November 2013 Published by the Undergraduate Office, CUHK Business School

Faculty Spotlight -Prof. Jia Jian-min

Spotlight - Kick-off Cocktail for Undergraduate Mentorship Program 2013-14

Also in This Issue08 Spotlight - Global Leader Series Economic Forum: The Rise of the Asian Century10 Lightbox - 74th Congregation for the Conferment of Degrees12 Newsroom

Click to view the full issue

CU iBUS

With the growing use of smartphones and tablets, people are gradually spending more time on the internet and consequently less on traditional media like TV, radio or newspapers. In response to this change in behavior, businesses are gradually shifting more of their effort online where their target audience is active. More significantly, the emergence of social networking websites makes instant interaction possible, enhancing B2B, B2C and C2C communication. It is where service and product providers can interact directly with the end users as well as consumers with each other. In this issue of CU iBUS, we will explore the impact of social media in the business context.

Business in the Era of Social Media

From the Editor

EDITORIAL

Editor-in-chiefProf. Stella So

MembersCarol HoIsadora HoElaine Leung

CU iBUSNovember 2013

MESSAgE FROM ThE EDITOR

Dear CU iBUS readers,

If one asks what turns a good idea into a successful campaign, the answer can be revealed by one of the most phenomenal apps, Bitstrips. How did an idea that has been around since 1998 yet unknown by most become an overnight success? The key is the right promotional platform. The fact that Bitstrips became a hit after releasing in September a mobile app with a new feature that makes it easier to share the comics on mainstream social media reaffirms the commercial impact of social media. In this issue of CU iBUS, we will explore the possibilities and opportunities created by these e-platforms and assess how social media has transformed the ways that business can be done.

Facebook is just one of the many ways that we use to communicate with you. Of course, another way is through CU iBUS. The name CU iBUS was proposed by PACC student Tracy Lee Ki Chui back in August 2012. As she explained at the time, “i" stands for internet since CU iBUS is distributed on the web and “BUS” stands for the Business School and the function of this publication – acting as a bus to transport meaningful and important information to our students. Having collected your opinions in a survey conducted in mid-November, we are planning a revamp with some changes effective starting next year. Some old sections may fade out while new sections will appear. Watch out for the new and improved CU iBUS!

May I also introduce you to this year’s Student Editorial Team? We had a lot of fun during the training workshop on November 8. Now they are all ready to bring you the latest news in the Business School and the business world through CU iBUS and the Undergraduate Facebook page.

Both the Business School Undergraduate Facebook page and CU iBUS are for the students and by the students. If you have any suggestions on how we can further improve, please don’t hesitate to let us know.

Prof. Stella SoEditor-in-chief, CU iBUS

CONTRIBUTORS

Joseph TongBeatrice WanJeffrey Li

STUDENT EDITORIAL TEAM

Brian Kim (Year 3)Cynthia Pin (Year 1)Jimmy Tsong (Year 2)Shafee Mohammed (Year 1)Myra Zhang (Year 2)Grace Chee (Year 3)Lolitta Ho (Year 3)Jeanette Lai (Year 2)Kama Wong (Year 2)Kimmy Wong (Year 1)Morven Mo (Year 2)

Eunice Jung (Year 4)Tiffany Lam (Year 2)Victor Tai (Year 2)Mandy Chiang (Year 2)Josie Lau (Year 2)

CONTACT US

AddressRoom 616, Cheng Yu Tung Building, 12 Chak Cheung Street, Shatin, N.T.

Telephone3943 7746

Emailbba@cuhk.edu.hk

BUSINESS SChOOL

December7

Dec 8CUHK 50th Anniversary Banquet

2013 Golden Jubilee Alumni Homecoming Day: CUHK Business School Open House

Dec 1050-50 Family Business Conference

New blood in the Student Editorial Team!

ABBREvIATION INDEXUGO Undergraduate Office

IBBA Integrated BBA

ABS Asian Business Studies

GBS Global Business Studies

IBCE International Business and Chinese Enterprise

PACC Professional Accountancy Program

HTMG Hotel and Tourism Management Program

IFAA Insurance, Financial and Actuarial Analysis Program

QFIN Quantitative Finance Program

QFRM Interdisciplinary Major Program in Quantitative Finance and Risk Management Science

GLEF Interdisciplinary Major Program in Global Economics and Finance

01Cover Story

Origins of social networking websites

Social media refers to a wide range of web based and mobile applications designed for social interaction across geographic boundaries. Initially, the social networking websites were designed specifically for social purposes with contents generated mostly by users. However with the rapid development of electronic media and smartphones, more and more time is spent on social media websites and applications. Many companies therefore recognize its potential and are using social media as a medium of advertisement so as to keep pace with this change.

