Creative Industries Data Pack - New Anglia€¦ · Introduction to the Creative Industries Sector Definition In order to arrive at a definition for the Creative Industries sector

Creative Industries

Data PackFinal Version 04.02.19

Contents

2

Introduction to the Sector Data Pack Page 3

Introduction to and Definition of the Creative Industries / Plus Sector Page 3

The Creative Industries in New Anglia Page 4

Local Economic Contribution Page 8

GVA Page 11

Employment Page 13

Enterprises Page 39

Creative Industries Sector Skills Supply and Demand Page 48

Further Education Learning Aims analysis Page 49

Apprenticeships Page 56

Higher Education Page 57

Labour Insight Jobs tool sector analysis Page 60

‘Where the Work is’ tool sector analysis Page 67

A Future View of the Creative Industries Sector Page 72

Results from the Creative Industries Sector Skills Planning Survey Page 79

Appendices Page 90

Creative Industries / Plus sector definition Page 91

Creative Industries Plus Sub Sectors Page 93

Creative Industries Occupations Page 96

Introduction to the Sector Data PackThe role of the Sector Data Pack is to bring together the latest socio-economic and labour market data and present both an up-to-date, and future view, of

the sector and any underlying issues within the area that could impact upon it. Data is presented in a navigable format without comment with

interpretation at this stage mainly left to the reader.

In most instances data has been analysed and presented down to local authority level. In some instances, and even where local authority data is

available, it has not been presented in the data pack due to issues of unreliability and small sample sizes. This is particularly the case with data from the

Annual Population Survey and the Annual Survey of Hours and Earnings.

Introduction to the Creative Industries Sector DefinitionIn order to arrive at a definition for the Creative Industries sector relevant to New Anglia we have started out with those Standard Industrial Classification

(SIC) codes used by the Department for Culture, Media and Sport (DCMS) to define the Creative Industries sector. From these codes, some have been

removed in order to reduce the overlap with the cultural element of the Visitor Economy sector. Full details of these codes and those removed can be

found in the Appendices on page 91.

In addition to a SIC code definition of the sector, DCMS also produced a definition based on Standard Occupational Classification (SOC) codes (refer to

the Appendices page 93 for details). If we consider occupational employment rather than industry employment then the figure is much higher given that

many creative roles are apparent with traditional non-creative industries. For example, nationally then approximately 1.8m people are employed in the

Creative Industries sector, whilst there are approximately 2.8m people employed in the ‘Creative Economy’ (creative roles). This ratio of industry to

occupational employment has been applied at the local level to arrive at the ‘Creative Economy’ employment figure presented on page 6.

3

The Creative Industries

Sector in New Anglia

4

Creative

Industries

Plus

Creative

Industries18,800

Jobs

2,300

Jobs

- Wired and wireless telecoms

- Reproduction of video, sound etc.

- Textiles

- Manufacture of furnishings,

clothing etc.

- Market Research

5

DCMS

Creative

Industries

New Anglia

Creative

Industries18,800

Jobs

Creative

Industries

Plus

2,300

Jobs

Creative

Economy

Approximately

29,300

Jobs

- Library activities

- Archive activities

- Motion picture

projection

- Translation and

interpretation

- Museum activities

- Cultural education

Creative roles in traditionally

non-creative sectors

6

Construction

and

Development

6,200 jobs

6,300 jobs

Advanced Manufacturing and Engineering

Creative

Industries

Plus

Visitor

Economy

(Tourism &

Culture)

2,700 jobs

3,600 jobs

7

2.2%2.4%

6.6%

2.8% 2.7%

7.0%

GVA Employment Enterprises

Creative Industries Creative Industries Plus

£790m

£984m18,800

21,100

3,9954,260

Local Economic

Contribution

Source: New Anglia LEP Economic Strategy evidence base work

8

90

100

110

120

130

140

150

2010 2011 2012 2013 2014 2015 2016

Creative Industries GVA Creative Industries Employment

Creative Industries Enterprises Total GVA

Total Employment Total Enterprises


Creative Industries Sector Performance Over Time

9

90

100

110

120

130

140

150

160

2010 2011 2012 2013 2014 2015 2016

Creative Industries Plus GVA Creative Industries Plus Employment

Creative Industries Plus Enterprises Total GVA

Total Employment Total Enterprises


Creative Industries Plus Sector Performance Over Time

10

Gross Value

Added

11

GVA by Creative Industries Plus Subsector

Source: New Anglia LEP Economic

Strategy evidence base work

£128m

£53m

£123m

£337m

£174m

£57m

£43m

£48m

£19mFashion

Textiles

Music, Performing & VisualArts

Crafts

Design

Publishing

IT, Software & ComputerServices

Film, TV, Video, Radio &Photography

Architectural activities

Advertising & Marketing

£48 £58 £114 £99 £112 £128 £50 £46

£60 £59

£70 £53 £115 £88

£123 £99

£97 £123

£183 £215

£246 £282

£362 £337 £106 £103

£103 £129

£100

£174

£42 £33

£43 £43

£43

£57

£49 £72

£61 £36

£39

£43

£20 £37

£41 £26

£43

£48

£27 £37

£23

£19

2010 2011 2012 2013 2014 2015

Fashion

Textiles

Music, Performing & Visual Arts

Crafts

Design

Publishing

IT, Software & Computer Services

Film, TV, Video, Radio & Photography



12

GVA (£M) Over Time by Creative Industries Plus SubsectorSource: New Anglia LEP

Economic Strategy evidence

base work

13,545

7,015

6,835

25,420

5,195

48,695

92,530

15,200

7,710

7,840

27,470

6,315

53,200

99,850

New Anglia

Norfolk

Suffolk

GCGP LEP

Greater Lincolnshire LEP

South East LEP

East of England

Creative Industries

Creative Industries Plus

Employment

Source: Business Register and

Employment Survey, Office for

National Statistics

Creative Industries Sector Employment by LEP Comparator Areas

13

Please note that the figure for New Anglia’s

Creative Industries / Plus sector employment is

different to that reported on page 8 due to a

different source being used for this information.

This is so to enable comparison with other

areas across the UK.

2.0%

1.9%

2.2%

3.3%

1.2%

8.2%

3.0%

3.4%

4.0%

2.2%

2.1%

2.5%

3.6%

1.5%

9.1%

3.3%

3.7%

4.6%

New Anglia

Norfolk

Suffolk

GCGP LEP


London LEP

South East LEP

East of England

England

Creative Industries




National Statistics

Proportion of Total Employment Provided by Creative Industries Sector, by LEP Comparator Areas

14

31,355

27,805

44,725

15,03516,850

27,960

Coast to Capital Greater Birminghamand Solihull

Greater Manchester New Anglia North East West of England

Creative Industries Sector Employment by Additional LEP Comparator AreasSource: Business Register and Employment

Survey, Office for National Statistics

15

Please note that the figure for New Anglia’s

Creative Industries / Plus sector employment is

different to that reported on page 8 due to a

different source being used for this information.

This is so to enable comparison with other

areas across the UK.

