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1
CREATIVE TECHNOLOGIES VENDOR PARTNERSHIPS 2019
FOLLOWING TWO YEARS OF RESEARCH AND DEVELOPMENT, WE ARE READY TO LAUNCH OUR DIGITAL ECOSYSTEM DESIGNED TO TRANSFORM
ELECTRONIC MUSIC COMMUNITIES INTO ECONOMIC POWERHOUSES.
WE ARE CURRENTLY SEEKING PARTNERS WITH A SHARED VISION WHO WOULD LIKE BE PART OF LEADING A MEANINGFUL DIGITAL REVOLUTION.
JOIN US ON OUR MISSION
EMBRACING CULTUREEMPOWERING CREATIVES
DELIVERING GROWTH
™
2
Half Wild is passionate about electronic music
and its culture.
We have a vision to embrace and empower
the underground electronic community through technology.
OUR MISSION
3
ANDREIA DO Ó RIBEIROHEAD OF RETAIL
DAVID GALLAGHERTECHNICAL LEAD
PHILLIP RIPLEYHEAD OF DIGITAL
KITTY FORESTHEAD OF CONTENT
DANIEL BANKO STRATEGIC PARTNERSHIPS
SEBASTIAN WILDMANAGING DIRECTOR
DANIEL WOODFORD NON-EXEC BOARD
MARISHKA CROSSNON-EXEC BOARD
ANDREW PRINCE NON-EXEC BOARD
OUR TEAM
Who are we?
We’re a team of industry veterans, technologists,
marketers, business leaders and artists.
Every one of us is passionate about
growing underground electronic music culture.
4
We’ve built a platform that blends a media outlet, social network and marketplace.
ONE PLATFORMTHREE SERVICES
HALFWILD TECHNOLOGY
& COMMUNITY ECOSYSTEM
MEDIA OUTLET
MARKETPLACE
SOCIALNETWORK
HA
LFW
ILD TECHNOLOGY PLATFOR
M
& COMMUNITY ECOSYSTEM
MEDIA OUTLET
MARKETPLACE
SOCIALNETWORK
™
5
Can’t find unique clothing easily
No local gig guide tailored to them
Media content is dispersed or
irrelevant
Want to buy locally & ethically
No online community for our
cultureWorried about data privacy
CONSUMER PROBLEMS
6
OUR SOLUTION
We leverage technology to aggregate everything our culture needs in one
place; media & retail.
This saves consumers time and allows them to financially support
the underground culture they love.
It also facilitates connection with each other and your brand.
EXTERNAL MEDIA SOURCES
Video
Events
Articles
Audio
Feeds
HALF WILD: MEDIA
VENDOR PRODUCT SOURCES
Feeds
HALF WILD: MARKET
7
USER GENERATED
CONTENT
SHARED VALUES
AD FREE MEDIA
SHARED EXPERIENCES
CULTURAL VOICE
NO SELL OUTS
We exist without selling advertising.
This gives us creative freedom to tell stories about the culture other
media can’t.
We also encourage user generated content,
creating a two-way media experience.
PHOTO CREDIT: PAWEL WIELOCH, BOOM FESTIVAL [PORTUGAL], 2016
8
OUR VENDORS
As a creative retailer, we understand your
challenges.
Our entire business model is based around selling as much of your
product as possible.
We want to help you increase sales by up to 50% over a three year
period.
9
YOUR BRAND
Our services blend together to facilitate retail transactions.
Media and social platforms will drive
traffic at a fraction of the usual cost.
You can think of us as your own multi-million dollar digital agency.
MEDIA
CONSUMERS
MARKET
SOCIAL
ATTRACT
ENGAGE
CONVERT
10
OUR PLATFORM
11
THE MARKET
We’ve built a multi-million dollar
marketplace backed by scalable technology to take your brand global.
Retail is integrated into every componet of our
digital strategy.
PHOTO CREDIT: TRISTAN SHU
12
`
OUR PILOT
For the past 18 months we’ve been selling
festival clothing through our pilot brand
‘Doof Store’.
To kick things off, we’ve collected 10k emails,
and importantly, created a second sales channel
for your product.
13
InventoryData
Order Data &
Revenue
InventoryData
Order Data &
Revenue
OrdersMarketing
ProgramsPick up & delivery.
