THE GASP COMPANY

G A S PCREATIVE SOLUTIONS

THAT TAKE YOUR BREATH AWAY

H A R R Y W E B B E R

G

IS AN INTEGRATED MARKETING SOLUTIONS COMPANY DEDICATED

TO BRINGING THAT MOMENT OF EXPERIENCE TO LIFE, EVERY SINGLE DAY.

FROM BROADCAST AND PRINT TO OUTDOOR AND INTERACTIVE, AND FROM

THE ENTIRE SPECTRUM OF NEW MEDIA ALTERNATIVES TO PODCASTING AND

BRANDED ENTERTAINMENT PROPERTIES,

THE CREATIVE SOLUTIONS FROM GASP WILL TAKE YOUR breath AWAY.

Gasp

advertising

advertisingbroadcast | print

— Harry Webber, co-creator — Harry Webber, co-creator

“I’m Stuck on Band-Aid” campaign Johnson & Johnson

“I am stuck on Band-Aid Brand, ’cause Band-Aid’s stuck on me” is probably one of the most memorable advertising campaigns in the history of Madison Avenue. The campaign was voted into the Clio Hall of Fame in 1991 and boasts debute performances by Barry Manilow, John Travolta, Terri Garr, and Randy Jackson. It is also credited with being one of the longest running advertising campaigns on televsion.

agency Young & Rubicamcopywriter/lyrics Mike Becker, Harry Webberart director Harry Webberdirector Bob Giraldimusic Barry Manilow award Clio 1977, 1978; Clio Hall of Fame 1991

advertising broadcast: national

Randy Jackson

Teri Garr

John Travolta

“Thanks, I needed that.” — Harry Webber, co-creator — Harry Webber, co-creator

“Thanks, I Needed That” campaign Mennen

From the classic film line from Robert Stack in “The High and the Mighty” to John Belushi in Animal House to countless skits on Saturday Night Live, the phrase “Thanks, I Needed That” has worked its way into the American lexicon. The high point of the campaign was waiting at ringside for the victor of the Ali-Frazier flight with a check for $1 million from Mennen Skin Bracer for the winner to slap himself silly.

agency Case & Kronecreative director Helmut Krone, Gene Casecopywriter Gene Caseart director Helmut Krone, Harry Webberaward Clio 1975

advertising broadcast: nationalJoe Frazier

— Harry Webber, co-creator

“A Mind is a Terrible Thing to Waste” campaign United Negro College Fund

This award-winning campaign started as an intra-office memo at Young & Rubicam and went on to be voted one of the five most memorable advertising lines of all time by the readers of Yahoo and USA Today, earning it a place on the Madison Avenue Advertising Walk of Fame. It also wound up being quoted (or misquoted) by politicians (Dan Quayle) and spinoffs alike. This campaign has raised more than $12 billion.

agency Young & Rubicam, NY creative director Vince Daddiagocopywriter Forrest Long, Joan Blaisch, Harry Webberart director Harry Webberdirector Bob Giraldiaward Clio 1972award Advertising Walk of Fame

advertising broadcast: national

— Harry Webber, co-creator

“Chow, Chow, Chow” campaign Purina

Cat lovers everywhere took an instant liking to this campaign and gave Purina Cat Chow a whopping 73% of the dry cat food market.

The filmatic trick of winding and rewinding the footage as the hero cat walked toward the camera was not the hard part–it was getting the cats to walk in a straight line. The phrase is indeed appopriate for expressing a difficult task.

agency Avrett, Free & Fischercreative director Frank Ginzbergcopywriter Frank Ginzbergart director Harry Webber

advertising broadcast: national

“Cool American” campaign Coca-Cola Classic

Perhaps one of the best known campaigns to never run. The Cool American campaign has been featured in the New York Times, Adrants, Advertising Age and the Wall Street Journal. It has been credited as starting the trend of what is now referred to as Open Source Marketing by the New York Times.

The campaign was adapted by Coca-Cola for their Sprite Brands in the Asia/Pacific Market.

agency DoubleThinkcreative director Harry Webbercopywriter Harry Webberart director Angela Glennphotography iStock Photo

advertising print

“Mitsubishi Next” campaign Mitsubishi Motors, USA

As the lowest selling Japanese automotive nameplate in America, Mitsubishi underwent a devastating management upheaval, a dealer revolt and a budget slash. All of these events happened with less than six months to go for the introduction of the first new Eclipse model in seven years. This campaign was developed to reinstill confidence in those wonderful folks who brought you the WWII Zero Fighter Plane and were now on the verge of their own crash and burn.

agency DoubleThinkcreative director Harry Webbercopywriter Harry Webberart director Harry Webberphotography Boulevard Photographic

advertising print

“Be Your Own Network” campaign Kajeet

Kajeet. Sounds like the wife of an Al-Qaeda operative. But no, it’s a new wireless phone company targeted to the tween market.

