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© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
ISV Business Leadership Forum 2018
Cultural Transformation Panel
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.https://cultureleadershipgroup.com/document/culture-eats-strategy-for-breakfast/
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.https://www.torbenrick.eu/blog/culture/organisational-culture-eats-strategy-for-breakfast-lunch-and-dinner/
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Panel speakers:
Emily Ryan, Software AG
Raul Firu, Haufe Lexware
Mario Dönnebrink, D.velop
Frederik Vollert, PhraseApp
Deep Ghosh, AWS
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Intros
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Emily Ryan, Software AG
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Emily Ryan
Software AG: Cultural Transformation
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Overview
Independent technology leader for more than 40 years in data management
and application development platforms
4,400+EMPLOYEES**
R&D25%
S&M19%
Consulting
&Services
43%
Admin
13%
€870+MILLION
IN REVENUE
45%+recurring
77% product revenue
47%
Americas
45%
EMEA
REVENUE
51%
DBP
27%
A&N
22%
Services
BY REGION* BY BUSINESS LINES*
4 9
* Based on Group product revenue – FY 2016 **P&L as of December 31, 2016
Cloud Families hosted
SaaS
Offerings
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Cultural Changes
• SAG Cloud GmbH: an encapsulated Ops + Security unit for:
• Agility
• Budget/Headcount autonomy
• Certification Scope
• Nucleus of Cloud Culture
• Adopted joint productivity techniques
• Kanban (Ops only)
• SCRUM (DevOps)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Continued Culture Change
• Reverse-Assimilation: SAG Cloud GmbH >> Software AG
• Implications of cloud strategy on all business units
• Back Office (contracts, accounting, logistics)
• Product Marketing, Support, Sales, etc…
• Drinking our own Champagne
• Next level digital transformation projects with own Software
AG cloud portfolio, such as:
• Predictive Analytics with cloud metrics
• Fully automated customer experience life-cycle
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Disrupt yourself … if not, others willoutstanding customer experience enabled by digital platforms
in each industry!...RetailTravel Finance Mobility
DIGITAL DISRUPTION
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Raul Firu, Haufe Lexware
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Raul Firu
Haufe Lexware: Cultural Transformation
In numbers…
| 07.06.2018 |Seite 18
36 years old, Romanian
Joined Haufe-Lexware Romania 8 years ago
In Freiburg for 3 years - CTO Office as Lead Backoffice Architect
Director of Engineering @Haufe-Lexware Romania
Back in Freiburg as Group CTO
I love technology
I like to learn new things
…and great challenges
| 07.06.2018 |Seite 19
Whoami… MENSCHEN
| 07.06.2018 |Seite 20
VALUES MENSCHEN
Culture
Technology Structure
| 07.06.2018 |Seite 21
MENSCHENSTRATEGY
https://martinfowler.com/bliki/MicroservicePrerequisites.html
| 07.06.2018 |Seite 22
MENSCHENSTRATEGY
Let‘s Start!
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Mario Dönnebrink, D.velop
Learning how to surf
Mario Dönnebrink
COO d.velop AG
Berlin, June 6, 2018
How to get your company ready
for digital change
YOU CAN‘T STOP THE WAVESDigitization has become our reality
Linear Markets
Sale
sPS Marketing
DE
VINT
Management
Source: SAOS ® Andreas Lange – Bochum
Long Term Archiving
Document Management
Workflow
S
S
S olution
i
Regulation
I
Industry
HCFI
BAReta
il
Automotive
Logistics
Insurance
Pharma
Factoring
Government
Chem.X
y
SS
SS
S
S
S
S
Building
Media
Complex Markets
Sale
sPS Marketing
DE
VINT
Management
?
Source: SAOS ® Andreas Lange – Bochum
i
Regulation
I
Industry
HCFI
BAReta
il
Automotive
Logistics
Insurance
Pharma
Factoring
Government
Chem.X
y
SS
SS
S
S
S
S
Building
Media
Complex Markets
?
