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7/29/2019 Cross Cutural Communications Q&A
1/17
Q1: Differentiate between any two cultures,
Asian, African or Middle Eastern using
2 Cross Cultural benchmarks.
India (Asian)
Collectivism: Institutional & intragroup Future orientation Gender egalitarianism Humane orientation Power distance
Egypt (African)
Question 2: How do Cultural Values drive the style of Management?State 3 values briefly.
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Culture Value 1: Time FocusMonochronic:People tend to do one activity at a time anddislike having to move away from a schedule.They are more focused on information than people.Polychromicpeople tend to focus on several tasksless dependent on detailed information.Schedules, if kept, are much more approximate.People take priority over schedules.Example USA vs. Egypt
Monochronic PolychronicPlannin
Focus on task Focus on relation
Organiz
Structure, linear andtask-focusedapproach
Less structured, moreholistic and ppl-focused
Staff Concerns focused onshorter-term, meeting
immediate needsand requirements
Focus on the longerterm, concern for
building relations overtime
Direct
Emphasis on making& following plans,managing the inflow& distribution of info
Emphasis on flexibility,reacting acc. Tocircumstances. Priority toppl over plans, relyingmore on sharing implicitknowledge and info
Control
Use control systemsthat depend ondetailed info andinvolve strictdeadlines
Use more flexible controlsystems involving peopleas well as info.
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Culture Value No. 2 Time orientation
Past orientation China, Future orientation USAPlan Emphasis on continuing
traditions & building inlong term time framesof the plan is for thechange process
Emphasis on longer-termplans and long-termresults
Organiz
decisions made in thecontext of the customsof the society. Pastgoals and precedentsguide the process oforganizing
Work and resourcesdivided & coordinatedto meet longer-rangegoals and projections forthe future
Staffing
Management areslower in adapting thecriteria by which theyslect and trainemployees
Management selectand train employees tomeet long-term businessgoals
Directi
Tendency to developvision & missionstatements thatemphasize thecontinuation of thecompanys values &reputation
Tendency to developvision and statementswhich focus onachieving long-termbenefits
Control
Tendency to developperformance objectivesin keeping withcustomary goals
Tendency to develop
performance objectives
in the context of long-
term goals
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Culture Value #3 - Power value orientation:The extent to which a society expect or accept that power is distributed unequally.
In some cultures, inequality is a given and no attempt is made to make any
compensations on a socio-economic level for intellectual or physical inequalities. In other
cultures, inequality is regarded as undesirable, necessitating some form of correction
through legal, political and economic means.
Culture Value #3 - Power value orientation:The extent to which a society expect or accept
that power is distributed unequally.
Hierarchy JapanMore autocraticMangers take decision
Without consultations
Organizational structure is tightly controlled
Subordinates expect bosses to take initiatives
Employees like being closely supervised
EqualityMore participative Netherlands
Organizational structure encourages
individual autonomy
Subordinates develop performance
objectives with their bosses
Managers exhibit consultative style
At work, the level of power and authority are strictly marked out by cultures oriented to
hierarchy. There, the employees do their work according to the directives of their boss. In
their eyes, the role of the manager is to allocate tasks and to take decisions. During
negotiations, title, status and formal position have less influence in cultures oriented
towards equality. There, the hierarchy exists essentially to facilitate the relations between
the people in an organization. Managers see their role as more participative than
directive. They are more likely to consult employees before taking decisions. Eg.Colombian and South Korean pilots flying planes that were doomed due to the inability oftheir co-pilots to warn them due to cultural hierarchy issues
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Hierarchy More autocratic Organizational structure is tightly controlled Subordinates expect bosses to take initiatives Employees like being closely supervised, i.e.: JapanEquality More participative Organizational structure encourages individual autonomy Subordinates develop performance objectives with their bosses Managers exhibit consultative style, i.e.: NetherlandsCulture Value #4: Communication:High vs Low Context
High-context:Information is hidden or implicit in the text
eg Arab Manager who meets everybody
and does not respect agenda Low-context:The messages are clear and explicit.
US Manager who has assistants and
supervisorscontrolling the flow of information andhas a pre-set appointment schedule
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Culture Value #5: Structure:Individualism vs Collectivism
Structure refers in business to anorganizational structure.
Value orientation concerns the relationbetween individual and a group.
Individualism: I predominates overthe We, Eg: USA, UK, Canada
Collectivism: interests of the groupprevails over individuals, Eg: China
Individualism shows the extent to which cultures elevate the role of the individual over therole of the group. When individualism is valued, the 'I' predominates over the 'We',
Individual goals, initiative and achievement are most important and people areencouraged to be independent and self-reliant. There is less need to conform to a group
and less distinction made between in-groups and out-groups. Individuals frequently
acquire and change their friends and do not hesitate to establish preferred relationships
among family relatives.
