Cross Cultural Management 1

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    Culture is more often a source of conflictthan of synergy. Cultural differences are a

    nuisance at best and often a disaster

    Session 1:

    Part 1: Culture is it an elusive energy?Part II: Significance of Culture is

    strategic decision making

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    Talking Points

    Culture: definitions and concepts

    Elements of Culture

    Role of Culture in organizations Variables of Culture

    Characteristics of Culture

    Dimensions of Culture Culture & behavior

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    Culture: Some Definitional Snapshots

    Tylor (1871) culture is the complex whole reinforced by

    knowledge, belief, art, law, morals, custom and other

    capabilities and habits of man as a member of society

    Claude Lvi-Strauss: Culture is a force in its own right

    Hofstede (1997): the collective programming of the mind

    which distinguishes the members of one group of people from

    another

    Trompenaars (1994): culture is the way in which a group of

    people solves problems

    Edgar Schein (1992): a pattern of shared basic assumptions

    that the group learned as it solved its problems of external

    adaptation and internal integration

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    Elements of Culture

    Communication Cultivated Behavior

    Learned and accumulated experience

    Explicit & Implicit patterns Values

    Norms

    Artefacts

    Sum total of learned behavior

    Collective programming of the mind

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    Is Culture Growing in Importance?

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    Role of culture in Organizations

    What does it focus on?

    What does it facilitate?

    How does it happen?

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    Variables of Culture

    Differentiators of Culture:

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    Variables of culture: The Differentiators

    National

    Economic system Legal system

    Political system

    Physical Situation

    Technology know-how

    Socio-cultural

    Religion Education

    Language

    Organizational

    Structure System

    Policies,Norms

    Staff

    Leadership &ManagementStyle

    Individual &Group

    Personality Productivity

    Motivation

    Commitment

    Ethics

    Kinship & Family

    Education

    Religion

    Health

    Recreation

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    Characteristics of Culture

    Learned behavior Shared behavior

    Shared system of meanings

    Based on tradition and custom

    Adaptive Subject to change

    Wide in scope

    Related to many things and does not exist in isolation

    Socially constructed realities

    Best understood in relation to groups

    Relative

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    Dimensions of Culture

    Aspects of culture that are inherited and

    preserved and also modified with passage of

    time.

    Rituals & customs

    Reflection and practices

    Identifies an organization or community

    Renders stability

    Ensures control

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    Organization Culture

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    Robbins (1989)

    Viewed cultural dimensions from the followingperspectives:

    Innovation & risk taking

    Attention to detail

    Outcome orientation

    People orientation

    Team orientation

    Aggressiveness

    Stability

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    Handy (1993)

    Organizationculture

    Organizationculture

    PowerCulturePowerCulture

    RoleCulture

    RoleCulture

    TaskCultureTask

    Culture

    PersonCulturePersonCulture

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    Rousseaus Ring (1990)

    FundamentalAssumptions

    Values

    Behavioralnorms

    Patterns ofBehavior

    Artefacts

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    Porterian Strategy and theMatching Model of SHRM

    According to Michael Porter, productivity of firms isfundamental to competitiveness

    Reinforcing different employee role behaviors/ culture which

    fit with a particular generic competitive strategy, whether

    low cost, differentiation, or focus is critical. This has tohappen by matching the five Ps i.e.:

    Philosophy

    Policies

    Programs Practices

    Processes

    Failing to match competitive strategy with

    HRM dynamics results in role conflict andambiguity hampering organizational

    effectivenessopetitivyit HRM dynamics

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    Setting up Strategic Value-behavior Fitness: (Michigan Model)

    Value behavior

    EnvironmentOrganizational

    Strategies

    Organizational

    CapabilitiesOrganizational

    Characteristics

    Consistency

    C

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    n

    s

    i

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    t

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    c

    y

    C

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    n

    s

    i

    s

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    c

    y

    Consistency

    FitFit

    FitFit

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    Mc-Kinsey 7-S Model: Harvard Model

    Strategy

    Structure

    Systems Style

    Staff

    Skills Super-ordinate goals

    Hard S: Factual and easy to

    identify. They can be found in

    strategy statements, corporate

    plans, organization charts & otherdocumentation

    The Soft Ss are difficult to describe,

    they are continuously developing and

    changing. They are highly determined bypeople at work in the organization

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    Cases for thought

    Leadership from the bottom: employee and customer value

    even in the face of all odds Taj Mumbai during and after

    26/11

    Jeff Dyers review of Benchmarking study conducted by Bain &

    Company for Chrysler comparing cost, quality, and time to

    market of a Chrysler small car versus Toyota wherein Toyota

    had a 30% cost advantage, almost one half of the defects, and

    33% faster product development cycle in four years versus six

    for Chrysler (Dyer & Ouichi, 1993)

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    Business Mission, Goals and Strategy

    HRM Goals and Strategy

    Human Resource Management

    Attract &

    Select

    Meaningful

    CareerDevelopment

    Re-

    development

    &

    termination ofemployment

    Performance& Growth

    Appropriate

    work structure& culture

    Appraise &Develop

    Induct, Train& Manage

    Motivation& Reward

    Managing the Employee Life Cycle

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    National Culture Influencing

    Organization Culture

    Assertiveness: confrontational & competitive

    Future Orientation: planning & investing in

    future Performance Orientation: importance

    attached to performance & excellence

    Humane Orientation: practice of rewardingpeople & nurturing values of fairness, concern

    and care

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    Critical Operational Value Differences

    Time: differences in temporal values

    Change: to what extent one can exert control

    over the future

    Material factors: consumption of resources,

    physical goods, status symbols

    Individualism (I consciousness): Valuing

    individual achievement, accomplishments,promotions & wealth

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    Cross-National Comparisons: Culture Surveys

    Hofstedes Cultural Dimensions (1969-73, 1990):116,000 respondents from 70 different countries

    individuals working in local subsidiaries of IBM

    Ronen & Kraut: Work Value & Attitude Dimensions

    (SSA analysis) among Country clusters

    Trompenaarss Cultural dimensions (1994):

    Universalism versus Particularism: 15,000 managers

    from 28 countries

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    Key Questions1)What is meant by the term culture? What is meant by the

    term value? Should international firms always go for value and

    culture surveys before entering a new market if so why?

    2) Describe the four dimensions of culture proposed by Hofstede.

    What are the managerial implications of these dimensions?

    3) Discuss Trompenaarss Value dimensions in what ways do they

    correspond to/ are different from Hosfstedes dimensions?

    4) Discuss the different operational conflicts that could occur in an

    international context because of different attitudes toward

    time, change, material factors and individualism. Give

    examples relative to specific countries.

    5) In what ways has technology enabled organisational cultures to

    change? What challenges or issues do these changes present

    to managers and leaders?

    Nidhi & Shikha

    Rajesh & Prabhakar

    Pushpanjali & Vivek

    Snehashish & Neha

    Sushanta & Prabhat

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    Experiential Exercise: Tim Robbins, an international real estate developer from

    Dallas, had made a 2:30 p.m. appointment with Mr.Abdullah, a high-ranking government official in Riyadh,Saudi Arabia.

    From the beginning things did not go well for Tim. First,he was kept waiting until 4:00 p.m. before he was

    ushered into Mr. Abdullahs office. When he finally did get in, he was reluctant to get too

    specific because he considered much of what theyneeded to discuss was sensitive and private.

    Mr. Abdullah seemed more interested in engaging inmeaningless banter than in dealing with the substantiveissues concerning their business.

    How might you help Tim with his frustration?

    Milan & Tapan