ITEM # ______ITEM # 5027250 Ohio River Blvd. • Baden. PA 15005

800-621-4859

Creative Essentials

IT&LY Hairfashion is committed to creating an eco-friendly corporate environment as well

as the use of emerging green technologies in the production of its extensive line of

environmentally friendly hair care products.

Creative Essentials

15 of IT&LY Hairfashion’s strongest selling global shades offered for the first time to the entire U.S. market.

If you are a Colorly user, you and your salon customers will welcome 15 of the most essential IT&LY color shades to your pallette!!!!!!!

15 SHADES in all FREE if you are a currently using IT&LY Hairfashion Colorly and/or delyTON Hair Color.

A fantastic savings promotion for those of you who wish to try and see why IT&LY Hairfashion Hair Color and Support Products appear so often on the sets and stars of Hollywood movies, television and fashion magazines around the globe.

Now’s your chance … and there’s NO COST to you!

Simply go to our website for details at www.italyhairfashion.com, fill out the contact information form and we’ll send you your full-size product samples …including color and developer. (you may also use IT&LY Oxily Cream Developer) And follow-up to make sure we answer any questions.

Use them alone or as a creative addition to your Colorly 2020 formulas.

• 100% white (gray) coverage• Creamy conditioning base• Excellent softness of the hair• Bright, brilliant, long-lasting colors• Create new shades by mixing• Easy to use• Two applications per 3.3 oz. tube

THANKS FOR SUPPORTING IT&LY HAIRFASHION. EVERY PRODUCT WE MAKE AND STEP WE TAKE IS SUPPORT OF THE ART AND SATISFACTION OF EVERY HAIRDRESSER AND EVERY SALON CUSTOMER WHO COMES BACK TO YOUR SALON FOR YOUR PERFORMANCE AND OURS.

Creative Essentials

FOR A LIMITED TIME ONLY!FOR A LIMITED TIME ONLY!

15 SHADES in all FREEif you are a currently using

IT&LY Hairfashion Colorly and/or delyTON

Hair Color.$ 155.60 VALUE

With all the richness and goodness found in a ‘Caramello Machiato’, this series is used to make outstanding caramel brunettes. Imagine using a base color of warm bronze brown and adding to it the gentle yet striking colors of carame … an intense brilliance that no other brunette compares to …

Works fabulously as an all over base colour, works just as well as a low light, works great to use as a color gloss to tone highlights in a dark level.

Bellissima!

Smoky? Yep smoky … this series will create the best truly neutral tones while at the same time controlling unwanted warmth yellow, gold and gold orange. Great, great, great! When used with 40 vol. … to create subtle natural highlights on darker levels. Excellent to create a “charcoal brunette”.

Ditto that using 10K and 40 vol. on a natural level 6. Your blond’s will be sparkling and captivating … never brassy. Your blond clients will be thanking you for years! Smoky works fantastic as a toner gloss on pre-lightened hair as well … true platinum comes to mind. Cool and provocative … the possibilities are supreme.

Have you ever longed for an ash series that really worked? Something you could use on that picky client who know matter what you use she always says it is “too warm” That created pretty ash results … not something that looked like the bottom of your shoe? Well here it is!

The Matt series with its smart ash base! Use this on the clients who always have too much warmth in the hair. It works great in corrective color situations to get rid of strong unwanted warmth. For the client who looks good in a strong ash base. Best of all it starts at a level 4 and includes a level 10 … smart ash coolness was never so easy!

Caramello

Smoky

Matt

9KSmoky LightestBlond

10KSmoky UltralightBlond

S M O K Y s e r i e s6KSmoky DarkBlond

7KSmoky MediumBlond

8KSmoky LightBlond

C A R A M E L Carame l l o s e r i e s5CALight BrownCaramel

6CADark BlondCaramel

7CAMedium BlondCaramel

5ILight BrownMatt

7IMedium BlondMatt

6IDark BlondMatt

8ILight BlondMatt

9I Lightest BlondMatt

M AT T s e r i e s4IMedium BrownMatt

10I UltralightBlond Matt