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TAISUCOM A R K E T I N G          P L A N          

indonesiaProposed By:

Daniel 

Suriawidjaja 

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TAISUCOP R O D U C T        

ORCHID FLOWER

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the

MARKETconditions

29%

71%

IndonesiaDemography

Potential high sales, maleswould give flower tofemale as a gift.

Mother's day

Valentine's dayMarriagesCourting

253,609,643 (July 2014 est.)PopulationsPotential conditions

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 Potential Market Analyis

Strength

Opportunities Threats

Weakness

High population in

IndonesiaTrend of flower as

marriages, proposal,

 valentine's day, and

mother's day 

Mass production.

Competitive price

Production only in

several seasons

(cannot be controlled).

Transport cost.

Product durability 

Local flower shop.

Fluctuate trend inIndonesia

Production cannot be

 placed in Indonesia,

need of shipment from

Taiwan.

C O N S I D E R          

due to Indonesia's climate, air conditioned room must be placed,

therefore cost of the orchid can be high. Therefore TAISUCO need to

consider mountain area to place branch in Indonesia.

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deal with EO

create shops

training 

create branch

analyze mountain

area

create branch in

the designated

area.

provide analyst to

analyze

mountainous areain Indonesia.

provide training 

and workshop for

the new branch to

open.

deal with event

organizer for the

usage of flower for

marriage or otherevent.

create flower shop

for direct customer

purchase

THE strategy

1 million USD

500

thousands

USD

2,000 USD

1,500 USD

TAISUCO BRANCH

the development

in INDONESIA

JAN12   15

start date

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the PROMOTION

start date

pinterestinstagram

facebook

product showcase

SIGN ME UP!

 provide competitive price to

Event Organizer (EO).

Held flower event for promotion.

 provide sales in the big city in

Indonesia such as: Surabaya,

Jakarta, Bandung, Bogor, etc.

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TAISUCO

B U I L D I N G B R A N C H I N I N D O N E S I A 

objective 

BRANDS

trusted

SupplierSouth East Asia Country

hold 25% marketshare of Indonesian flower

Be a trusted brand

for Indonesian

 people

Export the product

 to theSEA Market.