Franchise Opportunity Guide

Proudly partnering with

CROC’S PLAYCENTRE

ONE OF AUSTRALIA’S LEADING CHILDREN’S PLAYCENTRESwith quality venues, immaculate service and great food & beverage

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OUR MISSION

We are committed to growing our brand by providing our

franchisees and partners with a market leading product. We aim to continually improve our offer and

service and ensure sustainable, manageable growth for

the group.

OUR VISION

OUR BRAND

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CROC’S PLAYCENTRE’S STRONG GROWTH CAN BE ATTRIBUTED TO THE UNIQUE PAY AND PLAY OFFER – PERFECT FOR GIVING PARENTS ‘TIME OUT’, MOTHERS GROUPS ‘A PLACE TO MEET’ AND AND UNIQUE INTERACTIVE KIDS PARTY VENUE.

OUR LOCATIONS Each centre has a slightly different design and varies in size, theming and type of equipment. This makes each location unique, exciting and different.

Furthermore, Muffin Break has an extensive product range with the flexibility to tailor the menu to each location and it’s customer base.

Families can then go to multiple centres in their city or visit other Croc’s Playcentres around Australia on holidays, and have new fun experiences with their kids.

Updated August 2019

OVER 20 LOCATIONS ACROSS AUSTRALIA AND THE GROWTH CONTINUES

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Croc’s Playcentre was established in 2008, by directors Brett Aldons and Lawrence Cusdin, after their own experiences identified the need for great playcentres that provide a safe and fun environment for kids to play.

They kicked off with the purchase of a small centre in Knox, Victoria, which they redeveloped and learned the business inside out. The success of this centre led to the brand expanding when they opened

the largest indoor playcentre in Australia, in June 2010, located in Pakenham in Victoria. Further new centres followed one after another, with the first franchise business opening in May 2013.

April, 2014 saw the partnership bringing together two trusted brands with a shared customer base and aligned values. Muffin Break cafés compliment the great venues and immaculate service with providing

carer’s and their kids a ‘me-moment’, signature beverage offer and delicious wholesome food with healthy options, made fresh daily.

The Croc’s Playcentre franchise package includes a Croc’s Playcentre with a Muffin Break bakery café.

OUR HISTORY

CROC’S PLAYCENTRES HAVE AN EXCLUSIVE LICENCE WITH MUFFIN BREAK

TWO GREAT BRANDS DELIVERED IN ONE PACKAGE!

Croc’s Playcentre offer their franchise owners an outstanding opportunity to build their own business servicing the local community. As a Croc’s franchise owner you can control your own hours, work in a fun environment close to home, whilst supported by established business systems and reputable brands.

Updated August 2019

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CROC’S PLAYCENTRE BRAND ARE A MARKET LEADER IN THE CHILDREN’S

INDOOR PLAY CENTRE INDUSTRY

CONCEPT OVERVIEW

The strength of our continuous innovation and high standards keeps customers coming back. Croc’s playcentres offer spotlessly clean facilities, a safe and fun environment for kids to play and where parents and grandparents can relax and enjoy an award winning coffee and delicious freshly made food, and some ‘time out’.

THE CROC’S PLAYCENTRE OFFER: • Childrens play (1–12yrs)• Themed childrens parties• Mr Croc’s Snappy Meals• Catering• Children’s education and

entertainment events • Venue hire• Muffin Break café

Croc’s Playcentre provides services and products to individual customers from many walks of life and in every economic circumstance, for example: parents with a place to meet family and friends while their children are entertained, fathers looking to take the kids somewhere to give mum some “time out”, ‘Mothers Groups’ having a

place to meet mid-week with friends, grandparents having a place to take the grandkids too, when ‘baby sitting’.

They have a range of parties to cater for all budgets, from a simple ‘café’ party to a full blown high end interactive party. The centre can be hired out after hours for ‘Night Functions’ where large groups, from families to companies, can host their own private party after hours.

Croc’s playcentres are all unique in size and design, and roughly 1000m2 covering all play areas, centre facilities and an inline Muffin Break café. The innovative design and play equipment keeps it fresh and exciting for the adults and kids.

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COMBINING THE BEST PLAY AND CAFE EXPERIENCE

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FOODBAKED FRESH

EVERY DAY8

FOODBAKED FRESH

EVERY DAY

Concept Overview – Muffin Break Each Croc’s Playcentre is equipped with a Muffin Break bakery café

An introduction to Muffin Break

The Muffin Break concept originated in Canada in the 1970’s and was then established in Australia in 1989 by the Foodco Group Pty Ltd, and celebrated its 25th year in 2014.

