Creative Ad Agency

Hannah Knipe

Saatchi and Saatchi

Saatchi & Saatchi has won the top award at the BAAAs for their T-Mobile ‘Welcome back’ campaign. The win for Best TV Commercial of the Year is a second

accolade in a row for the agency and T-Mobile, winning the same award for T-Mobile ‘Dance’ at last year’s awards.

Welcome Back also scooped 2 gold's for Best Over 90Second Ad and in the Telecoms Category. Love-marks is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, of the advertising agency Saatchi & Saatchi.

Saatchi and Saatchi is a global advertising agency found in London in the 1970s by the brothers Maurice and Charles.

Lovemark PhilosophySaatchi and Saatchi produce some of the most creative and skill full adverts in the world.There portfolio of products inspire ‘loyalty beyond reason’

This is evident in the series of T-Mobile adverts ‘life's for sharing’ which are all located in parts of the UK. Which all show humour and realism and inspire a sense of loyalty.

1st T-Mobile Advert

This Advert is located in the busy international airport in London Heathrow. The TV Advert is about fun, enjoyment and people getting involved. The purpose of this advert is because of the slogan ‘life's for sharing’ so this event is to show that they don’t just talk about getting involved they act on it aswell.

In the making of this advert there were 80,000 people, 300 singers, 150 extras and 18 Cameras. There was no instruments and no sound effects it was all done by human resources. During the adverts we see people arriving back to Heathrow airport and we see them singing.

We see the reactions of peoples reactions and emotions through close up shots of the face. This reinforces to the audience that T-Mobile is here for sharing.

2nd T-Mobile Advert

This advert is located in many different cities across the UK, such as Brighton, Newcastle, Liverpool and many more. The advert starts of with traffic wardens putting tickets on peoples cars, but they do not realise that inside the tickets is money. Thousands of UK motorists were secretly filmed being given fake parking tickets and getting angry with an approaching traffic warden. On closer inspection however the tickets turn out to be gifts of banknotes, prompting anger to turn to smiles and even hugs.

The traffic wardens were actors and comedians.

The advert campaign is all about promoting T-Mobile's new 'You Fix' tariff, which allows mobile phone customers to control the amount of their monthly bills by setting a fixed monthly allowance and paying for additional calls on a PAYG basis.

We see the reactions of peoples reactions and emotions through close up shots of the faces again in this advert. This reinforces to the audience that T-Mobile is here for sharing.

About the AdsAs you can see from both these T-Mobile Adverts they are based on humour. They are extremely expensive adverts located in well known places. Both adverts are related to T-Mobiles slogan ‘life's for sharing’ this indicates to the audience that they are not trying to rob there customers for there money they are trying to provide them with the best possible service possible.