Ct Cloud Computing v1!0!091004004543 Phpapp01

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    Cloud Computing Application

    in HK & China

    Francis NgCluster Technology Limited

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    AGENDA

    Some History Why AMZN provides Public Cloud Service? Biz model used by IBM and AMZN

    Cluster Technology Limited Background Client Descriptions Business Case: Bank of China

    AGENDA

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    Some History

    Problem with Grid Computing / Parallel Computing High admin cost

    Difficult to use from lay users perspective

    Users still have to be aware of the physical hardware layer - #

    of nodes, etc.

    Cloud Computing

    Users are transparent to the physical hardware through

    hardware virtualization

    It scale-in / scale-out based on pre-defined usage criteria.Administration cost is decreased.

    IT resources are better utilized.

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    Cloud Computing Structure

    Virtualization

    Physical Hardware

    Workloads

    Cloud services - Request Driven Provisioning

    Innovation

    Enablement

    Software

    Development

    Web 2.0 Data

    IntensiveProcessing

    Scalable

    TransactionProcessing

    VirtualStorage

    VirtualApplication

    Server

    VirtualApplication

    Server

    VirtualApplication

    Server

    VirtualNetworks

    VirtualServers

    MonitoringSLA

    Capacity PlanningDynamic

    Scheduling

    Src: IBM Cloud Computing

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    Cost Structure of Public Cloud Service

    2 Points to Note: Initial fixed cost is switched from users to service providers

    As users become increasingly rely on server access, it is cheaperfor users to implement their own IT infrastructure

    Cost Structure of Public Cloud andTraditional IT Expense

    0

    500

    1000

    1500

    2000

    2500

    1 2 3 4 5 6 7 8 9 10 11No. of Users

    IT

    Expense($

    Traditional Cloud

    FixedCos

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    Why AMZN provides Public Cloud Services?

    From service providers viewpoints, it has high initialfixed cost, so why are they still doing it?

    The players are: Google, Amazon, IBM

    They have already built a hugh IT infrastructure to handle their

    peak load. Internally, AMZN want to utilize their IT resources to save their

    IT expenditure

    Cloud Service solves their own problem. And they could take

    advantage of their existing IT infrastructure by make businessuse of it

    => Public Cloud Services is born

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    Business Model on Cloud Services 1/2

    Public Cloud Software as a Service (SaaS) charge by app. usage/no. of

    accounts

    Google App for Enterprises

    Saleforce.com

    Platform as a Service (PaaS) charge by partnership withsystem integrators, app. developed on the platform

    Google App Engine

    Windows Azure Platform (include SQL services, sharePoint services,

    Dynamics CRM) Amazon SimpleDB

    Infrastructure as a Service (IaaS) charge by usage (eg.Bandwidth, amount of data accessed/month)

    Amazon S3, Amazon EC2

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    Business Model on Cloud Services 2/2

    Private Cloud Offer solutions of hardware setup, software installation,

    consultation for corporates, data-centers

    Turnover rate is fast

    All major cloud service providers are entering and offeringsolutions in this area

    Reasons include better data privacy, backup policy could becontrolled by corporations

    Future: Public Cloud + Private Cloud => Hybrid Cloud

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    About ClusterTech

    CLUSTERTECHwas founded in 2000.

    CLUSTERTECHheadquarters in the Hong Kong Science Park

    CLUSTERTECHhas 70 professional staffs with advanced degrees (16

    Ph.D.s) in science and engineering and reputable clients in financial andgovernment sectors.

    CLUSTERTECHis a one-stop provider offering high performance computingand business intelligence solutions, through in-house developed CPE, CGE,and CHESS platforms.

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    Client Lists

    HSBC

    Different artificial intelligence modelling techniques were developed toforecast capital flows and market directions in foreign exchange.

    Hong Kong Observatory

    Provided consulting and software implementation on its numerical weather

    forecast platforms

    Ping An Insurance

    Provided data cleansing and mining solution to Ping An Insurance on their

    insurance customer database

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    Business Case: Bank of China

    Problem and Requirements: Fast access on market data

    High computational job, lots of batch processing

    Required system stability and high availability

    Scale-up and scale-out with minimal admin cost

    A customized solution with Clouds Architecture:

    Take advantage of our expertise in parallel computing

    Users do not see the physical hardware layers, only the cloud Empowers client with scalable software (SaaS) and

    infrastructure (IaaS)

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    Overall Cloud Applications

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    Application I: Low Latency Market Data Service

    e.g. Reuters, Bloomberg, HKEX

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    Application II: Computational Service

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    Application III: Parallel Monte Carlo Sim.

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    Application IV: Middle Office Data Backup

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    Business Case Summary

    A customized solution with clouds architecture: Software

    Low latency market data access

    An excel module to assign job for parallel monte carlo simulation on thecloud for fair pricing

    Infrastructure

    Users could assign computational intensive jobs to the cloud

    Users could take advantage of database stored in the cloud for safe

    storage

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    END OF

    PRESENTATIONEmail: [email protected]: (852) 2655 6158

    Units 211-213, Lakeside 1, No 8 Science Park West Avenue,

    Hong Kong Science Park, Shatin, NT, Hong Kong.