A unique bakery café business and a market leader in its category.

Currently more than 300 locations globally across: Australia, New Zealand, and United Kingdom, with strong growth planned for the next 12 months.

Our Beverage Menu

The award winning coffee range prepared by the accredited baristas will keep the parents wanting to come back for more with their kids.

And for the hotter days there are the refreshing: Traditional milkshakes, Muffin Break Frappe’s Muffin Break Froot Blasts™.

Our muffins are made with a variety of heathy ingredients such as fruits,

vegetables, nuts and seeds!

Our Food MenuAside from the baked and prepared food made fresh daily, Muffin Break offers a large and innovative range of other items to suit every occasion. Wholesome, healthy options for the whole family.

Our Delicious Muffins: early each day our bakers are preparing and baking our world famous muffins. With constant innovation there are now over 200 different varieties of muffins to choose from.

Breakfast range: includes banana bread, raisin toast, croissants, and toasted sandwiches.

Sweet treats: for the customer with a sweet tooth. On the menu Muffin Break serves it’s famous carrot cake, loaves, scones and much more. All of these are prepared and baked fresh by our bakers.

Lunch Items: are another popular range on the menu. Customers can expect to find wraps, sandwiches, pies and pasties, tartlets, savoury slices, salads, and soups.

This diverse range of products caters for the dietary needs of our customers by offering gluten-free, diary-free, low-fat, and lower carb products.

Tailored Croc’s Playcentre kids and party menus are also available.

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“Becoming a Croc’s Playcentre franchisee has allowed us to enter the industry with the right tools and support needed to be successful from day one”

Joel Regan, Jandakot WA Franchisee

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Be your own boss.

Greater flexibility to set your own work hours. You create the schedule to suit you and your family.

The security of joining a network of experienced industry professionals who offer all the skills, business knowledge and support for you to operate your own Croc’s Playcentre Franchise.

Recognised and reputable Muffin Break café brand partnership, serving parents and their kids the perfect combination of award winning coffee and fresh wholesome food with healthy options.

Accredited training for the Muffin Break bakery café offering.

Two recognised and trusted brands and established business systems.

Assistance with site selection, leasing and design. Our development managers will help you with finding the best site that is right for you, and negotiating the lease, and works with the best design for the size and location of the centre.

Turn-key operation with support provided in site selection, store design, training, IT and procurement.

Mr Croc’s Club and Muffin Break loyalty programs to build repeat business and encourage customer retention.

Initial and ongoing marketing and operations support. A specialist marketing consultant works with you on your local area marketing program, suited to your community. National marketing programs and a suite of marketing materials are shared with all centres all year round across multiple mediums for example: Newspaper, Facebook, online.

WHAT’S IN IT FOR YOU?

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M R C R O C ’ S CL U B L O Y A L T Y

C A R D

www.crocsplaycentre.com.au

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PLUS EXCITING NEW PARTIES IN DEVELOPMENT

INNOVATIONLeading the way in Children’s PartiesCustomers are always looking something different and kid’s love to try new and exciting things.

We are constantly developing our interactive parties to appeal to children of different ages and to keep them coming back year after year.

DISCO PARTY BAKING PARTY PAMPER PARTY AFL FOOTY PARTY

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NO BUSINESS CAN OPERATE WITHOUT ADAPTING TO THE OPPORTUNITIES THAT

NEW TECHNOLOGY CAN BRING Online party booking and management system

Cloud-based solution for safety auditing and records

Best-in-sector data reporting to highlight business issues and opportunities

Constantly evolving customer loyalty program, Customer Relationship Management, social media strategy and the latest in digital marketing

Innovation in technology

Business Management Systems to achieve operational excellence

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A FUN ENVIRONMENT FOR ALL

KART RACING AT CROC’S DERRIMUT

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Play area • 30m slide • Ball battle zone for kids • Dedicated baby and toddler areas• Safety matting

Centre facilities • Bathrooms with kids safety locks • Parents room

Party rooms • Themed party rooms• Typically 5 per centre

Muffin Break In-line café• Bespoke café design

DESIGN – KEY FEATURES

SIZE OF CROC’S PLAYCENTRESWarehouse style + inline caféSIZE: approx. 1000m2

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SERVICE WITH A SMILE

As a Croc’s Playcentre franchisee you will be proud to play a part in

the development of your team

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SITE SELECTION AND LEASE NEGOTIATION

Croc’s development team will provide assistance with site selection, lease negotiations and renewals.

