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MARKETINGEDUCATION
Kevin Reisenauer
State Supervisor
Marketing Education
Professional Development Conference 2020
Curriculum
MA
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MARKETINGEDUCATION
Welcome
TODAY’S TOPICS
• Welcome and Introductions
• Agenda
• Technical Support from CTE
• Director’s Award of Excellence
• NDACTE Awards
• Program and Teacher Visits
• Program Evaluations
• Program Certification and Program Funding
• Standards and Curriculum
• CTE Website
TODAY’S TOPICS
• Forms and Requirements of CTE Office
• Teacher credentials• ESPB License
• Praxis Option – Test
• Alternative License
• Schedule for Fall and Spring Semesters: Times, Courses, Number of Students
• Advisory Committee Requirements• Make up of committee
• Minutes (not agenda, not notes, motions must be included)
• Must have 2 meetings – approval of program
• State requirements
• Cooperative Work Experience & Work Based Learning
• School Store
• Parent Permission Forms, Advisor Forms, Travel Form
TEACHING SCHEDULE
Du
e S
ep
t 15
NEW FACES IN NEW PLACES
Minto High School – Jillian Hanson
Heritage MS & Horace High School (West Fargo) – Leigh Daley
CONGRATULATIONS !
CONGRATULATIONS !
CONGRATULATIONS !
Michelle Hoff
Central Regional Career and Technology Center
Director’s Award of ExcellenceMarketing Education Program
CONGRATULATIONS !
Lisa Hoffman
Central Cass High School
North Dakota ACTE
New Educator of the YearMarketing Education
CONGRATULATIONS !
Randy Wilson
Mandan High School
North Dakota ACTE
Teacher of the Year
CONGRATULATIONS !
GREG BORDERS, WEST FARGOTRISTA GEMAR, SRCTC, OAKESLAURIE SALANDER, NORTHERN CASSALEX WESTMAN, WATFORD CITY
CONGRATULATIONS !NDACTE Representative for Marketing Education
Dustin Norby
North Dakota DECA Board of DirectorsNikki Heinle, ChairCraig Erickson, SecretaryEmily JacobsonLaurie SalanderSara Smith
CTEPROFESSIONAL DEVELOPMENT CONFERENCE
Monday
12:30 – 2:00 Marketing Session
Tuesday
9:00 – 10:00 Membership System
10:00-11:30 Registration System
PROFESSIONAL DEVELOPMENTMEMBERSHIP
DECA Membership
NDACTE/ACTE Membership
MBA Research Consortium Membership
Membership Discount
Conclave 2020 – October 16-19 – Virtual Conference
Early Bird Registration
NEW TEACHER VISITS
Minto – Jillian Hanson
Heritage Middle School (9th grade) - Leigh Daley
CTE PROGRAM VISITS& EVALUATIONS
NDSCS - Wahpeton
Minot Public Schools
North Valley CTC - Grafton
Napoleon High School
Stanley High School
STANDARDS AND CURRICULUM
http://www.cte.nd.gov/programs/marketing/
North Dakota Standards
North Dakota Course Frameworks
Standards
Updated 2018-2019
WEBSITE….www.cte.nd.gov
www.nddeca.org
www.deca.org
www.mbaresearch.org
RESOURCES….
Junior Achievement
www.jaum.org
Youth Entrepreneurs
www.yeacademyorg
FORMS AND REQUIREMENTS
˃ SEPTEMBER 16, 2020˃ Teaching Schedules˃ 3 Goals for Marketing Education Program˃ Advisor Code of Conduct Form˃ You collect the student medical forms (do not send to
us)
˃Email forms to Annie Dukart
FORMS AND REQUIREMENTS
˃Advisory Committee Requirements
˃Make up of committee
˃Minutes – minimum 2 meetings – one each semester
˃Must have motion for approval of program
˃New state requirements
ADVISORY COMMITTEE
Make up of the Advisory Committee: Minimum of 3 local business professionals from three of the following career cluster areas:
Entrepreneurship – small business owner
Finance
Hospitality
Management
Marketing
Plus counselor, administrator, parent, student as options
WORK BASED LEARNING
Provide students with an opportunity to gain valuable
experience through a productive experience involving business and
industry.
WORK BASED LEARNING
• School Based Enterprise
• Business Operations Research Project
• Integrated Marketing Project
• Entrepreneurship Business Plan
• Virtual Business Challenge
• Stock Marketing Game
• Junior Achievement
• Youth Entrepreneurship
• Stukent
• Cooperative Work Experience
ND RESTART
• As we move into the start of the 2020-2021 school year and marketing education programs continue to provide an education through classroom learning, school store experience, DECA, and Cooperative Work Experience or Work Based Learning activities, we want to make sure that all precautions are taken to prepare the work and learning environment to be the safest possible.
ND RESTART PRACTICES
• Classroom Management
• School Store Operations
• School Based Enterprise
• DECA
• Sanitation
• General Ideas
Marketing Education
Kevin Reisenauer, State Supervisor
BusinessStandards
Frameworks
Curriculum
Assessment
STATE FRAMEWORKSCOURSES APPROVED IN ND
Principles of Marketing 9-12
Marketing I 10-12
Marketing II 11-12
Management 11-12
Principles of Entrepreneurship 9-10
Entrepreneurship 10-12
Principles of Sports & Entertainment Marketing 9-12
Sports & Entertainment Marketing 9-12
Principles of Finance 9-10
Business Finance 10-12
Social Media Marketing 10-12
International Marketing 11-12
Hospitality Marketing 10-12
School Based Enterprise 10-12
Cooperative Work Experience 11-12
MARKETING EDUCATION
MARKETING EDUCATION
Marketing Education – Coordinated Plans of Study for ND Career and Technical Education or Academic Scholarships
Marketing Career Cluster
Course Code Description No. of Credits Course Code Description No. of Credits
04080/ Principles of Marketing/ ½ or 1
04080/ Principles of Marketing/ ½ or 1
14230 Business Fundamentals 14230 Business Fundamentals
04239 Principles of Sports & Entertainment Marketing ½ 04210 Marketing I 1
04210 Marketing I 1 04235 Social Media Marketing ½ or 1
04235 Social Media Marketing ½ or 1 04081/ Principles of Finance/ ½ /
14095 Financial Literacy ½ or 1
04081/ Principles of Finance/ ½ / 04110 Principles of Entrepreneurship ½ or 1
14095 Financial Literacy ½ or 1
Professional Sales/Merchandising/Marketing Communication Marketing Management
Course Code Description Course Code Description Course Code Description
04215 Marketing II 1 04215 Marketing II 1
04223/ 14231 & 14232
Management/ Management I & II
1/ ½ & ½
04310 International Marketing ½
04240 Sports & Entertainment Marketing ½ or 1 04082 Business Finance ½ or 1
04290 School Based Enterprise ½ or 1 04111 Entrepreneurship ½ or 1
04999 Cooperative Work Experience ½ or 1 04290 School Based Enterprise ½ or 1
04999 Cooperative Work Experience ½ or 1
Must complete at least 2 credits Must complete at least 2 credits
Gray cells not funded by CTE
MARKETINGEDUCATION
Kevin Reisenauer
State Supervisor
Marketing Education
Professional Development Conference 2020
Curriculum