The use of social media as advertising tool

Mr. Sebastian Chung, a PhD candidate in Marketing who will be co-teaching Internet Marketing with Prof. Lau Kin Nam, explained that as social media is most widely used among teenagers, the use of social media heavily depends on the composition of company customers. For example, Groupon, a deal-of-the-day website that features discount vouchers for products like buffets relies heavily on social media promotion as their customers are mainly young people. On the other hand, it can be observed that some products that are targeting senior customers still greatly depend upon traditional advertisement methods such as TV and newspaper advertising. But generally speaking, the use of social media as advertising is on the upswing. In fact, brand building on social media has a lot of advantages over advertising on traditional media. “Social media is all about people”, explained Mr. Chung. “When someone shares information about your brand, they are endorsing it and the endorsement serves as a very powerful ‘word of mouth’.” On the other hand, brands can enhance the trust and loyalty of their customers

By Jimmy Tsong, Student Reporter

through interactive communication. Timely customer care can be achieved through this means and customers can also share their user experience with other customers.

Before the emergence of social media, if a customer is dissatisfied with the companies’ service and product, he may turn to traditional media like magazines and periodicals to complain; involving such traditional media generally leads to bad impacts to the company image. On the other hand, with social media, companies can locate and handle complaints before things get worse. Another benefit of using social media is that companies can more easily collect customer opinions. Social media is handy and easy to use. The time cost to customers to express their opinions is greatly reduced compared to traditional ways like filling out a paper questionnaire or talking face-to-face with a salesperson. The more willing customers are in expressing their opinions about a particular product or service, the less in resources is needed by companies for research and development.

Business in the Era of Social Media

With the growing use of smartphones and tablets, people are gradually spending more time on the internet and consequently less on traditional media like TV, radio or newspapers. In response to this change in behavior, businesses are gradually shifting more of their effort online where their target audience is active. More significantly, the emergence of social networking websites makes instant interaction possible, enhancing B2B, B2C and C2C communication. It is where service and product providers can interact directly with the end users as well as consumers with each other. In this issue of CU iBUS, we will explore the impact of social media in the business context.

CUhK Business School - UndergraduatesNovember 29

Latest Development of Business Promotion on Social Media

Mr. Chung explained that with the growing popularity of smartphones and the widespread availability of 3G and even 4G service, mobile social networking will very likely be the next new trend. SoLoMo, which stands for social-local-mobile, makes use of the GPS technology in mobile devices to track user locations. Recognizing customers’ locations allows advertisers to provide more tailor-made and localized advertising content to the target customers. For instance, when you enter a shopping mall, stores in the malls can get your location through GPS and notify you about the latest promotional discounts. Such technology enhances the effectiveness of advertising greatly, as the contents of advertisements are customized to specific customers.

Another fast-spreading idea is crowdfunding. Crowdfunding refers to the collective effort of many different individuals who pool their money and sometimes also ideas in support of a particular project on crowdfunding platforms. This method of raising seed funding has been widely adopted in the US. One of the most successful projects that are supported by crowdfunding is Pebble. A customizable watch, Pebble allows customers who have funded its production to be involved in product design during the research and development stage. The producer is thus able to make design changes per customers’ expectations. This concept will soon hit Hong Kong as two locally based entrepreneurs are set to launch a crowdfunding site fund2.me on December 1, 2013.

Business Promotion on Social Media in 2013:

97% of marketers used social media for marketing purposes, as opposed to 88% in 2009. 86% of marketers acknowledged that social media was important to their business. 79% of marketers had integrated social media and traditional marketing activities. 62% of marketers are using social media for 6 hours or more and 36% for 11 or more hours weekly

In 2013, Facebook, Twitter, LinkedIn, blogging and YouTube were the top five platforms used by marketers.

Source: Stelzner, M. Social Media Marketing Industry Report (May 2013) http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdf

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Has Facebook helped your business in any way?

Yes it has in three major ways. (1) First, it greatly improves the continuity of care to clients. In the past it was hard for us to maintain the connection to clients once they stopped visiting the clinic. But now we can connect with them through this convenient platform. (2) And because of it they are better informed on the latest medical developments in those areas they are most concerned about, which is the second major benefit. This can also shorten the time needed for consultation as we do not have to go through everything again. (3) Third and most importantly I can use the time saved to help more people in need. Indirectly, the Facebook page does improve the quality of my service.

