Cross Culture Presentation

Brief History of

Citibank is a major international bank founded in 1812

Headquarters – New York• Industry

• Finance• Financial Services

Targeted Markets• North America: • Latin America• Europe, Middle East and Africa

Who did we interview?

• Poomipat Sumawong Vice President of CRS Country Head, Citi Bank of Thailand

• Graduated From America– Bachelor and Master Degree

Our Intention?

• What is their organization cultures• DOCSA • How Citi Bank has become the most successful multi-national financial service

company in the world

Understanding Citi Bank Cultures

• Management• Training • Special Programs

How do they apply to the company?

• What do they do?• How do they Solve it?

What Conflict do they Have?

Culture Organization

Drivers

Relationships

Identity

Communication

Control

Orientation

• American Base Company• Citi bank is a very

dynamic company

Objective: to get things done

• The driving is technology which keeps you working 24hours a day

• Top down management

Management

CitiBankOf

Thailand

Thai Citi work exactly the same as American Citi

People need to adapt to the

environment of the company

All the subsidiaries are driven by the Head Office in US

No Cultural Difference

Job Rotation for the VP

Negotiation

Customer Need to be SatisfyCustomers come first Pragmatic

Communication skill is important

The person must know what is appropriate Understanding the Culture Differences

Find the right person for the Job

Have something in Common e.g the Japanese

Summaries of our Result

• Citibank’s culture reflects well of how the American people are– They are universalism and strongly individualism,

(DOCSA)

1. Professional-Identity

2. Personal-Relationship

3. Tight-Control

4. Pragmatic-Conduct

ConclusionThe VP said that there is no Culture Differences

Is that true?

Is it because most workers are from Asia, which tend to have similar cultural backgrounds?

Is it because the VP does not concern about cultural difference?

Is US Citi Bank will always be US Citi Bank anywhere in the world?