2.0% 2.1%2.9% 3.4% 3.6%

4.9%

North East

New Anglia

Greater

Birmingham

and Solihull

Greater

Manchester

Coast to

Capital

West of

England

Proportion of Total Employment Provided by Creative Industries Sector, by Additional LEP Comparator AreasSource: Business Register and Employment


16

6,585

14,975

17,580

1,955

3,335

7,680

15,135

Brighton andHove

Birmingham Manchester Ipswich Norwich Newcastle uponTyne

Bristol, City of

Creative Industries Sector Employment by Additional City Comparator AreasSource: Business Register and Employment


17

2.7% 2.8%3.6% 4.1% 4.5% 4.8%

5.5%

Proportion of Total Employment Provided by Creative Industries Sector, by Additional City Comparator AreasSource: Business Register and Employment


18

525

850

285

530

505

3,295

980

1,040

335

1,680

735

1,155

1,225

510

590

885

360

770

545

3,445

1,085

1,480

450

1,800

805

1,260

1,305

550

Breckland

Broadland

Great Yarmouth

Kings Lynn and West Norfolk

North Norfolk

Norwich

South Norfolk

Babergh

Forest Heath

Ipswich

Mid Suffolk

St Edmundsbury

Suffolk Coastal

Waveney

2.0%

1.9%

2.2%

3.3%

1.2%

8.2%

3.0%

3.4%

4.0%

2.2%

2.1%

2.5%

3.6%

1.5%

9.1%

3.3%

3.7%

4.6%

New Anglia

Norfolk

Suffolk

GCGP LEP


London LEP

South East LEP

East of England

England

Creative Industries



Employment Survey, Office for National

Statistics

Creative Industries Sector Employment by New Anglia LEP Local Authority Areas

19

1.1%

1.8%

0.7%

1.0%

1.5%

3.7%

1.9%

2.2%

3.3%

1.4%

2.4%

2.1%

1.8%

2.4%

1.3%

1.2%

1.9%

0.9%

1.4%

1.7%

3.9%

2.1%

2.5%

4.7%

1.8%

2.5%

2.3%

2.0%

2.6%

1.3%

Breckland

Broadland

Great Yarmouth

Kings Lynn and West Norfolk

North Norfolk

Norwich

South Norfolk

Suffolk

Babergh

Forest Heath

Ipswich

Mid Suffolk

St Edmundsbury

Suffolk Coastal

Waveney

2.0%

1.9%

2.2%

3.3%

1.2%

8.2%

3.0%

3.4%

4.0%

2.2%

2.1%

2.5%

3.6%

1.5%

9.1%

3.3%

3.7%

4.6%

New Anglia

Norfolk

Suffolk

GCGP LEP


London LEP

South East LEP

East of England

England

Creative Industries



Employment Survey, Office for National

Statistics

Proportion of Total Employment Provided by Creative Industries Sector, by New Anglia LEP Local Authority Areas

20

20%

26%

15%

17%

-5%

26%

38%

39%

23%

23%

29%

20%

16%

-13%

25%

31%

30%

19%

New Anglia

Norfolk

Suffolk

GCGP


London LEP

South East LEP

East

England

Creative Industries




National Statistics

Change in Creative Industries Sector Employment, 2010 – 2015, by LEP Comparator Areas

21

22

Employment Change by Additional LEP Comparator Areas

Source: Business Register and Employment Survey, Office for National Statistics

60

80

100

120

140

160

180

2009 2010 2011 2012 2013 2014 2015 2016 2017

Coast to Capital Greater Birmingham and Solihull Greater Manchester

New Anglia North East West of England

Employment Change by Additional LEP Comparator Areas - Trends

60

80

100

120

140

160

180

2009 2010 2011 2012 2013 2014 2015 v1 2015 v2 2016 2017

Coast to Capital Greater Birmingham and Solihull Greater Manchester

New Anglia North East West of England

23


60

80

100

120

140

160

180

2009 2010 2011 2012 2013 2014 2015 2016 2017

Coast to Capital Greater Birmingham and SolihullGreater Manchester New AngliaNorth East West of England

24

Employment Change by Additional City Comparator Areas

60

80

100

120

140

160

180

200

220

2009 2010 2011 2012 2013 2014 2015 2016 2017

Newcastle upon Tyne Manchester Brighton and Hove Bristol, City of

Birmingham Ipswich Norwich


Employment Change by Additional City Comparator Areas - Trends

80

100

120

140

160

180

200

220

2009 2010 2011 2012 2013 2014 2015 v1 2015 v2 2016 2017

Newcastle upon Tyne Manchester Brighton and Hove Bristol, City of

Birmingham Ipswich Norwich

25

60

80

100

120

140

160

180

200

220

2009 2010 2011 2012 2013 2014 2015 2016 2017

Newcastle upon Tyne Manchester Brighton and Hove

Bristol, City of Birmingham Ipswich

Norwich Linear (Newcastle upon Tyne) Linear (Manchester)

Linear (Brighton and Hove) Linear (Bristol, City of) Linear (Birmingham)

Linear (Ipswich) Linear (Norwich)


25%

40%

34%

8%

-5%

5%

22%

0%

44%

38%

-3%

6%

53%

36%

28%

44%

31%

20%

4%

9%

57%

5%

47%

38%

-3%

11%

54%

43%

Babergh

Breckland

Broadland

Forest Heath

Great Yarmouth

Ipswich

King`s Lynn and West Norfolk

Mid Suffolk

North Norfolk

Norwich

South Norfolk

St Edmundsbury

Suffolk Coastal

Waveney

2.0%

1.9%

2.2%

3.3%

1.2%

8.2%

3.0%

3.4%

4.0%

2.2%

2.1%

2.5%

3.6%

1.5%

9.1%

3.3%

3.7%

4.6%

New Anglia

Norfolk

Suffolk

GCGP LEP


London LEP

South East LEP

East of England

England

Creative Industries


Change in Creative Industries Sector Employment, 2010 – 2015, by New Anglia LEP Local Authority AreasSource: Business Register and


National Statistics

26

-3 – 0%0 – 11%

11 – 31%31 – 47%47 – 57%



National Statistics

Change in Creative Industries Plus Sector Employment, 2010 – 2015, by New Anglia LEP Local Authority Areas

27

28

17% 15%

10%

5%

6%

10%

40% 48%

11%8%

4% 4%6% 4%

5% 4%

0%

100%

New Anglia England

Fashion

Textiles

Music, Performing &Visual Arts

Crafts

Design

Publishing





Creative Industries Plus, Employment by Sub SectorSource: Business Register and


National Statistics

Industry Sector Code Industry Sector Name Employment

% of total

Creative

Industries Plus

employment

Change in

employment 2010 -

2015

62020 Computer consultancy activities 4,300 20% 34%

62012 Business and domestic software development 2,000 10% 52%

58142 Publishing of consumer, business and professional journals and periodicals 1,700 8% 325%

74100 Specialised design activities 1,700 8% -3%

58130 Publishing of newspapers 1,500 7% 20%

73110 Advertising agencies 1,300 6% 1%

71111 Architectural activities 1,100 5% -18%

90030 Artistic creation 70 3% -39%

58110 Book publishing 70 3% 186%

58190 Other publishing activities 600 3% 82%

29

Top Creative Industries Plus Sub Sectors by Employment, 2015


Industry Sector Code Industry Sector Name Employment

% of total

Creative

Industries Plus

employment

Change in

employment

2010 - 2015

13960 Manufacture of other technical and industrial textiles 200 0.9% 2547%

28940 Manufacture of machinery for textile, apparel and leather production 100 0.3% 2456%

59112 Video production activities 200 1.1% 1893%

58210 Publishing of computer games 100 0.4% 1673%

61200 Wireless telecommunications activities 200 0.9% 1239%

14131 Manufacture of men's outerwear, other than leather clothes and workwear 100 0.7% 967%

58142 Publishing of consumer, business and professional journals and periodicals 1,700 8.0% 325%

59131 Motion picture distribution activities 100 0.6% 231%

13300 Finishing of textiles 100 0.5% 205%

59200 Sound recording and music publishing activities 300 1.3% 192%

58110 Book publishing 700 3.2% 186%

59113 Television programme production activities 300 1.5% 120%

58290 Other software publishing 100 0.7% 111%

59111 Motion picture production activities 400 1.7% 106%

61100 Wired telecommunications activities 100 0.5% 104%

30

Top Creative Industries Plus Sub Sectors with 100+ Employees by Growth in Employment


31

Creative Industries Location Quotients

Across Comparator Areas, 2010 and 2015

0.5

0.5

0.5

0.9

0.3

2.1

0.8

0.9

0.5

0.5

0.6

0.9

0.4

2.2

0.7

0.8

New Anglia

Norfolk

Suffolk

GCGP

Greater Lincolnshire

London

South East

East

2015

2010

0.5

0.5

0.5

0.8

0.3

2.0

0.7

0.8

0.5

0.4

0.5

0.8

0.4

2.1

0.6

0.7

New Anglia

Norfolk

Suffolk

GCGP


London

South East

East

2015

2010



Location quotients (LQs) are a

useful way of showing a sectors

importance to the local economy

relative to the national picture.

