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BUSINESS INTELLIGENCE STRATEGY ASSESSMENT
RECOMMENDATIONS
This document provides recommendations based on your responses to our business intelligence (BI) strategy assessment
questionnaire. Our recommendations are based on our assessment of the extent of your business challenges and the
impact on your business when addressing those challenges.
Best Practices
A solid BI strategy addresses the information needs of your entire organization. Your strategy should answer questions
such as:
• Do we have sufficient information to make critical business decisions?
• What capabilities are required to make information available and useful?
• What are the dependencies to make information readily available?
• Are we using information to identify strategic and competitive advantages?
• What should our high-level BI roadmap of initiatives look like?
• What is our vision for information accessibility and usage?
• What metrics should we use to manage the BI implementation and fulfillment of BI business goals?
• What kind of governance model do we need to support BI initiatives?
Based on research from *Gartner and other industry analyst groups, SAP has identified proven best practices that can
serve as guidelines to help ensure success for any BI initiative. As discussed below, the top proven practices include:
• Find a high-level executive sponsor
• Make BI a strategic initiative for your organization
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• Establish a business intelligence competency center
• Develop a road map, and measure your organization’s progress and success
• Define architecture and standards
Find a High-Level Executive SponsorHigh-level executive support is one of the key reasons for success. The executive sponsor of your BI initiative is someone
who understands the value of business intelligence and is willing and able to champion and promote the program across
the organization. The role of executive sponsor includes:
• Championing the program
• Influencing and gaining trust of other senior executives
• Approving the budget required for the program, including money for promotion
Make BI a Strategic Initiative for Your OrganizationOften, BI initiatives begin as tactical programs. Employing a consistent methodology will help your organization to move
from tactical to strategic BI.
Your approach should include aligning BI objectives with your organization’s overall business objectives and business
strategy. A key factor to success lies in understanding the information needs across your organization and by stakeholder
groups. Ideally, your methodology will include prioritizing needs both within and across stakeholder groups. The activity of
selecting priorities must be transparent and agreed on by BI leaders and stakeholders. Where possible, you should assign
priorities relative to the impact on corporate objectives.
Establish a Business Intelligence Competency CenterA critical element for success with your BI initiative is making sure the right people and program management practices
are in place. Establishing a broad-based business intelligence competency center (BICC) or similar body (such as a
business intelligence center of excellence) is crucial for the effective implementation of a BI strategy. Research shows that
fewer full-time support employees are needed when a well-run (certified) BICC is in place.
Successful BICCs are chartered to link the business-driven objectives of the enterprise with the information, applications,
processes, training, policies, and technology the organization can provide and support. A cross-organizational group, the
BICC encompasses a wide range of users, including business analysts and technology-skilled resources. The BICC
develops the overall strategic plan and priorities for BI and enterprise performance management, defines and implements
the requirements (including data quality management and information governance), and helps the organization to interpret
and apply the insight to business decisions. This strategy must be driven by clear business objectives, and be able to
evolve with the corporate objectives.
Regardless of the organization’s structure, the BICC should report to a high-level business executive, such as the CFO,
COO, CIO or chief strategy officer. In addition, the BICC should have a mandate, resource plan, and a charter that defines
its scope, accountabilities and interactions with other groups.
Develop a Road Map, and Measure Progress and SuccessIt is important to develop a roadmap, measure progress and manage key decision points within the program timeline.
Develop metrics that will measure both the implementation and ongoing success of the program.
Define Architecture and Standards
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Define the architecture for the different components of the BI infrastructure. Develop and maintain standards regarding
methodologies, definitions, processes, tools and technologies required to implement BI.
* Daniel Yuen, “Eight Steps to Foster the Creation of a Business Intelligence Competency Center,” Gartner, August 2011.
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Summary of Business Challenges
The challenges across your organization are prioritized based on your responses to the BI strategy assessment
questionnaire. This section assesses your business challenges and how your business will be affected when addressing
those challenges. Challenges are categorized into the following groups:
• High priority:This group identifies the challenges with the highest level of effort and business impact.
• Pursue opportunistically: This group identifies the challenges that will not have a great impact. They should be
pursued opportunistically but no significant time and investment are warranted.
• Monitor: These challenges are not necessarily urgent, but they are important and therefore should be monitored.
• Long term: This group indicates the challenges that do not have a large impact and hence should be considered long
term.
Your organization should focus on the high-priority challenges indicated in the figure below.
Business Challenges by Priority
Challenges by Line of Business
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High-Priority Challenges Across Your Organization
The top high-priority business challenges are those your organization should evaluate and resolve immediately. These
challenges span all lines of business for which you entered information.
How to Read this Table
Business Challenge: The business challenge restates an issue within your organization that you identified as having a
negative impact on your organization.
Business Solution: The business solution indicates ways that you can address the business challenge and provides a
foundation for using business intelligence.
Expected Benefit: The expected benefit indicates how using business intelligence can aid your organization and resolve
the business challenge.
Line of Business (LoB) Business Challenge Business Solution Expected Benefit
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Solutions for High-Priority Business Challenges
Addressing business challenges requires your organization to apply both technology and process. SAP provides a
comprehensive suite of solutions that are designed to solve real business problems and positively impact your
organization. Based on the high-priority challenges you’ve identified across all lines of business, we have prioritized the
following portfolio solutions for you according to their applicability.
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TOP LINES OF BUSINESS
Based on your answers, this BI strategy assesses the top lines of business in relation to the business challenges and
their impact on your organization. These challenges will have the highest degree of impact for your organization. For
these lines of business, you can evaluate the top most important business solutions that your organization should
consider based on your input.
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NEXT STEPS
To build a solid BI strategy you need a consistent, structured methodology that will help you identify business challenges
across your enterprise and align your BI initiatives with business objectives.
To help ensure that your BI initiatives have the greatest impact across your organization, SAP has developed a four-step
methodology that will help you develop a solid BI strategy.
SAP can help you take a structured approach with a personalized workshop. Contact an SAP account executive today.
©2011 SAP AG. All rights reserved.
SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA,
and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered
trademarks of SAP AG in Germany and other countries.
Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence,
Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are
trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company.
Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and services
mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase, Inc. Sybase is an
SAP company.
All other product and service names mentioned are the trademarks of their respective companies. Data contained in this
document serves informational purposes only. National product specifications may vary.
These materials are subject to change without notice. These materials are provided by SAP AG and its affiliated
companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP
Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group
products and services are those that are set forth in the express warranty statements accompanying such products and
services, if any. Nothing herein should be construed as constituting an additional warranty.
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