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Crime Prevention Through Crime Prevention Through Crime Prevention Through Crime Prevention Through Community EngagementCommunity EngagementCommunity EngagementCommunity Engagement
A Case Study of Mac’s Convenience StoresA Case Study of Mac’s Convenience Stores
Mac’s Convenience StoresMac’s Convenience Stores
Owned by Quebec based company, Couche‐Tard
Largest C‐Store operator in Canada
6140 locations across North America
Over 1600 locations across Canada
570 locations in Ontario
Employ approx. 4200 employees
Service approx. 650,000 customers per daypp , p y
Discussion TopicsDiscussion Topics
Community Partnerships
Youth Engagement
Gas Theft Awareness
Crime Prevention Through StreetART
Social Media
ROI and Stats
Now that should keep my store
safe……
Community PartnershipsCommunity Partnershipsi S fCommunity Safety…
Crime StoppersCrime Stoppers
Getting Involved…Getting Involved…
Partnered with OPP and IBC to develop Lock ItPartnered with OPP and IBC to develop Lock It or Lose It initiative
Created partnership with AMBER AlertCreated partnership with AMBER Alert program
Youth EngagementYouth Engagementg gg gPositively speaking to our youth…
Gas TheftGas TheftAwareness Awareness
Crime PreventionCrime PreventionThrough Through StreetARTStreetART
21
#StopRetailCrime#StopRetailCrimei S i l di iUsing Social Media to prevent crime…
Why Use Social Media?Why Use Social Media?
iaverage viewerwatcheswatches
hourshoursof online videoof online video
per month.per month.
more peoplecomparedare watchingwatching
ididcompared to lastvideovideo on
a mobile device yeara mobile device
M bilM bil d iMobileMobile deviceare twicetwice
lik las likely to
share videoshare videoshare videoshare videoith f i d f i d thwith friends friends than
nonnon--mobilemobile users.nonnon mobilemobile users.
Why Use Social Media?Why Use Social Media?
• Reach a different demographic
• Change the culture of crime – the criminals use it, why not you!
• Make people think twice
• Combat ORCCombat ORC
• Support local police and crime prevention initiativesinitiatives
• Make your business less attractive to criminalscriminals
Our GoalOur Goal
Work together with the Community, Crime Stoppers and L E f l d iLaw Enforcement to stop, solve and prevent crime against Mac’s Stores:
Create Awareness on Retail CrimeCreate Awareness on Retail Crime
Expose criminals
Provide a conduit to Crime Stoppers
Enhance the safety & security of our customers and employees
Legal RequirementsLegal Requirementsi. Identify who will manage and post on the pages The Loss
Prevention Department will monitor post and manage thePrevention Department will monitor, post and manage the social media pages.
ii. A crime must be verified on video, accompanied with a police freport number before a suspect image can be posted.
iii. Is it a minor or not
iv. Disclaimer: “Please remember, all suspects are innocent untiliv. Disclaimer: Please remember, all suspects are innocent until proven guilty in a court of law”
v. Push viewers to contact Crime Stoppers
i “A h d d” i if i dvi. Put “Apprehended” across suspect image if an arrest is made
vii. Signage
Wait! Isn’t that Jeremy?
Thunder Bay ResultsThunder Bay ResultsSept 2011/March 2012
– 37 Robberies37 Robberies
– 6 Apprehensions
Since the inception of MacsCrimeBusters:Since the inception of MacsCrimeBusters:March 2012 to Present:
– 6 Robberies
– 5 Apprehensions
84%84% reduction in robberies!
Overall Results…Overall Results…
l
Since the inception of this initiative in March 2012:- 96 Suspects posted
69% Clearance Ratep p
- 69 Apprehensions- 80 Cases clearedJ l 2012 l h d i W t C dJuly 2012 program was launched in Western Canada:-17 Suspects posted- 6 Apprehensions - 6 Cases cleared
YTD Robberies are down 39%
Only $900.00 has been paid out to tipsters
197
250
2005 ‐ 2013 Robbery Incidents
147,740 154,916 160,000
180,000
2005 ‐ 2013 Robbery Total Loss
180
163
184
197
159 158
139150
200 136,960
117,467 114,620 120,000
140,000
122
78100
84,964
61,448 54,243 60,000
80,000
100,000
5025,404
20,000
40,000
,
02005 2006 2007 2008 2009 2010 2011 2012 2013 (YTD)
‐2005 2006 2007 2008 2009 2010 2011 2012 2013 (YTD)
*As of March 19th, 2013
ConclusionConclusion
When it comes to preventing crime andWhen it comes to preventing crime and protecting our employees, sometimes we need to evaluate our current practices andneed to evaluate our current practices and think outside the box – make a shift in your paradigm.paradigm.
Questions…Questions…Questions…Questions…
www.facebook.com/MacsCrimeBusterswww.twitter.com/MacsCrimeBuster
www.YouTube.com/MacsCrimeBusters
Sean Sportun, ICPSSean Sportun, ICPS416416‐‐904904‐‐38053805416416‐‐904904‐‐38053805
