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Crossroads Weekly News Letter, January 23, 2013
Crossroads SAN BERNARDINO ROTARY CLUB
“Service Above Self”
Executive Officers President: Dr. Shan Pai, (909) 799‐7111, [email protected] President‐Elect: Ben Hartnell 9909) 725‐3121, [email protected] Past President: Carolyn Hays (951) 205‐3690 [email protected] Secretary Stan Sewell (909) 796‐0990 [email protected] Treasurer Barry Lowenstein (909) 225‐1762 [email protected] Assoc. Treasurer Bernice Lowenstein (909) 215‐4175 Bernicelowenstein@ roadrunner.com Board Members
Membership Recruitment Manzoor Massey(661) 304‐1080 [email protected] New Generations: Jonathan Hartnell (951) 415‐5150 [email protected] Foundation/Grants Bryan Hartnell, (909) 796‐6881 [email protected] Foundation/Grants William Heisler (909) 862‐4947 [email protected] Community Service Roo McKenzie (909) 496‐3135, [email protected] Community Service Doug Hermann (909)7 96‐0161, ext. 3301 [email protected] Fundraising Maynard Lowry, (909) 815‐8762, [email protected] Fundraising Treva Webster (909) 633‐5534 [email protected] Public Relations Cheryl Donahue, 528‐6453 [email protected] Public Relations, Bulletin Editor Robert Boehm, (951) 966‐1042 [email protected] Historian: Mel Upp (909) 825 5234 [email protected]
Today’s Presenter… ..Jeff Little of Inland Temporary Homes. In 1991, Carolyn Hamil-
ton opened the doors of an old farmhouse surrounded by
orange trees in Loma Linda as Inland Temporary Homes
(ITH)—with just one staff member and
one program.
However, when Carolyn invested in more love and de-
termination than she had money, she founded this unique program dedi-
cated to help families of children to replace the broken shards of home-
lessness with a firm foundation on which to build productive, self-
sufficient lives. To be introduced by Rotarian of the Month, Ben Hartnell
Last Wednesday’s Presentation… ...by Heidi Mayer, was superb! Heart touching… Soul Softening.
YouthHope was started in July of 2009 by Heidi Mayer. Heidi noticed a
need in the city of Redlands, and with the experience she gained working
with homeless, runaway, and at-risk youth in San Francisco, she went to
work to help the youth in her community.
Our hearts were really touched as Heidi described just a few of cases she
has worked with in Redlands—helping youngsters to get off the streets,
providing food, water, & shelter for the homeless, working with kids
whose parents are drug addicted & have no idea how to parent their little
ones who live in squalor.
The many questions asked of Heidi after her presentation reflected the
interest our members showed toward YouthHope.
Finally, Heidi’s goal is to build trust with the youth so she
can help them in whatever needs they have. It is Heidi's
hope that she can provide these youth with help in a re-
spectful way which will build their confidence and provide
them with hope. Heidi Mayer was introduced by Rotarian of the Month,
Ben Hartnell
2
Crossroads Weekly News Letter, January 23, 2013
By Mary Beth Norris
Agenda for this Trimester:
January 17, 2013: First Meeting—Humane Society
January 31, 2013: Rescue Dog
February 14—alentine’s Day: Second Meeting
February, 2013: . ..will be the month we will do the project that the kids p
January 17, 2013. Bradley School
Our first Early Act meeting of 2013 was a suc-
cess. We had 30 students attending a program by
Mrs. Lynn Hildebrand from the Humane Society.
She spoke to the children about "The Power of
One." This idea comes from Dr. Jane Goodall's
program for children called "Roots and Sprouts."
It teaches children about how to take care of the
animals AND the environment of the earth.
First, she shared stories of children who made a
difference in the world. She stressed that, al-
though they were just young children, they made
a difference.
Lynn also told of one young four-year-old girl
who has collected thousands of socks for the
homeless. Some of our local schools have started
recycling programs and donated the money to
Mary's Table for money to buy pet food for ani-
mals of the homeless.
Mrs. Hildebrand also stressed how making a dif-
ference does not always involve raising money,
but can be as simple as collecting crayons from
restaurants and then sharing the crayons with
local schools.
Perhaps the most inspiring part of the program
was when Lynn a personal aspect of her own
life: she sometimes gets very discouraged. But,
the most important of all was that she has to
make the personal decision to keep trying.
Lynn explained how Dr. Goodall, the TV lady,
became very sad at times about her work with
primates. However, despite the ignorance and
lack of understanding in the world about pri-
mates, she decided to keep trying to save them.