Next step for your Facebook page?

In the near future I would like to train our nurses to maintain the page so that readers can drop us a note with medical related questions at their convenience and our nurses can provide a timely response. This would make the page even more interactive.

Social media platforms have their pros and cons: A recent survey stated that some internet users choose to rely on medical information shared on social platforms instead of consulting a doctor, which leads to a delay in treatment. As a practicing physician who is active on social platforms, what is your comment on this?

Internet users should look for reliable sources. Say if you find some information in a well-established medical e-journals, it would be fine. But if you are trying to miraculously cure yourself with some unconfirmed folk prescriptions found on some internet website, most likely it would not work. So it is very important to be very critical when screening for reliable information on the internet.

Cover Story

Social Media and Customer RelationshipSocial media is not only for industries that require heavy marketing promotion. It is also very effective in facilitating customer care and professional knowledge flow. Dr. Denny Tang, an expert in medical cosmetology and anti-aging, explains how he uses Facebook to boost the quality of medical services he provides.

Medical consultation is traditionally done face-to-face. Considering Facebook is in the internet virtual world, when and why did the idea of opening a Facebook page come to your mind?

The Facebook page was launched two months ago. While medical cosmetology is already a well-known subject, anti-aging is a relatively new idea and a lot of new information is surfacing every day. So I wanted to find an efficient platform to disseminate the information to the public. In the past we used email blasts, but through this channel we could only reach existing patients. Building a website was another option but this involves higher cost and maintenance is more complicated. That’s where a Facebook page fits in. It allows instant and interactive communication and it is basically free of charge.

Did the Facebook page help you attract more clients?

First of all, registered medical practitioners have a code of professional conduct that prohibits self-promotion so I will never do promotion on the page. In fact not even the name or phone number of my clinic is listed there. However there were a few cases where clients read my posts on Facebook and then googled to find my clinic. The page mainly works along with Prof. Andrew Chan’s “Awareness – Comprehension – Liking – Action – Habit” (ACLAH) and "Left–Right Circle" approach. Those who have read my Facebook page may not have immediate need of my service, but when they or the people around them do, they will remember what I have written and will approach me then.

Facebook: https://www.facebook.com/drdennytang

About your profession

What made you decide to become a Professor?I’ve been a professor for more than twenty years. I have a motivation for doing research and I also enjoy teaching and interacting with students and colleagues. Discovering knowledge is a major intrinsic motivator for me and even before I started my PhD I already made up my mind to be a professor. You have the freedom of doing academic research and making it relevant to the world. This is not possible if you work for a company. You have to do the specific work they assign you.

What was the topic of your most recent research project? Why are you interested in this topic?My major research interest was consumer decision making so I’ve been doing a lot of research on risk and uncertainty. However in the past few years, I started a new effort regarding big data, mobile social networks and customer relationships – CRM we call it. This area offers tremendous opportunities for research. Much research has been done on Facebook and Twitter, but I take a different stance. We have more connections with Chinese companies and we have access to big data from the telecom industry. This gives us a unique competitive edge. Many issues are very new to me so it’s all quite challenging.

About CUhK

Other than teaching at CUHK, you also have academic positions in other universities with different systems and requirements, what do you think our students can learn from their counterparts?There are some universities that provide a book list for students during their four years at university. You have to finish it or you may choose a given number of books to read. Of course on my side I can introduce books to students but they don't have any obligation to finish it. On the other hand if this is some kind of program requirement, maybe they would read these books seriously. It would build different knowledge which would help them in their later careers. We do have students who are very curious and like to do more.

About yourself

What is the craziest thing you have ever done?I used to be crazy about art work. I kept scratching from day to night and even when everyone was in bed to sleep they could still hear me scratching. At that time I felt this was something I could do professionally, to be an artist. Now that I am a professor, I do crazy things like staying up until 4am doing research.

Could you share with us one of your most sentimental moments?When the Wenchuan earthquake struck in 2008, I was there. I stayed outside talking to people day and night for three days and then I realized I had to come back to HK to finish some grading. It was pretty difficult. I went to the airport which was totally occupied with medical materials and rescue teams being sent to Wenchuan. When I finally got on the plane, they couldn't even confirm the destination – it could be Shenzhen or even Hainan – it was just going to fly out of Sichuan. But I was so tired that I fell asleep even before the plane took off. When I woke up the plane was already landing in Guangzhou. After I finished my grading I went back to Sichuan for a month. When you see that kind of suffering I felt that nothing else was important. A lot of the students there were scared and they needed help.

