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OF HANDCRAFTED MUSICAL INSTRUMENTSINTERNATIONAL EXHIBITION
29th 3rd
6th
DEDICATED TO THE PIANO THE ONLY EXHIBITION
CREMONA MUSICAINTERNATIONAL EXHIBITIONS
presents
The N.1 Exhibition in the world for high quality instruments:Strings, Pianos and Guitars, together into one big exhibition
September 30th - October 2nd, 2016Cremona Exhibition Centre
www.cremonamusica.com
September 30th - October 2nd, 2016 - Cremona Exhibition Centre
MONDOMUSICA, PIANO EXPERIENCE AND ACOUSTIC GUITAR VILLAGE FACTS AND FIGURES
The percentage of new exhibitors: 25% is a very significant figure because it confirms that in Cremona there is a good business turnover that allows visitors to discover new exhibitors every year.
247 exhibitors53% of foreign exhibitors (24 countries represented)25% of new exhibitors95 events including concerts, seminars, masterclasses and presentations15,208 visitors; 16% from foreign countries(55 countries represented)
A REGULAR EVENT FOR THE INTERNATIONAL COMMUNITYOF THE MUSIC SECTOR
15,208 VISITORSMondomusica has a high percentage of regular visitors but also an excellent replacement that allows the Exhibitors to have a new qualified public.
49% of new visitors = new clients!
An International Exhibition: 53% of foreign exhibitors and over 24 countries represented worldwide confirm the internationality of the Exhibition, which is the result of the continuing promotional activities on international markets, and of the renowned Mondomusica brand worldwide. In particular, the promotional activities for 2015 and 2016 were and will be concentrated in the following countries: United States, Germany and France.
A novelty introduced in 2015 were two large German delegations: one from Bavaria (already present at Mondomusica for several years), and one from Hesse, which took part in it for the first time: over 40 great craftsmen chose Cremona to present their best productions. They confirmed their participation at Mondomusica also for 2016.
Broadening the Acoustic Guitar Village: after the success of the first two editions, an increasing number of luthiers and guitar companies are ready to be involved in the project in 2016, also thanks to the cooperation with Alessio Ambrosi, who will bring to Cremona the Acoustic Guitar Meeting of Sarzana, the most important Italian festival dedicated to the acoustic guitar, classical and modern.
Winds instruments makers
Suppliers and accessories
Other
0,5%0,5%
1%2%
25,5%
Professional musiciansAmateur musicians and Enthusiasts47%
String instruments makers,bow makers and restorers 18%
Trade3%
0,5%
Piano makers,accessories, and tuners
Publishers and services
Plucked instruments makers2%
VISITORS BYCATEGORY
Music teachersStudent andMusic schools
New49%
15,208VISITORS
From thepast edition
51%
September 30th - October 2nd, 2016 - Cremona Exhibition Centre
AN INTERNATIONALIZED EXHIBITION!Mondomusica is one of the most internationalized exhibitions in Italy. We could reach this result thanks to the continuous international promotion done by CremonaFiere: presentations to the major foreign markets, targeted communications to international professionals, relationships with important musical institutions and an high-level buyers programme.
A LARGE PUBLIC OF PROFESSIONAL AND AMATEUR MUSICIANSThe interest in the exhibitions is confirmed also by one of the most significant category of visitors: the musicians. If we analyse the professional musicians category, we find out that 65% of them are stringed instruments players, without counting the 33% of amateur musicians of strings.
MONDOMUSICA IS KNOWN AT GLOBAL LEVELThe figures related to the provenance of foreign visitors confirm that the public of Mondomusica comes from the 5 continents. This means that the exhibition is well know at global level, and recognized by the professionals as the world-wide most important marketplace.
