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Barentz Food Ingredients is one of the leading players in the international industry of food ingredients. Barentz Food Solutions:"The Engineers behind our Food and Drink".
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Culture for Friends is an international newsletter produced by Euro Business Translations (EBT)
Almere, the Netherlands, and distributed to 2200 organisations and individuals worldwide. Copy for
future issues of the newsletter, preferably with photo material, is welcome. Video clips can be
included, in consultation with EBT. You can send your contribution in any language and we will
translate it into English – after all, translation is our business!
Culture for Friends is produced by EBT to highlight the cultural and creative activities of companies
and individuals, and new revolutionary trends in business enterprises. We look forward to receiving
your contributions. Euro Business Translations: Tel. 00-31-36– 540 27 85. Email: [email protected]
Issue 18
10 December 2012
1
60 years of Barentz Food Ingredients
The engineers behind our food and drink
Food and health: two
sides of the same coin More and
more peop-
le are keen
to achieve a
healthy life-
style now-
adays, and
diet plays a
vital role
here.
Countless
studies have
been devoted
to the role our
diet plays in
causing or preventing medical
conditions such as cardio-vas-
cular disease, obesity or various
forms of can-
cer. Various
international
bodies such
as EFSA, the
European
Food Safety
Authority,
keep a wat-
chful eye on
our nutrition.
Barentz Ingredients in 25 countries
But who makes the food we eat? Who
adds the seed and grain products, mi-
nerals, sweeteners, fats and other in-
gredients to our butter and margarine,
soft drinks, sauces, ice cream, confec-
tionery and meat products? Barentz
Food Ingredients, with its European
headquarters in Hoofddorp near Schip-
hol Airport in the Netherlands, has
been an expert in food and chemical
ingredients (also
in cosmetics)
for nearly 60
years now. With
branches in 25
European coun-
tries, Barentz is
one of the lea-
ding companies
in this field. Barentz specialists help to
determine what food tastes like, what it
feels like in the mouth, its shelf life and
attractiveness. Researchers in the
Centre of Excellence in Wolvega and
the laboratory at Twello are constantly
improving the quality of our diet.
Who makes the food we eat? Bert Dijkink, food processing
technologist at Barentz Twello
What will people be eating in
20 or 30 years? What makes
us change our eating habits?
Sustainable consumption
starts by changing those ha-
bits. Barentz Food Ingre-
dients, one of the leading
players in the food industry, is
already working on the spa-
ghetti you will be eating in
2050. Foresight leads to in-
sight, in the food industry as
elswhere.
2
Below: Video fragment made on a new type of kaliumchloride, a salt reducer, developed
by the American company Nu-Tek, further refined by Barentz/Vitablend in their Centre of
Excellence in the Netherlands. (Wolvega). This new type of kaliumchloride is one of the
biggest successes of salt reduction in our food over the past 10 years.
Mariano Vasconcellos:”Barentz is a specialist in specialties.”
Mariano Vasconcellos - Technical Director of the Food Division
Barentz voor alle Europese landen en Sout-East Asia. Mariano
Vasconcellos was ook Technical Brand Manager bij Heintz, en
Global Savoury Development Manager bij Unilever, alsmede
Implementation Manager Dressings bij Calvé Delft. (wordt
vervolgd).
Citroenzuur in voeding en cosmetica
Barentz extraheert citroenzuur,
een organisch zuur, uit citrus-
vruchten. Citroenzuur is een na-
tuurlijk conseveringsmiddel en
wordt ook ingezet als antioxidant,
ter bescherming van producten.
De belangrijkste eigenschappen
zijn toevoegde (zure) smaak aan
voeding en de juiste zuurtegraad
aanbrengen in bepaalde cosmeti-
sche producten. Mariano Vascon-
cellos:”Citroenzuren worden door
ons ingekocht in China. Het wordt
veel gebrukt in mayonaise, dran-
ken, ketchup, bakkerijroducten,
vlees, soepen, sauzen en dres-
sings.”
