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Culture for Friends is an international newsletter produced by Euro Business Translations (EBT) Almere, the Netherlands, and distributed to 2200 organisations and individuals worldwide. Copy for future issues of the newsletter, preferably with photo material, is welcome. Video clips can be included, in consultation with EBT. You can send your contribution in any language and we will translate it into English after all, translation is our business! Culture for Friends is produced by EBT to highlight the cultural and creative activities of companies and individuals, and new revolutionary trends in business enterprises. We look forward to receiving your contributions. Euro Business Translations: Tel. 00-31-36540 27 85. Email: [email protected] Issue 18 10 December 2012 1 60 years of Barentz Food Ingredients The engineers behind our food and drink Food and health: two sides of the same coin More and more peop- le are keen to achieve a healthy life- style now- adays, and diet plays a vital role here. Countless studies have been devoted to the role our diet plays in causing or preventing medical conditions such as cardio-vas- cular disease, obesity or various forms of can- cer. Various international bodies such as EFSA, the European Food Safety Authority, keep a wat- chful eye on our nutrition. Barentz Ingredients in 25 countries But who makes the food we eat? Who adds the seed and grain products, mi- nerals, sweeteners, fats and other in- gredients to our butter and margarine, soft drinks, sauces, ice cream, confec- tionery and meat products? Barentz Food Ingredients, with its European headquarters in Hoofddorp near Schip- hol Airport in the Netherlands, has been an expert in food and chemical ingredients (also in cosmetics) for nearly 60 years now. With branches in 25 European coun- tries, Barentz is one of the lea- ding companies in this field. Barentz specialists help to determine what food tastes like, what it feels like in the mouth, its shelf life and attractiveness. Researchers in the Centre of Excellence in Wolvega and the laboratory at Twello are constantly improving the quality of our diet. Who makes the food we eat? Bert Dijkink, food processing technologist at Barentz Twello What will people be eating in 20 or 30 years? What makes us change our eating habits? Sustainable consumption starts by changing those ha- bits. Barentz Food Ingre- dients, one of the leading players in the food industry, is already working on the spa- ghetti you will be eating in 2050. Foresight leads to in- sight, in the food industry as elswhere.

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Page 1: Culture For Friends

Culture for Friends is an international newsletter produced by Euro Business Translations (EBT)

Almere, the Netherlands, and distributed to 2200 organisations and individuals worldwide. Copy for

future issues of the newsletter, preferably with photo material, is welcome. Video clips can be

included, in consultation with EBT. You can send your contribution in any language and we will

translate it into English – after all, translation is our business!

Culture for Friends is produced by EBT to highlight the cultural and creative activities of companies

and individuals, and new revolutionary trends in business enterprises. We look forward to receiving

your contributions. Euro Business Translations: Tel. 00-31-36– 540 27 85. Email: [email protected]

Issue 18

10 December 2012

1

60 years of Barentz Food Ingredients

The engineers behind our food and drink

Food and health: two

sides of the same coin More and

more peop-

le are keen

to achieve a

healthy life-

style now-

adays, and

diet plays a

vital role

here.

Countless

studies have

been devoted

to the role our

diet plays in

causing or preventing medical

conditions such as cardio-vas-

cular disease, obesity or various

forms of can-

cer. Various

international

bodies such

as EFSA, the

European

Food Safety

Authority,

keep a wat-

chful eye on

our nutrition.

Barentz Ingredients in 25 countries

But who makes the food we eat? Who

adds the seed and grain products, mi-

nerals, sweeteners, fats and other in-

gredients to our butter and margarine,

soft drinks, sauces, ice cream, confec-

tionery and meat products? Barentz

Food Ingredients, with its European

headquarters in Hoofddorp near Schip-

hol Airport in the Netherlands, has

been an expert in food and chemical

ingredients (also

in cosmetics)

for nearly 60

years now. With

branches in 25

European coun-

tries, Barentz is

one of the lea-

ding companies

in this field. Barentz specialists help to

determine what food tastes like, what it

feels like in the mouth, its shelf life and

attractiveness. Researchers in the

Centre of Excellence in Wolvega and

the laboratory at Twello are constantly

improving the quality of our diet.