Collectivism shows the extent to which the interests of the group prevail over individualinterests. Each person in a collectivist society is encouraged to conform, to do what is
best for the group and to avoid expressing opinions or beliefs that go against it.
Reluctance to co-operate within the group or eagerness to stand out is frowned upon.
Relationships are more constant both within and outside the family. Eg. Japanese children
learning in school collectively.
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Culture Value #6 - Action:Private vs Public
PrivateForms of planning: individualisticTask-centred.Explicit information about how staff
are to be employed
Managers and employees do not sharethe same office
Explicit measures of performance.PublicGroup-orientedRelationship-centred Implicit informationSize of the place where an employee
works does not reflect the persons rank
Informal checks on performance.
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Culture Value #7 - Action: Doing vs Being
Doing cultures USA Developing time-framed action steps. Action-oriented documentation Ability to fulfill organizational tasks. Expertise and competenceBeing cultures, Egypt Strong focus on the vision Based on common vision and personal trust. Career development based on personal or social criteria. Personal philosophy, values and styleCulture Value 8: Competition: Competitiveness Vs Cooperative:
Competitive Eg. 2 car dealers cooperating together Managers have more of a leadership role. Selection of employees on ability to act independently. The leaders role is to track and reward achievement. Preferred control systems are performance-basedCo-operative Managers have more of a facilitating role. Employees elected on ability to work well in groups. The leaders role is to facilitate relationships. Task performance is recognized as a standard for success
Q 3 What are the forms of Corporate StructuresGeographic, Functional, Product, Matrix
Recent forms of Organizational StructureNetwork Structure, E.g. Coffee Beans A network of company units whichhas a horizontal system of
communication
Responsibility is dispersed to localsubsidiaries
Facilitates cross-cultural transfer ofknowledge and organizational learning
Facilitates organizational learning.Transnational Structure, GM & Ford Multi-faceted organization which canrespond
to international, multinational and global
environment
Dispersed, interdependent, andspecialized
National units make differentiatedcontributions to integrated worldwide
operations
Knowledge is developed jointly andshared worldwide.
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Q 4, compare and contrast between X and Y theories of leadership?
The X and Y Theory of McGregor
They give a contrast between the and. The message accompanying this theory is
that managers should take a more positive approach towards employees,
delegate authority, making jobs more challenging, providing rewards for superior
performance and treating workers with respect.
Theory X
Represents a task-oriented view. It is based on a pessimistic assumption thatpeople dislike work and will do a lot to avoid it. They lack ambition, avoid responsibility,
and seek security in the workplace, lack imagination, creativity and initiative.
Theory X manager is result driven, demands rather than asks, has little interest in human
issues, and shows little concern for the morale of the workforce. He does not listen to
suggestions for improvement, sees criticism as threatening, holds responsibility but is the
first to hold subordinates accountable for failure. Eg. the time clock. You have to clock inpartly because the management thinks you'll arrive late and leave early if you don't
Theory Y Represent a human-oriented view. based on an optimistic approach and
assumes that people actually like working under suitable conditions; they are self-
starters, willing to accept responsibility, are creative and imaginative. The Y manager
believes people want to learn to accept and to seek responsibility. He wantsemployees to participate in decision making and problem solving. Eg. An example is anartist on contract to produce art. You tell the artist what you want done but you leave it tohim/her when and how to do it as long as they produce what you want within yourtimeline. She can paint at 2AM for all you care - as long as you get art by the deadline.
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Q5 What are the problems with cross-border market research?Language barriers: Translation even
interculturally
(Mandarin to Tamil to MalayLanguages).
Sensitivity of questioning Greeks dont
mind
revealing information about their
income, but not British.
Research techniques:
Explicit/Individualistic/US based.
Sentiments/ability to express varies
culturally
Some in Europe/Asia reluctant to talk.Cultural differences: contextual
differences need to be catered for
when analysing research data
Suspicion of how data will be used?
Who?
Statistical comparisons cross country
comparisons are difficult due to
differing contexts and practices.
Cultural diversity can refer to thecollection of groups who form the
organization, differentiated in terms of
gender, mother tongue, education,
position and salary.
Diversity Blindness: No Provision is madewithin the organization for addressing
the problems and/or opportunities
relating to diversity.
Diversity Hostility: The Organizationattempts to homogenize its
employees and actively suppresses
expressions of diversity.Diversity Naivet: The Organizationviews diversity positively and
encourages diversity awareness, but
may be unable to cope with any
problems which diversity may cause.
Diversity Integration: Organizationaddresses diversity in a pragmatic way.
It helps its employees to develop skills in
diversity management and creates the
preconditions needed for effective
communication between the different
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groups in the workforce.
