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Coloring outside the lines
William ChildsDirector of Marketing & Communications,
TRIFECTA Technologies, Inc.
Creativity. What is it, really?
“The ability to bring together knowledge and imagination.”- Frank Barron
Why does it matter?
“I call the age we are entering the creative age because the key factor propelling us forward is the rise of creativity as the primary mover of
our economy.”
- Richard Florida
You’re smarter than you think.
“Your brain could learn 7 facts every seven seconds for the rest of your life and still have plenty of room left to learn more.”
- Michael Gelb, Author ‘How To Think Like Leonardo
“Your brain will improve with age if you use it properly.”
- Michael Gelb, Author ‘How to think like Leonardo’
“Intelligence is not only found in the brain but also in the cells distributed throughout the body.”
- Michael Gelb, Author ‘How to think like Leonardo’
“If you’re not prepared to be wrong,you’ll never come up with
anything original.”
- Sir Ken Robinson
How to bemore creative
WondermentRetain a childlike curiosity
with the world.
Intellectual CourageStrive to go beyond the conventional.
RelaxationTake time to ponder
and daydream
Embrace AmbiguityGet comfortable with being uncomfortable
Creativity is a process.
INFORMATIONINCUBATION
PERSPERATION
Our educational model
places and overwhelming emphasis on solving
problems correctly, not creatively.
What is half of
Just the facts.
75% said they are under pressure to be
more creative at work.
Study based on 5000 adults, 1,000 per country in the US, UK, Germany, France and Japan
80% feel that unlocking creativity is
critical to economic growth.
Study based on 5000 adults, 1,000 per country in the US, UK, Germany, France and Japan
Only 39% describe themselves as being creative.
Study based on 5000 adults, 1,000 per country in the US, UK, Germany, France and Japan
Globally, Japan is seen as the most creative country
followed by the U.S.
Study based on 5000 adults, 1,000 per country in the US, UK, Germany, France and Japan
Top 5 Mythsabout Creativity
1. Creative people always have great ideas.
2. Idea generating and thought are best
done alone.
3. Creativity has its place,but needs to be kept
under wraps.
4. Drugs can help you be more creative.
5. Some people are creative and some are not.
“We don’t grow into creativity,we grow out of it.”
- Sir Ken Robinson