The analysis presented here

uses employment with an LQ

above 1 showing a higher

concentration than nationally,

and an LQ of below than 1 a

lower concentration.

0.3

0.4

0.4

0.2

0.5

0.3

0.5

0.4

0.8

0.5

0.4

0.6

0.3

0.9

0.2

0.3

0.4

0.2

0.6

0.2

0.5

0.3

0.7

0.6

0.5

0.4

0.2

Babergh

Breckland

Broadland

Forest Heath

Great Yarmouth

Ipswich


Mid Suffolk

North Norfolk

Norwich

South Norfolk

St Edmundsbury

Suffolk Coastal

Waveney

2015

2010

32

Creative Industries Location Quotients Across New Anglia, 2015


Location quotients (LQs) are a

useful way of showing a sectors

importance to the local economy

relative to the national picture.

The analysis presented here

uses employment with an LQ

above 1 showing a higher

concentration than nationally,

and an LQ of below than 1 a

lower concentration.


0.8

0.3

0.5

0.3

0.2

0.6

0.2

0.5

0.4

0.9

0.5

0.5

0.6

0.3

0.8

0.3

0.4

0.4

0.2

0.7

0.2

0.6

0.3

0.8

0.6

0.6

0.5

0.3

Babergh

Breckland

Broadland

Forest Heath

Great Yarmouth

Ipswich


Mid Suffolk

North Norfolk

Norwich

South Norfolk

St Edmundsbury

Suffolk Coastal

Waveney

2015

2010

33

Industry Sector Code Industry Sector Name Employment% of total Creative

Industries Plus

employment

LQ

32200 Manufacture of musical instruments 150 1.0% 6.3

13200 Weaving of textiles 250 1.7% 2.4

13960 Manufacture of other technical and industrial textiles 150 1.0% 1.9

58142 Publishing of consumer, business and professional journals and periodicals 1,000 6.9% 1.2

61100 Wired telecommunications activities 300 2.1% 1.1

90040 Operation of arts facilities 450 3.1% 1.1

Creative Industries Plus Sub Sectors With Location

Quotients (LQs) Above 1

Source: Business Register and Employment Survey 2015, Office for National Statistics

55%

57%

16%

29%

29%

14%

0% 100%

Creative Industries

New Anglia

Full time Part time Self Employed


34

Full time, part time, and self-employment in

the Creative Industries Plus sector, 2015

35

10.0%

2.1%

8.7%

9.3%

3.4%

43.0%

6.2%

5.0%

39.2%

Self employed

Part time

Full time

Creative Industries


New Anglia

Change in full time, part time, and self-employment

in Creative Industries, 2010 - 2015


7%

3%

11%

18%

29%

15%

12%

3% Fashion

Textiles

Music, Performing & VisualArts

Crafts

Design

Publishing





Self Employment by Creative Industries Plus Sub SectorSource: New Anglia LEP Economic Strategy evidence

