Creativity

Designing a Better Mouse Trap

What Holds Back Creativity?

Up the Ladder

• How do I get them to pay attention to my idea?

• Is your management receptive?• Suppose they are not?

• For managers• How do you receive new ideas?• What could you do to encourage new ideas?

My Ideas

• How to present them• This Becomes this

If you make your data more understandable

Monday Tuesday Wednesday Thursday FridayMinutesWaited

1 2 22 1 13 1 15 1 1 2

14 5 4 1 1 1115 3 5 2 3 4 1717 4 4 2 2 1220 3 3 5 3 3 1722 2 1 2 4 6 1524 1 1 8 13 2326 1 128 2 4 1 2 932 0 1 1 1 2 536 1 2 340 1 1

Daily 25 20 19 23 33Total Grand Total 120

Day of WeekPatient Waiting Time

by day

0

5

10

15

20

25

30

35

40

45

0 2 4 6 8 10 12 14

number of patients

min

ute

s w

ait

ing Monday

Tuesday

Wednesday

Thursday

Friday

2007 HIVQUAL Data

i. % of patients with whom substance use was discussed.

37.7% 90.1% 100.0%

ii. % of patients who received all required components of mental health screen.

0.0% 20.9% 100.0%

% Cognitive function 7.7% 73.4% 100.0%

% Depression 27.4% 84.8% 100.0%

% Anxiety 13.6% 73.7% 100.0%

% Sleep 4.7% 70.9% 100.0%

% Appetite 16.7% 76.6% 100.0%

% Domestic violence 2.5% 55.1% 100.0%

% Post-traumatic stress disorder 0.0% 28.3% 100.0%

Table Exercise Directions

• Review the data• Come up with 5 reasons why 79.1% of

patients did not receive all components of the mental health screening

• Select a person at the table to record ideas and report back to group

Ideas that “Just Happened”

• Anti freeze • Text messaging

• Thrown in as an after thought• No one expected it to be too useful

• Mouse (computer not this.… )

• AZT ( a failed anti-cancer drug)

The “Three Cs”

• Consider• Envision the idea• Look beyond analysis

• Compliment – never denigrate new thinking• Challenge

• Challenge the suggester to improve the idea• Involve “group think”

“The Three Cs”. Jpb.com, http://www.jpb.com/creative/threecs.php

Involving Others

Promote the idea of creativity/interpretation • Challenge people to look at data, interpret it and then

offer suggestions for improvement• Maximize the number of innovation opportunities (high

degree of creativity rather then a lot of ideas

• Have a contest to encourage collaboration on creative ideas

Creativity Contest

• Pick • Come up with 5 reasons why 79.1% of

patients did not receive all components of the mental health screening

• Select a person at the table to record ideas and report back to group

Why is this a Creative Twist on an Old Design

Why is this a Creative Twist on an Old Design

Its Original Use

Table Exercise

• Select a person at the table to record ideas and report back to group

• Come up with at least 3 ways that you would offer creative solutions to ANYTHING regarding HIVQUAL

• Date entry• Indicators