Creativity for Entrepreneurship

Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE

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Creativity for Entrepreneurship

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Learn Object• Define and Explore “Your creativity Potential”

1. References about creativity2. Originality in a Group Vision3. Test on “What`s Your Creativity Potential? 4. Testing ideas and creative processes

• Applied creativity process to entrepreneurship teams

1. Entrepreneurship Teams2. TEST on “Entrepreneurial Teams Creation -Conflicts

Management Diagnosis”


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They involve the employees in their

organizations

They carry out the work to be done

They make sure we are

empowering teams

Build something based on teamwork

Teams

CRIATIVITY

We want to be creative persons

Everyone must be creative

Turn the life better, more interesting and

more successful

Research shows that 94% of young people value the triumph as the most important of

their lives

Creativity is the skill key required to

succeed

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CRIATIVITY

FLOW(The word ability to express)

FLEXIBILITY(Change thinking,

adaptation)

ORIGINALITY (NEW

SOLUTIONS)



Originality

Creative mind

Cuiriosity Problem Solving

Open Mind

What needs a creative mind?

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OriginalityImagine the world as if I had to create a new

Purpose: To develop the imaginative processes as an integral factor of the original creativity. Originality is the key, to bring interesting ideas unusual and surprising. Do not repress the fantasy but to stimulate it

1. Innovative ideas2. Close your eyes and think the world would be if the creator3. Open your eyes and gathered in groups of three on a list of things that would make the new world and all contributions. If some are excluded to discuss it and reach an agreement4. Each group presents their project to the class creator5. Each person will prepare a staff editorial on the same issue

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Problem solving


Purpose: develop the imaginative processes as an integral factor of the original creativity. Originality is the key, to bring interesting ideas unusual and

surprising. Do not repress the fantasy but to stimulate it1. Each one will have to expose useful ideas2. Enumerate all the uses that can be applied to the exposed subject, responding in writing, for 5 minutes. Organize themselves into small groups3. Think of all the possible ways to improve the new object is exposed for more fun. Write down the answers for a few minutes4. Read the notes, commenting on the most original

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Curiosity


Purpose: to awaken the curiosity, which is an essential element of creativity.

1. Each of you will formulate in writing a number of original questions, surprising but common interest in the actual knowledge of a person, and always respectful.2. will be present to people a picture with a person.3. They have several minutes to write the questions.4. They must read all questions about the person who wrote.5. The most curious and interesting questions will be discussed.6. Gather what has been written and give the teacher the questions answered as they think appropriate for a comment

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Open mind


Purpose: To encourage flexibility of thought an important aspect of creativity. If one method does not result immediately discovers a different

1. You will be presented with several real-life cases in which a method fails and will have to invent a new one. Write proposals.2. I present to you various other things, real and imaginary:a. A teacher asks to be heard in silence and study, but can not, what would you do to achieve it?b. Eva and Esther have not spoken in a while. I tried to reconcile them and could not. What we´ll do?c. Pupils still continue to throw coffee cups and papers to the floor, stairs and courtyards, despite repeated warnings, how to get it?The proposals are viable and that they tried to solve the problem will have a high ranking.3. Write the answers and read aloud. Give the written to teacher and will decide which suggestions to experience.4. Any answer will be reward even partially successful.

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Test on “What`s Your Creativity Potential?


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This is the Question?

(controls the left hand)

Synthesizes

Riddle

Imagine

Speculated

Take risks

Breaking rules

Impetuous

Like surprises

Curious and playerSensible with the others

Likes teaching

Touching the people

Likes giving support

Expressive

Emotional

Talks a lot

Feel

Analyze

Quantify

Logical

Critical

Realist

Like numbers

Likes money

know how the things workTake avoiding measures

Establishes procedures

Made things happen

Reliable

Organizator

Tidy

Punctual

PlanCorpus Callosum

*Past*HEAnalytic functionMotor control

Detail worry

Factual

Objectivity

results already

The Brain Hemispheres

(and their 4 egos)

*Future*

HDCreative function

Nay-sayers

Generalist

Intuitive

Allowed

Subjectivity

Lateral thinking

Diffuse logic

Creativity

“THE SAME”

(controls the right hand)

Roland`s groove

“THE MOST”

Based on work of Ned Hermann,

The Creative Brain.