base work

36

37

Workplace

Creative

Industries

Employment

2011 by Broad

Standard

Occupational

Classification

(SOC) Across

Comparator

AreasSource: 2011 Census, Office

for National Statistics

36%33%

40%44%

31%34% 34% 34%

43%

17%

17%

17%

15%

20% 12%

20% 20%

16%

7%8%

6%

8%

6% 15%

7% 7%

7%4%5%

4%

3%

5%2% 4% 4%

3%

22% 24%20%

18%

22%27% 22% 22%

18%

9% 9% 9%8%

10%

9%10% 10% 9%

5% 5% 5% 3% 5%2% 4% 4% 3%

0%

100%

New

Angl

ia L

EP

Nor

folk

Suffo

lk

Gre

ater

Lin

colnsh

ire

Hea

rt of

the

South

Wes

t

Lond

on

South

Eas

t

East

England

541 Textiles and Garments

Trades

342 Design Occupations

341 Artistic, Literary and

Media Occupations

312 Draughtspersons and

Related Architectural

Technicians

247 Media Professionals

243 Architects, Town Planners

and Surveyors

213 Information Technology

and TelecommunicationsProfessionals

38

Workplace

Creative

Industries

Employment

2011 by Broad

Standard

Occupational

Classification

(SOC) across

New Anglia 25%

39%

23% 26%

19%

40%

31% 29% 30%

46%

27%

34%

58%

22%

20%

20%

18%

21%

17%

13%

16%17%

22%

19%

23%

21%

10%

16%

6%

4%

4%

7%

7%

11%

8%6%

8%

7%

6%

6%

4%

4%

5%

5%

13%

6%

4%

3%

6%

4%

6%

3%

4%

5%

2%

4%

23%

17%

30% 25%

37%

21%25%

22%

16%

15%

23%17%

17%

35%

10%

10% 8%11%

10%

9% 9%

13%10%

8%

10% 11%

6%

13%

11%

4% 4% 5%8%

3% 4%9% 8%

3%6% 5% 3%

6%

0%

100%

Breck

land

Broad

land

Gre

at Y

arm

outh

King`

s Ly

nn a

nd W

est N

orfo

lk

Nor

th N

orfo

lk

Nor

wich

South

Nor

folk

Baber

gh

Fores

t Hea

th

Ipsw

ich

Mid

Suf

folk

St Edm

unds

bury

Suffo

lk C

oastal

Wave

ney

541 Textiles and Garments Trades

342 Design Occupations

341 Artistic, Literary and MediaOccupations

312 Draughtspersons and RelatedArchitectural Technicians

247 Media Professionals

243 Architects, Town Planners and

Surveyors

213 Information Technology and

Telecommunications ProfessionalsSource: 2011 Census, Office

for National Statistics

Enterprises3,995

1,945

2,020

6,340

1,610

15,125

4,235

2,055

2,145

6,630

1,735

15,900

New Anglia

Norfolk

Suffolk

GCGP LEP


South East LEP

Source: UK Business Counts,

Office for National Statistics

2.0%

1.9%

2.2%

3.3%

1.2%

8.2%

3.0%

3.4%

4.0%

2.2%

2.1%

2.5%

3.6%

1.5%

9.1%

3.3%

3.7%

4.6%

New Anglia

Norfolk

Suffolk

GCGP LEP


London LEP

South East LEP

East of England

England

Creative Industries


39

Number of

Creative

Industries

Enterprises by

Comparator

Areas, 2016

40

6.5%

6.0%

7.0%

9.1%

4.3%

17.9%

9.2%

9.8%

10.7%

6.9%

6.4%

7.5%

9.5%

4.6%

18.7%

9.7%

10.3%

11.3%

New Anglia

Norfolk

Suffolk

GCGP LEP


London LEP

South East LEP

East of England

England

2.0%

1.9%

2.2%

3.3%

1.2%

8.2%

3.0%

3.4%

4.0%

2.2%

2.1%

2.5%

3.6%

1.5%

9.1%

3.3%

3.7%

4.6%

New Anglia

Norfolk

Suffolk

GCGP LEP


London LEP

South East LEP

East of England

England

Creative Industries




Proportion of

Total

Enterprises

provided by

Creative

Industries, by

Comparator

Areas, 2016

235

325

75

235

210

455

355

310

135

360

310

290

435

175

245

340

80

245

220

470

380

335

140

365

335

300

445

175

Breckland

Broadland

Great Yarmouth


North Norfolk

Norwich

South Norfolk

Babergh

Forest Heath

Ipswich

Mid Suffolk

St Edmundsbury

Suffolk Coastal

Waveney

2.0%

1.9%

2.2%

3.3%

1.2%

8.2%

3.0%

3.4%

4.0%

2.2%

2.1%

2.5%

3.6%

1.5%

9.1%

3.3%

3.7%

4.6%

New Anglia

Norfolk

Suffolk

GCGP LEP


London LEP

South East LEP

East of England

England

Creative Industries

Creative Industries PlusSource: UK Business Counts,


41

Number of

Creative

Industries

Enterprises by

New Anglia

Local Authority,

2016

19%

25%

12%

28%

22%

57%

40%

38%

44%

17%

24%

11%

27%

21%

56%

40%

37%

43%

New Anglia

Norfolk

Suffolk

GCGP LEP


London LEP

South East LEP

East of England

England

Change in

Creative

Industries

Enterprises by

Comparator Area,

2010 - 2016

2.0%

1.9%

2.2%

3.3%

1.2%

8.2%

3.0%

3.4%

4.0%

2.2%

2.1%

2.5%

3.6%

1.5%

9.1%

3.3%

3.7%

4.6%

New Anglia

Norfolk

Suffolk

GCGP LEP


London LEP

South East LEP

East of England

England

Creative Industries




42

13%

24%

35%

42%

26%

52%

11%

42%

11%

14%

7%

52%

10%

20%

31%

40%

0%

26%

48%

3%

13%

40%

13%

13%

6%

46%

Babergh

Breckland

Broadland

Forest Heath

Great Yarmouth

Ipswich


Mid Suffolk

North Norfolk

Norwich

South Norfolk

St Edmundsbury

Suffolk Coastal

Waveney

Change in

Creative

Industries

Enterprises by

New Anglia

Local Authority,

2010 - 2016

2.0%

1.9%

2.2%

3.3%

1.2%

8.2%

3.0%

3.4%

4.0%

2.2%

2.1%

2.5%

3.6%

1.5%

9.1%

3.3%

3.7%

4.6%

New Anglia

Norfolk

Suffolk

GCGP LEP


London LEP

South East LEP

East of England

England

Creative Industries




43

0 – 6%6 – 13%

13 – 31%31 – 40%40 – 49%

44

Change in Creative Industries Plus Sector Enterprises, 2010 – 2016, by New Anglia Local AuthoritySource: UK Business Counts,


89.7%

89.1%

75.1%

78.0%

5.8%

5.4%

13.1%

11.2%

6.3%

5.7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

New Anglia Creative Industries +

England Creative Industries +

All Businesses - New Anglia

All Businesses - England

0 to 4 5 to 9 10 to 19 20 to 49 50 to 99 100 to 249 250 to 499 500 to 999 1000+

Business (Enterprise) Size by Employee Numbers

Source: UK Business Counts, Office for National Statistics45

Creative Industries Plus Enterprises by Size

(employee numbers)75%

90%

94%

98%

94%

100%

100%

93%

98%

94%

100%

86%

97%

96%

92%

97%

13%

6%

5%

2%

5%

3%

2%

3%

7%

3%

6%

3%

6%

3%

3%

3%

4%

4%

2%

2%

New Anglia


Babergh

Breckland

Broadland

Forest Heath

Great Yarmouth

Ipswich


Mid Suffolk

North Norfolk

Norwich

South Norfolk

St Edmundsbury

Suffolk Coastal

Waveney

Micro (0 to 4) Micro (5 to 9) Small (10 to 19) Small (20 to 49) Medium-sized (50 to 249) Large (250+)

Source: UK Business Counts, Office for National Statistics

46

Employment and Enterprise Numbers by New Anglia Local Authority Area

8% 8%

4%6%

6%

8%2%

3%

2%

2%12%

9%

4%6%

5%

8%4%

5%

24%12%

7%9%

8%7%

9%11%

4% 4%

0%

100%

Employment Enterprises

Waveney

Suffolk Coastal

St Edmundsbury

South Norfolk

Norwich

North Norfolk

Mid Suffolk

King`s Lynn andWest Norfolk

Ipswich

Great Yarmouth

Forest Heath

Broadland

Breckland

Babergh

47

48

Creative Industries

Skills Supply and

Demand

49

FE Learning

Aims

All data (unless stated otherwise) is sourced from the Department for Education’s Further Education data library https://www.gov.uk/government/statistical-data-sets/fe-data-library-local-authority-tables#history

In order to present information that is relevant to New Anglia LEPs high performing and underpinning sectors then we have identified FE and skills provision data split by Sector Lead Body and aligned a best-fit with each sector.

The Sector Lead Bodies identified as being the most relevant to the Creative Industries sector are: Creative and Cultural; Creative Media; Business Information Technology and Telecommunication; and Fashion and Textiles.

However, not all FE and Skills learning aims align with a sector lead body. In fact, on average around two thirds are classed as unknown. This means that we are basing results here on roughly a third of the data.

Please note that all data is rounded to the nearest 10 and that therefore some figures presented may not add to the sum totals presented.

https://www.gov.uk/government/statistical-data-sets/fe-data-library-local-authority-tables#history

4,020

142,800

1,080

48,800

4,590

251,500

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

New Anglia England

Fashion & Textiles

Business Information Technology &Telecommunication

Creative Media

Creative & Cultural

Creative Industries Sector Learning Aims Delivered to Domiciled Learners by Sector Lead Body 2012/13

9,690 (4.6%) 443,100 (4.8%) Total Learners(% of All Learners)

50

Creative Industries Sector Learning Aims Delivered to New Anglia Learners by Sector Lead Body, 2010/11 and 2012/13

6,650

4,290

920

50

4,590

4,020

1,080

Business InformationTechnology &

Telecommunication

Creative & Cultural Creative Media Fashion & Textiles

2010/11 2012/13

51

11%

-19%

-31%

-6%

17%

9%

6%

6%

5%

23%

Total inc. Unknown

Creative Industries


Creative & Cultural

Creative Media

New Anglia National

Change in Creative Industries Sector Learning Aims Delivered to Resident Learners by Sector Lead Body

