Creating IUPUI’s Sustainable Enrollment Strategies

What are our next steps?

Strategic Enrollment Management

• institutional budgets, • funding, communications, • marketing, • admission processes, practices

and standards, recruitment, • retention, • student services, • financial assistance and

leveraging, • academic preparation, • institutional fit, • external demographics, • institutional profile,

• student transitions, • alumni relations, • communication, • campus environment, • career development, • learning styles and methods, • institutional research,

assessment, data collection, • constituency connections to

campus, • town-gown relationships, and • university development to list a

few.• (Wilkinson et al. 2007, 9)

The core of SEM planning requires knowledge of

According to Don Hossler, noted scholar and practitioner of Enrollment Management,

Enrollment Management ismanaging the intersection of revenue, prestige, diversity, and access.

Enrollment Management

An Interdisciplinary Approach for Enrollment Planning

Strategic Enrollment Management QuarterlyVolume 2, Issue 2, pages 108-121, 10 JUL 2014 DOI: 10.1002/sem3.20039http://onlinelibrary.wiley.com/doi/10.1002/sem3.20039/full#sem320039-fig-0002

By 2020, the Indianapolis campus will achieve the following:

• 32,150 enrolled students• First-time, full time beginner cohort retention to

second year of 80% from current 72%. • 4 year graduation rate of 18% from current 15.1%

• IUPUI graduation rate target in the ICHE Performance Metrics report: 22.9%

• 6 year graduation rate of 40% from current 32.7% • 6,900 total degrees granted in AY 2020-21

• (4,300 baccalaureate; 2,600 graduate/professional)• IUPUI-combined degree targets for ICHE Performance Metrics 10/13 • 4,716 Bachelor’s and 1,661 Master’s/Doctorate by 2020

•Following ICHE’s definitions, the totals in the 10/13 document include IUPUC, are Indiana residents only, and exclude Medicine and Dentistry

• Generate 362,000 credit hours6

By 2020, the Indianapolis campus will achieve the following: (2014 estimates)

• 32,150 enrolled students (29,500/92%)• First-time, full time beginner cohort retention to

second year of 80% from current 72%. (71%)• 4 year graduation rate of 18% from current 15.1%

• IUPUI graduation rate target in the ICHE Performance Metrics report: 22.9%

• 6 year graduation rate of 40% from current 32.7% • 6,900 total degrees granted in AY 2020-21

•(4,300 baccalaureate; 2,600 graduate/professional)•IUPUI-combined degree targets for ICHE Performance Metrics 10/13 4,716 Bachelor’s and 1,661 Master’s/Doctorate by 2020

•Following ICHE’s definitions, the totals in the 10/13 document include IUPUC, are Indiana residents only, and exclude Medicine and Dentistry

• Generate 362,000 credit hours (354,000/98%)7

Fall 2014 (as of 8/18)• 19th consecutive Fall semester with a record credit hour

enrollment at IUPUI. • The next longest active record credit streak among IU campuses is 7.• 71.6% of students are full-time (70.0% in 2013 and 52.7% in 1999)

• IUPUI’s total minority population is up by 5.9%• Minority students are 22.3% of all enrolled students (21.6% in 2013.

Most diverse enrollment in IUPUI history• Indiana residents total 26,580 (+1.1%); Non-residents total 2,923

(+13.5%). More Indiana residents than any other university• Beginner enrollment is 3,581 (+191,+5.6%)• Beginners with SAT > 1300 increased 18.0%

• Beginners with SAT of 1100-1290 increased 10.3% • Freshmen are taking 67,960 credit hours (+2.7%)

• Average credit hour load for freshmen is 13.8 (13.3 in 2013,10.7 in 1999). Sophomores, juniors and seniors are taking 4.2% more credit hours

Student Fall Headcount in Relation to Bursar Billing Date

Do Students Wait to Register until After the First Major Due Date?

FACT OR FICTION?

Week

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Series1

2011

6021

7388

8278

8976

9618

10231

10747

11138

11406

11815

12547

13500

14508

15285

15622

16571

17548

18526

19285

19941

20552

20643

20642

Series2

2012

5694

6886

7838

8671

9382

10006

10639

11001

11318

11655

12305

13166

14143

14960

15344

16216

17134

18055

19070

19815

20609

20699

20689

Series3

2013

5573

7095

8121

8925

9745

10393

11014

11306

11590

11858

12504

13412

14312

15120

15399

16516

17538

18553

19405

20050

20718

20809

20806

6000

10000

14000

18000

Series1Series2

Series3

Student Headcount by WeekFall 2011/2012/2013

Num

ber

of S

tude

nts

Student Fall Headcount in Relation to Bursar Billing Date

40637

40644

40651

40658

40665

40672

40679

40686

40693

40700

40707

40714

40721

40728

40735

40742

40749

40756

40763

40770

40777

40784

40785

2011

6021

7388

8278

8976

9618

10231

10747

11138

11406

11815

12547

13500

14508

15285

15622

16571

17548

18526

19285

19941

20552

20643

20642

2500

7500

12500

17500

22500

Fall 2011 Detail

1st billing Date 08/02/2011

Student Fall Headcount in Relation to Bursar Billing Date

41001

41008

41015

41022

41029

41036

41043

41050

41057

41064

41071

41078

41085

41092

41099

41106

41113

41120

41127

41134

41141

41148

41149

2012

5694

6886

7838

8671

9382

10006

10639

11001

11318

11655

12305

13166

14143

14960

15344

16216

17134

18055

19070

19815

20609

20699

20689

2500

7500

12500

17500

22500

Fall 2012 Detail

1st billing Date 08/07/2012

Student Fall Headcount in Relation to Bursar Billing Date

41365

41372

41379

41386

41393

41400

41407

41414

41421

41428

41435

41442

41449

41456

41463

41470

41477

41484

41491

41498

41505

41512

41513

2013

5573

7095

8121

8925

9745

10393

11014

11306

11590

11858

12504

13412

14312

15120

15399

16516

17538

18553

19405

20050

20718

20809

20806

2500

7500

12500

17500

22500

Fall 2013 Detail

1st billing Date 08/06/2013

Student Fall Headcount in Relation to Bursar Billing Date