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Creativity

• Having the ability to look the same things, the same needs or the others problems but in a different view

• For example, searching new ways to sell or change a product or service as to its location, shape, content, etc..


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Creativity is the tool forFinding ways to make more with

less. Costs reducing. Streamlining

processes and systems

Increasing profitability

Finding new uses for

products,

Searching for new market segments,

Differentiate the curriculum vitae

Develop new products

And may be more…..


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Train your creativity

Walt Disney said once upon a time:“Creativity is like a gym: we become

stronger how much more is the training”


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Walt Disney Process

The DreamerThat´s the children inside us.

Looking for opportunities instead problems.Any idea is bad. Think outside the box."

The Designer That`s the innovator inside

usHe analize the ideas as

always posible"focuses on how they should

do thingsHow can I turn this posible?

The Detailerthe troubleshooter in us

Evaluate ideas systematicallyBelieves that all ideas should be evaluated and analyzed

logicallyConsiders potential problems and their respective solutions


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Brainstorming

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Reflexion Rules

You must suggest the greatest possible number of unique ideas that can function

as solutions, as well as stimulate the ideas of others

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1. Encourage your colleagues to say all sorts of ideas - the more daring and radical best 2.

Do not judge ideas 3.

Quantity is more important than quality 4.

Pay attention to the ideas that arise and build from these other 5.

Any idea is valid, even if it seems silly, impossible or irrelevant 6.

Do not censor or criticize their own ideas or the ideas of others

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You must retain in mind …

…The reflection process goes through phases. Both phases in which there are many ideas, like other stages come the ideas come slowly. When the process slows down, it is a good time to review the ideas and work them.

The group reflection ... can last from 5 minutes to 2 hours, although most of the groups working on a range of 5-15 minutes


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Words

"You always encourage the others

to bring innovative ideas?."

"Stop thinking creatively is almost

like not living" Benjamin Franklin

"A creative person is aware that his mind is

a powerhouse of ideas, thoughts and

wisdom for new ideas and relationships that

may arise.


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Testing Your Creativity

Explaining the smell to whom doesn`t have it.

Imagine that a colleague near you is blind -Explain to him how the clouds are-Explain to him how the blue color is

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Warming Exercise: The Cow1. Outline three different business

models, all using a cow.2. Start by defining some

characteristics of the cow (produces milk like all day, moos, etc..).

3. Use these features to produce an innovative business model based on a cow.

4. Note: You have 3 minuts.

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Creativity

We can see any problem in a different, new

angle, this is the most valuable feature today?

Different creativity means ability to think?

The ability to see what anyone has

been seen before.?



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What we see here?

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Answer

• You can be see a skull, or a young woman sitting in front of a mirror. If you make attention to the skull eyes you´ll see the woman`s head looking for her reflected image from a mirror in her front.



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Exercise your mind: empty boxes

• Look fill in the blanks. This exercise aims to allow focus and see things in different perspectives. Your task is to use empty spaces and convert them into something different. This is not an individual artistic skills examination. A sheet of an a4 paper start drawing 12 squares as here shown. You have 3 minutes to generate many ideas.

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Like someone did…S

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Exercise Aim• How can I did it? Many people start out well but quickly

exhausted their ideas. On average people round 9 square in 3 minutes. This is due to adopt a limited and fixed way to looking the world, which seems to be hard to see things from other perspectives.To overcome this block we must stimulate our brain to be more open and flexible, looking and looking around for other angles.

• This attitude is essential for the development of their skills, for solving problems in creative and innovative ways.

• Now, try to fill the seats again. If the game seems hard to think of something original, and not be discouraged, keep trying to look at the problem from new perspectives.


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Island on fireImagine you are alone on a small desert island with

these following features:5000 meters long200 meters wide Length on north / south directionNo beach (only a cliff with 50 meters high?)The sea around the island is full of sharks dry vegetation, and dense undergrowth.At noon, a thunder lightning strikes and the vegetation begins to burn at the north end of the island. Although the beam dropped, the north wind reduced the rain chances to put out the fire and goes out slowly in your direction.

What will you do?Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys -

ISSE

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The Island on fire - Answer• You should put the fire in the center of the island.

Thus, we have two flame fronts. Let your fire progresses after you put the fire (Fire 2). The initial fire (Fire 1) will burn up to the center of the island, because thereafter no vegetation because they burn at Fire 2.

