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1
Master Plan For Growth2012-2016
Poised For Growth1. New Leadership• New Executive Director• New Board Leadership• Passionate Staff
3. New Brand & New VisionThe Guadalupe Cultural Arts Center
a premier cultural organization in the 21st century.
4. New Funding Relationships
Foundation Corporate0
2
4
6
8
10
12
14
Contributed Income Sources
2008-092009-10
Expense Growth Revenue Growth0%2%4%6%8%
10%12%14%16%18%20%
2009-10 Operating Growth
Ratio of payroll growth to revenue growth $1 : $1.94
2. New Team
Program staff (8 /5)
Operations (3/4)
Marketing (.5/2)
Development (1/3)
Executive (1)
0 1 2 3 4 5 6 7 8 9
Staff Growth 2009-10
Original staff (13.5)
New Team (15)
2
External OpportunitiesPopulation Growth
Preparing to meet the needs of San Antonio’s future
Tourism Potential
Regional Population Growth
1990-2000
2000-2010
United States 13% 10%
Bexar County 18% 17%
San Antonio 22% 18%
Tourism metrics Cultural Travelers
Other US Travelers
Spending per trip $623 $457
Hotel/Motel use 62% 55%
Average Stay 5.2 nights 3.4 nights
Spending more than $1,000
19% 12%
City-wide Planning Efforts
Visitors are virtually an untapped market 2010 2016
% annual SA tourists visit GCAC .03% .1%
Tourists as % of all GCAC Audiences 15% 30%
Additional people served annually 13,000
Hispanic Population Growth (% of population)
2000
2010
United States 13% 15%
Bexar County 54% 58%
San Antonio 58% 61%
Westside 93% 96%
Westside Demographics
Westside San Antonio
US
Median Age 29.3 32.1 36
% below poverty 33% 18% 13%
Tapping the tourist market
2005 Cultural Collaborative Plan
2006 CVB Report “Destination: SA
2007 Guadalupe Westside Community Plan
2010 SA 2020 initiative
3
• Only 1.8 miles from City Hall• Easy connection to South Town• 2 VIA bus lines stop at GCAC
City-Center Connectivity
King William neighborhood
The Guadalupe is a critical piece of San Antonio’s cultural fabric.
Hemisfair
river
wal
k
river
wal
kriv
erw
alk
mercado
4
Guadalupe Cultural Arts Center SA ISD Schools SAHA Facilities Restaurant/Retail Community Facilities Cultural/Religious
The Guadalupe is a critical piece of the Westside community fabric.
GU
AD
AL
UP
E S
TG
UA
DA
LU
PE
ST
BRAZOS ST
restaurant
BRAZOS ST
5
Guadalupe Cultural Corridor
GU
AD
AL
UP
E S
T
BRAZOS ST
6
PASEO DE LA CULTURA“Smart Sidewalk”
• Trees• Pedestrian
breezeway• Benches • Street lights• Bike parking• Public Art
$2 Million
PARKING &THEATEREXTENSION
• Public Parking
Garage• Black box
theater• Small screening
room• Creative retail
$3 Million
PHARMACY
• Restore exterior beauty• Historical exhibition of arts and culture
of Westside.• Resource library • Music/Media viewing rooms• New offices
$2 Million
CESAR CHAVEZ
•State of the Art exhibition
space•Classroom spaces – music/
theater/dance
(soundproof)•Rehearsal Space•Tienda•Recording studio
$3 Million
BRAZOS LOT
• Community
Garden• Artist work
spaces
$.5 Million
TIENDA
GUADALUPANITA
• Purchase property• Renovated kitchens• Continue Café • Culinary Art Center• Two
teaching/demonstratio
n kitchens• Historical exhibit with
small tasting area.• La Villita style
courtyard
$1.5 Million7
PASEO DE LA CULTURA“Smart Sidewalk”
• Trees• Pedestrian breezeway• Benches • Street lights• Bike parking• Public Art
Est. Cost: $2 million
2007 Bond Savings Proposal
8
PHARMACY• Restore exterior beauty•Historical exhibition of arts and culture of
Westside.• Resource library •Music/Media viewing rooms•New offices
Est Cost: $2 Million
PARKING & THEATER EXTENSION•Public Parking Garage•Black box theater•Small screening room•Creative retail
Est. Cost: $2 Million
2012 Bond Proposal
9
Guadalupanita
•Purchase property•Renovated kitchens•Continue Café •Culinary Art Center•Two teaching/demonstration kitchens•Historical exhibit with small tasting area.•La Villita style courtyard
Est Cost: $2 Million
Cesar Chavez Building
•State of the Art exhibition space•Classroom spaces – music/ theater/dance (soundproof)•Rehearsal Space•Tienda•Recording studio
Est. Cost: $3 Million
2012 Bond Proposal
10