Finally, Lynn challenged the kids to get creative
and problem solve together to make a differ-
ence.
"The power of one" was a great message for the
children—especially as we celebrate Martin Lu-
ther King, Jr. Day on Monday ,January 21st!
Early Act…
3
Crossroads Weekly News Letter, January 23, 2013
Letter to the Editor
In case you haven’t heard, we have a new option for members to pay their quarterly Club invoices
for dues, lunch, fines and the Rotary International Foundation. It’s called—the Credit Card!
Don’t you think it is about time that Crossroads Rotary caught up with the times? Besides, Cross-
roads Board has approved the general use of credit card payments for dues and other club financial
commitments. The benefits would be:
Of course ,you can still use checks or cash if you wish. You will still need cash for the SCRIP pro-
gram that gives you full value with a variety of retailers while our club gets a rebate to help finance
Club activities. Nearly all other transactions can be cleared by credit card.
Yes, we’ve accepted credit cards in the past, but now we’ve decided to generalize the availability of
credit card payments to cover nearly all Club financial transactions. Pay by card and the Club will
pick up the convenience charge.
Don’t forget that, at present, merchant SCRIP still requires payment in cash (or check). How much
easier, and how much more convenient would it be if we could use credit cards? And, you’d proba-
bly sell more SCRIP because of it too.
Please consider these thoughts,
Maynard
All transactions would be paperless
Streamline club transactions
More convenient to keep club dues up to
date.
Bring member payments up to date.
Greater onvenience for Treasurer’s duties
Easier Cash flow management
Quicker invoicing & evaluating of present
funds
Better equipped to decide on projects to
take on
Treasurer would be in sync with District
and Rotary International expectations.
The cost of each transaction is small:
In Reply… Dear Maynard,
Thank you for your letter to the editor. In this modern world of technology, everything seems possible—but when is
another matter. There are some questions that Google can’t answer, I know—especially when you go into a church!
However, after much thought, research, and advice from a techie-geek friend of mine (i.e., Barry!), he has come up
with an answer.
First aspect to consider: It would be a disaster if everyone tried to get the credit card charges made at the same
meeting. Next, the system would need to provide the option to give the president your credit card information in
advance along with a way to authorize payment if you were not present at a meeting.
Then, the system would also need to recognize that some members' bills are paid by their employer, or through
their banking service, which then necessitates use of checks.
Finally, the electronic system would also need to address automatic monthly payments.
Thanks for your letter! Great minds come up with great ideas!
The Editor
4
Crossroads Weekly News Letter, January 23, 2013
A rich landowner named Carl often rode around his vast estate so he could congratulate himself on
his great wealth. One day while riding around his estate on his favorite horse, he saw Hans, an old
tenant farmer. Hans was sitting under a tree when Carl rode by.
Hans said, "I was just thanking God for my food."
Carl protested, "If that is all I had to eat, I wouldn't feel like giving thanks."
Hans replied, "God has given me everything I need, and I am thankful for it."
Then the old farmer added, "It is strange you should come by today because I had a dream
last night. In my dream a voice told me, 'The richest man in the valley will die tonight.' I don't know
what it means, but I thought I ought to tell you."
"Dreams are nonsense," Carl snorted, and galloped away, but he could not forget Hans'
words: "The richest man in the valley will die tonight." He was obviously the richest man in the val-
ley, so he invited his doctor to his house that evening. Carl told the doctor what Hans had said. After
a thorough examination, the doctor told the wealthy landowner, "Carl, you are as strong and healthy
as a horse. There is no way you are going to die tonight."
Nevertheless, for assurance, the doctor stayed with Carl, and they played cards through the
night. The doctor left the next morning and Carl apologized for becoming so upset over the old
man's dream.
At about nine o'clock, a messenger arrived at Carl's door.
“What is it?" Carl demanded.
The messenger explained, "It's about old Hans. He died last night in his sleep."
Richest Man In The Valley
Story Time
Rotary Test of the Things We Think, Say, & Do
1. Is it the TRUTH?
2. Is it FAIR to all concerned?
3. Will it build GOODWILL and better FRIENDSHIPS?
4. Will it be BENEFICIAL to ALL concerned?
5
Crossroads Weekly News Letter, January 23, 2013
the rotarian®
This article is ©2013 Rotary International and is
provided for the non-profit use of Rotarians worldwide;
commercial use is prohibited. The article may be quoted,
excerpted, or used in its entirety, but the information
should not be changed or modified in any way.
