Cross Cutural Communications Q&A

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    Q1: Differentiate between any two cultures,

    Asian, African or Middle Eastern using

    2 Cross Cultural benchmarks.

    India (Asian)

    Collectivism: Institutional & intragroup Future orientation Gender egalitarianism Humane orientation Power distance

    Egypt (African)

    Question 2: How do Cultural Values drive the style of Management?State 3 values briefly.

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    Culture Value 1: Time FocusMonochronic:People tend to do one activity at a time anddislike having to move away from a schedule.They are more focused on information than people.Polychromicpeople tend to focus on several tasksless dependent on detailed information.Schedules, if kept, are much more approximate.People take priority over schedules.Example USA vs. Egypt

    Monochronic PolychronicPlannin

    Focus on task Focus on relation

    Organiz

    Structure, linear andtask-focusedapproach

    Less structured, moreholistic and ppl-focused

    Staff Concerns focused onshorter-term, meeting

    immediate needsand requirements

    Focus on the longerterm, concern for

    building relations overtime

    Direct

    Emphasis on making& following plans,managing the inflow& distribution of info

    Emphasis on flexibility,reacting acc. Tocircumstances. Priority toppl over plans, relyingmore on sharing implicitknowledge and info

    Control

    Use control systemsthat depend ondetailed info andinvolve strictdeadlines

    Use more flexible controlsystems involving peopleas well as info.

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    Culture Value No. 2 Time orientation

    Past orientation China, Future orientation USAPlan Emphasis on continuing

    traditions & building inlong term time framesof the plan is for thechange process

    Emphasis on longer-termplans and long-termresults

    Organiz

    decisions made in thecontext of the customsof the society. Pastgoals and precedentsguide the process oforganizing

    Work and resourcesdivided & coordinatedto meet longer-rangegoals and projections forthe future

    Staffing

    Management areslower in adapting thecriteria by which theyslect and trainemployees

    Management selectand train employees tomeet long-term businessgoals

    Directi

    Tendency to developvision & missionstatements thatemphasize thecontinuation of thecompanys values &reputation

    Tendency to developvision and statementswhich focus onachieving long-termbenefits

    Control

    Tendency to developperformance objectivesin keeping withcustomary goals

    Tendency to develop

    performance objectives

    in the context of long-

    term goals

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    Culture Value #3 - Power value orientation:The extent to which a society expect or accept that power is distributed unequally.

    In some cultures, inequality is a given and no attempt is made to make any

    compensations on a socio-economic level for intellectual or physical inequalities. In other

    cultures, inequality is regarded as undesirable, necessitating some form of correction

    through legal, political and economic means.

    Culture Value #3 - Power value orientation:The extent to which a society expect or accept

    that power is distributed unequally.

    Hierarchy JapanMore autocraticMangers take decision

    Without consultations

    Organizational structure is tightly controlled

    Subordinates expect bosses to take initiatives

    Employees like being closely supervised

    EqualityMore participative Netherlands

    Organizational structure encourages

    individual autonomy

    Subordinates develop performance

    objectives with their bosses

    Managers exhibit consultative style

    At work, the level of power and authority are strictly marked out by cultures oriented to

    hierarchy. There, the employees do their work according to the directives of their boss. In

    their eyes, the role of the manager is to allocate tasks and to take decisions. During

    negotiations, title, status and formal position have less influence in cultures oriented

    towards equality. There, the hierarchy exists essentially to facilitate the relations between

    the people in an organization. Managers see their role as more participative than

    directive. They are more likely to consult employees before taking decisions. Eg.Colombian and South Korean pilots flying planes that were doomed due to the inability oftheir co-pilots to warn them due to cultural hierarchy issues

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    Hierarchy More autocratic Organizational structure is tightly controlled Subordinates expect bosses to take initiatives Employees like being closely supervised, i.e.: JapanEquality More participative Organizational structure encourages individual autonomy Subordinates develop performance objectives with their bosses Managers exhibit consultative style, i.e.: NetherlandsCulture Value #4: Communication:High vs Low Context

    High-context:Information is hidden or implicit in the text

    eg Arab Manager who meets everybody

    and does not respect agenda Low-context:The messages are clear and explicit.