Three types of Communication Barriers?WrittenNo instant feedback
No opportunity to check for understanding
Doesnt involve questioning and paraphrasing
Slower closure on open items
Usually unstructured
Decreases speed of communication
VerbalNo record for future reference
No structureNo Tools to gain attention(bullets, bold, etc)
Disability to provide details
More informal
Doesnt consist of (diagrams, pictures, graphs..)Non Comprehensive and Accurate
Non-verbalPhysical Aesthetic, Signs, Symbolic
Facial Expressions
Complements Verbal Communicationmay accent or underline a verbal message.
Eg. Pounding the table to underline a message.
Gestures talk more than words
Could be Positive / Negative
Indicative of a persons personality
MetaCommunication
Q 8 Discuss how conflict is viewed from one culture to another.
A conflict appears when people with differing needs or goals are preventedor perceive
that they are being preventedby others in achieving these needs or goals. Attitudes
towards conflicts can vary considerably from culture to culture, as can the ways in whichconflicts are addressed. These differences relate to:
The degree to which disagreement is acceptable and therefore the extent to whichconflict is tolerated.
The strategies to be adopted when dealing with conflicts. The moment when the manager needs to intervene and the way he or she
intervenes.
For Example in Thailand, the land of smiles or or South Korea, conflict is rarely regarded as eitherpositive or negative: if a conflict arises, a third party (traditionally a respected elder) is called upon tomediate.
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What is meant by Third Culture?
It is a framework designed between individuals from different cultures, to ensure enduring adaptation and
survival: shared value systems and increasing interdependence. In such framework, individuals from
different cultures are integrated in a new hybrid culture which each of them can accept as a new part of
her/his cultural identity.
Q 9: Discuss the different approaches to Cross Cultural Communication
There are two types of approaches to cross cultural communications: descriptive and
prescriptive. Descriptive theories represent things as they are with no deep logic. Therefore
descriptive theories should be avoided at all costs. Prescriptive differences on the other hand
rely on deep logic. For example, If someone travels to Iran and see children with head orbody injuries, s/he might think of child abuse or barbaric behavior, thus relying on theirdescriptive analysis, not knowing that such injuries are part of a habitual rituals followed by
Iranian Shiites in mourning the killing of Imam Hussein and his family.
Question Eleven - #11
What is the difference between High Synergy & Low Synergy?
High Synergy Society Low Synergy Society
Emphasis on cooperation for
mutual advantage
Uncooperative, very competitive culture,
enhances rugged individualistic and dog-
eat-dog attitudes
Conspicuous for a nonaggressive
social order
Aggressive and antagonistic behavior
toward one another, leading to either
psychological or physical violence toward
the other
Society idealizes win-win Society adheres to win-lose approach
Social institutions promote
individual and group
development
Social arrangements self-centered;
collaboration is not reinforced as desired
behavior.
Leadership fosters sharing
wealth and advantage for the
common good. Cooperatives
are encouraged, and poverty is
fought
Leadership encourages private or
individual gain and advantage, especially
by the power elite; poverty is tolerated,
even ignored.
Society seeks to use community
resources and talents for the
commonwealth and encourages
development of human
potential of all citizenry
Society permits exploitation of poor and
minorities and tolerates the siphoning of
its wealth by privileged few; develops
power elites and leaves underdeveloped
and powerless.
Open system of secure people
who tend to be benevolent,
helpful, friendly and generous;
its heroes are altruistic and
philanthropic
Closed system with insecure people who
tend towards suspiciousness,
ruthlessness, and clannishness; idealizes
the strong man concerned with greed
and acquisition
Belief system, religion, or Belief system is frightening, punishing
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philosophy is comforting and life
is consoling; emphasis on the
god of love; power is to be used
for benefit of whole community;
individuals; groups are helped to
work out hurt and humiliations
terrifying; members are psychologically
beaten or humiliated by the strong;
power is for personal profit; emphasis is
on the god of vengeance; hatreds go
deep and blood feuds abound; violence
is the means for compensation for hurt
and humiliation.
Generally, the citizenry is
psychologically healthy, and
mutual reciprocity is evident in
relationships; open to change;
low rate of crime and mental
illness
Generally, the citizenry tends to be
defensive, jealous; mass paranoia and
hostility; fears change and advocates
status quo; high rate of crime and mental
illness.
Q12: What is the difference between Monochronic and Polychronic?
Monochronic cultures like to do just one thing at a time. They value a certain orderlinessand sense of there being an appropriate time and place for everything. They do not
value interruptions. They like to concentrate on the job at hand and take time
commitments very seriously.
Polychronic cultures like to do multiple things at the same time. A manager's office in apolychronic culture typically has an open door, a ringing phone and a meeting all going
on at the same time. Though they can be easily distracted they also tend to manage
interruptions well with a willingness to change plans often and easily. People are their
main concern (particularly those closely related to them or their function) and they have
a tendency to build lifetime relationships. Issues such as promptness are firmly based on
the relationship rather than the task and objectives are more like desirable outcomes
than must do's.