Photography, illustration, and other artwork may not be
extracted or repurposed in any way.
From the pages of a r o t a r y p r i m e r
globaloutlook a RotaRian’s guide to advocacy for polio eradication Copyright © 2013 by rotary international. all rights reserved.
60 th e r o t a r i a n | f e b r u a r y 2 0 1 3
*as of october 2012
The world is 99 percent polio-free. india is
no
6
Crossroads Weekly News Letter, January 23, 2013
longer polio-endemic. We are closer than ever
to ending the crippling disease for good, yet
we are in emergency mode. We don’t have the
funding to finish the job. that’s why we need you to
use your network of contacts to help stop this disease.
advocacy is not the job of a small group of senior rotary
leaders – it’s up to everyone to make sure polio stays on
the global agenda. Write to your government officials.
Use your social network to spread the word. provide a
link to www.endpolionow.org in your email signature.
host a fundraising dinner to help fill the Us$700 million*
funding gap that holds us back. in this issue, you’ll
find tips to help you share your voice. More tools, such
as letter templates and graphics, are available at www.
endpolionow.org. together, we will cross the finish line
and leave a legacy of a polio-free world.
just
add
your
voice illUstrations by otto steininger
7
Crossroads Weekly News Letter, January 23, 2013
as polioplus national advocacy adviser in
the United Kingdom, Judith diment has
raised thousands of pounds, executed
high-profile events, and rallied rotarians in
her district to get the word out about polio
eradication. a member of the rotary Club of Windsor
st. george, england, she also runs her own public
relations consultancy built on a decade of marketing,
communications, and event-planning experience.
When the olympic and paralympic games came to
london in 2012, diment and a multidistrict team of
rotarians used the occasion as an advocacy opportunity.
she remains driven to close the funding gap in the fight
against polio by educating government officials and
spreading the word about the need to end the disease.
How did you maximize the opportunity
of the Olympic and Paralympic Games? i decided to organize an event to bring the paralympics
and polio together to raise awareness for our campaign. We
researched paralympians with polio. by working with the
british pakistan Foundation, i was introduced to the pakistani
paralympic committee and arranged for paralympians, some
of whom had polio, to attend our event. We held an english
garden party, as it was the summer, and had members of three
of the paralympic teams there: one from pakistan, another from
niger, and the third from haiti. We wanted to raise awareness
that polio is still a problem in pakistan and elsewhere.
Did you tie any of your advocacy efforts to
the main Olympic events? originally, i’d thought about doing [an advocacy event] for the
olympics, but ours would have been one in a million. by tying in
with the opening day of the paralympics, we stood out.
Was this solely an awareness event? the paralympics event didn’t start as a fundraiser. but
after talking to the pakistani paralympic committee, we
decided to raise funds for the paralympians who have very
few resources. When i learned that one athlete from niger’s
team had to borrow a wheelchair to compete, i thought, “We
have to do something.” We held an auction and raised about
£4,500 altogether, with two-thirds of the money going to the
paralympic teams and one-third to polio.
you have a knack for planning events and securing
extraordinary venues, like when you hosted a dinner
at Windsor Castle. How did you gain access? it was a chance conversation, which led to an opportunity.
i attended an event with the governor of Windsor Castle and
his wife. she asked if i had any holiday plans. i said, “i’m
going to new orleans for the rotary international Convention
8
Crossroads Weekly News Letter, January 23, 2013
because bill gates is speaking and i’d like to hear him.”
i then explained to her husband about bill gates and the
polio eradication program and the shortfall in funding. he
suggested that he could perhaps help with arranging a dinner
at Windsor Castle and asked me to follow up with a note f e b r u a r y 2 0 1 3 | t h e r o t a r i a n 61
a conversation
with
polioplus
national
advocacy
adviser
judith diment 62 th e r o t a r i a n | f e b r u a r y 2 0 1 3
including all the information. he put me in touch with the
dean of Windsor, and we arranged an event for 70 people
at st george’s house, Windsor Castle.
How did it go? i worked with ri director allan Jagger on planning the event.
he introduced the evening, and [2011-12] ri president Kalyan
banerjee spoke. We also had an after-dinner speaker from the
bbC, Fergus Walsh, a medical correspondent who had been
to india and nigeria and filmed the polio eradication campaign.
he talked about polio in the global context and showed his
footage. We invited many prominent businesspeople and the
media. We raised £35,000 and another £7,500 in matched
funding from the british government.
The dinner at Windsor Castle was held on
the heels of the february 2012 announcement
that India was no longer polio-endemic.