3
Infant nutrition
Sport nutri-
Clinical nutrition
De lupine groeit in Europa en in andere ge-bieden maar de lupine die wij nodig hebben komt uit Australie. Die kwaliteit is beter en zij hebben ook de volumes die we nodig hebben. Ongeveer 90% van de lupine voor de voeding komt uit Australia. Het betreft een witte lupine boon, Lupine ALbus. Die zetten wij in. Erik weet er alles van.
Vrgr
hidde
They are now conque-
ring the Asia Pacific
region, with a new
state fo teh art produc-
tion facilities in Singa-
pore.
4
Barentz Animal Nutrition Barentz supply well proven ingredients
and scientifically based raw materials for the animal feed industry ( pet
food, calf milk replacers, aquafeed, premixes). The high-quality feed in-
gredients are carefully selected for all companion and livestopck animals
that include ruminants (beef, catlle and calves), swine, poultry and aqua.
Production facilites in Twello, Wolvega
and Singapore. The Barentz Group is a
European based , leading global ingre-
dien ts distributorof ingredients and rasw
materials. Bartenz bwegan its life as a
chemical company and our roots are still
strongly in creation, distribution, adn the
supply of chemicals. ! November is Sin-
gapore geopemnd. n 1903, it specialized
completely in the cghemical industry
(coatings, adhesives, cleaners, deter-
gents and polymers, inks).
On 1 Novwember 2012 Vitabl;end, which is a part of Barentz Food Ingredients, opened a new state-of-the art production plant for specialized infant and clinical food in Singapore. Vitablend is the premium prov ider of nutrition fortification and protection soluti-ons. Having a production facility in Singapore al;lows Vitablend to be closer to their customer base n the Asia Pacific region. Marc Duchene,. General Manager Vitablend Singapore:”We want to be closer to our customers. To developpremium and innovative pro-tection and fortification food solutions. Hidede van der Wal, CEO of the Baretnzt Group:”At Baretnz we offer comprehensive ingredi-ents solutions to our food and nutrition dcustomers worldwide.
The premixes contain vi-
tamnis, minerals, nucleoti-
des, amino acids and/or
nutraceuticals.”
Vanuit haar vestiging in
Wolvega, Noord-Nederland,
opereert Barentz met haar
partner Vitablend in twee
Centres of
Excellence, waar op maat
gemaakte oplossingen voor
eindfabrikanten in de voed-
ingsindustrie worden gecon-
cipieerd. In november 2012
opende Vitablend, onder de
paraplu van Barentz Food
Solutions een vestiging in
Singapore om de voedings-
markt van Zuidoost-Azië te
In 2007 L.I. Frank in Twello (the Netherlands), which creates new ingredients from soya, lupin and corn germ, became part of the Barentz Group.Barentz is de laatste jaren ook actief in vegetarische voiding, bio-protectie, clean label, zoutreductie, melk-poedervervangers en houd-baarheidsverlengers voor verse en gekookte vlees-waren.
5
L.I. Frank is a sp[eciqalist a processing beans, (lupin and soy), and grains (corn), into natural food ingredients. L.I. Frank was founded in 1753 as a family owned and driven company in food and food additives in the Netherlands. Since 1950 L.I. Frank concentrated on soy be-an processing. In 2000 L.I. frank took up new sophisticated crop, lupin which arwe gaining popularity.
LI
Frank , founded in 1753, in the nether-
lands, is a very experienced berans
and grains processing company speci-
Antioxidants
protect the nutri-
tional quality of
products impro-
ving their shelf
lives.
Infant food
Vitablend improves the stasbility of infant milk formulas to oxidation through the use of syner-
gistic tocopherol-ascorbyl palmitate blends that are easily dosed into the oil blend prioopr to
spray drying.
Ook de snel veranderende voe-
dingswereld, onderhevig aan
talloze trends en innovaties,
ondergaat een voortdurende
revolutiegolf. Steeds weer staan
de experts, bedenkers en ma-
kers van ingrediënten, die aan
het begin van de voedselketen
staan en hun ingrediënten leve-
ren aan grote voedselfabrikan-
ten, voor de uitdagingen om
vernieuwende, versterkende,
beter houdbare, soms biologisch
verbeterde ingrediënten te ma-
ken.