    US Manager who has assistants and

    supervisorscontrolling the flow of information andhas a pre-set appointment schedule

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    Culture Value #5: Structure:Individualism vs Collectivism

    Structure refers in business to anorganizational structure.

    Value orientation concerns the relationbetween individual and a group.

    Individualism: I predominates overthe We, Eg: USA, UK, Canada

    Collectivism: interests of the groupprevails over individuals, Eg: China

    Individualism shows the extent to which cultures elevate the role of the individual over therole of the group. When individualism is valued, the 'I' predominates over the 'We',

    Individual goals, initiative and achievement are most important and people areencouraged to be independent and self-reliant. There is less need to conform to a group

    and less distinction made between in-groups and out-groups. Individuals frequently

    acquire and change their friends and do not hesitate to establish preferred relationships

    among family relatives.

    Collectivism shows the extent to which the interests of the group prevail over individualinterests. Each person in a collectivist society is encouraged to conform, to do what is

    best for the group and to avoid expressing opinions or beliefs that go against it.

    Reluctance to co-operate within the group or eagerness to stand out is frowned upon.

    Relationships are more constant both within and outside the family. Eg. Japanese children

    learning in school collectively.

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    Culture Value #6 - Action:Private vs Public

    PrivateForms of planning: individualisticTask-centred.Explicit information about how staff

    are to be employed

    Managers and employees do not sharethe same office

    Explicit measures of performance.PublicGroup-orientedRelationship-centred Implicit informationSize of the place where an employee

    works does not reflect the persons rank

    Informal checks on performance.

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    Culture Value #7 - Action: Doing vs Being

    Doing cultures USA Developing time-framed action steps. Action-oriented documentation Ability to fulfill organizational tasks. Expertise and competenceBeing cultures, Egypt Strong focus on the vision Based on common vision and personal trust. Career development based on personal or social criteria. Personal philosophy, values and styleCulture Value 8: Competition: Competitiveness Vs Cooperative:

    Competitive Eg. 2 car dealers cooperating together Managers have more of a leadership role. Selection of employees on ability to act independently. The leaders role is to track and reward achievement. Preferred control systems are performance-basedCo-operative Managers have more of a facilitating role. Employees elected on ability to work well in groups. The leaders role is to facilitate relationships. Task performance is recognized as a standard for success

    Q 3 What are the forms of Corporate StructuresGeographic, Functional, Product, Matrix

    Recent forms of Organizational StructureNetwork Structure, E.g. Coffee Beans A network of company units whichhas a horizontal system of

    communication

    Responsibility is dispersed to localsubsidiaries

    Facilitates cross-cultural transfer ofknowledge and organizational learning

    Facilitates organizational learning.Transnational Structure, GM & Ford Multi-faceted organization which canrespond

    to international, multinational and global

    environment

    Dispersed, interdependent, andspecialized

    National units make differentiatedcontributions to integrated worldwide

    operations

    Knowledge is developed jointly andshared worldwide.

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    Q 4, compare and contrast between X and Y theories of leadership?

    The X and Y Theory of McGregor

    They give a contrast between the and. The message accompanying this theory is

    that managers should take a more positive approach towards employees,

    delegate authority, making jobs more challenging, providing rewards for superior

    performance and treating workers with respect.

    Theory X

    Represents a task-oriented view. It is based on a pessimistic assumption thatpeople dislike work and will do a lot to avoid it. They lack ambition, avoid responsibility,

    and seek security in the workplace, lack imagination, creativity and initiative.