Is there any book you would like to recommend to our students? Why?There is a popular social media book titled Connected whose authors are scholars from their respective medical and political science schools. It’s not a very technical book, anybody can read it. I would also recommend students read The Science magazine. It’s reasonably easy to read yet they give some very important ideas for the future such as smart city, smart home, thus exposing students to new ideas. Then there are the Harvard Business Review which focuses on company cases and The Economist which looks at issues from the economic perspective.

Faculty Spotlight

Prof. Jia Jian-min, JamieChairman, Department of Marketing

| Serving CUHK since 1996| Teaching Marketing in China, Seminar on Marketing Model| Affiliated to Chung Chi College| Birthday: August 12

05Advertisement

Date: October 26, 2013By Jeanette Lai, Student Reporter

Co-organized by CUHK and the BBA Alumni Association, the Undergraduate Mentorship Program 2013/14 kicked off with a cocktail session on October 26, 2013 at the Cheng Yu Tung Building. Marking the fiftieth anniversaries of CUHK and the Business School, the theme of this year’s program is “Embrace our Culture, Empower our Future”. It is especially symbolic and meaningful as an event where mentors can pass on their knowledge to mentees.

Prof. T. J. Wong started the event with his welcome to the 381 mentors and mentees, followed by a sharing session by Dr. Roy Chung, BBS JP, co-founder and non-Executive Director of Techtronic Industries Company Limited, Mr. Raymond Lo, Chairman of BBA Alumni Association of CUHK, and Ms Angela Fung, Honorary Secretary of BBA Alumni Association of CUHK. They encouraged students to not only take advice but to give it as well. “Anyone can mentor another,” Dr. Chung remarked.

Kick-off Cocktail for Undergraduate Mentorship Program 2013-14

Mentee

Mentor

07Spotlight

Dr. Chung also reminded our students that while taking advice is good, it is also important to get direct, first-hand experience. He shared a quote by Mark Twain, an American novelist and journalist who said, “Good decisions come from experience. Experience comes from making bad decisions.” Citing the example of his favorite soccer team Brazil, Dr. Chung taught us the importance of not fearing failure as even a successful team like Brazil actually loses more often than it wins.

Another mentor, Mr. Raymond Lo, Chairman of BBA Alumni Association of CUHK also encouraged the students to take a step forward and share what they learned from their experience. “We are not only obtaining knowledge from mentors. We should also give out what we have.” With the advent of new technology, youth can be the mentor for others in some aspects. Always strive for excellence before asking for return as opportunities are only for those who are well-prepared – this is the ultimate advice that our mentors would like to give to our students.

The kick-off cocktail served as the perfect environment for mentors and mentees to get to know one another. Throughout the year, mentors will continue to share with our students key learnings from their work experience and inspire them to lead successfully.

In celebration of the fiftieth anniversary of CUHK Business School, the Global Leader Series Economic Forum was held in the afternoon of October 16, 2013. Titled “The Rise of the Asian Century”, this highly anticipated event featured four world renowned economists, Prof. Liu Ming Kang, Prof. Robert C. Merton, Prof. Lawrence Lau, and Prof. Fred Hu, each providing their insights on the challenges and opportunities raised by Asia’s economic and financial development. Guest of Honor at this gold jubilee event was the Honorable Mr. John C. Tsang, Financial Secretary of the HKSAR Government. The Forum attracted an audience of over 600 including professionals from various business and political sectors, CUHK alumni and students, and the media, all filling the Grand Ballroom of the Kowloon Shangri-La.

The forum began with welcoming remarks delivered by Prof. T. J. Wong, Dean of CUHK Business School, followed by Mr. Tsang’s commentary asserting that “the rise of the Asian century is no longer a hopeful prediction but reality” and that “education is not only an investment in our next generation but also in Hong Kong’s future.”

Global Leader Series Economic Forum:

The Rise of the Asian CenturyDate: October 16, 2013By Myra Zhang and Lolitta Ho, Student Reporters

Student Ambassador introducing our study programs to secondary school students

Prof. Fred Hu (third from left, front), Prof. Liu Ming Kang, Prof. T. J. Wong, Mr. John C. Tsang, Prof. Benjamin Wah, Prof. Robert Merton and Prof. Lawrence Lau with donors of the new CUHK Business School Development Fund in a group photo.