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The Dark Cave

The night comes very quickly and you need to go shelter into a cavern. You have a box of matches with only a match and you have also available: 1. A large wax candle.2. A kerosene lamp.3. A gas lantern.Everyone is in normal operation.? You can`t go wrong.? What do you turn on for the first time?Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship

Journeys - ISSE


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The Dark Cave - Answer

• The match, of course!• Without it you can`t light anything!


If creativity means looking for new ways, new solutions, referring things differently. Let's

try again.

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The cups game


Objective: Try to arranging glasses so that the filled and empty glasses to alternate. Must make this move with a single cup.

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Una solución posible – juego de las tazas

Take full the second cup , and put its contents into the fifth cup (counting from left to right) and return the cup to its second.

If you can not solve this problem as well is that you unconsciously created a rule that does not exist: you can not alter the contents of the cup. Is a very common kind of

mental block: assumptions created by our minds about how things should be.


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The Dangerous Jungle• You need to enter in a dangerous jungle full of wild animals.• We know it has:• 3 starved lions• 15 poisoned snakes of several species.• 5 feral alligators.• 10 another feral animals.• You must defend but you have only:

• a knife;• a revolver with 3 bullets;• a camera;• a compass;• 2 kg of raw meet.

With these resources, how far you may go into the jungle?

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The Dangerous Jungle - Answer

You can only get to the center. From there starts to leave, is not it?


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The ten feet abatjours

how could have 10 feet abatjours ,in a rectangular room, so that each wall stay with an equal number of lamps


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Ten feet abatjours - Answer


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The Frogs

• There`s three frogs, each one on a rock, and one of them decide to jump to the water how many frogs remain remain on the rocks.supposedly the answer is not as simple as it seems for the first time...


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The frogs - Answer• The correct answer is: Remain three frogs. This because the frog

only decided to jump. She doesn`t did it.

• We are not like the frog often? We decided to do this and that and we ended up doing nothing? In life, we have to make many decisions. some

easy; some difficult. However, most of the errors we commit is not due to wrong decisions. The

Most errors are due to indecision.

• We always live with the our decisions consequences And this is take risks. Everything is risk.

Laughing is running risk looking like a fool. Cry is to risk opinion sentimental


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The sequence

• ¿ What is the next number in the sequence?

• 2, 10, 12, 16, 17, 18, 19, ...


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The sequence - Answer

• The next number in the sequence is 200, because they all begin with the letter d.

• I imagine that at least some models continue to play very little creative thinking.


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Fast Test

• Ahora, cuente cuántas letras "F" existen Now, count how many letters "F" in there

following:

FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC

STUDY COMBINED WITH THE EXPERIENCE OF YEARS


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Fast Test - Answer• How many??? 3 ??? Maybe 4??

• Wrong, they are six (6) - no joke! Go back up and read again! The explanation is below ...

• The brain can not process the word "OF".

• Who counts all 6 "F" at the first time is a 'genius'. 3 is normal, 4 is more rare, 5 more yet, almost no one is 6.


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The truth and the lie• Two tribes inhabited a distant land. the lies

were inveterate liar, and the right, unquestionably sincere. I once went to visit a strange land and find a group of three people asked what tribe they belonged. The first mumbled something that the strange not understood. The second said: "He said it was a lie." The third one said to the second: "You're a liar!" The question is: The tribe belongs to each of the 3 people?


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The truth and the lie - Answer

Firstly we must always consider that: . a liar never admits he is a liar and a correct also will not say that he is a liar. So surely the second who spoke was lying, because the first would never say that was a lie. Soon the third was correct, because said the truth denying the second. therefore: First - can lie or correct Second - is a lie Third - is correct


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Creativity is like a muscle, it trains and

practicing with exercises like these, observing others and thought

continuously on how to do something different.