    Theory X manager is result driven, demands rather than asks, has little interest in human

    issues, and shows little concern for the morale of the workforce. He does not listen to

    suggestions for improvement, sees criticism as threatening, holds responsibility but is the

    first to hold subordinates accountable for failure. Eg. the time clock. You have to clock inpartly because the management thinks you'll arrive late and leave early if you don't

    Theory Y Represent a human-oriented view. based on an optimistic approach and

    assumes that people actually like working under suitable conditions; they are self-

    starters, willing to accept responsibility, are creative and imaginative. The Y manager

    believes people want to learn to accept and to seek responsibility. He wantsemployees to participate in decision making and problem solving. Eg. An example is anartist on contract to produce art. You tell the artist what you want done but you leave it tohim/her when and how to do it as long as they produce what you want within yourtimeline. She can paint at 2AM for all you care - as long as you get art by the deadline.

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    Q5 What are the problems with cross-border market research?Language barriers: Translation even

    interculturally

    (Mandarin to Tamil to MalayLanguages).

    Sensitivity of questioning Greeks dont

    mind

    revealing information about their

    income, but not British.

    Research techniques:

    Explicit/Individualistic/US based.

    Sentiments/ability to express varies

    culturally

    Some in Europe/Asia reluctant to talk.Cultural differences: contextual

    differences need to be catered for

    when analysing research data

    Suspicion of how data will be used?

    Who?

    Statistical comparisons cross country

    comparisons are difficult due to

    differing contexts and practices.

    Cultural diversity can refer to thecollection of groups who form the

    organization, differentiated in terms of

    gender, mother tongue, education,

    position and salary.

    Diversity Blindness: No Provision is madewithin the organization for addressing

    the problems and/or opportunities

    relating to diversity.

    Diversity Hostility: The Organizationattempts to homogenize its

    employees and actively suppresses

    expressions of diversity.Diversity Naivet: The Organizationviews diversity positively and

    encourages diversity awareness, but

    may be unable to cope with any

    problems which diversity may cause.

    Diversity Integration: Organizationaddresses diversity in a pragmatic way.

    It helps its employees to develop skills in

    diversity management and creates the

    preconditions needed for effective

    communication between the different

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    groups in the workforce.

    Three types of Communication Barriers?WrittenNo instant feedback

    No opportunity to check for understanding

    Doesnt involve questioning and paraphrasing

    Slower closure on open items

    Usually unstructured

    Decreases speed of communication

    VerbalNo record for future reference

    No structureNo Tools to gain attention(bullets, bold, etc)

    Disability to provide details

    More informal

    Doesnt consist of (diagrams, pictures, graphs..)Non Comprehensive and Accurate

    Non-verbalPhysical Aesthetic, Signs, Symbolic

    Facial Expressions

    Complements Verbal Communicationmay accent or underline a verbal message.

    Eg. Pounding the table to underline a message.

    Gestures talk more than words

    Could be Positive / Negative

    Indicative of a persons personality

    MetaCommunication

    Q 8 Discuss how conflict is viewed from one culture to another.

    A conflict appears when people with differing needs or goals are preventedor perceive

    that they are being preventedby others in achieving these needs or goals. Attitudes

    towards conflicts can vary considerably from culture to culture, as can the ways in whichconflicts are addressed. These differences relate to:

    The degree to which disagreement is acceptable and therefore the extent to whichconflict is tolerated.

    The strategies to be adopted when dealing with conflicts. The moment when the manager needs to intervene and the way he or she

    intervenes.

    For Example in Thailand, the land of smiles or or South Korea, conflict is rarely regarded as eitherpositive or negative: if a conflict arises, a third party (traditionally a respected elder) is called upon tomediate.

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    What is meant by Third Culture?

    It is a framework designed between individuals from different cultures, to ensure enduring adaptation and

    survival: shared value systems and increasing interdependence. In such framework, individuals from

    different cultures are integrated in a new hybrid culture which each of them can accept as a new part of

    her/his cultural identity.

    Q 9: Discuss the different approaches to Cross Cultural Communication

    There are two types of approaches to cross cultural communications: descriptive and

    prescriptive. Descriptive theories represent things as they are with no deep logic. Therefore

    descriptive theories should be avoided at all costs. Prescriptive differences on the other hand

    rely on deep logic. For example, If someone travels to Iran and see children with head orbody injuries, s/he might think of child abuse or barbaric behavior, thus relying on theirdescriptive analysis, not knowing that such injuries are part of a habitual rituals followed by

    Iranian Shiites in mourning the killing of Imam Hussein and his family.

