Creative Derbyshire 2010 - 2013

Rob WadsworthS4W Ltd

Local Derbyshire Context

• Geographically central• Cultural and lifestyle context• Economic structure• Creative economy context• Technology• Spearhead for labour market change• Low barriers to entry• Engaging young people

Developing the Programme

• Workshops for businesses• Networking and major events• Young people and new talent• Evidence base and economic value• Impact of interventions• State of the sector• Impact of businesses

Demonstrating Improvement

Confidence before

Confidence after

Confidence before

Confidence after

Pres

s & P

R fo

r the

Cre

ative

Sec

tor

0 1 2 3 4 5

Demonstrating Improvement

Confidence before

Confidence after

Confidence before

Confidence after

Intr

oduc

tion

to S

ocia

l Med

ia

0 1 2 3 4 5

Meet the Curator

• All the festivals/galleries said sourcing new talent was critical to their business model

• All the festivals/galleries had leads they wish to follow up

• Selling to Galleries was seen as critical or very important to their business by over two-thirds of artists

• Over two thirds of artists where very or fairly unsuccessful in selling their work to galleries

• All the artists that attended had leads they wish to follow up

Evidence Generated by the Programme

• Around 70% of all businesses we worked with were sole traders (55% in wider economy)

• In a recession, 30% of businesses were expanding or ready to expand

• Creative businesses spend 43% of their turnover within Derbyshire

• Over half of creative businesses are active in business to business markets

Education

Leisu

re/touris

m

Health and so

cial ca

re

Product desig

nMedia

Public Se

ctor

Manufactu

ring

Constructi

onRetail IT

Servi

ce se

ctor

Agricultu

re

Banking and Fi

nance

Property Se

rvice

s0

5

10

15

20

25

30

35

Business sectors that creative businesses in Derbyshire trade with

www.creativederbyshire.com

Funders/Sponsors