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Cruise Passenger and Crew Survey in the Port of Hamburg 2016
Klaipeda / Lithuania, October 17th - 19th 2018
Birte Pyczak, Project Manager, Hamburg Cruise Net e.V.
at the Green Cruise Port Workshop “Passenger Travel Behavior and Smart Traffic Links with the City and the Region”
Cruise Passenger and Crew Survey in the Port of Hamburg 2016
Birte Pyczak
T a b l e O f C o n t e n t
• Why a survey?
• Hamburg as a cruise destination
• Results of the survey
• Conclusion
• Collecting data
• Clarifying customer needs
• Developing instruments to
meet customer needs
W i t h T h e E y e s O f T h e P a s s e n g e r s
1
• 3 terminals
H a m b u r g A s A C r u i s e D e s t i n a t i o n
• 880.000 passengers
• 220 calls
• 94% tournaround
1
P a s s e n g e r D e m o g r a p h i c s
3
P a s s e n g e r D e m o g r a p h i c s
74% 46-75 y/o
60% female 40% male
79% German
3.4% British
2.2% Italien2.0% Austrian
32% first cruiser
3
T r a v e l D e c i s i o n
Which aspects were
the deciding factors
for the passengers
to book a cruise?
6
T r a v e l D e c i s i o n
0% 20% 40% 60% 80%
Route
Arrival and depature possibilities
Equipement of the sip
Service quality on board
Leisure and entertainment programm on board
Size of the ship
Culinary offer on Board
Language on board
76%
10%
11%
14%
14%
15%
20%
27%
7
Why did the passengers
choose a cruise
starting in Hamburg?
D e c i s i o n F o r H a m b u r g
10
0% 10% 20% 30% 40% 50% 60%
Good programm before/ after teh cruise
Close to residence
Arrival / depature possibilities
Route
13%
2%
52%
15%
11
D e c i s i o n F o r H a m b u r g
A r r i v a l A n d D e p a r t u r e
Which mode of transport
did the passengers
choose to
arrive/departure?
4
A r r i v a l A n d D e p a r t u r e
0% 5% 10% 15% 20% 25% 30% 35%
By foot
Public transport
Taxi
Shuttlebus
Car
2%
5%
18%
22%
29%
5
O p t i m i s a t i o n O f T h e T e r m i n a l s
20
What the passengers
think what has to be
improved at the terminals
No Wifi
(A, HC, SW)
More seats
(A,HC,SW)
Waiting area is
loveless (A, SW) Not enough signage
(A, HC, SW)
Not enough
catering facilities
(A, HC, SW)
Acustic
(HC, SW)
20
O p t i m i s a t i o n O f T h e T e r m i n a l s
No Wifi
(A, HC, SW)
More seats
(A,HC,SW)
Waiting area is
loveless (A, SW) Not enough signage
(A, HC, SW)
Not enough
catering facilities
(A, HC, SW)
Acustic
(HC, SW)
20
O p t i m i s a t i o n O f T h e T e r m i n a l s
E x t e n d e d S t a y I n H a m b u r g
Did the passengers extend
their stay at Hamburg
before or after their cruise?
(@tournaround passengers)
12
extended their stay17%
1.6 nights in average
E x t e n d e d S t a y I n H a m b u r g
13
51%because of sightseeing or
musicals
I m p l i c a t i o n s
16
• A typical persona
• The route most important subject
• Comfort for the arrival
• The sense of well-being is the most important
factor at the terminal
• Hamburg as potential in the range of the
extended stays
Managing Director Project Manager
www.hamburgcruise.net
kreuzfahrten.hamburg @HamburgCC