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Cultural Influences on Gender Roles In International Advertising. Brought to you by : Sarah Jann Tiffany Moore Justin Oliver Tyler Rose Scott Womack. Justin Oliver. Gender Roles:. “Accepted behavioral norms assigned to each gender within a culture”. Justin Oliver. - PowerPoint PPT Presentation
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Cultural In
fluences on Gender
Roles In In
ternational Advertisin
g
Brought to you by:Sarah Jann Tiffany MooreJustin Oliver Tyler RoseScott Womack
Gender Roles:
“Accepted behavioral norms assigned to each gender within a culture”
Justin Oliver
AN INTERNATIONAL ADVERTISEMENTRELEASED BYBURGER KING
Justin Oliver
AMERICAN APPAREL COMPANY
Justin Oliver
Chinese Advertisement
RussianAdvertisement
Justin Oliver
I am working with a librarian to get a full size photo for this page –this is a thumbnail (S. African Land Rover Ad nicknamed “Himba” ad”)
Justin Oliver
Tiffany Moore
Culture and Gender Roles
India
Older Indian Print Ads
Tiffany Moore
Tiffany Moore
Tiffany Moore
Newer Print Ads in India
Tiffany Moore
Culture “In India, bangles, locket, and a
vermillion mark on the forehead are symbols of a married woman. Daily the husband applies the vermillion on the wife’s forehead as it is believed to be connected to hi lifeline. When the husband dies, Rudali’s (professional mourners) come and strip the woman [of] these symbols”
Tiffany Moore
Video
Tiffany Moore
Mexico & South AmericaAdvertisement
Top Selling Products:Travel Packages
Alcohol
Women…
• Submissive, Obedient, Dutiful, Self-Sacrificing and child-centered
• “In the home” using household products
• Men…• Masculine, Active, Aggressive and Hard-
working
Sarah Jann
Considerations…
• Time of day • Product user• Voice over• Location of advertisement
Sarah Jann