management, communication,
presentation, analytical and influencing skills. Proven capability to work in concurrent projects/highly competitive industries, geographically dispersed multi-disciplinary project teams, vendors and deliver complex and high risk projects under pressure.
• With key project achievements that exemplify commercial acumen, ability to apply best practices, change management practices: have delivered innovative high risk strategic and operational solutions and projects.
• Design user interfaces and information architecture. , I.e. site-maps, wire frames, flow charts, process flows, work-flows, personas, user journeys, screen mock ups, storyboards, mood boards, etc.
• Produce user requirements specifications and design specifications and style guides.• Design from low-definition to high-definition artifacts including sketching, wire framing, interactive
prototyping, and visual design.• Develop proof-of-concepts and prototypes of easy-to-navigate user interfaces (UIs) that consists of web
pages with graphics, icons, and color schemes that are visually appealing. • Effectively communicate and develop research findings, conceptual ideas, detailed design, and design
rationale and goals both verbally and visually.
USER EXPERIENCE (UX) & CUSTOMER EXPERIENCE (CX) DESIGN
• Hands-on experience with the product design process, from problem definition through to detailed UI and visual design.
• Creating user-centered design processes, usability heuristics, and evidence-based practices to design UI for Web and Mobile platforms.
• Excellent user-centered design thinking and implementing trending solutions to new and existing functionality/processes.
• Collaborating with a multi-disciplinary teams to define problems, generate solutions, and formulate recommendations that will be communicated to stakeholders and customers.
• Facilitating discussions around the work and its iterations, including exploratory and collaborative working sessions with team members and stakeholders.
• A solid understanding of user-centered design and testing methodologies. • Building reusable Interface components and pattern libraries to ensure a seamless, intuitive experience for
end users. Venturing into new ideas and concepts.
PRODUCT DESIGN & SERVICE DESIGN
PROFILE
CREATING BEAUTIFUL EXPERIENCES & SOLUTIONS FOR MOBILE & WEB PLATFORMS
CALL: 0444 516 374
EMAIL: [email protected]
WIRE FRAMES
PERSONAS
PROTOTYPE
WORK FLOWS
DESIGN(RESPONSIVE)
• End to end management of all User Research activities including planning, design, recruitment, execution and analysis/reporting/recommendations.
• Conducting and leading participatory and iterative design activities, variety of research techniques including contextual discovery, in-depth interviews, questionnaires, focus groups, concept and prototype testing, observational studies, usability testing, surveys, other forms of requirements discovery and web analytics.
• Provide thought leadership on what techniques should be used and what questions need to be asked to achieve business objectives.
• Facilitate Focus group sessions to deep dive into customer needs and gather conceptual feedback on new product innovations.
• Effectively communicate user research findings to the team, wider organisation and clients/partners via detailed or lean reports and presentations.
• Identify meaningful insights through website analytics (Qualitative & Quantitative).• Evangelising benefits of customer research/customer obsession throughout the organisation.• Implement processes/procedures to support expansion of UX Research team over time.• Competitor analysis.
UX RESEARCH
• Develop proof-of-concepts and prototypes of easy-to-navigate user interfaces (UIs) for Mobile (iOS, Android, WP) and Web with graphics, icons, and color schemes that are visually appealing.
• Ability to quickly understand complex requirements and convert them into simple design solutions and code. • Excellent understanding of HTML, CSS, JS, Responsive Design techniques and compatibility issues across
browsers and mobile platforms.
UI DESIGN & DEVELOPMENT
SOME OF THE CLIENTS, DIGITAL AGENCIES & PRODUCTS/PROJECTS
• FinTech - Banking and Financial• Telecommunication• Automotive• Insurance• Medical & Healthcare• Publishing & e-Documentation
• Retail• Design• Publishing & e-Documentation• Rental• Customer Relationship Management
(CRM)
• FMCG• Advertising & Digital Media• Government & Semi Government• Education• Apparel Sector• IT & ISV
INDUSTRY/DOMAIN KNOWLEDGE & EXPOSURE
SORTINGSURVEYS
INTERVIEWS OBSERVATIONS
USABILITYANALYTICS
CODING
DESIGN
AUG 2018 - CURRENT
Baseplan Software - UX/UI Product Designer & ResearcherCreating UI/UX for Mobile & Web Apps for Rental Management Software. Scrum Master & Team Lead.
