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7/28/2019 Creativity 11
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Cognitive Approaches to
CreativityLife offers many problems for which our textbooks fail to
supply solutions. In this way problem situations differ from
those in school []. We learn many answers in school, but
life doesnt ask the right questions. This is where problemsolving becomes more basic than memorisation.
What is creativity?
Cognitive modelsA symbolic model
A connectionist model
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Describing creativity
P(sychological)-creativity vs H(istroical)-
creativity (Boden, 1990)
Productive vs reproductive problem solving
(Gestalt: Wertheimer, 1982)
Convergent vs divergent thinking (Hudson,
1968)
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P- and H-creativity Boden, 1990
Creativity depends on perspective Psychological creativity: creative from
perspective of the individual
finding a new way to get to university
working out what presents to buy people for
Christmas
Historical creativity: creative from perspective
of society designing the Millennium Bridge
writing a research article
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Reproductive vs Productive ProblemSolving
Gestalt (Wertheimer, 1982)
Reproductive problem solving: using old and familiar
knowledge and ways of thinking to solve a problem
Productive problem solving: doing something new
Weisberg, 1993, 1995
Continuous thinking (reproductive)
Discontinuous thinking (productive)
Problem restructuring (productive)
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MARGIE, MOPs, or XPs? A
symbolic cognitive model.Schank and Cleary, 1995
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Bottom up solution MARGIE (Rieger, 1975)
Principles Search through all possible
reasons for an action.
Combine these in all possible
ways
Identify those combinations of
reasons that explain the action
being considered
Performancee.g., John hit MaryJohn
wanted to be hit. He wanted Mary
to be mad at him so Mary would hit
him. So he hit her
Problems
Very slow
Combinatorial explosion
No learning
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Top down solution: SAM (Schank & Abelson,1977) and MOPS (Schank, 1982)
Principles
SAM = Script Applier Mechanism,
MOP = Memory Organisation
Package
The system applies a set of
expectations (Scripts or, more
sophisticated, MOPS) based on
previous knowledge, to a
particular scenario, and makes
inferences about information that
is not stated explicitly in the story.
Performance
Infers Mary ordered her meal,
Mary ate her meal etc.
Identifies Mary left a big tipas anomalous
Fast
Problems
cannot explain why Mary left a
big tip
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Only use bottom up when top downfails
Principles
Apply knowledge structure (i.e.
apply MOPS: top down
processing)
If top down process fails to find
explanation then apply bottom up
process (i.e. MARGIE)
Performance
Will interpret typical (not-
unusual) stories quickly
Knows when bottom upprocesses are needed
Problems
bottom up process will still
have all the problems
associated with MARGIE
(slow, computationally
expensive etc.)
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Top down processing, with applicationof XPs to handle anomalies
Principles
XP=explanation package:
XP is a frozen explanation - pre-packaged chain of
inferences that can be used to explain a specified anomaly Three stage process:
Detect an anomaly (situation not handled by existing
MOPS)
Find explanation by applying XPs Learn from explanation (generate and store new MOPS
and XPs)
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Creative explanation: Detection andexplanation
characteriseanomaly and
developquestion
search for XP toanswer question
found?
NO
restructureexplanation
apply XP togenerate anexplanation
testexplanation
does itwork?
YESgo to learnprocedure
YES
NO
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Creative explanation: Learning
expectation failure andexplanation
found?
NO
YES
search memory for similarexpectation failure
create new MOPfrom failure and
explanation
store failure with explanation
if explanation results fromrestructuring
generate and store anew XP
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Schank and Cleary, Summary:
Intelligent misuse of knowledge
process is relatively simple, but success
depends on existing knowledge (how manyrelevant MOPS and XPs are present in the
systems knowledge base)
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Summary
A lot of everyday cognitive tasks can be though of ascreative
Symbolic models
decompose creative problem solving into sub-
tasks and suggest processes by which these mightbe achieved. Maybe some pedagogic use.
Network (connectionist) models
Are more parsimonious
Explain how more fundamental, lower level cognitive
processes might result in the behaviours that we label as
creative