Who makes the food we eat? Bert Dijkink, food processing

technologist at Barentz Twello

What will people be eating in

20 or 30 years? What makes

us change our eating habits?

Sustainable consumption

starts by changing those ha-

bits. Barentz Food Ingre-

dients, one of the leading

players in the food industry, is

already working on the spa-

ghetti you will be eating in

2050. Foresight leads to in-

sight, in the food industry as

elswhere.

Page 2: Culture For Friends

2

Below: Video fragment made on a new type of kaliumchloride, a salt reducer, developed

by the American company Nu-Tek, further refined by Barentz/Vitablend in their Centre of

Excellence in the Netherlands. (Wolvega). This new type of kaliumchloride is one of the

biggest successes of salt reduction in our food over the past 10 years.

Mariano Vasconcellos:”Barentz is a specialist in specialties.”

Mariano Vasconcellos - Technical Director of the Food Division

Barentz voor alle Europese landen en Sout-East Asia. Mariano

Vasconcellos was ook Technical Brand Manager bij Heintz, en

Global Savoury Development Manager bij Unilever, alsmede

Implementation Manager Dressings bij Calvé Delft. (wordt

vervolgd).

Citroenzuur in voeding en cosmetica

Barentz extraheert citroenzuur,

een organisch zuur, uit citrus-

vruchten. Citroenzuur is een na-

tuurlijk conseveringsmiddel en

wordt ook ingezet als antioxidant,

ter bescherming van producten.

De belangrijkste eigenschappen

zijn toevoegde (zure) smaak aan

voeding en de juiste zuurtegraad

aanbrengen in bepaalde cosmeti-

sche producten. Mariano Vascon-

cellos:”Citroenzuren worden door

ons ingekocht in China. Het wordt

veel gebrukt in mayonaise, dran-

ken, ketchup, bakkerijroducten,

vlees, soepen, sauzen en dres-

sings.”

Page 3: Culture For Friends

3

Infant nutrition

Sport nutri-

Clinical nutrition

De lupine groeit in Europa en in andere ge-bieden maar de lupine die wij nodig hebben komt uit Australie. Die kwaliteit is beter en zij hebben ook de volumes die we nodig hebben. Ongeveer 90% van de lupine voor de voeding komt uit Australia. Het betreft een witte lupine boon, Lupine ALbus. Die zetten wij in. Erik weet er alles van.

Vrgr

hidde

They are now conque-

ring the Asia Pacific

region, with a new

state fo teh art produc-

tion facilities in Singa-

pore.

Page 4: Culture For Friends

4

Barentz Animal Nutrition Barentz supply well proven ingredients

and scientifically based raw materials for the animal feed industry ( pet

food, calf milk replacers, aquafeed, premixes). The high-quality feed in-

gredients are carefully selected for all companion and livestopck animals

that include ruminants (beef, catlle and calves), swine, poultry and aqua.

Production facilites in Twello, Wolvega

and Singapore. The Barentz Group is a

European based , leading global ingre-

dien ts distributorof ingredients and rasw

materials. Bartenz bwegan its life as a

chemical company and our roots are still

strongly in creation, distribution, adn the

supply of chemicals. ! November is Sin-

gapore geopemnd. n 1903, it specialized

completely in the cghemical industry

(coatings, adhesives, cleaners, deter-

gents and polymers, inks).

On 1 Novwember 2012 Vitabl;end, which is a part of Barentz Food Ingredients, opened a new state-of-the art production plant for specialized infant and clinical food in Singapore. Vitablend is the premium prov ider of nutrition fortification and protection soluti-ons. Having a production facility in Singapore al;lows Vitablend to be closer to their customer base n the Asia Pacific region. Marc Duchene,. General Manager Vitablend Singapore:”We want to be closer to our customers. To developpremium and innovative pro-tection and fortification food solutions. Hidede van der Wal, CEO of the Baretnzt Group:”At Baretnz we offer comprehensive ingredi-ents solutions to our food and nutrition dcustomers worldwide.