JAN 2015 - JUL 2018
Charis Tek Consultancy - UX/UI Designer & ResearcherCreating UI/UX, UX Research for following products and companies.• BUPA (Australia & New Zealand) / Datacom (Care home
Management Apps).• Camelot Trust (Client on-boarding and Management App)• Zespri (Kiwifruit counting and forecasting App)• Akal Global (Building a global corporate hub)• Emovyz, MillionSpaces Cloud Products
FEB 2011 - DEC 2014
Silicon Avenue - Senior UX/UI & Product Designer Cloud-based project, job, stock management systems Cloud Digital Products:• TidyWork• TidyStock
Apr 2006- Jan 2011Soteria Consultancy - UX/UI Designer & UX Researcher Providing UI/UX solutions, UX research, product development through digital agencies. Some of the companies/products:• Adidas • American Express• Ford• British Telecom• UK Government• Barclays Bank• Vodafone• IBM• Times UK (News International)
AUG 1998 - MAR 2006
Virtusa Inc - UX/UI Architect & Team LeadProviding UI/UX solutions, UX research, product development for corporates, startups including Blue-Chip companies.
CAREER SUMMARY
Bachelor of Science (Computer Science).
EDUCATIONAL QUALIFICATIONS
• Chartered IT Professional – BCS, The Chartered Institute for IT.
• Member - British Human-Computer Interaction Group (HCI).
PROFESSIONAL MEMBERSHIPS
Assetminder an ingenious fleet maintenance and workshop management solution won the Prestigious Innovation Award (which I was the UI/UX Designer) at Ireland’s Fleet Transport Awards 2017 held in Dublin, Ireland.
AWARDS
SKILLS & EXPERIENCE DISTRIBUTION
User Experience Design (UX)
Product Design
Customer Experience Design (CX)
UX Research
UI Design & Development (Graphics, HTML/CSS)
UI Development (JS)
Business Analysis (BA)
Information Architecture
• Adobe XD, InVision, Sketch, Axure, Balsamiq, Visio, etc.
• Adobe Creative Suite applications.
(Photoshop, Illustrator, Dreamweaver, InDesign).
• Xamarin (UI), HTML 5, CSS 3, JS (Libraries), Bootstrap.
• JIRA, Agille Framewiorks. CMS (Umbraco, Wordpress Joomla).
• Microsoft Technologies, ReactJS (UI).
• Zeplin, Avocode.
TOOL & TECHNOLOGY COMPETENCY
PLEASE SEE CASE STUDIES BELOW
• Horizontal Emoji Burst Feature Displayed on a Graphical User Interface• Novel Graphical User Interface for Media Players to Display Time
Synchronized Viewer Sentiment.
UX / UI DESIGN PATENTS
WELL EXPERIENCED IN UX/CX/UI, PRODUCT & SERVICE DESIGN
UX RESEARCH & SERVICE DESIGN
USER RESEARCH METHODOLOGY & MODELLING • Ethnographic / Field Studies• User Interviews & Diary Studies• Focus groups/Workshops• Surveys , Questionnaires• Benchmarking & Competitive Analysis• Expert Review & Comparative Analysis• IA/Navigation Analysis, : Card Sorting, Tree Testing,
Click Testing Label and Hierarchy• Organisational Impact Analysis• Service Design Blue Prints• Experience Views & Hotspots Views• Google Heart Modeling• Business Model Canvas & Value Propostion Canvas• Root Cause Analysis & Risk Radars• Eye Tracking - Heat maps, Gaze patterns• A/B and multi variate testing• User Journey Mapping• Personas• Desirability studies• UX Tear-downs & Design Reviews
USABILITY TESTING• Plan - Conduct - Record - Analyse• Scope, Sample, Recruiting, Tasks, Tools
ANALYTICS & REPORTING • ROI & KPI, Scorecards and metrics• Analytics: Online, Apps, etc.
