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7/29/2019 cse and cg

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CORPORATE SOCIAL RESPONSIBILITY


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Internal Stakeholders

CorporateGovernance

AnalyticalPerspective

Board

Employees

MajorityShareholders

MinorityShareholders


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External Business

Stakeholders

CorporateGovernance


Suppliers

Customers

Creditors


4/15

External non-Business

Stakeholders

CorporateGovernance


Society


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Stakeholders

3600

CorporateGovernance


Board

Employees

MajorityShareholders

MinorityShareholders

Society

Suppliers

Customers

Creditors


6/15

External CSR Programmes Education

Community

Economic development

Environment

Civic, public affairs

Health, social service Culture, arts


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CSR: Business Issues Healthcare to employees

Privacy, data security

Political involvement of companies Healthier & safe products

Workplace conditions, human rights

Job losses from offshoring

Ethical marketing

Affordable products for the mass

Environmental issues


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CSR in India External:

Community development

Environmental management Internal

Workplace

Safety

Employee well being

Product re-engineering to conserve resources

Gender equality

Ethical trade


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Global Compact UN initiative to bring companies together with UN

agencies to support areas of Human Rights,Labour and Environment

Launched on 26th July 2000 Global Compact is a voluntary corporate citizenship

initiative with two objectives: Mainstream the ten principles in business activities

around the world Catalyse actions in support of UN goals

UN agencies involved: UNEP, ILO, UNIDO, UNDPand Office of High Commission of Human Rights


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Global Compact Ten Principles:

Human Rights: Principle1: Support and respect human rights

Principle2: Do not participate in human rights abuse

Labour Standards: Principle3: Upheld freedom of association and recognise right to

collective bargaining

Principle4: Eliminate forced and compulsory labour

Principle5: Effective abolition of child labour

Principle6: Eliminate discrimination employment & occupation


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Global Compact Ten Principles:

Environment: Principle7: Support a precautionary approach to environmental

challenges

Principle8: Promote greater environmental responsibility

Principle9: Encourage development and diffusion of environmentalfriendly technologies

Corruption: Principle10: Businesses should work against all forms of corruption

including extortion and bribary

3873 companies worldwide participate in Global Compact From India: 120 companies ATLAS Cycles quantitative reports


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External CSR: Examples NEC:

Wild Bird Society of Japan (Monitor annual wild crane

migration and wetland monitoring programmes in China,Korea, India, Mongolia and Russia)

Johnson & Johnson:

World Wide Fund for Nature (Assessment of trade in

rhino and tiger body parts)

Glaxo Wellcome:

University of Istanbul (Forest conservation and plant identification

in Turkey)


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Internal CSR: Examples Atlas Cycles

Effluent treatment:

0.6% of product cost

Zero discharge

Air pollution from furnaces eliminated

Noise level reduced by 30db

To augment photo-synthesis, 2000 trees planted within factory premisis (28

acres)

Rain harvesting achieves 70% conservation

NTPC:

Gender equality: Paternal leave


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Inclusive CSR: Examples Hindustan Sanitaryware:

Reduced flushing WCs is estimated to save 2 billion litres

of water ITC:

e-Chaupal

Social forestry (Bhadrachalam)

APCFM (Andhra Pradesh Community Forest

Management) linkage to make sticks for agarbattis

MICO and TVS:

ITI trainees


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ISR: Individual Social Responsibility

Constant attention to attainable goals

Daily and disciplined practice of effort which is

known to lead to these goals Patience, good humour and wothwhile human

values

Love, loyalty and friendship

Loving and supportive self-criticism of ourselves,

our families and work teams

Ref: Napoleon Hill

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