The premixes contain vi-

tamnis, minerals, nucleoti-

des, amino acids and/or

nutraceuticals.”

Vanuit haar vestiging in

Wolvega, Noord-Nederland,

opereert Barentz met haar

partner Vitablend in twee

Centres of

Excellence, waar op maat

gemaakte oplossingen voor

eindfabrikanten in de voed-

ingsindustrie worden gecon-

cipieerd. In november 2012

opende Vitablend, onder de

paraplu van Barentz Food

Solutions een vestiging in

Singapore om de voedings-

markt van Zuidoost-Azië te

In 2007 L.I. Frank in Twello (the Netherlands), which creates new ingredients from soya, lupin and corn germ, became part of the Barentz Group.Barentz is de laatste jaren ook actief in vegetarische voiding, bio-protectie, clean label, zoutreductie, melk-poedervervangers en houd-baarheidsverlengers voor verse en gekookte vlees-waren.

Page 5: Culture For Friends

5

L.I. Frank is a sp[eciqalist a processing beans, (lupin and soy), and grains (corn), into natural food ingredients. L.I. Frank was founded in 1753 as a family owned and driven company in food and food additives in the Netherlands. Since 1950 L.I. Frank concentrated on soy be-an processing. In 2000 L.I. frank took up new sophisticated crop, lupin which arwe gaining popularity.

LI

Frank , founded in 1753, in the nether-

lands, is a very experienced berans

and grains processing company speci-

Antioxidants

protect the nutri-

tional quality of

products impro-

ving their shelf

lives.

Infant food

Vitablend improves the stasbility of infant milk formulas to oxidation through the use of syner-

gistic tocopherol-ascorbyl palmitate blends that are easily dosed into the oil blend prioopr to

spray drying.

Ook de snel veranderende voe-

dingswereld, onderhevig aan

talloze trends en innovaties,

ondergaat een voortdurende

revolutiegolf. Steeds weer staan

de experts, bedenkers en ma-

kers van ingrediënten, die aan

het begin van de voedselketen

staan en hun ingrediënten leve-

ren aan grote voedselfabrikan-

ten, voor de uitdagingen om

vernieuwende, versterkende,

beter houdbare, soms biologisch

verbeterde ingrediënten te ma-

ken.

Page 6: Culture For Friends

6

6

Barentz Singapore: State-of-the art Production Facility,

van waaruit Barentz de markt van Zuidoost-Azië gaat be-

werken.

Lupineveld in ?? Vragen aan Carrie , die deze

foto geleverd heeft, waar dit lupineveld, ligt, Austgralië??

Worstenmaker Peter

Lactose replacers in

ice-cream. Lupin-based

slimming tablets, tasty

lupin bread to figt obesi-

ty. Vitablend pre-

mixed antioxi-

dants, vitamnie

premidex and

Highly skilled team Sport Nutrition Food solutuions

Antioxidants that protect the nutritional quality of these products improving their shelf lives.

Met steun van een teram

van levensmiddelentech-

nologen worden vernieu-

wende voedingsconcepten

ontwikkeld, recep-

ten bedacht en ge-

creëerd voor o.a.

antioxidanten en

productver-rijkende

ingrediënten voor

principalen in 25

landen in Europa

en een central kan-

toor in China.

Barentz heeft in Europa,

Singapore en China zo’n

500 professionals in dienst,

waaronder 15 levensmid-

delentechnologen, die over

ons eten waken.

