... show charm of the Chinese culture to the world, and accommodate Chinese cultural inheritance with contemporary culture and a modern society

To strengthen China's soft power, the country needs to build its capacity in international communication, construct a communication system, better use the new media and increase the creativity ...

Creative Industries in ChinaCreative industries? Design Fashion Architecture

Xi Jinping embraces China’s soft power

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Dutch Design and Creativity is getting BIGGER

China’s creative development

Creative industries are now seen as an important factor for the enhancement of the overall competitiveness of China’s economy and future growth

Pro-active development Creative clusters by Chinese government

Strong difference still between 1st and 2nd tier cities

Physical pressence and some understanding of Chinese cultural values are very important

IPR issues

We see foreign successes in the following fields architecture, design, fashion, gaming and animation

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Market Opportunities in ChinaArchitecture

• Largest segment in Chinese creative sector

• Competition high (both international and domestic)

• Real estate sector under pressure

• Sustainable building

• Green city

• Often government ‘guanxi’ important

Design

• Branding and marketing of growing importance within Chinese market

• Internationalizatoin Chinese brands

• Less focus on price compitition.

• Product and industrial design

Fashion

• From producer to consumer

• Luxury market

• Fashion market tripled in last decade

• Online marekting and sales channels of growing importance

• Fake-products

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