Did you time the event to coincide with this
news for media attention? that was a lucky break. We knew the polio campaign in india
was going extremely well, but sometimes you get a bit of luck.
How do you inspire clubs in your region to
publicize and raise money for polio eradication? you have to lead by example. i am also district governor
this year, and for World polio day, i visited every club in the
9
Crossroads Weekly News Letter, January 23, 2013
district and had a little media event. We got an ri pr grant,
and i produced 25,000 copies of a 12-page newspaper for
the public; the lead story was polio. i asked clubs to give out
this newspaper and talk to people about polio. We did this
last February and gave it out over four weeks – 25,000 is a
lot to distribute. last year, we analyzed the impact it had on
the district website and Facebook. there was a great peak
in visitors to the website, and even more on Facebook.
How do you incorporate social media
into your advocacy role? i’m not young and social media is not something i grew up
with, so i had to learn it. i took professional advice
that you get better results if you focus on a cause rather
than general chitchat. so, i have a twitter account and
use it only for the polio campaign. it’s been very effective.
the people i follow and those who follow me are all
connected to polio. you build a natural, global community
of people who can relate to one another. Facebook is
important too. i use it for my district-governor work only
– nothing personal. My twitter messages go onto my
Facebook page as well.
5 reasons
to eradicate polio (1) it saves lives experts say if we choose to control polio
rather than eradicate it, more than 10 million children
under the age of five could be paralyzed by the
disease in the next 40 years.
(2) it’s achievable We have the tools to end the disease and
the means to reach all children. the new bivalent
vaccine successfully targets the two remaining
strains of polio in one dose.
10
Crossroads Weekly News Letter, January 23, 2013
(3) it’s a good investment an independent study published in the medical
journal Vaccine estimates that the Us$9 billion global
investment in a polio-free world will net an
economic benefit of $40 billion to $50 billion
over the next 20 years.
(4) it strengthens the system our polio eradication efforts have established an active
disease surveillance network in all countries
that is supporting other health interventions,
including measles vaccinations and the distribution
of deworming tablets and bed nets.
(5) it sets the stage the ability to reach all children with the
polio vaccine is proof that we can succeed on
our next major global health initiative.
you have many high-level contacts. What would
you tell a rotarian who wants to help raise
money or promote polio eradication but does not
have a large network? you’d be amazed by how many people have contacts they
don’t use. Use friends, family, and contacts in business
to get to the top person rather than writing a letter cold.
if you’re not used to pr and communications, always
get someone else to read anything you’re sending off.
also, use the ri staff and the ri resources. For example,
every time we do an event, i always give out a packet of
information on polio from ri. it’s up-to-date and looks
professional. it means people are taking away something
that is correct and looks good.
Do you ever find it difficult to ask for money? i don’t go to someone and say, “give me £5,000.” i
think one way [to bring in money] is to organize an
event to help raise the issues; let people know they
have to pay to come and the money is going to polio. so
you’re giving them something in return. the other way
is to make people aware of the program and the need
to complete it successfully. they can then help – either
themselves, or by putting us in touch with someone who
can give us money. the other powerful argument we
have in rotary is that we have already given over Us$1
billion toward polio ourselves.
How do you make sure that meetings with
potential donors go well? research. get all the background you can on them.
go on their website, spend time learning about their
organization. do not go into a meeting cold. have your
story polished and professional and slick. i always
advise clients talking to the media to have three key
messages you want to get across. it’s similar when
11
Crossroads Weekly News Letter, January 23, 2013
talking to potential donors. your points are: (1) i’m in
rotary (2) polio and the need (3) how you can help. it’s
all about preparation.
How much would it help if every rotarian tapped
into his or her network to conquer polio? i’m a great believer that every rotarian is the best
ambassador for rotary and we should be using all our
skills and talents toward that end. polioplus is such
an important program, and we’ve put so much into it.
it’s up to every rotarian to make a contribution toward
eradicating polio. We should all be proud of what we’ve
done, and we must make eradication happen. n
how to ask for
money Robert Hall has helped his zone raise almost
Us$7 million for polio eradication since December
2007. “all I do is facilitate people’s spending
money on what they are interested in,” says Hall, end
Polio Now coordinator for Zone 34 and a member of the
rotary club of Dunwoody, Ga., Usa. Developing personal
relationships and helping others discover what they
are passionate about is key to success, Hall says. He
approaches fundraising in three steps:
(1) alert. Make the potential donor aware of the
fight against polio and why you are committed to it.
though it’s important to include all the relevant facts, such
as how many new cases occurred this year and how much
money the effort still needs, Hall says a compelling story
is what appeals to people. He tells one about his wife, who
as a child saw other children on the playground push a little
girl who had polio and take her crutches.
