CRITICAL ANALYSIS PRESENTATION

Gildas Andriamalala

Pride campaign

Velondriake Community-Based Protected Area

One of longest, richest barrier reefs on planet

6000 species of fish in reefs

24 villages

100% of community relies on fishing

53% under 15 years of age

CRITICAL ANALYSIS PRESENTATION

The Strategy in Velondriake

To stop destructive fishing in particular beach seine and poison fishing to allow fish population to recover by increasing compliance and enforcement of the local law (Dina) on fishing in the Velondriake.

CRITICAL ANALYSIS PRESENTATION

Target Audiences

CRITICAL ANALYSIS PRESENTATION

Pirogue ownersLeaders

Local beach seiners

Pirogue owners

Theory of ChangeResults

CRITICAL ANALYSIS PRESENTATION

BCBehavior Change

TRThreat Reduction

CRConservation Result

BRBarrier Removal

AAttitude

KKnowledge

ICInterpersonal communications

CRITICAL ANALYSIS

CRConservation Result

Goal• Increase fish population in inshore area and nearshore fringing

reef in the area by 5% in 2015

CRITICAL ANALYSIS PRESENTATION

KKnowledge

CRITICAL ANALYSIS PRESENTATION

Results• Increase of the leaders’ knowledge about the dina by 20pp

• People who doesn’t know the Dina know the prohibited practices

• Good knowledge on enforcement procedure

CRConservation Result

AAttitude

KKnowledge

CRConservation Result

CRITICAL ANALYSIS PRESENTATION

Result 97% of Leaders feel as the key responsible of the Dina enforcement increase from 88%

ICInterpersonal communications

AAttitude

KKnowledge

CRConservation Result

CRITICAL ANALYSIS PRESENTATION

ResultsLeaders’ Interpersonal communication about

• beach seine increase by 52 pp

• poison fishing increase by 39pp

ICInterpersonal communications

AAttitude

KKnowledge

CRConservation Result

CRITICAL ANALYSIS PRESENTATION

Critical Analysis• Finish planning material at time• Need to be more constant in term of message exposure• Should have exposed messages to migrants more

Barrier RemovalBR

CRConservation Result

CRITICAL ANALYSIS PRESENTATION

Results• Increase of number of action taken by the leaders

Critical Analysis Fisheries agency Locals Migrants

ICAttitude

AAttitude

KKnowledge

Barrier Removal Deep Dive

1. Leadership training to improve dina enforcement

2. Involvement of fisheries agency to help if needed

CRITICAL ANALYSIS PRESENTATION

BCBehavior Change

BRBarrier Removal

ICAttitude

AAttitude

KKnowledge

CRConservation Result

CRITICAL ANALYSIS PRESENTATION

Results• Leaders that helped during dina enforcement increase by

37pp• 7 cases fined/22 reported from Feb to Sept 2010• 16/30 beach seiners stopped (mayor) from Jan to Sept 2010

Critical Analysis• Good result but…• Defining what is beach seine.• No enforcement to migrants/ need more engagement

from the broad community members

BCAttitude

TRThreat Reduction

BRBarrier Removal

ICAttitude

AAttitude

KKnowledge

CRConservation Result

CRITICAL ANALYSIS PRESENTATION

Results• Frequency of beach seine and poison fishing reduced from 17

net/day/spring tide B to 12, and from 8 to 4 cases of PF/day/spring tide from Jan to Sept 2010

• 16/30 beach seiners stopped (mayor)• 4 known poison fishermen stopped

Critical Analysis• Need better methodology for monitoring• Need to target more migrant fishermen

BCAttitude

TRThreat Reduction

BRBarrier Removal

ICAttitude

AAttitude

KKnowledge

CRConservation Result

CRITICAL ANALYSIS PRESENTATION

Critical Analysis• Very difficult monitoring methodology, lack of key species• Too many types of monitoring• Need to extend monitoring site???

Results• -None yet• Better data in control site

How we monitored success?

2009

Qualitative & Quantitative ResultsSuccess means:

Capacity• progress in leadership, management and communication skillsResult= High

Constituency• compliance on the Dina• continual enforcement of the Dina• active participation by the broad communityResult= Medium

Conservation • inexistence of destructive fishing • Recovery of inshore, near shore fish populationResult= Low

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How we monitored success?

2009

“The Pride campaign has been massively successful in building capacity in Blue Ventures …. two new social marketing campaigns are being developed ”

“The campaign manager skills has also grown immensely…. and come into his own as a true leader. “

“The campaign has made great progress in reinforcing the local legitimacy and power of the dina”

“We still need to work hard to stop the migrant beach seiners.”

CRITICAL ANALYSIS PRESENTATION

Lead agency perspective

-Shawn Peabody

Where are we and where are we going?

• The follow-up campaign for migrants • Get out all materials• Improve BR strategies• Sustaining Dina enforcement• Continuing monitoring

CRITICAL ANALYSIS PRESENTATION

Where are your target audiences at on the Theory of Change?

What are your future goals to move them along the Theory of Change?

• Leaders: BC (50%) , IC (50%)

• Pirogue owners: IC, BC

• Local Beach seiners: BC (75%), IC (25%)