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Sílvio B


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ResultsEfficiency

Effectiveness

Objectives

Resources

TEAMS


TeamTwo or more people

that come together to work to achieve a

common goal such as…

Plan a picnic with the staff

Update company policies

Create a new

product line


Entrepreneurial Team

Acting

Intra businessmen

Changing Breaking Ground

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Cooperate rather than compete

Reducing unproductive competition

Share knowledge

Promote comunicativos Common goals

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- ISSE

Enable

Transfer responsibility and authority to lower

levels

Build the architecture of

business relations in the organization in an integrated form

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ISSE

How????1. Determine the state of moral of the company

2. Sort self - esteem of employees

3. Satisfy ourselves that the answers are confidential.

4. Remove the fear of saying things as they are

5. Making questions more direct approach possible

6. Classify the individual moral

7. Sort group morale on a scale 0-10

8. Indicate the five main problems that lead to moral and below

which the five things that elevate

9. Ask employees who say exactly what would change in the

organization to raise moral and that would choose to keep


Unlocking the creativity and talent

Interconnect functions and areas of knowledge

HP interconnected functions with design

engineering and manufacturing

development of new products

Result: teams within organizational structures

and not detached


Creating a team culture

Formal

Informal

Self-management


Formal Team

Committees

Command Team

Special Teams


Informal Team

Spontaneity

Communication between

different areas

Grant opportunities

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Self - managed teams – The Future!

Consisting of people from

different areas of the

organization

Small, because larger groups

create communication

problems

Able to act Multidisciplinary


Mutual Adjustment

Manager

Colaborator Colaborator

Defining the workloads and the points of interconnection of the labor flow


Direct Supervision

Supervisor(Decide who does,

when, and how)



Standardization

Manager



Qualified TeamMake the important

decisions the team

Interviewing and selecting leaders

Invite new members to join

the team, removing those

who do not perform well

Conceive and carry a lot of their

own training

Distribute and receive rewards as

a team


Actions to be undertaken

Grant power and authority to make

decisions independently

Allow teams to take far-reaching

decisions, not cosmetic measures

Allowing the team to choose their leaders

Allow the team to determine their own

goals and commitments

Make sure that all have influence on decision making and that meet

Exclude causes of conflicts


Conflicts? No Thank`sRecognize and resolve personality

conflicts

Fighting territorial conflicts and the resistance of middle management when

and where to find

Unify the views of management and team members

Do what you can to minimize the stress of members

Change the factors that interfere with the efficiency

Evidence that ALL IS MORE IMPORTANT THAT THE PARTIES - nobody is better than nobody, and

nobody is able to achieve the targets alone


So...

Being able to improve our behavior in light of the situation

Being able to perceive

changes in other

behavioral


Colaborator

Competitor Sharer

Accommodated Avoider

Aut

o - m

otiv

atio

nHigh

Low Relationship with others High

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Input and Key Words


Group

Entrepreneurship Team

Creativity

Conflicts? Goals and

commitment

Qualified Team

Standardization Self - managed teams

Negotiation

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What do you choose… in your Suitcase?


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BibliographyBono, Edward de. (1990) “Lateral Thinking: Creativity Step by Step”. New York: Harper Collins.Bono, Eduardo de, (2012) “Creatividad – 62 ejercicios para desarrollar la mente”, (3. ª Ed). Paidós.Bornstein, David, (2007) “Como Mudar o Mundo”, Estrela Polar.Ferreira, M.; Santos, J.; Serra, F. (2010). “ Ser Empreendedor – Pensar, Criar e Moldar a Nova Empresa” (2.ª Ed.), Lisboa, Edições Sílabo.Freud, Sigmund. (1959) “Creative Writers and Day-Dreaming.” The Standard Edition of the Complete Psychoanalytical Works of Sigmund Freud. Vol. 9. Trans. and ed. James Strachey. London: Hogarth P.Herrmann, N. (1996). “The Whole Brain Business Book”, Mc Graw- Hill.Kneller, G.F. (1978) “Arte e ciência da criatividade”. (17 ed). S.Paulo: Ibrasa, Koestler a. (1964) “The act of creation”. London Hutchinson.Osterwalder, A. & Pigneur, Y., (2011) “Criar Modelos de Negócio”, (1.ª Ed). D. QuixoteRahim, M. A. (2001) “Managing conflict in organizations” (3rd edition). Westport, CO: Quorum Books.Rogers, C. (2000) “Body-Centered Counselor” Journal of Counseling & Development, Volume 78, Issue 2, pages 172–179.Wertheimer, M (1945) “Productive Thinking”. New York: Harper.White, Andrew, (2000) “Los segredos del éxito – cómo e por qué triunfaron los multimillonarios y grandes emprendedores”, Ediciones Robinbook, Barcelona.

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Creativity for Entrepreneurship