2010/11 - 2012/13

52

53

7,400

2,800

3,600

1,000

-

158,480

55,340

3,010

1,790

420

80

52,170

24,770

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Creative Industries


Creative & Cultural

Creative Media

Fashion & Textiles

Total inc. unknown

Total with unknown removed

New Anglia Provider External Provider

Creative Industries Learning Aims Delivered to New Anglia Residents by

New Anglia Based and External Providers by Sector Lead Body, 2012/13

54

3,260

2,110

870

310

2,800

3,600

1,000

-

Business Information

Technology &Telecommunication

Creative & Cultural Creative Media Fashion & Textiles

2010/11 2012/13

Creative Industries Learning Aims Delivered to New Anglia Learners by

New Anglia Providers by Sector Lead Body, 2010/11 and 2012/13

55

5%

-38%

13%

-14%

71%

15%

9%

7%

7%

6%

5%

23%

Total inc. Unknown

Total not inc. Unknown

Creative Industries

Business Information Technology & Telecommunication

Creative & Cultural

Creative Media

New Anglia National

Change in Creative Industries Learning Aims Delivered to Resident

Learners by Domiciled Providers by Sector Lead Body, 2010/11 – 2012/13

Apprenticeships

56

Apprenticeship Framework 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18

Broadcasting Technology - - - - - - -

Community Arts - 5 5 5 - - -

Creative and Digital Media - 10 5 5 10 - -

Cultural and Heirtage Venue Operation - - - - - - -

Design 5 5 - - - - -

Digital Learning Design - - - - - - -

Fashion and Textiles - - - - - - -

Furniture, Furnishing and Interiors Manufacturing - - - - 10 10 -

Glass Industry - - - - 30 60 30

IT Application Specialist 165 120 60 65 70 30 20

IT, Software, Web & Telecoms Professional 100 120 120 170 180 130 170

Jewellery, Silversmithing and Allied Trades - - - - - - -

Journalism - - 5 5 - - -

Live Events and Promotion 5 - - 5 - - -

Marketing 15 25 25 15 20 20 10

Photo Imaging - - - - - - -

Public Relations - - - - - - -

Social Media and Digital Marketing - - 5 35 50 40 20

Technical Theatre, Lighting, Sound & Stage - - - - - - -

Total 290 285 225 305 370 290 250

Apprenticeship Starts by Creative Industries Related Framework

1,425

630

525

445

380

335

265

225

220

215

London

South East

GCGP


D2N2

Leeds City Region

Leicester and Leicestershire

Solent

Coast to Capital

West of England

715

365

290

160

150

110

65

55

55

30

South East

London

GCGP

Hertfordshire

South East Midlands


Coast to Capital

D2N2


Enterprise M3

grew up in New Anglia and

studied Creative Industries

subjects in England

9,740

of which 47% came

from outside New Anglia

left and studied outside

New Anglia

6,730

(69%)

grew up outside New Anglia and

studied Creative Industries

subjects in New Anglia

2,690

Total studied Creative Industries

subjects in New Anglia

5,705

Top 10 Destinations

for Students

Growing Up in New

Anglia and Studying

Creative Industries

Subjects Elsewhere

Top 10 Origins of

Students Coming to

New Anglia and

Studying Creative

Industries Subjects

STUDY 2010/11 – 2014/15

Over the period 2010/11 – 2014/15

inclusive, New Anglia had a net flow of

students studying Creative Industries

subjects of

-4,035 57

Higher

Education

1455

440

200

125

35

25

20

20

15

15

15

New Anglia

London

South East

GCGP

Hertfordshire

Coast to Capital


South East Midlands

Heart of the South West

Leeds City Region


1455

255

225

155

150

105

70

65

65

40

35

New Anglia

South East

London


GCGP

D2N2


Leeds City Region

Solent

Coast to Capital

Enterprise M3

EMPLOYMENT 2010/11 – 2014/15

2,620studied Creative Industries

subjects in New Anglia and

subsequently secured

employment in England

1,160

(44%)left and found

employment outside

New Anglia

studied Creative Industries subjects

outside New Anglia and subsequently

found employment in New Anglia

1,820

of which 56% came

from outside New Anglia

Total studied Creative Industries

subjects and employed in New Anglia

3,275

Top 10 Origins of

Students Studying

Creative Industries

Subjects (and

Securing Employment

in New Anglia

Top 10 Employment

Destinations for

Students Studying

Creative Industries in

New Anglia

Over the period 2010/11 – 2014/15

inclusive, New Anglia had a net flow of

workers who studied Creative

Industries subjects of

+65558

- The data presented here is from the population of England-domiciled students who studied for a first degree at an English higher education

provider between the academic years 2010-11 and 2014-15 inclusive. Data comes from the Higher Education Statistics Agency (HESA) Student

Record, the Education and Skills Funding Agency’s Individualised Student Record (ILR) data and the Destinations of Leavers from Higher Education

(DLHE) survey.

- Creative Industries subjects defined here as ‘Architecture, building and planning’, ‘Computer Science’, ‘Creative arts and design’, and ‘Media Studies’

- Numbers are Full Person Equivalents. This is because individuals can be taught through collaborative arrangements at two (or more) institutions.

In order to count provision against both institutions, student counts have been divided between teaching institutions in proportion to the percentage of time taught at each.

- Data presented on mobility between home and study, where ‘home’ refers to the domicile of a student before they go to university, is for the

population of students who entered higher education between 2010-11 and 2014-15 and who have a valid postcode for both home and study. This is

taken from the HESA Student Record and the ILR. The total FPE for this population was 1,817,855.

- Data using employment location is restricted to students who left higher education between 2010-11 and 2014-15 and who provided a valid full or

partial employment postcode in response to the DLHE survey. The total FPE for this population was 710,800.

- Because these two populations differ significantly means that we are unable to make direct comparisons between the two i.e. calculate the true

retention of students, and movements into employment, for an area.

NOTES ON DATA SOURCES & METHODOLOGY

COMPARATORS

Stay for study and employment

Leave for study, return for employment

Leave for study, do not return

Stay for study, leave for employment

55.6%

44.4%

87.6%

12.4%

27.3%

30.2%

38.7%

3.9%

12%

29.3%

30.4%

34.3%

6.0%

Creative

Industries Subjects

New Anglia

New Anglia

National

59

Labour Insight

Jobs

60

The following section presents data from Labour Insight, a Burning Glass analytical tool. This tool collects details

of online job postings from multiple sources and enables the analysis of these postings based on specific skills,

educational requirements, and job titles, for example.

Please note that whilst Labour Insight will capture more information on the jobs market than more traditional

Department for Work and Pensions vacancy data, the fact that not all job vacancies are advertised means that

there will still be gaps in the findings.

In terms of Creative Industries occupations then, according to the Labour Insight Jobs tool, there were 80,730

postings for the sector in New Anglia between Jan. 1, 2012 and Dec. 31, 2018.

The Standard Occupational Classification codes used to capture this Creative Industries recruitment activity are

those set out by the Department for Culture, Media and Sport and are detailed in the Appendices on page 93.

Rank Work Area Job Postings Job Postings per 1,000 employed Location Quotient

1 London 330,619 77 Much higher demand than average

2 Cambridge 19,536 53 Higher demand than average

3 Bristol 20,207 47 Higher demand than average

6 Birmingham 31,676 43 Average demand

13 Manchester 41,266 34 Average demand

14 Brighton 5,642 32 Average demand

41 Ipswich 2,987 18 Much lower demand than average

49 Newcastle 7,896 16 Much lower demand than average

51 Norwich 3,579 16 Much lower demand than average

66 Bury St Edmunds 956 14 Much lower demand than average

130 King's Lynn 360 6 Much lower demand than average

133 Lowestoft 269 5 Much lower demand than average

135 Great Yarmouth 224 5 Much lower demand than average

163 Thetford & Mildenhall 208 3 Much lower demand than average

214 Cromer & Sheringham 21 1 Much lower demand than average

Burning Glass Labour Market Analysis of Creative Industries Occupations for Year Ending 30th November 2018

61

2%

64%

2%

5%

10%

16% Postgraduate Degrees, Level 5Certificates/Diplomas, Level 5 S/NVQs

Bachelor's Degrees, GraduateCertificates/Diplomas

Foundation Degrees, HNDs

HNCs, Level 4 Certificates/Diplomas, Level 4S/NVQs

A-Levels, Highers, Level 3 S/NVQs

GCSEs, Standard Grades, Level 2 S/NVQs

Education (minimum advertised) for Creative Industries Occupations

2012 - 2018

62

Education (minimum advertised) for Creative Industries (Sub Sectors) Occupations in New Anglia, 2012 - 2018

