Creating Great Presentations Sofigate Presentation Studio 2012

Creating great presentations

The Philosophy

The Framework

The Solution

Sofigate Presentation Studio

The Philosophy


behind great presentations

Don’t blame the bullet(points), it’s people who kill the attention Don’t blame software if your presentation is shooting blanks. Question number one is that

are you willing to make the effort to get your ideas across to your audience.


It’s about conveying ideas, not just slides


Creating a great presentation is a process that takes a lot of hard editing.

It takes time, and effort

If you want me to speak for an

hour – give me a moment’s

notice;

if you want me to speak for half

an hour - give me a day’s notice;

if you want me to speak for five

minutes – give me a week.

-Sir Winston Churchill

’’

Image: Wikimedia Commons Sofigate Presentation Studio

The Framework


for creating great presentations

ATTRACTIVENESS Tells a story that engages

the audience

from the first sentence and

is easy to relate to.

Visual.

Easy to follow

and to understand.

No need to decode.

EASE OF USE

SIGNIFIGANCE Is meaningful for the

audience

and accomplishes

presenter’s objectives.

Great presentations are born here



the audience



Visual.

Easy to follow

and to understand.

No need to decode.

EASE OF USE


AUDIENCE

and accomplishes

PRESENTER’s objectives.


Signifigance for the audience


Signifigance for the presenter


Visual.

Easy to follow

and to understand.

No need to decode.

EASE OF USE


audience

and accomplishes


ATTRACTIVENESS Tells a STORY that engages

the audience





The human species

thinks through

metaphors and learns

through stories.

— Mary Catherine Bateson,

Anthropologist

’’ Over the years I have

become convinced that

we learn best – and

change – from hearing

stories that strike a

chord within us.

— John Kotter, Harvard Business

School professor, and author

Leading Change

’’

Tell a story, and you have their ears

Sometimes reality is too

complex. Stories give it a

form.

— Jean Luc Godard – French

Filmmaker

’’

Conclusion Summarize key messages,

call for action

Body How things are?

How they could be?

How they should be?

Beginning Raise expectations,

amplify the need for change


Control the attention curve, and you control the audience Good stories have a structure.


the audience




audience

and accomplishes


VISUAL.

Easy to follow

and to understand.

No need to decode.

EASE OF USE


3 principles for ease of use SnR Contrast Alignment


Signal

Signal noise Ratio Is it information or noise?

Signal

Noise

Low SnR High SnR


Contrast creates interest and directs the eye

Low contrast High contrast


Alignment creates unity and visual connection

Not aligned Aligned


The Solution


for creating great presentations

is a professional presentation design service that turns

a presentation into a Catchy presentation.

Catchy presentation vs. Presentation

Crafted carefully with a

specific audience in mind

Scraped together 30

min. before delivery

Tells a story Bloats information

Calls for action Calls for a nap

Awakes discussion and

opinions among the

audience

Leaves the audience

indifferent

Sofigate Presentation Studio Image: FlickR Commons / Marc Wathieu


CATCHY PRESENTATION -METHOD

1. You supply your Content.

3. We craft a Story, You comment it.

4. We create Visual Support for

your story.

Duration: How badly do you need it?

Typically 1-2 weeks.

Result: Professional presentation that has

an impact on your audience.

2. Together we define

Presentation Fundamentals.

Objectives

Audience Key message

Application areas:

• Strategy presentations

• Executive board presentations

• Investment proposals

• Keynote and seminar presentations

SOFIGATE PRESENTATION STUDIO

CONTACT

Timo Sorri, Studio Director

[email protected]

0400 407 611


www.sofigate.com

Documents

Creating Great Presentations Sofigate Presentation Studio 2012