Creating Irresistible Marketing Campaign

Seamless Marketing

Your goal is not to use as many marketing strategies as possible to grow your membership program. Instead, identify existing channels for seamlessly spreading the word about your program.

7 Steps to Becoming Irresistible to Potential Customers &

Joint Venture Partners

#1: Naming Your Concept: What’s Your Secret Sauce?

• What’s the big idea?• What’s the big deal?• What’s so special about it?• How is it different?• Why is it worth talking about?• What’s the story behind it?• What’s the final outcome of using it?

#1: Naming Your Concept: What’s Your Secret Sauce?

DoubleYourDating.com

OutsourceAndProsper.com

InvisibleClose.com

CoachingMillions.com

RockStarMarketing.com

MillionaireMind.com

SoldOutSeminarSecrets.com

RecurringRevenueRevolution.com

MyBigBusinessCard.com

#2: Confident Design: First Impression is Everything!

Prospects and JV partners want to know…

• Are you real?• Are you serious about this?• Can I trust you?• Will you let me down?

JV partners are also asking….

• Will you take care of me and my customers?• Will it sell?

www.SuccessManifestors.com

www.HighLevelWellnessOnline.com

www.SuccessfulAuthorSecrets.com

www.BeTheChangeAwards.com

www.Kari-Joys.com

www.LouBortone.com

www.milana.com

www.MaryamWebster.com

#3: Valuable Giveaway: Why Should I Give You My E-mail?

• Highly relevant to your market

• Must pre-sell your “front-end” product

• Build understanding & excitement about the topic

• Establish your credibility

#3: Valuable Giveaway: Why Should I Give You My E-mail?

• “10 Deadly Mistakes People Make When…”

• “3 Biggest Reasons Why 99% of People Will Never…”

• “7 Critical Things You Must Know Before You…”

• “6 Biggest Secrets Nobody is Telling You About…”

• “3 Biggest Lessons I Learned While…”

#3: Valuable Giveaway: Why Should I Give You My E-mail?

The goal of your “freebie” is to CREATE THE DEMAND for what you’re selling.

You want people to say, “I don’t know what you’re selling, but I am buying it.” You can do that through educating and inspiring your prospects.

#4: Desire-Building Front-End: Ready to Get Started – What Should I Buy?

Your “front-end” product must tie directly into your membership-based program:

1. Further educate people on your topic

2. Create a need and desire for your membership program

3. The next natural – and the ONLY – step should be to become a member

Sample Membership Product Funnels

Target Market Migraine Sufferers

Creator Nutritionist

Inspired by http://www.highlevelwellnessonline.com

Free Giveaway “5 Myths About Migraines That Doctors Don’t Want You to Know”

Front-End Info Product “Natural Migraine Relief Toolkit” ($27)

Micro-Membership “4-Month Migraine-Free Diet Plan” ($20 a month)

Sample Membership Product Funnels

Target Market Physicians

Creator Physicians’ Leadership Coach

Inspired by http://www.physicianleadership.com

Free Giveaway “Physician Career Management Toolkit”

Front-End Info Product “The Physician's Definitive Guide to Career Transition” ($295)

Coaching Club “12-Month Physician Leadership Academy” ($97 a month)

Sample Membership Product Funnels

Target Market Interior Decorators

Creator Interior Design Photographer

Inspired by http://www.getdecorating.com

Free Giveaway “11 Award-Winning Decorating Ideas from Homes Around the World!”

Front-End Info Product “Room-By-Room Guide to International Home Design ” ($97)

Online Library “Home Tours From Around the World” ($17 a month)

#5: Compelling Copy: Converting Visitors to Enthusiasts, Then Buyers

When potential JV partners come to check out your web site, they’ll immediately get a feel for your marketability.

If your copy is boring and doesn’t focus on the biggest pain of your prospects, they will not be interested in partnering with you – they’ll know that NO MATTER WHAT THEY DO, YOUR WEB SITE WON’T CONVERT AND WILL NOT GENERATE COMMISSIONS FOR THEM.

#6: Solid Follow-up

• Many people don’t buy on the first visit

• JV partners want to know that you have follow-up in place to “close the deal”

• Follow-up is simply a combination of 5-7 or more articles, teleclasses, videos, and e-mails that keep your product top of mind

#7. Marketing Angle: Why Should I Drop Everything and Be There?

“Stop Marketing...and Start a Movement”

- Suzanne Evans, Creator of BeTheChangeAwards.com

#7. Marketing Angle: Why Should I Drop Everything and Be There?

Build your entire marketing campaign - free giveaway, front-end, and follow-up - around an exciting angle.

#7. Marketing Angle: Why Should I Drop Everything and Be There?

• Different way to think about something

• Mistakes people have been making

• Your unique story or message based on WHY you created your material in the first place

• It should create a breakthrough, a sensation, an “Ah-ha!” moment

• “That’s why I haven’t been successful!” is what it should leave them thinking

#7. Marketing Angle: Why Should I Drop Everything and Be There?

• “Business opportunity seeker vs. Strategic entrepreneur” (Rich Schefren)

• “Service-based business vs. Membership-based business” (RRR)

• “Focusing on the wrong thing – becoming a better coach vs. becoming a better business owner” (Coaching Super Summit)

• “Amish business success principles – slow growth and start by working as an apprentice” (Michel & Sylvie Fortin)

• “Everything you learned about selling from platform is wrong! Here’s how I made over a million dollars in speaking, while doing the opposite of what top experts recommend!” (Lisa Sasevich)

If they don’t buy right away

Membership Marketing Funnel