MARKETING

Croc’s Playcentre has a well-established suite of marketing materials and tools for our new franchise owners to utilise. You will work with a specialist marketing consultant to develop a local area marketing plan for your franchise in addition to receiving a Local Marketing Manual to help grow your business.

National marketing programs are also run to support your business, year round. These include: local Facebook page, Instagram account, website, and store specific membership database.

OPERATIONS

Each franchisee has: • a store opening team to assist with the start up • a dedicated operations consultant for their store to

assist via telephone and field meetings to discuss sales, marketing, training and compliance.

STORE DESIGN AND CONSTRUCTION

A turn key operation, the store design and construction team coordinate the playcentre and café design, liaising with franchisees and lessor architects to achieve the final design. Sourcing and appointing suppliers and contractors to carry out works and project management is all taken care of, whilst still considering suitability for local conditions.

YOU’RE NEVER ALONE

INFORMATION TECHNOLOGY

The IT department support franchisee’s point of sale network and identify new technology platforms to assist in business development.

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COME AND JOIN THE PARTY

PAMPER PARTY AT CROC’S DERRIMUT

DISCO PARTY AT CROC’S PAKENHAMREADY, GET SET... BAKE!

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PRODUCT

The product team work hard on the product development and procurement to ensure the product offering continues to evolve to meet customer demand and opportunity. The catering offering is also managed by the product team, to support parties and private functions to add on an extra offering to customers.

LEGAL

The legal team prepare franchise documentation and protect intellectual property rights.

OUR SUPPORT

This training will be delivered through: Online training portal Training Centre located in Sydney Business and operations training

Training opportunities are also featured at the Annual Conference (franchise owner meeting). This 2 day event is an opportunity for all franchise owners to get together, network and socialise in addition to providing the forum for further training.

Ongoing franchisee training includes Visitations by consultants Online training modules Group meetings Annual conference

ongoing after you start trading. We are committed to running premier children’s indoor playcentres in the country, and we understand this means the best possible franchise owners, training, systems, staff and franchisor support.

First you will attend initial training CORE 1, accredited training course for 3 weeks at the Centre of Retail Excellence (CORE), Sydney; followed by in-centre training. Once your store opens you will receive 20 days of support infield; Approximately 6 months later, you will complete the accredited training CORE 2 program, which runs for 3 days.

Training never really stops. The Croc’s Playcentre franchise is geared to ongoing support and training.

The Croc’s Playcentre franchise is your business, but you are not alone in the business as Head Office represents a very valuable resource for your growth and success. Because the initial weeks of a franchise are critical to set it on the right path for the future, Croc’s Playcentre has an on-going commitment to all incoming franchise owners but particularly so in your early weeks.

Croc’s Playcentre training will be comprehensive prior to your opening and

TRAINING

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Enthusiasm, ambition, integrity and a strong work ethic

Strong communication skills, as well as the ability to lead a team

A willingness to adhere to the established procedures

Personal day-to-day involvement in the business

Positive outlook and an attitude for success

Brilliant customer service skills

Successful franchisees have a blend of the following traits:

OUR MOST SUCCESSFUL FRANCHISE OWNERS HAVE A

REAL PASSION FOR THE BUSINESS

WHAT MAKES A GREAT FRANCHISEE?

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COME ALONG FOR

THE RIDE

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1. Fill in an online application form

2. Interview and site selection process with the Croc’s Playcentre

Development Manager

3. Submit your $10,000 deposit and signed Letter of Offer

4. Sign and return Franchisor Disclosure

document

8. Centre design, equipment and start-up

orders placed

9. Develop your local centre

marketing plan

10. CENTRE OPENING with the support of the

Croc’s Playcentre Operations Team

11. 6 months later… CORE 2 Training

5. Seek legal and account advice

6. Sign and return Franchise Agreement and ancillary legal documents

7. Initial Franchisee Training Program commences:(a) Pre-CORE 1 online training (b) CORE 1 training in Sydney including Muffin Break

in-store training (3 weeks)(c) Croc’s Playcentre in-store training (2 weeks)

NEXT STEPS

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NOTES

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If you are interested in joining the Croc’s Playcentre family then get in touch today

Contact Brett Aldons bretta@crocsplaycentre.com.au

0459 064 546

www.crocsplaycentre.com.au/franchising