YOUR EXISTING
EC
OMMERCE SOLUTI
ON
UNDERGROUND
CONSUMERS
HALFWILD MEDIA
& MARKETPLACE
M
ULTICHANNEL
SALES ENABLEM
ENT+ more globally
connected
channels
(optional)
MULTI-CHANNEL SALES
Additional to Doof Store, we can further extend your
reach by pushing products into other
marketplaces and sales channels.
We’re your one stop shop to sell more all
over the internet.
New channels are scheduled for addition
in early 2020.
14
YOUR CONNECTION
We directly integrate with your existing ecommerce solution and support processes.
This allows us to instantly publish your
products on the market, generate shipping labels
and push you orders.
InventoryData
Order Data &Revenue
InventoryData
Order Data &Revenue
Orders MarketingPrograms
Pick up & delivery.
YOUR EXISTING
EC
O
MMERCE SOLUTIO
N
UNDERGROUND
CONSUMERS
HALFWILD MEDIA
& MARKETPLACE
MULTICHANNEL
SALES ENABLEMENT
+ more globally connected channels
(optional)
15
`
We have spent the past two years not only developing our technology, but planning for growth.
Additional to our comprehensive pre-existing market knowledge, we have undertaken significant research to establish a robust growth strategy.
Our media offering is critical to user acquisition. Creating and aggregating content that resonates with our audience reduces the cost of web traffic and increases engagement.
KEY TRAFFIC DRIVERS
• Social media• Organic search [SEO]• Paid search• Content amplification• Remarketing• Influencer marketing
GROWTH STRATEGY
ACQUISITION ROAD MAP
PHOTO CREDIT: TREY RATCLIFF
In 2020, we are planning international expansion to
the USA.
Our five year projections target 1.4m monthly
visitors.
16
OUR PRICING
We operate on a commision basis and
have tailored packages for businesses of all
sizes.
Prices start from as little as 13%
We also provide paid shipping labels via our partners and an optional integration
with Doof Store.PHOTO CREDIT: RAINBOW SERPENT FESTIVAL
17
Monthly Fee Commission Rate Establishment Fee Package Contents
Basic Listings
None 19% + 12%incl. Doof Store
$69+ $49
incl. Doof Store connection
• One time onbaording & establishment• Real-time product, inventory count and
order data sync
• Includes shipping labels by Sendle (AU Domestic) & DHL (International)
• Automatic payout managment to your nominated payment method
• Email support
$49 13% + 10%incl. Doof Store
Free Free
Market Pro
None 25% + 12%incl. Doof Store
$129+ $49
incl. Doof Store connection
Everything in basic, plus...
• Priority support & account manager• One media interview/feature• Rotated placement on featured vendors
• Setup of brand specific shop page
• Priority placement in email and social channels
• Package insurance on shipping labels
$99 20% + 10%incl. Doof Store
Free Free
Platinum Partner
None By Negotiation
By Negotiation
Starting from $199
+ $49incl. Doof Store
connection
Everything in Marketing Pro, plus...
• End to end marketing solution for your business including; strategic review and managment of existing digital assets
• Logistics expertise and technical advice
• Early access to new marketing and sales channels
• Limited to five only
$199 By Negotiation
By Negotiation Free Free
Please note: Commissions are exclusive of payment gateway and transaction fees. Fees are GST inclusive. Rates are subject to change, and any update will communicated via email a minimum of 30 days prior. Subscriptions can be cancelled at any time with one months notice. To avoid transaction fees on commission payouts please select monthly bank transfer payments during registration. Shipping labels are provided fully paid and are included with commission fees.
STANDARD RATES
18
BETA TESTING
We are currently in public beta and will
commence our official launch campaign
in late 2019.
Help us shape the platform to your needs.
Explore now and join the testing.
URL: https://halfwild.com.au
YOUR DIGITAL FESTIVALA WHOLE NEW ONLINE EXPERIENCE.
COMING THIS YEAR.
UNDERGROUND . ELECTRONIC . MUSIC . CULTURE
™
LEARN MORE.SMS HALFWILD TO 0429777666
VIEW BETA
19
NEXT STEPS
SUBMIT FORM
Ready to join our movement, increase
your revenue and GROW underground
music culture?
Secure your place by submitting a vendor
application form.