Kajeet came to GASP to make them appear “cool” to one of the most elusive segments in the youth culture. Be Your Own Network was a roadmap to how a tween social butterfly could convert her contacts into customers as an “agent” for this tween-centric must-have.

agency GASPcreative directors Harry Webber, Angela Glenncopywriter Harry Webberart director Angela Glennphotography Index Stock

advertising print

“Automated Home” campaign LG Electronics

As the second largest consumer electronics manufacturer in Korea, LG was ready to take its place on the stage as a global brand.

This campaign was the first step in positioning LG as a technology leader and product innovator. The cell-phone activated home automation business provided the perfect opportunity.

agency OIC, Inc.creative directors Darin Beamon, Harry Webbercopywriter Harry Webberart director Darin Beamonphotography David Wayne

advertising print: international

“Use Your Brain” safety campaign Altoona Railroaders Memorial Museum

2004 signaled the 200-year anniversary of the world famous Horseshoe Curve at the foot of the Alleghenies. More than 200,000 visitors were expected to attend the ceremonies. To assure a safe and secure celebration in and around this extremely busy stretch of mountain railroad, the Norfolk Southern and the Altoona Railroaders Memorial Museum commissioned the develop-ment of this safety awareness poster campaign. Not one injury was reported.

agency Smart Communications, Inc.creative director Harry Webbercopywriter Harry Webberart director Harry Webberphotography Getty Images

advertising print: regional

“Future Safe” campaign Sun Microsystems, Inc

Sun has traditionally been a leader in the advancement of high-technology systems and solutions. Their N1 technology platform provided computers with a provisioning system that allowed computer networks to monitor and repair certain problems and administrate others. This technology platform enabled data centers to be centrally managed and deployed, as well as providing a means to integrate the upgrades critical to remaining on the cutting edge.

agency OIC, Inc.creative directors Darin Beamon, Harry Webbercopywriter Harry Webberart director Darin Beamonphotography Index Images

advertising print: business-to-business

collateralcollateral business-to-consumer | business-to-business | support

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Voice Internet launch brochures TeleCenter

Even big ideas have to start someplace. “The Voice Internet” is a big idea that GASP helped start small. Direct response marketing seeded their B-to-B target audience in test market. Once the proof-of-concept had been established, the products were ready for prime time.

An entire generation of voice-activated web-based applications was brought on-line for a fraction of the costs normally associated with beta stage implementation.

agency G A S Pcreative directors Harry Webber, Angela Glenncopywriter Harry Webberart director Angela Glennphotography iStock Photo

collateral print: business-to-business

Simply put, Harry Webber is a legend on Madison Avenue. A member of

the Clio Hall of Fame since 1991, his work includes such iconic campaigns as “Thanks, I Needed

That,” “Quality Is Job 1”, “Stuck On Band-Aid Brand” and “A Mind Is A Terrible Thing To Waste.”

Mr. Webber began his career as the first Art Director at Motown Records at the young age of 19.

By the time he was 24, he was co-founder of the Bravo Group at Young & Rubicam.

In 1986 Harry Webber left New York to establish Smart Communications in Los Angeles and

helped to launch the California State Lottery. His book “Divide & Conquer: Targeting Your

Customers Through Market Segmentation” (John Wiley, NY) is the best seller on the topic. Since

2001 Mr. Webber has been a creative consultant to Sun Microsystems, KFC, McDonald’s, Coca-

Cola, United Paramount Network and The Walt Disney Company.

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IN DOWNTOWN LONG BEACH. THIS BEAUTIFULLY PRESERVED

LANDMARK ITALIAN MEDITERRANEAN OFFICE BUILDING WAS

DESIGNED BY MEYER AND HOLLER (OF GRAUMAN’S CHINESE

THEATER FAME) IN 1929.

The Gasp Company

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110 West Ocean Blvd., Suite 511

Long Beach, CA 90802

(562) 437-4300

www.thegaspcompany.com