09Spotlight

Asia Pacific Financial Industry Outlook

The first speaker, Prof. Liu Ming Kang, former Chairman of the China Banking Regulatory Commission presented his views in a speech titled “Asia Pacific Financial Industry Outlook”. In his opening thesis Prof Liu claimed “there is increasing evidence that the Asian economy is maturing, but maturity brings us numerous challenges. However, I remain cautiously optimistic, because with every challenge we can see some opportunities”. He then gave an overview of challenges and opportunities facing the Asian financial sector, specifically focusing on the Chinese capital market, the insurance sector, and the banking industry. In his analysis, Prof. Liu gave special emphasis to the change of growth model in the financial sector and the importance of regulatory reform.

The Influence of Financial Science and Economic Financial Development across Asia and Mainland China

The second speaker, Prof. Robert C. Merton, was the 1997 Nobel Laureate in Economic Science. He spoke on “The Influence of Financial Science and Economic Financial Development across Asia and Mainland China.” He first led the audience to look back on the history of global economics, then to look towards the future of the Asian Century. After analyzing that Asia, particularly China, faces huge challenges yet great opportunities, Prof. Merton offered several recommendations regarding China’s economic development, advising leaders to “take action now before risks happen” and to “adopt multiple regulatory systems.” He also advised that it is not sufficient to build the economy “on current best practice, (instead) look into the future, look to technology and look to where financial innovation can be applied.” Prof. Merton noted passionately that “the role of CUHK Business School is to let us see where [these applications] are and train great people to do them.”

How the East Grew Rich

The third speaker, Prof. Lawrence Lau, Chairman of CIC International (Hong Kong) Co. Ltd., discussed the economic development of Asia focusing on East Asia and China, presenting numerous graphic and statistical analyses using historical data from these places. He then explored the reasons behind East Asia’s fast economic development. “The growth of tangible capital supported by the high domestic saving rate is the principle source of early East Asia economic growth”, said Prof. Lau. “Intangible capital, including human capital and R&D, has been gradually supplanting tangible input and has been the source of the growth of more developed East Asia economies, such as Japan, Korea, Taiwan, and Singapore. Expansion in the non-agricultural sector through the use of surplus of labor and active participation in global economy are the common features of the development experience of successful East Asia economies.”

Discussion Panel

Following the speeches of the three speakers was a discussion by the panel regarding the topic “How to capitalize on Asia’s searching economic and financial growth”. Moderated by Prof. Fred Hu, the Chairman of Primavera Capital Group, the four economists exchanged and shared their views.

Please visit here for event highlight in video: https://www.youtube.com/watch?v=vzyxcUj5kmQ

November2174th Congregation for the Conferment of Degrees

Business graduates throwing their caps high up into the sky

Cheers to a bright future!

A selfie with Prof. Joseph Sung, Vice-Chancellor of CUHK

Twiggy Ho (HTMG, left) cannot hide her excitement. “My mindset has changed since I started working. I’m so happy to be back to this learning environment. Teachers are always a great source for us to learn.”

11Lightbox

Victory! Our HTMG graduates celebrate their official graduation together!

Students creating a visual record of a happy day.

Stephen Ng and Ashley Chan (HTMG) already missing their days as students. “It’s always laughter and fun with my friends. I will miss this relaxing environment a lot.”

Case Competitions Achievements

Integrated BBA students Davy Hui (Year 2), Heidi Lau (Year 2) Francis Cho (Year 3) and Karen Wu (Year 3) won 1st-Runner-Up, the Most Creative Team Award and the Best Team Spirit Award in the “ACCA Hong Kong Business Competition 2013”.

Boris Ng (GBS, Year 4), Angus Lee (QFN, Year 4), Peggy Tse (GBS, Year 4) and Alan Yip (GBS, Year 4) were awarded the Championship in the 2013-14 CFA Institute Research Challenge Hong Kong Local Final. They will represent CUHK and Hong Kong in the Asia Pacific Regional Final to be held in Bangkok in April 2014.

CUhK Business School Open house

The “CUHK Business School Open House” will be held on Saturday December 7, from 2pm to 4pm in the lobby of Cheng Yu Tung Building to welcome business alumni and students back ‘home’ for a get-together. The most touching photos submitted from this autumn’s photo collection campaign ‘Those Were the Days at CUHK Business School’, with the most notable receiving prizes during a presentation ceremony as one of that day’s events.