UX DESIGN & PRODUCT DESIGN
INFORMATION ARCHITECTURE• Structure types: Hierarchy, linear, and web• Organization schemes: Topic, task, format,
audience, alphabet, time, geographical,attributes, tags, popularity
• Label names:Specific vs. Concise• Search & Findability• Logic: Taxonomy and meta-data,• Content inventories and categories• Site maps, Mental models and user scenarios• Taxonomies
PROCESS FLOWS & WORK FLOWS• User Journeys & Touch Points• Omni Channel Journeys
NAVIGATION DESIGN • Menu Systems• Site maps• Breadcrumbs• Process navigation• Pagination• Footers• Related links
WIREFRAMING & PROTOTYPING• Paper prototyping (Low-Fidelity)• Click-able (High-Fidelity - HTML/CSS,JS)• Emotional Design & Ideation
UI & INTERACTION DESIGN
VISUAL DESIGN• Color and texture trends• Asymmetrical and split layouts• Illustration styles• Animation and moving elements on a page
• Style Guides & Branding• Specifications• UI Elements
- Carousels, Accordions, Galleries, Heroes,Video, Audio, Filmstrips, Tag Clouds,
• Responsive Design• Menu Systems
- Hamburger, Floating, Off-canvas
MOBILE & SMART DEVICE • Platform• Device sizes• Content, layouts and page priorities• Behaviors• Navigation and search• Form design• UI Elements & placement• Gestures and multi-touch
HIGH-FIDELITY PROTOTYPING• Click-able (High-Fidelity HTML/CSS,JS)• Front-end code• User Testing
UX / CX / UI Design
Product Design & Service Design
UX Research
* Please note: some information herein is renamed due to privacy.
* Thank you for preserving the confidentiality of all artefacts.
* All logos, trademarks, product names are the property of their respective owner.
CASE STUDIESThese are only a few examples of my work and
if needed, more detailed project examples could
be provided.
RENTAL MOBILITY APP
CHALLENGE
The project involved in converting a legacy desktop application to a mobile App. The biggest challenge was to fit-in many fields that was available in the desktop UI screens (which enjoys a generous screen real estate). Furthermore, the user flows were very cumbersome and had many steps which means, many clicks to get to a functional page or do even a simple task.
SOLUTION - TASKS & METHODOLOGY
• Articulating Product Design strategy.• UX Research. • Developing simple work flows.• Enhanced User Experience Strategy.• Creating UI/UX wire frames, mock-ups, mood
boards, and style guides and specifications.• UI Design• Interactive Prototyping.
BENEFITS & RESULTS
• Significantly reduced the steps involved in getting tasks done.• Well-designed user flows that in-turn benefited great functionality and
performance of the App. • Clever usage of UI elements that works well in smaller screens thus
creating a sleek and enhanced user experience.
SOME OF THE WIRE FRAMES& PROCESS FLOWS
RENTAL MOBILITY APP
DIGITAL DATA MINING
PRODUCT BRIEF
An Online App that scrapes/mines specific data which in-tern produces analytics and insights. This data and insight, enormously contributes in planning, forecasting and decision-making.
CHALLENGE
• The existing product was clunky to use with poor performance.
• Very high load times because of weak information architecture and data presentation. Poor UX and aesthetics.
BENEFITS & RESULTS
• Significant increase of usability and performance of the product.
• Clever UX design empowered the user interaction so much easier and efficient.
• The App was well received by the industry professionals as one of the best.
SOLUTION - TASKS & METHODOLOGY
• UX Research & Information Architecture. • UX/CX Design.• High-fidelity Prototyping. • UI Engineering & Cloud solution (AWS).
MAMMOTH ONLINE
CHALLENGE
The project involved redesigning client’s outdated website and refresh the brand outlook. The goal was to redesign their Online presence with the latest UX practices and novelty ideas. This includes fresh, clean UIs as per current trends thus keeping up with their sustainable choice brand strategy.
SOLUTION - TASKS & METHODOLOGY
• Conducting UX research and Client meetings. • Articulating Design strategy. • Developing User Experience Strategy.• Creating UI/UX wire frames, mock-ups, mood
boards, and style guides and specifications.• Prototyping.
BENEFITS & RESULTS
• Significant reduction of delivery time lines as a result of engaging best UX practices.
• End users were able to find information faster and carryout tasks efficiently.
• The project exceeded client’s expectations.
STYLE GUIDES
GUIDES & RESPONSIVE LAYOUTS
DESKTOP
TABLET
MOBILE
MAMMOTH ONLINE
SOME OF THE WIRE FRAMES
MAMMOTH ONLINE
BANKING & FINANCIAL APPS
INFORMATION ARCHITECTURE & STRUCTURAL MAPS
SKETCHES & IDEATION
PERSONAS
WORKSHOPS & FOCUS GROUPS
BRAINSTORMING/WHITEBOARD SESSIONS, OBSERVATIONS, INTERVIEWS, ETC
QUESTIONNAIRES & SURVEYS
DASHBOARDS & APPLICATIONS
MOBILE APPS
EMAIL CAMPAIGNS
& SURVEYS
DESKTOP/TABLET
MOBILE
PHYSICAL EVIDENCE
CUSTOMERJOURNEY
FRONTSTAGE
BACKSTAGEACTIONS
SUPPORTPROCESSES
LINE OF INTERACTION
LINE OF VISIBILITY
LINE OF INTERNAL INTERACTION
Staff visits Transport NSW Website (Home)
Transport NSWWebsite (Home)
Customer selects the preferred train lines
Customer receives notifications
Notifications CenterNotifications on
Email/Phone
System navigates NSWWebsite (Home)
Saves new user with preferences to Database
System sends notifications
CUSTOMER
STAFF
STAFF
Customer walks to a Transport Counter
Transport NSWCounter
Staff greets and listen to request
Staff visits Transport NSW Website
Staff enters Customer’s email/mobile details
Customer updates notification prefs.