Eg. Moqtada Khan the speech writer of Obama visiting Al Tayeb in his office.
Q13 What are the differences between particularism and universalism?
Universalism: ideas and practices can be applied everywhere. High
universalism countries: formal rules, close adhere to business contracts (e.g.,
Canada, U.S., Netherlands, Hong Kong). Example Coka Cola ads
everywhere in the world
Particularism: circumstances dictate how ideas and practices apply; high
particularism countries often modify contracts (e.g., China, South Korea). Eg.
Pharmaceutical made an ad on Arava medicine and were forced to change it
as Avaro to avoid cemetery.
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Question Fourteen - #14
What is the difference between Ethnocentric/Egocentric and Ethno-relative Stages?
Ethnocentric stages:Ethnocentrism assumes that "the worldview of one's own culture is central to all reality"
DENIAL of cultural difference:1. Isolation: I live isolated in my homogeneous group, and I am uninterested
in experiencing difference.2. Separation: I intentionally separate myself from cultural difference to protect my own
worldview.
DEFENSE against cultural difference:
The world is organized into "us and them." My own culture is obviously the best,1. Denigration: I denigrate other cultures.
2. Superiority: My culture is superior to other cultures
3. Reversal: My adopted culture is superior to my own original cultural. I went native.
MINIMIZATION of cultural difference:1. Physical Universalism: We humans have all the same physical characteristics:
We must eat, procreate, and die. These common biological features dictate behavior
that is basically recognizable across cultures.2. Transcendent Universalism: Whether we know it or not, deep down all humans share
basically the same universal values. I assume that elements of my own cultural
worldview are experienced as universal.Danger: cultural differences are often trivialized or romanticized.
Ethno relative stages:
Ethno relativism supposes that "cultures can only be understood relative to one another,
and that particular behavior can only be understood within a cultural context"
ACCEPTANCE of cultural difference:I recognize and accept the fact that my own culture is just one of a number of equally
complex worldviews. Therefore, I accept
1. Respect for Behavioral Difference: all behavior
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2. Respect for Value Difference: that all values and beliefs exist in a cultural context. I
am curious and respectful toward cultural difference.
ADAPTATION to cultural difference:1. Empathy: I have developed enough intercultural communication skills to be able to
adapt to difference and consciously shift, through empathy, into another perspective,
into another cultural frame of reference. I can also act in culturally appropriate ways in
the other culture.
2. Pluralism: I understand that difference must always be understood within the context
of the relevant culture. I have internalized more than one worldview.
INTEGRATION of cultural difference:1. Contextual Evaluation: I am able to manipulate multiple cultural frames of reference
in my evaluation of a situation. I am conscious of myself as a chooser of alternatives.2. Constructive Marginality: My identity is not primarily based on any one culture.
I am a constant creator of my own reality.
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Question 15 :What is the difference between Convergent and Divergent thinking?
Convergent thinking is evaluating the possible solutions to come up with the best
answer to the question at hand.
The convergent example may be driven by another issueperhaps my current car hasa problem and I only have a weekend to solve the problem.
Divergent thinking is a process involving the production of multiple answers based on what is
already known.
The divergent example may take more time to investigatebut you may discover an
option that is completely different than what the use has asked you to dolike start your
own company from home.
Conclusion
Convergent thinking leads to knowledge of a topic. Knowledge allows for divergent thinking on that topic to generate multiple answers. Convergent thinking enables one to choose the best solution from the multiple
answers.
Q 16: Define Power Distance and give examples
Power distance is the disparity between levels of power between members of organizations andinstitutions (like the family).
Power distance is the extent to which the less powerful members of organizations and
institutions accept and expect that power is distributed unequally. Power can be distributed
unequally among countries and also between individuals in a hierarchy.
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***Power Distance Index of Hofstede defines does not reflect an objective difference in
power distribution, but rather the way people perceive power differences.
Current situation in Egypt with the disparity between the rich and the poor, those who haveit all and those who have naught.
List of benchmarks
High synergy/low synergy; Collectivism x individualismUniversalism x particularism; Neutral x Affective
Monochromic x polychronic; Cultural assumptions
Zero-sum game; Variable sum game; win-win game
Leader game; System game; Alliance game
Adversary game; Utility vs. strategic game
Comfort zone game; Glass ceiling; Listeningship,
Body language;
Cultural Stereotyping; Framing;Perception;overgeneralization;Prejudice
overgeneralization
Cultural sensitivity: if you want to irk an Algerian be arrogant.
Saying final solution is not possible in Germany.
Low/high power distance
Piagets theory:
1. The sensory-motor stage2. The Preoperational stage3. Concrete operational4. Formal operational stage