    Question Eleven - #11

    What is the difference between High Synergy & Low Synergy?

    High Synergy Society Low Synergy Society

    Emphasis on cooperation for

    mutual advantage

    Uncooperative, very competitive culture,

    enhances rugged individualistic and dog-

    eat-dog attitudes

    Conspicuous for a nonaggressive

    social order

    Aggressive and antagonistic behavior

    toward one another, leading to either

    psychological or physical violence toward

    the other

    Society idealizes win-win Society adheres to win-lose approach

    Social institutions promote

    individual and group

    development

    Social arrangements self-centered;

    collaboration is not reinforced as desired

    behavior.

    Leadership fosters sharing

    wealth and advantage for the

    common good. Cooperatives

    are encouraged, and poverty is

    fought

    Leadership encourages private or

    individual gain and advantage, especially

    by the power elite; poverty is tolerated,

    even ignored.

    Society seeks to use community

    resources and talents for the

    commonwealth and encourages

    development of human

    potential of all citizenry

    Society permits exploitation of poor and

    minorities and tolerates the siphoning of

    its wealth by privileged few; develops

    power elites and leaves underdeveloped

    and powerless.

    Open system of secure people

    who tend to be benevolent,

    helpful, friendly and generous;

    its heroes are altruistic and

    philanthropic

    Closed system with insecure people who

    tend towards suspiciousness,

    ruthlessness, and clannishness; idealizes

    the strong man concerned with greed

    and acquisition

    Belief system, religion, or Belief system is frightening, punishing

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    philosophy is comforting and life

    is consoling; emphasis on the

    god of love; power is to be used

    for benefit of whole community;

    individuals; groups are helped to

    work out hurt and humiliations

    terrifying; members are psychologically

    beaten or humiliated by the strong;

    power is for personal profit; emphasis is

    on the god of vengeance; hatreds go

    deep and blood feuds abound; violence

    is the means for compensation for hurt

    and humiliation.

    Generally, the citizenry is

    psychologically healthy, and

    mutual reciprocity is evident in

    relationships; open to change;

    low rate of crime and mental

    illness

    Generally, the citizenry tends to be

    defensive, jealous; mass paranoia and

    hostility; fears change and advocates

    status quo; high rate of crime and mental

    illness.

    Q12: What is the difference between Monochronic and Polychronic?

    Monochronic cultures like to do just one thing at a time. They value a certain orderlinessand sense of there being an appropriate time and place for everything. They do not

    value interruptions. They like to concentrate on the job at hand and take time

    commitments very seriously.

    Polychronic cultures like to do multiple things at the same time. A manager's office in apolychronic culture typically has an open door, a ringing phone and a meeting all going

    on at the same time. Though they can be easily distracted they also tend to manage

    interruptions well with a willingness to change plans often and easily. People are their

    main concern (particularly those closely related to them or their function) and they have

    a tendency to build lifetime relationships. Issues such as promptness are firmly based on

    the relationship rather than the task and objectives are more like desirable outcomes

    than must do's.

    Eg. Moqtada Khan the speech writer of Obama visiting Al Tayeb in his office.

    Q13 What are the differences between particularism and universalism?

    Universalism: ideas and practices can be applied everywhere. High

    universalism countries: formal rules, close adhere to business contracts (e.g.,

    Canada, U.S., Netherlands, Hong Kong). Example Coka Cola ads

    everywhere in the world

    Particularism: circumstances dictate how ideas and practices apply; high

    particularism countries often modify contracts (e.g., China, South Korea). Eg.

    Pharmaceutical made an ad on Arava medicine and were forced to change it

    as Avaro to avoid cemetery.

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    Question Fourteen - #14

    What is the difference between Ethnocentric/Egocentric and Ethno-relative Stages?