12
Crossroads Weekly News Letter, January 23, 2013
(2) ask. “If you don’t ask, no one is going to give,
no matter what,” Hall says. If you’re requesting a
large amount, set up a one-on-one meeting. after asking
for a specific sum, stay quiet and wait for a response from
the potential donor. this is difficult, he says, but the donor
must have a chance to consider. If the answer is yes, make
it easy to complete the donation (for example, with a credit
card or through a multiyear pledge). If the answer
is no, Hall gently probes for the reason with four questions:
Is it the organization? Is the project a problem? Is the
amount not right? or is the timing difficult? once he
identifies the reason, he knows what to do next. In some
cases, it may be coming back to the donor in a few months.
(3) acknowledge. follow up with a handwritten
thank-you note and, if appropriate, public
recognition for large gifts. because large gifts are often a joint
decision by a couple, be sure to thank them both. – sUsie Ma 64 th e r o t a r i a n | f e b r u a r y 2 0 1 3
advocacy
around
the world auStralIa in March 2011, rotarians in australia
conducted a letter-writing campaign
directed toward prime Minister Julia gillard. they
urged the australian government to reengage in
the fight against polio by contributing to the global
polio eradication initiative (gpei) and encouraged
the inclusion of polio on the agenda of the
Commonwealth heads of government Meeting, which
australia was to host that october. that august,
Rotary Down Under published an open letter to the
prime minister. the campaign was a success: at
13
Crossroads Weekly News Letter, January 23, 2013
the meeting, gillard – joined by UK prime Minister
david Cameron, nigerian president goodluck
Jonathan, Canadian prime Minister stephen harper,
and pakistani prime Minister yousaf raza gilani –
announced that australia would provide a$50 million
over four years to the gpei to help purchase vaccine,
monitor outbreaks, and respond when and where
needed. she said in her remarks, “i also want to
acknowledge the efforts of rotary in what has been a
longstanding global initiative for change, and i’d like to
remind everyone in this room that change is possible.”
beNIN twelve rotarians from Cotonou
reached about three million people
with rotary’s this Close campaign through social
media. the rotarians changed their Facebook profile
pictures to one of the this Close ads so that all of
their friends (ranging from 125 to more than 2,000)
saw them. they also tagged some of their friends on
the pictures, and left a comment explaining rotary’s
polio eradication work. each tagged friend received
a notification of the tag and the comment. the effort
triggered conversations about polio eradication, and
soon others began changing their profile pictures to
this Close ads too. “it started in Cotonou and went
to other cities in benin,” says boris Crestia, rotary
public image coordinator for Zone 20. “people in togo
started changing their profile pictures, and in gabon
they did the same. in ivory Coast they changed their
profile picture, then it went to Morocco, then it went
to France. it was a very, very big success.”
CaNaDa Canadian rotarians have held several
letter-writing campaigns to persuade
members of parliament to support polio eradication.
For a campaign in august, rotary Foundation trustee
Chair and past ri president Wilfrid J. Wilkinson and
international polioplus Committee Chair robert s.
scott, both from Canada, took the lead by writing to
prime Minister stephen harper. a copy of that letter
went to every rotarian in the country, along with
another asking them to contact their own member
of parliament. Within three days, Wilkinson heard
back from rotarians who had spoken with the prime
minister or written friends in government positions
to encourage them to spread the message. “that
personal touch is what’s needed,” Wilkinson says. in
september, the Canadian government announced a
contribution to the polio eradication effort at a side
meeting during the United nations general assembly.
the Canadian international development agency
and the bill & Melinda gates Foundation will each
give to the gpei C$1 for every $1 raised by Canadian
rotarians up to $1 million. Upon completion, the
initiative will generate a total of $3 million. “the
fundraising by the rotarians allows them to ask
for support from the Canadian public at large,”
Wilkinson says. “the fact that the government
of Canada and the gates Foundation are behind
rotary’s polio eradication efforts is a big plus
and helps our overall awareness efforts.”