Other instruments3%Guitar6,5%
Stringedinstruments
65%Pianoand Organ
19%
Windinstruments
6,5%
PROFESSIONALMUSICIANS
AMATEURMUSICIANSAND MUSIC
ENTHUSIASTS
StringedInstruments
32%
Percussion2,5%
Other3,5%
33% Wind instruments4%
Piano and otherkeyboards instruments
21%Guitars
NorthAmerica
5,5%
EasternEurope
9%
Asia13,5%
WesternEurope
69%
Outh andCentralAmerica
2,5%Africa andOceania
0,5%
PROVENANCEOF FOREIGN
VISITORS
55COUNTRIESREPRESENTED
Italy84%
Foreign Countries16%
PROVENANCEOF VISITORS
September 30th - October 2nd, 2016 - Cremona Exhibition Centre
A UNIQUE PROGRAMME WITH V.I.P.s
Special events
Mondomusica, Piano Experience and the Acoustic Guitar Village have hosted in the last edition, 95 artistic and cultural events including concerts, masterclasses, workshops and presentations; 58 of them were organized directly by CremonaFiere and the remaining by the exhibitors.This year we hosted very important people including:
International Competition “A. Ponchielli”: an important novelty that opened Mondomusica to the world of wind instruments. In the first edition we were already at the second position in Italy for the number of participating bands: 26 bands, meaning more than 1,400 musicians. The competition had an international jury and has been very appreciated by all the bands in it.
John Monteleone masterclass in guitar making: a true genius in guitar making from New York; one song by Mark Knopfler has been dedicated to him and Eric Clapton is one of his most loyal customers. It was a unique opportunity to meet the modern Stradivarius of the guitar.
Monteverdian Cremona Area: a special area in which you could find all the different Cremonese realities related to music and violin making, and this year they were grouped by the common thread of Claudio Monteverdi. In this area there were unique historical documents about the life of Monteverdi, but also installations and costumes of the various performances of his works. The State Archives, the Ponchielli Theatre, the Museum of the Violin, the University of Pavia, the School of Violin Making IPIALL, the Cremonese Camerata and the Cremona Council each made a contribution to this area.
Exhibition “Le Orchestre Nascoste” by Ente Luglio Musicale Trapanese: 10 keyboard instruments playing together for the first time in the world: it has brought much attention on Penderecki.
Red Room: another special area that welcomed a unique instrument according to some of the greatest contemporary Italian luthiers. It was much appreciated and has revealed the Italian violin making know-how also for the international audience of the exhibition.
Leonardo Chiariglione,founder of the MPEG group, which produced important video and audio standard like MPEG and MP3
Eckart Altenmüller,one of the most important international specialists in focal dystonia
Bruno Monsaingeon,the greatest music documentary makerin the world
Elio, who is also a great flutist and carries on many projects to spread classical music also for a wider audience than that of a theatre
Simone Pedroni,who in the 90s was the first Italian to win the gold medal in the Van Cliburn Piano Competition, one of the most famous competitions in the world
Corinna Da Fonseca,music critic of theNew York Times
Alessandro Carbonare,first clarinet of Santa Cecilia Orchestra in Rome
John Monteleone,the modern Stradivariusof the guitar
Krzysztof Penderecki,one of the greatest composers and contemporary conductor
September 30th - October 2nd, 2016 - Cremona Exhibition Centre
AN INTENSE COMMUNICATION PROGRAMME
Also considering the results of the press cuttings, we can say that the “Cremona brand” has reached more than 2,700,000 contacts in a year thanks to CremonaFiere, Mondomusica, Piano Experience and Acoustic Guitar Village.
