Methodological summary

Creative World

“A light and entertaining 10 minutes professional reading, ideal for a coffee break.”

Bálint Vojnits vojnits@creativelinegroup.com

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I. PREAMBLE Innovation The question often arises: why does innovation play such an important role in sustaining and improving our economic existence? István Széchenyi sums up the answer with astonishing accuracy: “What has been good may only be acceptable now. And what is more, it may even become harmful in the future.” Innovations are activities that fall into the category of creative intellectual work. The common traits of such activities are that with their help society can reform and develop, consequently it can adjust to the ever changing economic conditions. In addition, only through innovations can the recent scientific and technological developments be put to practical use. Innovation is a process originating from a creative idea, during which process the idea materializes. However, it is not to be confused with creativity, because creativity is only the first stage of the innovative process. In other words, creativity is the new idea, notion or theory based on which innovation is born. “Innovations are not the same as reforms. While reforms are modernizations that occur on a macro-level, innovations are developments that appear on a micro-level.” – Sums up the gist of innovation Antal Százdi. Creativity The aptitude to create (creativity) is a string of mental, pragmatic and functional abilities and skills within a personality. When these abilities are combined in a specific way they allow a person to create. Above this, creativity also manifests in the behaviour of the given person. “Creativity is present, in actuality, not only when great historical works are born but also whenever a person imagines, combines, alters, an creates something new, no matter how small a drop in the bucket this new thing may appear compared to the works of a genius.” (Vygotsky, 1967) Innovative environment A companyʼs external stakeholders can be closely related to the innovative processes. As a result, companies nowadays increasingly seek to build a better, and also a long-term relationship with their customers, clients and suppliers. The innovative ideas and initiatives of the later are also commonly welcomed by companies. Motivational factors of innovation Innovation has many motivational factors, such as extra financial rewards, guaranteed long-term independence, exploitation of professional knowledge, or simply frustration. In other words, the question is whether or not a person can move on to higher intellectual level. Sense of achievement, hobby or amusement can also motivate innovation. Sometimes the only way to exploit a given companyʼs resources is by implementing innovations, and this can also be a motivational factor. The motivation of unemployed professionals is to create something, anything.

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II. MACROECONOMIC ASSESMENT One Worldʼs major and foremost problems is the apparent inability to exploit the potential innovative power of its society. The reason for this is that most companies organize their daily activities according to the traditional structure, that is, in the functional framework of purchase, marketing, trade, finance, logistics and administrative tasks. In this structure information barriers inevitably rise, and because of these barriers we are only able to use a smaller percentage of our knowledge and skills. The larger part remains unexploited. Meanwhile, the demand side of the labour market, in the traditional working structure, is unable to absorb the larger portion of job seekers. As the result of the economic restructuring of the last decades, and because of the absence of adequate employment opportunities, more and more well trained professionals are left outside the labour market. This is also true for the underprivileged and for women returning from maternity leaves. The integration and ʻactivationʼ of people returning to work after a longer inactive period can prove to be a huge challenge. Thus, the majority of those people who by their innate faculties or by learnt skills could create significant economic and social values remain inactive. III. THE AIM The Creative World project aims to develop a web community which based on cooperation creates innovations without physical, political, economic and social boundaries. The objective is to create innovations while every able person gets the opportunity to collaborate, to motivate themselves to achieve self-self-actualization, to improve their living standards and to take an active part in building the national economy and national values. The Creative World project also aims to involve in the innovative processes the people with intellectual capital who up until now for various reasons, e.g. lack of motivation, traditional work structure, physical distance or special educational needs, could not take part in the creative procedures. To improve the circumstances of these people is a common social interest of us all. For them the atypical employment forms offered by Creative World could grant the opportunity of development.

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V. THE PRODUCT

We believe in the power of the collaborative innovation. This is why we have developed a web/mobile application where

using creativity is mutually beneficial for everyone WHO? creative community of people with different abilities and knowledge The individuals of the communities built around the various tasks differ in many ways: they were born and live in different places, they eat and drink differently, they have experienced different things and studied different in schools and universities, and therefore they work in different areas, as they are experts of different fields. However, they are motivated in the same subject: they want to develop and use their creativity, and want to fully exploit their abilities. WHY? continuous development and innovation Most working people and companies organize their daily activities according to the traditional structure, that is, in the functional framework of purchase, marketing, trade, finance, logistics and administrative tasks. In this structure in our everyday life we are only able to use a smaller percentage of our knowledge and skills. The larger part remains unexploited. Creative World intends to exploit the untapped skills and create community innovation to solve complex tasks with the help of a multi-level problem solving methodology. WHAT? problem solving with the power of community innovation Creative World is a web/mobile application with which online problem solving communities can be established. The members of these communities can share their creative ideas; they can rate and comment other ideas; or they can solve one specific problem all with the help of cooperation, teamwork and innovation. HOW? free information flow, exchange of opinion and rating The problem solving processes take place in an extremely flexible, yet goal-oriented environment. The collaborative innovation is based on the free information flow between people with different skills, knowledge and opinion, as well as a multi-level evaluation system and the opportunity to freely exchange views. Moderated by an expert panel, the aim of the innovation processes is to carry out the best idea.

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The three pillar structure of Creative World

I. Creative thoughts and notions that can be useable solutions Anyone can recruit colleagues (closed platform), or the consumer community (open platform) to participate in the creative problem solving process. II. User friendly, moderated communicational web interface Creative World, with the help of the interactive WEB2 technology, offers an easy and simple user experience, similar to other social media sites, for its members. According to the complexity of the announced task, the sharing, the rating and the commenting of the creative ideas can go through either a two, or a four level problem solving process. III. Integrated motivational and reward system The key to the effective cooperation of a group is motivation. The members of a problem solving community can only be motivated to work in a team if we simultaneously reward the best solution, the most creative, the most active and the most influential member. The quality and value of the rewards defines the effectiveness of the motivation. Four forms of rewards can be used: cash rewards, job offers, scholarships, product/service packages. Sections With the help of a user friendly communicational web interface already existing creative thoughts can be easily turned into tangible results. A motivated group can turn into a hardworking problem-solving community that creates values. An easy to use and moderated communicational web interface together with a well defined motivational system can create a committed user base.