14
Crossroads Weekly News Letter, January 23, 2013
fINlaND rotarians in Finland worked with their
government to contribute Us$1.04
million from 2010 to 2012 to end polio. through
suomen rotary, a nongovernmental organization of the
rotary districts in Finland, rotarians applied for and
received funding to support polio eradication activities
in afghanistan, such as training health workers.
the rotarians provide at least 15 percent of the funds,
and the Finnish government contributes the rest. the
money goes to the World health organization via
the rotary Foundation. the current effort runs through
2013; both the Finnish government and rotarians
have expressed an interest in continuing their work
together and are considering a new project. in honor
of World polio day, the collaboration was highlighted
at a seminar organized by the national institute for
health and Welfare, suomen rotary, Ministry for
Foreign affairs of Finland, Ministry of social affairs
and health of Finland, and the Finnish association
of polio survivors.
NIgerIa president goodluck Jonathan has
demonstrated his support for polio
eradication: he nearly doubled the budget for the
cause and launched an emergency action plan for
the nation. state governors are also campaigning to
end polio. now, rotarians in nigeria are working with
traditional leaders to designate polio ambassadors to
reach people on the local level. beyond entertainers
and famous figures, rotarians hope to engage
community members, such as clerics and polio
victims, who can make an impact. the campaign
is targeted at seven high-risk states in the northern
parts of the country. “We are hoping that through this
methodology, we will break resistance,” says olubusuyi
a. onabolu, chair of the nigeria polioplus Committee.
PakIStaN rotary’s pakistan polioplus Committee
teamed up with Coca-Cola beverages
pakistan to promote the polio eradication effort. Coca-
Cola pakistan printed messages about polio on more
than 70 million bottle labels and incorporated end polio
now ringtones at its call stations across the country. in
addition, the company placed permanent messages on
250,000 Coke coolers that were distributed throughout
pakistan and promoted national immunization days
on billboards. Coca-Cola pakistan has also agreed to
provide sponsored vans as needed to transport the polio
vaccine, and to help provide clean water in high-risk
districts to reduce diarrhea in children. “having Coke
on our side gives us a lot of mileage, and we can inspire
other multinationals to join hands with us in supporting
this noble and national cause,” says aziz Memon, chair
of the pakistan polioplus Committee.
uSa James l. lacy figures he spent 40 days
in Washington, d.C., last year, calling
on the offices of government officials to raise money for
polio eradication. “you can imagine how many contacts
and how many people i was able to see in that number
15
Crossroads Weekly News Letter, January 23, 2013
of days,” says lacy, 1998-99 ri president and chair of
the polio eradication advocacy task Force for the Usa.
Working with ed long, of the firm van scoyoc associates,
he keeps officials and their staff members up-to-date on
the status of eradication, what has been accomplished
so far, and what’s expected to be accomplished in the
next year. it’s worked: in fiscal year 1995, the first year
of the lobbying effort, the United states appropriated
$11 million to the U.s. Centers for disease Control and
prevention, which rose to $111.6 million in fiscal year
2012, with an additional $39.5 million appropriation
for Usaid. “i think one of the things that Congress
was most impressed with was the amount of money
rotarians have raised ourselves,” lacy says. each year,
rotary honors members of Congress who have made
contributions to ending polio, such as writing letters to
the U.s. president or other congressional members,
as polio eradication champions. the United states is
the leading public-sector donor to the gpei, with an
investment of more than $2 billion. 0
10%
20%
30%
40%
50%
60%
1985-2002 2003-05 2006-09 2010-11 2012-13
Trends in GPeI financing n g8 countries & european Commission
n polio-affected countries
n private sector (including rotary) f e b r u a r y 2 0 1 3 | t h e r o t a r i a n 65 percentage of total contribution
getting started
The most important thing you can do
right now is talk to your elected officials,
business leaders, and friends about
supporting polio eradication. not sure what to
say? here are three ideas:
1 share articles about polio eradication,
particularly those that draw attention to
rotary’s role and the need for support.
2illustrate the importance of ending
16
Crossroads Weekly News Letter, January 23, 2013
polio with graphics available at www.
endpolionow.org. graphics convey
key messages simply and can be shared
through social media at any time.
3invite an elected official to speak to your
club and use the event as an opportunity
to highlight rotary’s commitment to ending
polio. give the speaker a polio-related gift, such
as an end polio now pin or a framed photo of a
child receiving vaccine. you can also provide
a certificate to announce that a contribution has
been made in the speaker’s name to polioplus.
CurreNt
fuNDINg*
65%
funding gap:
$700m* or
35%
global polio
eradication
initiative
budget
2012-13:
us$2.18 billion*
17
Crossroads Weekly News Letter, January 23, 2013
gates &
rotary
foundations
20% * as of october
2012