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Funder-to-Funder Huddle
Workshop Session
Creating Connective Tissue
Through Strategic
Communications
#GLReading
Presenters
Debra Jacobs, President/CEO
@DebraMJacobs
Roxanne Joffe, Strategic Communications
@RoxanneJoffe
Andrew Ford, Senior Associate for
Education and Community Change
@AndrewatWRF
#GLReading
Session Outcomes
• Deeper understanding of strategic
communications and its role in our shared work
• Practical ideas to take home and try with local
coalitions
• Increased awareness of the power of creating
connective tissue
#GLReading
What is Connective Tissue?
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CEO/Executive Director
Board
Volunteers
Staff
Donors
Beneficiaries
Funder Internal Audiences
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Funder External Audiences
Citizens
Government
BusinessMedia
Nonprofits
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Building Movements
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PASSION!
It’s the first thing you need to start a movement
Four Elements
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Passion
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Connect Emotionally
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Stories + Data
Engage Advocates
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Fuel the Campaign
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Investment Opportunities
• Media
• Earned Media
• Social Media
• Capacity Building
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Channels
• Internal
• External
• How they work together
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Case Study
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By 2020, all Arkansas children will
read at grade-level by the end of third grade
AR-GLR External Audiences
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Parents
Educators
Policymakers
Business Leaders
Increase Public Will
GOAL 1Develop and release strategic communications, tools, and resources
to support reading development of children from birth to age eight
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Increase Public Will
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Enhance State Policies
GOAL 2Conduct research and advocate for policies
that move the needle on third grade reading proficiency
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Build Local Capacity
GOAL 3Build local capacity to increase third grade reading proficiency
by engaging parents and families, preparing children for kindergarten,
reducing chronic absence, and stopping summer learning loss
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Table Topics
• How are you building connective tissue
internally?
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Table Topics
• How are you building connective tissue
externally?
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Table Topics
• How can you put this to work when you get
home?
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Thank you!
#GLReading