Cruising in the CaribbeanCruising in the CaribbeanA fast growing leisure travel A fast growing leisure travel

industryindustry

The Cruise Industry: FactsThe Cruise Industry: Facts• The industry forecasts 16 million passengers The industry forecasts 16 million passengers

in 2011, a 6.6% increase over 2010in 2011, a 6.6% increase over 2010• In 2010, a record of 15 million passengers are In 2010, a record of 15 million passengers are

forecasted to have cruised, with 11.1 million forecasted to have cruised, with 11.1 million originating in North Americaoriginating in North America

• The cruise industry is the fastest-growing The cruise industry is the fastest-growing category in the leisure travel market, enjoying category in the leisure travel market, enjoying an average annual passenger growth rate of an average annual passenger growth rate of approximately 7.4% per annum since 1980approximately 7.4% per annum since 1980

The Cruise Industry: FactsThe Cruise Industry: Facts• The average length of a cruise is The average length of a cruise is

nearly 7 daysnearly 7 days• The Caribbean is the #1 destination The Caribbean is the #1 destination

with 41.3% of capacity in 2010with 41.3% of capacity in 2010

Most Appealing Destinations to Cruise

Caribbean 43%

Alaska 25%

Bahamas 25%

Hawaii 15%

Mediterranean 14%

Bermuda 11%

Europe 9%

Panama Canal 8%

West Coast of Mexico 8%

Benefits of Cruising the Benefits of Cruising the CaribbeanCaribbean

• For many, cruising is an ideal way to For many, cruising is an ideal way to sample the variety of landscapes and sample the variety of landscapes and cultures the islands have to offercultures the islands have to offer

• Why go to one destination when you Why go to one destination when you can sample the best of many?can sample the best of many?

Benefits of Cruising: The Benefits of Cruising: The ShipsShips• Cruise ships today offer a variety of Cruise ships today offer a variety of

amenities and facilitiesamenities and facilities• Examples: surf pools, planetariums, LED Examples: surf pools, planetariums, LED

movie screens, golf simulators, water parks, movie screens, golf simulators, water parks, self-leveling billiard tables, in-suite Jacuzzis, self-leveling billiard tables, in-suite Jacuzzis, ice rinks, rock-climbing walls, bungee-ice rinks, rock-climbing walls, bungee-trampolines, and much moretrampolines, and much more

• ““Today’s new ships feature facilities to Today’s new ships feature facilities to accommodate family members of all accommodate family members of all generations travelling together, a market generations travelling together, a market that is ideally suited for Caribbean cruising”that is ideally suited for Caribbean cruising”

Cruise Passenger ProfileCruise Passenger Profile• CLIA CLIA Cruise Liner Industry AssociationCruise Liner Industry Association defines defines

the cruiser target market as adults 25 years or the cruiser target market as adults 25 years or older, with household earnings of $40,000+ older, with household earnings of $40,000+ (represents 43% of US population)(represents 43% of US population)

• Cruisers spend, on average, approximately Cruisers spend, on average, approximately $1,770 per person, per week for their cruise$1,770 per person, per week for their cruise

• Cruisers average age is 50 years of age with a Cruisers average age is 50 years of age with a household income of $109,000. 69% are household income of $109,000. 69% are college graduates and post-graduates. 86% college graduates and post-graduates. 86% are married and 62% work full-timeare married and 62% work full-time

Cruise Passenger ProfileCruise Passenger Profile• Family cruising has been growing in Family cruising has been growing in

popularitypopularity• 37% of all cruise vacations involve 37% of all cruise vacations involve

childrenchildren• Carnival Cruise Lines estimates that Carnival Cruise Lines estimates that

its cruise ships carry 180,000 its cruise ships carry 180,000 children every year children every year