Barentz Food Solutions has

grown throughout its long

history by builing long-term

partnerships with customers

and principals across the

world by retaining a consis-

tent focus on quality

Barentz: Onderscheidend door innovatie en pioniersrol The Barentz Group is founded in 1953 in Amsterdam, the Nether-lands. Barentz is a distributor of ingredients, additives, halffabri-katen en raw materials, mainly for the food, the pharmaceutical and chemical industries. Barentz bestaat in 2013 60 jaar. Het Eu-ropese hoofdkantoor is gevestigd in Hoofddorp (the Netherlands). De huidige president, de Neder-landse levensmiddelentech-noloog Hidde van der Wal, sinds 2003 aan het bewind, heeft de multi- nationale onderneming in 9 jaar tijd in recordtempo voortges-tuwd met een ongekende expan-siedrift naar een international net-work in 25 Europese landen en vestigingen China en Singapore, alsmede twee Centres of Excel-

Page 7: Culture For Friends

7

In the footsteps of Herman Barentz - “Foresight leads to insight”

Hidde van der Wal, CEO of the Barentz Group since 2003, joined the company in 1988 after qualifying as a food technologist. He is an experienced international leader and a visionary, with a sharp eye for detail. As CEO and strategist he is responsible for the growth of the business in 25 European countries and for the ongoing expansion into Asia. The company was founded in Amsterdam in 1953 by Herman Barentz, as a producer and distributor of chemical raw materials. He managed it for the first 20 years of its existence, and laid the foundation of the current pan-European enterprise. In 1953 Herman Barentz came into contact with the Kodak Eastman Company, commonly known as Kodak,

an American multinational and photographic equipment company. Kodak is renow-ned for having in-vented the core technology now used in digital cameras. Herman Barentz, however was much more interested in the activities in the chemical sector. While everyone else concentrated on its photogra-phy products, Barentz signed a contract with the company that allowed him to sell chemical raw materials in the Netherlands. Hidde van der Wal is full of praise for Herman Barentz, who guided his initial steps in the business. “He had the unique ability to learn from the past, and to keep looking ahead. Putting the customer at the heart of our thinking, was the

fundamental lesson he had in mind. Herman Barentz was a real pioneer, who combined vision, drive and team spirit. He was highly skilled at managing operation s from a distance,” Hidde says.

“We can end world hunger if we really want to” Hidde van der Wal enjoys cooking in his free time. As a result he is keenly interested in nutrition - and in the problem of feeding the world’s population. “The world feeds some 8 billion people every day. Some get 3 meals a day, others 1 or 2, while some get none at all. Efficient food production cuts the cost of food. Our mission is to put this ideal into practice. We can end world hunger if we really want to. We already have the technology needed to do this.” Barentz opened a production facility in Singa-

pore in early November to improve supplies to South-East Asia.

“Alternatives to breast feeding” “’There are very promising markets in South-East Asia, with huge numbers of young consum-ers. Indonesia, the Philippines, Malaysia, Vietnam, Thailand and Korea have a combined popu-lation of about 500 million, much more than that of Europe. Both men and women have to work here, to make ends meet. The traditional picture of the husband as a breadwinner and the wife whose place is in the kitchen is a thing of the past. Working mothers find it difficult to breast-feed their babies, which creates a demand for baby formula to replace mother’s milk. There is a legal obligation to add essential vitamins and minerals to these products. Our production facility in Wolvega, the Netherlands, delivers such high-quality formula. Thus, we make an indirect con-tribution to women’s emancipation by offering alternatives to breast feeding.”

The challenge of different culinary cultures Hidde van der Wal sees the different culinary cultures in more than 25 countries as a challenge. ”Food is international nowadays,” he says. “The Italians export spaghetti and other types of pasta, the Netherlands is one of the biggest exporters of potatoes in the world. No one outside of Japan had heard of Sushi 20 years ago. America has introduced the Big Mac on a global scale, and Heineken and Coca Cola are popular everywhere. Habits change, and food changes with them. Barentz products are part of this evolution. We want to create our local image in each country. The growth of the world population will lead to different types of agriculture. Our

dietary pattern will probably be very high tech in 2050, but on the other hand traditional dishes like sausage and mash, well prepared, will still be a delicacy.”

HIDDE VAN DER WAL: THE ENERGISING FORCE BEHIND BARENTZ EUROPE