Preliminary Task vs. Final Draft

Preliminary Task

Rupa Choudury-Uddin AbedeenCandidate Number: 7113

Centre Number: 10508

G321

In what way does my media product use, develop or challenge forms and conventions of real media product?

WE CHALLENGE YOU!!!

Challenging conventions

• We add music to our news radio broadcast

• We add sound effects to our weather and travel news

Challenging Forms

• Targeting younger people

• We start with local news rather than the hardest news there

Local News

Hard News

Forms (Used)

There are a few forms that we used that are usually used by other radio news broadcasters.

e.g. • Interviews • Vox pop• Outside broadcast

Q2. How does your media product represent particular social groups?

Presenting Social Groups

• Bow Robbery

“people who steal are seen as repulsive”

• University Fees

“University seen as unfair”

• Spidey Death Threats

“American soap stars are seen as abysmal”

• Stratford Mosque

“Unity is seen in Newham”

What kind of media institution might distribute your

product? Why?

Our ideal Radio station and its host should be...

The Real Radio Station that is most likely to distribute our product is…

BBC Radio 1 is broadcasted from BBC Broadcasting House, Portland Place, LondonW1A 1AA

Who are the BBC Radio 1?

Issues:• They look into issues that affect the youth.• Mostly Crime and British Artists.

Interests:• They commonly use demos and music created by new British artists.

Ideologies: • Equality • promoting rights of young people • Give power to the voice (of young people)

WHY the BBC Radio 1?

• BBC Radio 1 usually broadcast hard news.

• Their target audience is population London.

• They also are entertaining. Their style is laid-back relaxed. But they can also pull off any serious situations that need attention.

• Their news vary all the time from hard news to soft news.

• In their news they speak formerly but also informally

Statistics: • Population 52, 352,000• Reach: 11,091,000• Reach Percentage: 21%• Average Hours Per Listener: 6.9

What would Suede FM add to the BBC Radio One?

• We bring more local news than they would usually do.

• We focus more on the younger generation.

• We outline things that affect the London, British population the most.

Q4. Who would be the audience for your media product?

Psychographics

• Our radio newscast are for explorers.

• People with these traits:

• Seek discovery

• Energy

• Individualism and experience

• Values difference and adventure (First to try new stuff)

Target Audience

Age: 16-25

Interests: Music, sports, celebrity gossip and films, news based around Tower Hamlets

Area: London

Wealth: Every class.

Gender: boys and girl

How we found our target audience

Interest

Gender Age

Q5. How does your media product attract/address your audience?

Address

• Since we are talking to a younger audience we have to use language that they are comfortable with.

• For example…

• Not use any long or complicated words.• Speak informally• Not to bore them with details

Attract

• We selected our stories based on the news values that best appeal to young east Londoners – proximity, celebrity and negativity.

• We use music as an effective way of keeping them interested

• We have fun presenters that young people can relate to.

Iteractivity

• We like to get our audience involved – they come back to listen because they feel part of the news team.

• VOXPOP – toouOur audience have a voice.

By Rupa Choudury

Q6. WHAT HAVE YOU LEARNT ABOUT

TECHNOLOGY FROM THE PROCESS OF

CONSTRUCTING THIS PRODUCT?

• Radio- The transmission and reception of electromagnetic waves of radio frequency, esp. those carrying sound messages. Radio is a parallel medium, which means that you can carry out other activities while listening to it at the same time.

• There are many different ways to access radio nowadays. Before there were only one source.

• But now because of convergence you can access radio from all types of areas. e.g. Radio, Internet, Cars and Phones.

• By doing this you can access the radio digitally. And I have seen that this has allowed people including me to gain access to radio more easily. For example, you don’t have to be Inside to to be able to listen to radio.

Radio

• Digital Audio Broadcasting.

DAB

Advantages Disadvantages

• More channels are available in the same frequency compared to AM and FM transmissions.

• Offers the audience better broadcast quality and service.

• Rooted out the problem of interference in AM and FM broadcast

• Not all areas of the UK are currently covered by DAB broadcasts.

• DAB is very expensive to transmit

• Not all independent radio broadcasters have adopted the DAB transmission. So you will not be able to hear that radio station.

Microphones used for on-air broadcasting

• Shure SM-7 dynamic microphones and seven use Electro-Voice RE 20 and RE 27 dynamic microphones are used in radio broadcasting most commonly. They used to use this in the olden times.

Audacity• Audacity is a free, easy-to-use and multilingual audio editor and recorder for Windows, Mac OS X,

GNU/Linux and other operating systems. You can use Audacity to:• Record live audio.• You can use different effects on the audio• Cut, copy, splice or mix sounds together.• Change the speed or pitch of a recording.

Apps for Radios

TuneIn Radio Pro

iHeartRadio

RadiON HD

ooTunes Radio

Turntable.fm

Slacker Radio

Q7. Comment on the progression you have made in your learning from the preliminary stage to the full and final product

Language & Personality

• We have learned that language and personality affects a news broadcast a lot.

What I learnt

• Organization-I have learnt that being organized is very important to have a successful end of product or the work ends up dull

• Meeting Deadlines-I have learnt that to make sure that you are organized allows you to meet deadlines which help you seem sophisticated.

• Planning- I have learnt that planning your work helps in meeting deadlines. Because planning helped in getting all t he resources together and using them when I needed it.

• Ethical Issues- I have learnt that there are twelve rules of journalism and that includes stuff like not lying or plagiarizing and this is important because breaking these rules affect a lot of people in negative ways.

Next Time…

• I’ll try to panic less if I come across something that seems really hard

• I’ll make sure I do better planning

• Meet my team and deadlines more often

• Make sure to get all the facilities organized and ready for use when needed

Fin