63

4%

6%

9%

64%

65%

43%

36%

61%

32%

70%

26%

66%

4%

7%

13%

4%

5%

3%

32%

9%

6%

8%

5%

3%

5%

10%

9%

10%

10%

5%

27%

10%

15%

18%

16%

20%

9%

36%

19%

15%

11%

43%

9%

0% 50% 100%

Creative Industries


Architecture

Crafts

Design

Film

IT

Performing Arts

Publishing

Postgraduate Degrees, Level 5 Certificates/Diplomas, Level 5 S/NVQs

Bachelor's Degrees, Graduate Certificates/Diplomas

Foundation Degrees, HNDs

HNCs, Level 4 Certificates/Diplomas, Level 4 S/NVQs

A-Levels, Highers, Level 3 S/NVQs

GCSEs, Standard Grades, Level 2 S/NVQs

Level 1 S/NVQs

Skills Job Postings

Communication Skills 2,125

Creativity 1,625

Planning 1,175

Organisational Skills 962

Writing 954

Detail-Orientated 787

Problem Solving 780

Microsoft Excel 631

Research 556

Building Effective Relationships 526

Microsoft Office 423

Leadership 422

Meeting Deadlines 340

Time Management 324

Editing 320

Presentation Skills 318

English 298

Mentoring 265

Energetic 247

Troubleshooting 219

Top 20 ‘Core’ Skills for Creative

Industries Occupations 2018

Top 20 ‘Specialised’ Skills for Creative

Industries Occupations 2018

Skills Job Postings

Microsoft C# 1,575

SQL 1,538

JavaScript 1,492

Software Development 1,391

Marketing 1,196

.NET 1,151

Teamwork / Collaboration 1,134

Sales 979

Social Media 914

Web Development 903

Budgeting 876

Active Server Pages (ASP) 702

Business Development 656

Software Engineering 655

jQuery 645

Java 636

SQL Server 610

ASP.NET 597

Customer Service 594

Hypertext Preprocessor (PHP) 58464

Skills Job Postings

Marketing 1,106

Sales 853

Social Media 744

Business Development 602

Sales Management 506

Budgeting 496

Digital Marketing 394

Business-to-Business 349

Teamwork / Collaboration 326

Marketing Management 308

Advertising and

Marketing

Occupations

Architecture

Occupations

Skills Job Postings

AutoCAD 891

Revit 445

Project Management 290

Landscape Architecture 251

SketchUp 239

Adobe Photoshop 189

Budgeting 168

Scheduling 165

Project Architecture 161

Adobe Indesign 126

Top 5 ‘Specialised’ Skills by Creative Industries Sub Sector 2012 - 2018

Skills Job Postings

Paint Sprayer 491

Cabinetry 190

Painting 187


Automotive Painting 179

Customer Service 91

Spray Painting 81

Sales 71

Cleaning 69

Project Management 65

Craft Occupations

Skills Job Postings

Graphic Design 720

Adobe Photoshop 631

Adobe Indesign 501

Adobe Acrobat 341

Adobe Illustrator 328

Adobe Creative Suite 326

Web Site Design 206

Digital Design 197


Sales 186

Design Occupations

(Product, Graphic

and Fashion)

Skills Job Postings

Photography 225

Music 93

Adobe Photoshop 76

Customer Service 56


Teaching 52

Budgeting 45

Sales 42

Videography 39

Adobe Indesign 32

Film, TV, Video,

Radio and

Photography

Occupations

Skills Job Postings

SQL 11,762

Microsoft C# 11,070

JavaScript 11,005

.NET 9,947

Software Development 8,912

Web Development 7,785

Active Server Pages (ASP) 6,693

ASP.NET 6,120

SQL Server 5,976

jQuery 5,724

IT, Software and

Computer Services

Occupations

Skills Job Postings

Adobe Photoshop 169

Teaching 169

Singing 165

Adobe Indesign 143

Music 113

Performing Arts

Occupations

Skills Job Postings

Journalism 296

Social Media 254

Copy Writing 199

Customer Service 174

Technical Writing / Editing 125

Publishing

Occupations

65

Top 10(ish) ‘Core’ Skills 2012 - 2018

66

67

Where the

Work is

The following analysis makes use of data and findings available via the online toolkit http://wheretheworkis.org/ . The findings presented

are a result of combining data from the UKCES ‘Working Futures’ programme and job vacancy data from the Labour Market Insight tool

developed by Burning Glass.

Limitations

Though the ‘Where the work is’ tool provides a comprehensive and detailed free-to-use dashboard of supply and demand in the UK, the

following limitations should be taken into account when interpreting the data:

- Senior Management and Elementary roles

Occupations not open to recent HR graduates or FE finishers are not considered. Similarly, occupations that do not require any formal

qualifications or training are also excluded from this tool, since the number of job-seekers cannot be meaningfully quantified.

- Matching supply and demand

Some occupations do not have specific qualifications or subject-specific requirements (such as sales, marketing and related associate

professionals). As a result of this, and despite the fact that many people with a broad range of qualifications can apply for these

occupations, they frequently appear ‘undersupplied’ in the tool, i.e. when the “job opportunity” is low. Occupations with very small sample

sizes (either of finishers or job postings) are excluded from the dataset.

- Internal and international migration

Some occupations do not rely solely on FE finishers or HE graduates from their immediate location. Many people travel to find work, often

moving across the country. Other occupations, such as those on the Migration Advisory Committee’s shortage occupation list, may rely

more heavily on jobseekers arriving from outside the UK.

- Online and offline postings

Burning Glass Technologies (BGT) acknowledge that not all jobs are posted online, although a comparison of the Annual Survey of Hours

and Earnings (ASHE) employment data and BGT postings data for UK in 2014 showed a 94 per cent correlation between ASHE and BGT

occupational distributions. The BGT posting data slightly overestimate the proportion of professional and associate professional

occupations, while slightly underestimating the proportion of elementary occupations.

http://wheretheworkis.org/

68

0.76

1.10

0.57

0.71

0.57

0.45

2.69

0.91

Architects/Surveyors

Architectural Techs

Artistic/Media Occs

Design Occs

IT Techs

Media Profnls

Printing Trades

Textiles Trades

Location Quotient - Measure of Job Posting

Density relative to employment indexed to the

national density relative to employment

Location

Quotient

Source: http://wheretheworkis.org/


69

37

167

50

295

194

69

56

167

45

190

190

271

38

295

180

423

133


Architectural Techs

Artistic/Media Occs

Design Occs

IT Techs

Media Profnls

Printing Trades

School leaver FE HE

Vacancies by

Opportunity Number of Job Postings asking for entry-level

(2 years of experience or fewer) and school

leaver education levels, further education

levels, and higher education levels



£41,800

£31,200

£37,900

£38,800

£30,100

£29,400

£31,000

£25,800

£45,800

£40,200

£39,500

£41,900

£35,200

£37,000

£29,300

£27,600

£53,500

£49,400

£47,100

£47,300

£38,800

£44,100

£42,400

£38,200


Architectural Techs

Artistic/Media Occs

Design Occs

IT Techs

Media Profnls

Printing Trades

Textiles Trades

New Anglia East of England England

70

Average

Wages Advertised Salaries for Job Postings in 2015



71

Opportunity

Scores

Opportunity Score - Score based on the Demand

Supply Ratio of FE / HE postings within a

geography, from Very Low (0) to Very High (100)

42

40

28

48

83

51

61

36

22

61

58

79

51

49

45

19

56

66

70


Architectural Techs

Artistic/Media Occs

Design Occs

IT Techs

Media Profnls

Printing Trades


42

40

28

48

83

75

51

61

36

22

61

58

79

77

51

49

45

19

56

66

70

79


Architectural Techs

Artistic/Media Occs

Design Occs

IT Techs

Media Profnls

Printing Trades

Textiles Trades


75

57

99

95

82

79

99

99

94

56

80

67

99

94

94


Architectural Techs

Artistic/Media Occs

Design Occs

IT Techs

Media Profnls

Printing Trades

Textiles Trades


Further Education Higher Education

72

A Future View of the

Creative Industries

Sector

73

The following analysis uses data from the East of England Forecasting Model (EEFM) and the UKCES Working Futures

data (WF). In previous data analysis for other New Anglia LEP key sectors then we have been able to approximate their

workforces using the sector breakouts provided by the models. Unfortunately, given the sub sector and cross cutting

nature of the Creative Industries sector across multiple broad sectors, then this level of analysis has not been possible

for the Creative Industries sector.