The Exhibition is always supported by an intense communication programme through various media channels. For the last edition of Mondomusica, Piano Experience and the Acoustic Guitar Village the communication office of CremonaFiere has done:
THE GREAT INTERNATIONAL MEDIA FEEDBACKMondomusica, Piano Experience and Acoustic Guitar Village have had a great attention from Italian and international medias, and to date (30th September 2015) there are 630 articles in 277 publications, among which:
More, the most qualified music journalists in the world took part in the Exhibition:
Corinna Da Fonseca (New York Times, U.S.A.)Alvaro Siviero (Estado de São Paulo, Brazil)Jeremy Nicholas (Gramophone, UK)Mario Vogt (Fono Forum, Germany)Federico Capitoni (La Repubblica, Italy)Tohru Sase (Sarasate, Japan)Marc Rouvé (La Lettre du Musicien, France)lo staff di The Strad (UK)
24 press releases to a mailing list of 800 names
146 news on our exhibition website which has been visited 45,664 times in a year
More than 200 posts on Facebook for a coverage of over 75,000 contacts
An international advertising campaign with a coverage of about 670,000 contacts
September 30th - October 2nd, 2016 - Cremona Exhibition Centre
THE INTENSE PROMOTIONAL ACTIVITY AND THE CREATION OF THE COMMUNITYEach year CremonaFiere promotes the Exhibition in Italy and abroad. These events not only aim to make Mondomusica and the Piano Experience well known, but they also create a network of contacts and international collaborations that, in the medium term, are proving particularly useful and effective.
In these occasions, CremonaFiere’s staff had the opportunity to meet and invite some of the most important professionals of the sector to Cremona, present its initiatives, laying the foundations for interesting partnerships, and strengthen the network of international business relations.
GIVE A MUSIC CHANCEMoreover, since 2012 CremonaFiere is supporting the initiative “Give a Music Chance”, which consists in the donation of musical instruments to music projects involving young people coming from difficult social situations. In 2015, the donation of instruments went to the project “My school becomes Conservatory”, supported by the Palermo Council in Sicily. This initiative, as well as having a social purpose is also an effective tool for advertising the Exhibition at a national level.
Salon du Violon (France) November 2014Namm (U.S.A.) January 2015Musicora (France) February 2015Musikmesse (Germany) April 2015Conservatorio di Izmir (Turkey) June 2015Mendelssohn Remise (Germany) July 2015
THE SOCIAL NETWORKThanks to our communication tools we were able to build a strong and extensive international network between professionals and music and violin-making lovers. We increasingly use social networks that allow us to stay in touch with our partners and have an instant feedback about our communication.
This year, another great novelty was the launch of the CremonaFiere APP for smartphones and tablets: a new tool that makes it easier to meet professionals
FOREIGN MISSIONSFor the promotion of Cremona Mondomusica and the Piano Experience 2015, several foreign missions were organized:
Download theNEW APPof CremonaFiere
September 30th - October 2nd, 2016 - Cremona Exhibition Centre
THE MOST SIGNIFICANT RESULTS 82% of visitors are planning to come back next year
91% of visitors have found the product they were looking for
59% of visitors interested in Mondomusica (86% of the total visitors) have developed business (or are planning to do so) with Mondomusica exhibitors
34% of those interested in Piano Experience (17% of the total visitors) have developed business (or are planning to do so) with Piano Experience exhibitors
44% of those interested in guitars (12% of the total visitors) have developed business (or are planning to do so) with Acoustic Guitar Village exhibitors
54% of those interviewed were musicians, our strength compared to other exhibitions
18% of those interviewed were luthiers
Visitors came from 18 foreign countries
Visitors were aged between 21 and 35 years old (43% of those interviewed)
FOR INFORMATION:
www.cremonamusica.com
COMMUNICATION AND EVENTS OFFICETel: +39 0372 598 206 - Fax: +39 0372 598 222e-mail: [email protected]
ORGANIZER AND SALES OFFICETel: +39 0372 598 011 - Fax: +39 0372 598 222e-mail: [email protected]
See you atMondomusica,
Piano Experience andAcoustic Guitar Village
2016!
www.cremonamusica.com
Don’t miss it!
Piazza Zelioli Lanzini,1 - 26100 Cremona - ItalyTel. +39 0372 598 011 - Fax: +39 0372 598 222
email: [email protected] - www.cremonamusica.com
