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Campaign Issue/Message

APO Groups assigned

Marketing strategy

Outcome

Barriers break when people talk

Airtel Cross-border relationship

1

The double knot Tanishq jewellery

Second marriage of women in India

2

Hawaa Badlegi Havells fan Man adopting his wife’s last name

3

Apne andar ke raavan ko jalaana ek achchaa idea hai

Idea cellular Honesty 4

Behave yourself India, the youth are watching

The Hindu Uncouth behaviour in parliamentary sessions

5

Help a child reach 5

Lifebuoy Diarrhoea deaths in Thesgora village, MP

6

Lead India Times of India Youth power 7

Save our Tigers Aircel Extinction of tigers

8

Haan mein crazy hoon

Coke Acts of Kindness 9

Real women, real rewards:

Dove Building confidence in girls

10 The ad showed a stark contrast between

how women view themselves and how others view them. Dove and agency partner Ogilvy & Mather Brasil took home the Cannes Lions International Festival of Creativity's highest honor for the ad.