Instead, we present in this section the results for each of the sub sectors that captures Creative Industries activity. In

the case of the East of England Forecasting Model then results for ‘Computer Related Activity’ and ‘Publishing and

Broadcasting’ and ‘Arts and Entertainment’ are shown. For the Working Futures data, results are presented for the

sectors of ‘Media’, “Information Technology’ and ‘Arts and Entertainment’. It should be noted that these sub sectors

have not been totalled to create results for the Creative Industries sector as the resulting numbers are much higher than

those seen for the sector.

Please also note that neither model, or the projections they produce, take into account the New Anglia LEPs ambitions

for growth in Gross Value Added (GVA) and employment.

Forecasting

Models

60

70

80

90

100

110

120

130

140

2016 2020 2024 2028 2032 2036 2040 2044

Computer Related Activity Publishing & Broadcasting Arts & Entertainment

Employment

Projections

74

Source: East of England Forecasting Model

Employment Projections Index (2016 = 100)

for Sectoral Elements of Creative Industries

75

Source: Working Futures 2014 – 2024, UK Commission for Employment and Skills

Employment Projections Index (2016 = 100) for

Sectoral Elements of Creative Industries

80

85

90

95

100

105

110

2016 2017 2018 2019 2020 2021 2022 2023 2024

Media Information Technology Arts and Entertainment

Qualification

Projections

76

12%

15%

39%

48%

18%

15%

17%

14%

10%

6%

4%

0% 100%

2014

2024

QCF 7-8 QCF 4-6 QCF 3 QCF 2 QCF 1 No Qual

13%

16%

46%

56%

15%

9%

13%

9%

10%

8%

0% 100%

2014

2024


9%

11%

34%

46%

21%

18%

22%

18%

10%

5%

4%

0% 100%

2014

2024


Shifts in

Qualifications for

Sectoral Elements of

Creative Industries

Media

Arts and

Entertainment

Information

Technology

Source: Working Futures 2014 – 2024, UK

Commission for Employment and Skills

77

12% 12% 15% 16% 16%

19% 20%21% 22% 23%

25%30%

33% 33% 33%

12%11%

8% 7% 6%13%10%

8% 7% 7%4% 3%

4% 3% 3%

9% 9% 7% 7% 7%

0%

100%

2004 2009 2014 2019 2024

Media

Occupation

Projections

13% 14% 15% 15% 16%

36% 39%44% 45% 45%

18%19%

19% 19% 19%13%

8%7% 6% 6%

11% 10% 8% 7% 7%

5% 5% 4% 4% 4%

0%

100%

2004 2009 2014 2019 2024

Information Technology

8% 10%17% 18% 20%

14% 14%

13% 14% 14%

33% 32%29% 30% 31%

13% 10%9% 8% 6%

9% 8%9% 10% 11%

9% 9%8% 8% 8%4% 4% 4% 3% 3%

10% 12% 9% 8% 7%

0%

100%

2004 2009 2014 2019 2024

Arts & Entertainment

11% 12% 16% 17% 18%

22% 24%24% 24% 24%

26%27%

26% 27% 27%

13% 10%8% 7% 6%

10% 9% 9% 9% 9%

4% 5% 4% 3% 3%7% 7% 6% 6% 5%

0%

20%

40%

60%

80%

100%

2004 2009 2014 2019 2024

Managers, directors and senior officials

Professional occupations

Associate professional and technical

Administrative and secretarial

Skilled trades occupations

Caring, leisure and other service

Sales and customer service

Process, plant and machine operatives

Elementary occupations

Shifts in

Occupations for

Sectoral Elements of

Creative IndustriesSource: Working Futures

2014 – 2024, UK Commission

for Employment and Skills

78

8% 6%12% 14% 11% 9%

35%30%

37%38% 42% 45%

All

occupations

21 Science,

research,engineering

and

technologyprofessionals

11 Corporate

managersand directors

35 Business

and publicservice

associate

professionals

24 Business,

media andpublic service

professionals

41

Administrativeoccupations

Expansion demand Replacement demand

9%16%

27%34%

50%

15%

44%44%

57%

64%

60%

44%

All

occupations

34 Culture,

media and

sportsoccupations

12 Other

managers and

proprietors

51 Skilled

agricultural

and relatedtrades

54 Textiles,

printing and

other skilledtrades

24 Business,

media and

public serviceprofessionals


Arts &

Entertainment

Information

Technology

-17% -17% -13% -9% -12% -15%

35% 38%44%

27%32% 36%

All

occupations

34 Culture,

media andsports

occupations

12 Other

managers andproprietors

21 Science,

research,engineering

and

technologyprofessionals

11 Corporate

managers anddirectors

24 Business,

media andpublic service

professionals


Media

Expansion and Replacement

Demand as a Proportion of Current

Workforce by Sectoral Elements of

Creative IndustriesSource: Working Futures 2014 – 2024, UK Commission for

Employment and Skills

79

Results from the Creative Industries Sector Skills

Planning Survey

68%

32%

No Yes

Does the local education and

skills 'system' as a whole

(including schools, universities,

colleges, independent training

providers) meet your business

needs?31 responses

80

13%

26%

23%

35%

3%

Yes - Both immediate and longer term businessneeds

Yes - in terms of longer term business needsonly

Yes - in terms of immediate business needs only

No

Don't know

13%

26%

23%

35%

3%

Yes - Both immediate and longer term businessneeds

Yes - in terms of longer term business needsonly

Yes - in terms of immediate business needs only

No

Don't know

Is there a

significant gap

between your

current

employee skills

base and the

skills needed

to meet your

business

needs?31 responses

81

2%

5%

5%

7%

7%

7%

12%

12%

17%

26%

Coders

Data

NA

Marketing / Branding Skills

Experience

Web / Front End Developers

Film and TV production skills

UI/UX skills

Designers

Creative business skills

Please provide details of any skills gaps within your current workforce42 responses

82

6%

10%

16%

3%

3%

3%

6%

26%

23%

13%

16%

23%

26%

52%

29%

42%

35%

32%

42%

10%

26%

42%

45%

42%

26%

3%

Apprenticeships

Under/graduate placements and internships

New and recent graduate employees

Training for existing workforce

Leadership/management development

Formal qualifications

1 - Not important at all 2 3 4 5 - Very important83

On a scale of 1 to 5, with 1 being 'not important at all' to 5 being 'very

important', how important are the following to the local Creative

Industries sector? 31 responses

3%

3%

4%

4%

4%

4%

6%

6%

6%

7%

7%

7%

9%

12%

16%

AI / VR Skills

Digital Skills

Developer Skills

Editing Skills

Finance Skills

Designers

Marketing

Programmers

SFX Skills

Personal Skills

Production Skills

UI / UX skills

Other

Film / TV skills

Creative Business skills

Which three skills (specific to the

Creative Industries sector) do you

expect to see the largest increase in

skills demand over the next 10 years?68 responses

84

2%

2%

5%

5%

5%

7%

7%

10%

10%

12%

17%

17%

Finance

N/A

SFX roles

Programmers

Marketing

Editor roles

Design roles

Senior business roles

On Set roles

Other

Developer roles

Production roles

2%

2%

5%

5%

5%

7%

7%

10%

10%

12%

17%

17%

Finance

N/A

SFX roles

Programmers

Marketing

Editor roles

Design roles

Senior business roles

On Set roles

Other

Developer roles

Production roles

Which jobs, if any, do you find it

most difficult to recruit to?41 responses

85

6%

6%

6%

9%

12%

18%

21%

21%

Brexit

Image

London

Skills

Geography

Other

Funding

Local leadership / Ambition

What is the main threat to

growth of the Creative Industries

sector in Norfolk and Suffolk?33 responses

86

Performing arts and heritage (17%)