Notifications Center(Preferences Form)
System updates user preferences
Update preferencesNotifications on
Phone/Email
Staff seeks advice from Supervisor
Customer conveys the request
SERVICE BLUEPRINT Relationship between different service components (people, props and processes) that are directly tied to touch points throughout the customer journey
PROJECT: TRANSPORT NSW
AWARE INTERESTED CONSIDER ENGAGE/COMMIT
RECOGNISE, CONNECT, RELEVANT
RESEARCH LOOK FOR INFO SPECIFY
REQUEST QUOTE SELECT EVALUATE
ADJUST COMMITNEGOTIATE/AGREE
NEGATIVE EXPERINCEUNHAPPY CUSTOMERS WHO WILL
EVANTUALLY COMPLAIN OR DEFECT
NEUTRAL EXPERINCECUSTOMER’S BASIC
EXPECTATIONS WERE MET
EXPERIENCE VIEW By mapping the positive and negative aspects of a customer experience and interactions, experience breakdowns and opportunities can be identified.
PROJECT: AMERICAN EXPRESS
ORGANISATIONAL IMPACT ANALYSIS
Translating customer journeys into impact on business units or departments enables to identify organisational challenges that must be considered in designing a new service. An Organisational Impact Analysis is used to connect the customer experience to orgnisation feasibility and change.
ONLINE
SUPPORT CENTER
MOBILE
OFFLINE
MARKETING LOW
OPERATIONAL MED
SUPPORT HIGH
AWARE JOIN USE DEVELOP LEAVE
CHA
NN
ELS
BUSI
NES
S IM
PACT
PROJECT: TIDY WORK
BUSINESS CANVAS MODEL
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS
KEY RESOURCES
CUSTOMER RELATIONSHIPS
CHANNELS
COST STRUCTURE REVENUE STREAMS
CUSTOMER SEGMENTS
PROJECT: CAMELOT TRUST
• Corporate governance efficiencies
• Internal process streamlining
• Statutory Financial and compliance reporting Automation
• Automation of company registrations and Corporate secretarial services
• Compliance reporting
• Corporate Accounting
• Payrolls • Convenience &
Usability • Risk reduction• Cost efficiencies
• Automated services• Customer portals• Automated
communciations
• Web• Mobile Apps• Media• Newsletters &
periodicals
• Internal Staff• Startups, SMEs &
Corporates • Corporate services
companies• Offshore companies
• Technology Companies & Software Vendors
• Corporate services companies
• App vendors
• Development • Salaries & Wages• Training• Sales & Marketing• IT Costs (Cloud, etc)
• Subscriptions & Fees• Custom and bespoke feature development • Consulting & Training
• Technolgical Capital• Financial • Grants• IPs and Patents
Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models.
GOOGLE HEART MODELPROJECT: EMOJOT
GOALS SIGNALS METRICS
HAPPINESSUsers find the app, helpful, fun and easy to use • Responding to survey
• Leaving 5 star rating• Leaving user feedback
• Net promoter score• Customer satisfaction rating• Number of 5 star reviews
ENGAGEUsers enjoy app content and keep engaging with it
• Spending more time in the app • Average session length• Average session frequency• Number of conversions
ADOPTIONNew users see the value in the product or new feature
• Downloading, launching app• Signing up for an account• Using a new feature
• Download rate• Registration rate• Feature adoption rate
RETENTIONUsers keep coming back to the app to complete a key action
• Staying active in the app• Renewing a subscription• Making repeat purchases
• Churn rate• Subscription renewal rate
TASK SUCCESSUsers complete their goal quickly and easily • Finding and viewing content quickly
• Complete tasks efficiently• Search exit rate• Crash rate
Relationship between different service components (people, props and processes) that are directly tied to touch points throughout the customer journey
THANK YOU !LOOKING FORWARD TO WORKING TOGETHER & MAKING YOUR IDEAS WORK...
CALL: 0444 516 374
EMAIL: [email protected]
CONTACT ME