Other highlights include exhibition panels showcasing the significant milestones of the Business School over the past five decades, visits to iconic spots in Cheng Yu Tung Building led by student ambassadors. Most of all you can expect a relaxed afternoon with delicious snacks and drinks.

Don’t miss this wonderful opportunity to revisit 50 years of unforgettable moments at the Business School! Register for the Open House here.

Date School / Event Speaker

Nov 1 School of Continuing & Professional Studies, CUHK (Tseung Kwan O Learning Centre)

Mr. CW ChauProject Executive (Admissions)

Nov 11 Po Leung Kuk Ngan Po Ling College Dr. Andy WongAssistant Dean (Undergraduate Studies)

Student sharing by Jaanam HARJANI

Nov 14 HKFYG Lee Shau Kee College Dr. Andy WongAssistant Dean (Undergraduate Studies)

Nov 15 Diocesan Girls’ School Dr. Andy WongAssistant Dean (Undergraduate Studies)

Mr. John LaiDirector of Global Business Programs

Prof. Chow Yin-foonProgram Director of QFIN

Prof. Albert WongProgram Director of IFAA

Nov 15 HK Communicty College - HK PolyU (West Kowloon Campus)

Ms. Carol HoManager (Communications and Public Relations)

Nov 25 CCC Kei To Secondary School Dr. Andy WongAssistant Dean (Undergraduate Studies)

Nov 27 HKU SPACE Community College (Kowloon East Campus)

Ms. Carol HoManager (Communications and Public Relations)

Outreach efforts — admission talks

4

ABS students visit to Lee Kum Kee International holdings Limited 2

Date: October 31, 2013By Jeffrey Li (ABS, Year 3)

Leveraging a unique educational approach that goes beyond classroom lectures, some of our Asian Business Studies students were invited to visit the Tai Po production facilities of Lee Kum Kee International Holdings Ltd. (LKK) to study how it grew into the internationally known family enterprise that it is today.

Contrary to the preconceived notions on factories being dirty and noisy places, students were impressed by the hygienically clean LKK factory which was equipped with many computer systems and laboratories to ensure product safety, ranging from raw materials to work in process and the finished products. LKK staff shared with the students their approaches on a range of topics including innovation, human resource management, quality control, etc. One lesson that left a deep impression on students was LKK’s deep belief that one must remember where one’s success comes from, thus the importance of fully recognizing the unflagging loyalty and support of distributors, suppliers, customers and fellow colleagues.

Students also gained great insight into how LKK works as a business, the company’s unique cultures, and how different roles and functions work together within the whole corporation. LKK has successfully incorporated the company culture into the work environment as seen from banners expressing the company’s values in many places in the workplace. These are helpful in reminding the staff about LKK’s unique culture.

Dress Smart, Look Smart grooming Workshop 1

Date: October 25, 2013

About seventy undergraduate business students now know how to build up a smart image after attending the “Grooming for Smart Job Hunters” workshop. Run in collaboration with Shiseido, two concurrent sessions, one for ladies and one for men, were held on October 25. Participating students not only gained a better understanding of the appropriate outfits for a job interview, but also learned the golden rule in choosing clothing according to their body shape. As examples, females with an “A-shaped” body – hips wider than shoulders – were advised to wear shoulder pads while medium skinny pants are good picks for stocky males. Skin care, hair styling and make-up were also touched on to equip students with necessary techniques to look their best.

Organized by the Undergraduate Office, this grooming workshop has been held for three years in a row since 2011.

Setting the Foundation for Career Success – Career Workshop Date: November 7, 2013By Beatrice Wan (IBCE, Year 3)

Job hunting, whether for that first job after graduation or an internship, has always been an important exercise for business students. Mr. Kelvin Lau, Manager of Michael Page International, was invited to give a workshop on “Setting the foundation for career success” on November 7, 2013. Around sixty GBS & IBCE students attended, benefiting from Mr. Lau’s career advice.

Mr. Lau pointed out some important industries that we might previously not have paid enough attention to, for example IT, retail and the logistics sectors. On top of his insights, Mr. Lau also gave tips on how to increase the chances of securing a desirable job through effective networking and, more importantly, personal branding as a professional.

The workshop was very meaningful especially for the final year students. On top of practical tips on CV and interviews, Mr. Lau stressed the importance of identifying one’s personal interest when seeking a job. While some may choose to go for a post with the highest salary, in the long run, enjoying one’s job because it is interesting is the most sustainable source of motivation at work.

13Newsroom

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