Design (17%)

Film, TV and video production (17%)

Software / Multi-media (13%)

Audio-Visual (13%)

Advertising / PR (13%)

Multiple Sub-sectors (7%)

Library service (3%)

Which of the Creative Industries sub sectors (self defined) best describes your business? 31 responses

87

10-49 employees (27%)

1-9 employees (63%)

250+ employees

(3%)50-249 employees (7%)

How many people do you employ in Norfolk and Suffolk? 31 responses

88

35% 45% 19%

0% 50% 100%

Up to 5 years 5 - 20 years More than 20 years

How long has the business been trading? 31 responses

89

90

Appendices

91

70210 : Public relations and communication activities

73110 : Advertising agencies

73120 : Media representation

71111 : Architectural activities

32120 : Manufacture of jewellery and related articles

59111 : Motion picture production activities

59112 : Video production activities

59113 : Television programme production activities

59120 : Motion picture, video and television programme post-production activities

59131 : Motion picture distribution activities

59132 : Video distribution activities

59133 : Television programme distribution activities

59140 : Motion picture projection activities

59200 : Sound recording and music publishing activities

60100 : Radio broadcasting

60200 : Television programming and broadcasting activities

62011 : Ready-made interactive leisure and entertainment software development

62012 : Business and domestic software development

62020 : Computer consultancy activities

58110 : Book publishing

58120 : Publishing of directories and mailing lists

58130 : Publishing of newspapers

58141 : Publishing of learned journals

58142 : Publishing of consumer, business and professional journals and periodicals

58190 : Other publishing activities

58210 : Publishing of computer games

58290 : Other software publishing

74100 : Specialised design activities

74201 : Portrait photographic activities

74202 : Other specialist photography (not including portrait photography)

74203 : Film processing

74209 : Other photographic activities (not including portrait and other specialist

photography and film processing) nec

74300 : Translation and interpretation activities

91011 : Library activities

91012 : Archive activities

91020 : Museum activities

85520 : Cultural education

90010 : Performing arts

90020 : Support activities to performing arts

90030 : Artistic creation

90040 : Operation of arts facilities

Creative Industries / Plus Sector DefinitionThe Standard Industrial Classification (SIC) codes detailed below are those used by the Department for Culture, Media and Sport to define the Creative Industries sector. These same SIC codes are used to form the basis of the New Anglia ‘Creative Industries’ sector definition but with those highlighted in red removed.

92

61100 : Wired telecommunications activities

61200 : Wireless telecommunications activities

78101 : Motion picture, television and other theatrical casting

18201 : Reproduction of sound recording

18202 : Reproduction of video recording

18203 : Reproduction of computer media

13100 : Preparation and spinning of textile fibres

13200 : Weaving of textiles

13300 : Finishing of textiles

13910 : Manufacture of knitted and crocheted fabrics

13921 : Manufacture of soft furnishings

13922 : Manufacture of canvas goods, sacks etc

13923 : Manufacture of household textiles (other than soft furnishings of 13921)

13931 : Manufacture of woven or tufted carpets and rugs

13939 : Manufacture of carpets and rugs (other than woven or tufted) nec

13940 : Manufacture of cordage, rope, twine and netting

13950 : Manufacture of non-wovens and articles made from non-wovens, except

apparel

13960 : Manufacture of other technical and industrial textiles

13990 : Manufacture of other textiles nec

14110 : Manufacture of leather clothes

14120 : Manufacture of workwear

14131 : Manufacture of men's outerwear, other than leather clothes and workwear

14132 : Manufacture of women's outerwear, other than leather clothes and workwear

14141 : Manufacture of men's underwear

14142 : Manufacture of women's underwear

14190 : Manufacture of other wearing apparel and accessories

14200 : Manufacture of articles of fur

14310 : Manufacture of knitted and crocheted hosiery

14390 : Manufacture of other knitted and crocheted apparel

20302 : Manufacture of printing ink

28940 : Manufacture of machinery for textile, apparel and leather production

32130 : Manufacture of imitation jewellery and related articles

32200 : Manufacture of musical instruments

73200 : Market research and public opinion polling

The following SIC codes, when added to those on the previous page, combine to create a ‘Creative Industries Plus’ sector:

93


70210 : Public relations and communication activities

73110 : Advertising agencies

73120 : Media representation

73200 : Market research and public opinion polling

Architecture

71111 : Architectural activities

Film, TV, Video, Radio & Photography

59111 : Motion picture production activities

59112 : Video production activities

59113 : Television programme production activities

59120 : Motion picture, video and television programme post-production activities

59131 : Motion picture distribution activities

59132 : Video distribution activities

59133 : Television programme distribution activities

60100 : Radio broadcasting

60200 : Television programming and broadcasting activities

18201 : Reproduction of sound recording

18202 : Reproduction of video recording

74201 : Portrait photographic activities

74202 : Other specialist photography (not including portrait photography)

74203 : Film processing

74209 : Other photographic activities (not including portrait and other specialist photography and film processing) nec

78101 : Motion picture, television and other theatrical casting

Creative Industries Plus Sub SectorsThese SIC codes have then been grouped to form sub sectors as follows:

94

IT, Software & Computer Services

62011 : Ready-made interactive leisure and entertainment software development

62012 : Business and domestic software development

62020 : Computer consultancy activities

18203 : Reproduction of computer media

61100 : Wired telecommunications activities

61200 : Wireless telecommunications activities

58210 : Publishing of computer games

58290 : Other software publishing

Publishing

58110 : Book publishing

58120 : Publishing of directories and mailing lists

58130 : Publishing of newspapers

58141 : Publishing of learned journals

58142 : Publishing of consumer, business and professional journals and periodicals

58190 : Other publishing activities

Design

74100 : Specialised design activities

Music, Performing & Visual Arts

32200 : Manufacture of musical instruments

59200 : Sound recording and music publishing activities

90030 : Artistic creation

90040 : Operation of arts facilities

95

Textiles

20302 : Manufacture of printing ink

13100 : Preparation and spinning of textile fibres

13200 : Weaving of textiles

13300 : Finishing of textiles

13910 : Manufacture of knitted and crocheted fabrics

13921 : Manufacture of soft furnishings

13922 : Manufacture of canvas goods, sacks etc

13923 : Manufacture of household textiles (other than soft furnishings of 13921)

13931 : Manufacture of woven or tufted carpets and rugs

13939 : Manufacture of carpets and rugs (other than woven or tufted) nec

13940 : Manufacture of cordage, rope, twine and netting

13950 : Manufacture of non-wovens and articles made from non-wovens, except apparel

13960 : Manufacture of other technical and industrial textiles

13990 : Manufacture of other textiles nec

28940 : Manufacture of machinery for textile, apparel and leather production

Fashion

14110 : Manufacture of leather clothes

14120 : Manufacture of workwear

14131 : Manufacture of men's outerwear, other than leather clothes and workwear

14132 : Manufacture of women's outerwear, other than leather clothes and workwear

14141 : Manufacture of men's underwear

14142 : Manufacture of women's underwear

14190 : Manufacture of other wearing apparel and accessories

14200 : Manufacture of articles of fur

14310 : Manufacture of knitted and crocheted hosiery

14390 : Manufacture of other knitted and crocheted apparel

Crafts

32120 : Manufacture of jewellery and related articles

32130 : Manufacture of imitation jewellery and related articles

96

Creative Industries OccupationsThe Standard Industrial Classification (SOC) codes detailed below are those used by the Department for Culture, Media and Sport.

Documents

Creative Industries Data Pack - New Anglia€¦ · Introduction to the Creative Industries Sector Definition In order to arrive at a definition for the Creative Industries sector