CRISIS RESPONSEFOR NONPROFITS

Crisis Management / Crisis Communications is more than just what to say in an emergency.

Crisis comes from the Greek

KPIΣIΣa moment of choice

the management of choices at a turning point

How you choose determines the outcome.

Keys to Success

INSIGHTS FROM AMY COLLINS

SHOW COMMUNITY LEADERSHIP

EXHIBIT MENTAL READINESS

MAKE BUSINESS DECISIONS

BUILD YOUR TOOLKIT

ENGAGE YOUR STAKEHOLDERS

Effective crisis response requires MENTAL READINESS

DEEP KNOWLEDGE INTELLECTUAL RIGOR EMOTIONAL DISCIPLINE

Source: Logos Institute for Crisis Management and Executive Leadership; New York University; Columbia University

Make Business Decisions

Well-functioning crisis management team…

Procedures and protocols to mobilize quickly + effectively

Maximize the impact of the team in both prevention and response

Ask the right question

What would reasonable people appropriatelyexpect a responsible organization to do?

Source: Logos Institute for Crisis Management and Executive Leadership; New York University; Columbia University

Build Your ToolkitDo you have a plan? (I don’t mean a 3-inch binder.)

Chain of Command

Identified Team

Roles & Responsibilities

Contact List

Checklists

Messaging Templates

Engage Your Stakeholders

Media

Board

Donors/

FundersEmployees

Clients/

Customer

General Public

Others might include:• Government/Regulators• Partners• Advocacy Groups• Industry Groups

Chronology of Communication MattersYou don’t want your board members, employees, donors or clients to read about something for the first time on the front page of the paper.

Board Employees Donors Clients*

*Clients/Customers could extend to client families, too.

What Communications Channels Are Appropriate For Each Stakeholder Group?

Board

• (Zoom) Meeting

• Phone

• Text

• Email

Donors

• Phone

• Text

• Email

• Social Media(FB, Insta, Twitter, LinkedIn)

• Website

Employees

• (Zoom) Meeting

• Phone

• Text

• Email

• Website

What Communications Channels Are Appropriate For Each Stakeholder Group

Clients*

• (Zoom) Meeting

• Phone (Ind. or recorded blast)

• Text (Ind. or blast)

• Email (Ind. or blast)

• Social Media (FB, Insta, Twitter, LinkedIn)

General Public

• Social Media (FB, Insta, Twitter, LinkedIn)

• Website

• Email (blast)

• Via Media

• Phone (recorded blast)

Media

• Phone

• Email (Press Release/VNR or Media Statement)

• (Zoom) Press Conference

• (Zoom or Phone) Interviews

• Twitter

*Clients/Customers could extend to client families, too.

Messaging Baseline messaging templates should be done with broad buy-in before the onset of a crisis

Acknowledge

Express awareness of the event or issue

Empathy

Express empathy if there are victims or potential victims

Values

Express what the organization cares about

Approach/Actions

Describe how you will address issue + specific steps already taken

Commitment

Outline planned next steps + potential next steps

Statements should be legally vetted.

Source: Logos Institute for Crisis Management and Executive Leadership; New York University; Columbia University

EFFECTIVE PR STRATEGY

• Maintain media coverage (traditional + social media)

• Find timely and relevant angles

• Engage community; collaborate with partners

• Ensure your website reflects the COVID-19 situation

• Take care of employees as you can

• Let people know your status

STEAMBOAT NATCHEZ CALLIOPE TRIBUTE

LPIC TELEPRESSER

PRAYNOLA VIRTUAL PRAYER SERVICE

Keys to Success

INSIGHTS FROM AMY COLLINS

SHOW COMMUNITY LEADERSHIP

EXHIBIT MENTAL READINESS

MAKE BUSINESS DECISIONS

BUILD YOUR TOOLKIT

ENGAGE YOUR STAKEHOLDERS

Are you paralyzed? Are you dormant? Are you taking a wait and see approach?

If you answered yes to any of these, let us help.

Now’s the time to get ready for what happens next.

Visit GambelPR.com for COVID-19 resources and info on our Quick Assist Modules

V I R T U A L

QUICK ASSISTM O D U L E S

I D E A T I O N S E S S I O N

QUICK ASSIST

www.GambelPR.com | 504.324.4242

Q&AAmy Boyle Collinsamy@gambelpr.com