    Ethnocentric stages:Ethnocentrism assumes that "the worldview of one's own culture is central to all reality"

    DENIAL of cultural difference:1. Isolation: I live isolated in my homogeneous group, and I am uninterested

    in experiencing difference.2. Separation: I intentionally separate myself from cultural difference to protect my own

    worldview.

    DEFENSE against cultural difference:

    The world is organized into "us and them." My own culture is obviously the best,1. Denigration: I denigrate other cultures.

    2. Superiority: My culture is superior to other cultures

    3. Reversal: My adopted culture is superior to my own original cultural. I went native.

    MINIMIZATION of cultural difference:1. Physical Universalism: We humans have all the same physical characteristics:

    We must eat, procreate, and die. These common biological features dictate behavior

    that is basically recognizable across cultures.2. Transcendent Universalism: Whether we know it or not, deep down all humans share

    basically the same universal values. I assume that elements of my own cultural

    worldview are experienced as universal.Danger: cultural differences are often trivialized or romanticized.

    Ethno relative stages:

    Ethno relativism supposes that "cultures can only be understood relative to one another,

    and that particular behavior can only be understood within a cultural context"

    ACCEPTANCE of cultural difference:I recognize and accept the fact that my own culture is just one of a number of equally

    complex worldviews. Therefore, I accept

    1. Respect for Behavioral Difference: all behavior

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    2. Respect for Value Difference: that all values and beliefs exist in a cultural context. I

    am curious and respectful toward cultural difference.

    ADAPTATION to cultural difference:1. Empathy: I have developed enough intercultural communication skills to be able to

    adapt to difference and consciously shift, through empathy, into another perspective,

    into another cultural frame of reference. I can also act in culturally appropriate ways in

    the other culture.

    2. Pluralism: I understand that difference must always be understood within the context

    of the relevant culture. I have internalized more than one worldview.

    INTEGRATION of cultural difference:1. Contextual Evaluation: I am able to manipulate multiple cultural frames of reference

    in my evaluation of a situation. I am conscious of myself as a chooser of alternatives.2. Constructive Marginality: My identity is not primarily based on any one culture.

    I am a constant creator of my own reality.

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    Question 15 :What is the difference between Convergent and Divergent thinking?

    Convergent thinking is evaluating the possible solutions to come up with the best

    answer to the question at hand.

    The convergent example may be driven by another issueperhaps my current car hasa problem and I only have a weekend to solve the problem.

    Divergent thinking is a process involving the production of multiple answers based on what is

    already known.

    The divergent example may take more time to investigatebut you may discover an

    option that is completely different than what the use has asked you to dolike start your

    own company from home.

    Conclusion

    Convergent thinking leads to knowledge of a topic. Knowledge allows for divergent thinking on that topic to generate multiple answers. Convergent thinking enables one to choose the best solution from the multiple

    answers.

    Q 16: Define Power Distance and give examples

    Power distance is the disparity between levels of power between members of organizations andinstitutions (like the family).

    Power distance is the extent to which the less powerful members of organizations and

    institutions accept and expect that power is distributed unequally. Power can be distributed

    unequally among countries and also between individuals in a hierarchy.

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    ***Power Distance Index of Hofstede defines does not reflect an objective difference in

    power distribution, but rather the way people perceive power differences.

    Current situation in Egypt with the disparity between the rich and the poor, those who haveit all and those who have naught.

    List of benchmarks

    High synergy/low synergy; Collectivism x individualismUniversalism x particularism; Neutral x Affective

    Monochromic x polychronic; Cultural assumptions

    Zero-sum game; Variable sum game; win-win game

    Leader game; System game; Alliance game

    Adversary game; Utility vs. strategic game

    Comfort zone game; Glass ceiling; Listeningship,

    Body language;

    Cultural Stereotyping; Framing;Perception;overgeneralization;Prejudice

    overgeneralization

    Cultural sensitivity: if you want to irk an Algerian be arrogant.

    Saying final solution is not possible in Germany.

    Low/high power distance

    Piagets theory:

    1. The sensory-motor stage2. The Preoperational stage3. Concrete operational4. Formal operational stage