Source: SAOS ® Andreas Lange – Bochum
Sale
s
PS MarketingDE
VINTManagement
BizDevCloud
BizDevSaaS
BizDev…
Focus 1
Focus 2
Focus 3
i
Regulation
I
Industry
HCFI
BAReta
il
Automotive
Logistics
Insurance
Pharma
Factoring
Government
Chem.X
y
SS
SS
S
S
S
S
Building
Media
Source: SAOS ® Andreas Lange – Bochum
Leader-ship
Market-
Services
DevOps
DEV PS
INT2
INT1
Vertical1
Vertical2
Solution
Complex Markets
„YOU CAN‘T STOP THE WAVES,
BUT YOU CAN LEARN TO SURF“
John Kabat-Zinn
Recommended
Reading
Die Inhalte sind nach aktuellem Planungs- und Entwicklungsstand erstellt worden und können sich jederzeit ändern.
Insbesondere Zeitangaben beziehen sich auf die aktuellen Planungen, Anforderungen und Ressourcenverfügbarkeit. Sollten sich die genannten Parameter
ändern, behalten wir uns vor, die Termine entsprechend anzupassen.
Die Überlassung der Präsentation erfolgt nur für den internen Gebrauch des Empfängers und darf in keiner Weise mit Dritten geteilt werden.
Mario DönnebrinkCOO, d.velop AG
Phone: +49 2542 9307-0
Email: [email protected]
Get in touch
with me
Die Inhalte sind nach aktuellem Planungs- und Entwicklungsstand erstellt worden und können sich jederzeit ändern.
Insbesondere Zeitangaben beziehen sich auf die aktuellen Planungen, Anforderungen und Ressourcenverfügbarkeit. Sollten sich die genannten Parameter
ändern, behalten wir uns vor, die Termine entsprechend anzupassen.
Die Überlassung der Präsentation erfolgt nur für den internen Gebrauch des Empfängers und darf in keiner Weise mit Dritten geteilt werden.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Frederik Vollert, PhraseApp
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
PhraseApp
2009 SWDevelopment and
SysOp Services Company
2012 Launch of Side-Project
PhraseApp on AWS
2016 No more Services
2018 Multi-million B2B SaaS
Revenue
Developer
Teams
Translation
Services
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Cultural Transition
• Craftsmanship; NIH
• World revolves around
Development
• Technical Proficiency
Development Services
• Move fast and break
things
• Openness to new ideas
and importance of other
areas
• Never be satisfied
Software Provider
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Culture Change Initiatives
Values and vision are
present in company life
Shared Values
Balance between
Leadership and Self-
Organization
Holacracy
Alignment on company
goals across organization
OKRs
Shared common vision for
company
Founder Alignment
From weekly Tacticals,
monthly All-hands to TGIF
Rituals
Brown-bag lunch sessions
and skill trainings
Knowledge Sharing
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Contact
Co-founder
@frederikvollert
PhraseApp.com
ABC-Straße 4
20354 Hamburg
Germany
Frederik Vollert
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Thank you!
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Deep Ghosh, AWS
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Deep Ghosh
EMEA Partner Segment Lead, Business Applications
ISV Business Leadership Forum
Amazon Culture of Innovation and
Agile Application Development
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS at a glance in 2018
2018 Q1 Billed revenue Annual Rate YOY growth
Active customers
per month
New services and
features in 2017
Price reductions
since 2006
$5.44B $20B+ 49%
1,430Millions 65
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
»Mechanisms Encoded behaviors that facilitate innovative thinking
»ArchitectureStructure that supports rapid growth and change
»CultureCustomer obsession, hire builders, let them build, support
them with a belief system
»Organization
Small, empowered teams that own what they create
How do we organise for
innovation?
A look back at
development at
Amazon..
https://secure.flickr.com/photos/pixelthing/15806918992/
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
We went through a transformation ourselves
2001 2009
Monolithic application
Single-purpose
Connect only
through APIs
Connect over HTTPS
Largely “black
boxes” to each other
“Microservices”
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
We achieve speed and agility with Two-Pizza Teams
Small, decentralized
teams are nimble
Own/run what you
build
Fosters Ownership & Autonomy
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Common cultural trends we are seeing with ISVs
F R O M TO
◥ Service mindset + customer experience
◥ Long term and close relationship
◥ Value creation
◥ Standardization, Ux & reference arch.
◥ Decentralized ownership (Cloud CoE)
◥ DevOps and cross functional teams
◥ Talent in-sourcing / niche partnering
◥ S
◥ Products + Projects mindset
◥ Sell / Deliver and move on
◥ Functions and features emphasis
◥ Custom ways of working
◥ Command and control
◥ Silo – “Throw it over the wall”
◥ Talent outsourcing
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Panel Discussion
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Q&A
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.