6
6
Barentz Singapore: State-of-the art Production Facility,
van waaruit Barentz de markt van Zuidoost-Azië gaat be-
werken.
Lupineveld in ?? Vragen aan Carrie , die deze
foto geleverd heeft, waar dit lupineveld, ligt, Austgralië??
Worstenmaker Peter
Lactose replacers in
ice-cream. Lupin-based
slimming tablets, tasty
lupin bread to figt obesi-
ty. Vitablend pre-
mixed antioxi-
dants, vitamnie
premidex and
Highly skilled team Sport Nutrition Food solutuions
Antioxidants that protect the nutritional quality of these products improving their shelf lives.
Met steun van een teram
van levensmiddelentech-
nologen worden vernieu-
wende voedingsconcepten
ontwikkeld, recep-
ten bedacht en ge-
creëerd voor o.a.
antioxidanten en
productver-rijkende
ingrediënten voor
principalen in 25
landen in Europa
en een central kan-
toor in China.
Barentz heeft in Europa,
Singapore en China zo’n
500 professionals in dienst,
waaronder 15 levensmid-
delentechnologen, die over
ons eten waken.
Barentz Food Solutions has
grown throughout its long
history by builing long-term
partnerships with customers
and principals across the
world by retaining a consis-
tent focus on quality
Barentz: Onderscheidend door innovatie en pioniersrol The Barentz Group is founded in 1953 in Amsterdam, the Nether-lands. Barentz is a distributor of ingredients, additives, halffabri-katen en raw materials, mainly for the food, the pharmaceutical and chemical industries. Barentz bestaat in 2013 60 jaar. Het Eu-ropese hoofdkantoor is gevestigd in Hoofddorp (the Netherlands). De huidige president, de Neder-landse levensmiddelentech-noloog Hidde van der Wal, sinds 2003 aan het bewind, heeft de multi- nationale onderneming in 9 jaar tijd in recordtempo voortges-tuwd met een ongekende expan-siedrift naar een international net-work in 25 Europese landen en vestigingen China en Singapore, alsmede twee Centres of Excel-
7
In the footsteps of Herman Barentz - “Foresight leads to insight”
Hidde van der Wal, CEO of the Barentz Group since 2003, joined the company in 1988 after qualifying as a food technologist. He is an experienced international leader and a visionary, with a sharp eye for detail. As CEO and strategist he is responsible for the growth of the business in 25 European countries and for the ongoing expansion into Asia. The company was founded in Amsterdam in 1953 by Herman Barentz, as a producer and distributor of chemical raw materials. He managed it for the first 20 years of its existence, and laid the foundation of the current pan-European enterprise. In 1953 Herman Barentz came into contact with the Kodak Eastman Company, commonly known as Kodak,
an American multinational and photographic equipment company. Kodak is renow-ned for having in-vented the core technology now used in digital cameras. Herman Barentz, however was much more interested in the activities in the chemical sector. While everyone else concentrated on its photogra-phy products, Barentz signed a contract with the company that allowed him to sell chemical raw materials in the Netherlands. Hidde van der Wal is full of praise for Herman Barentz, who guided his initial steps in the business. “He had the unique ability to learn from the past, and to keep looking ahead. Putting the customer at the heart of our thinking, was the
fundamental lesson he had in mind. Herman Barentz was a real pioneer, who combined vision, drive and team spirit. He was highly skilled at managing operation s from a distance,” Hidde says.
“We can end world hunger if we really want to” Hidde van der Wal enjoys cooking in his free time. As a result he is keenly interested in nutrition - and in the problem of feeding the world’s population. “The world feeds some 8 billion people every day. Some get 3 meals a day, others 1 or 2, while some get none at all. Efficient food production cuts the cost of food. Our mission is to put this ideal into practice. We can end world hunger if we really want to. We already have the technology needed to do this.” Barentz opened a production facility in Singa-
pore in early November to improve supplies to South-East Asia.
“Alternatives to breast feeding” “’There are very promising markets in South-East Asia, with huge numbers of young consum-ers. Indonesia, the Philippines, Malaysia, Vietnam, Thailand and Korea have a combined popu-lation of about 500 million, much more than that of Europe. Both men and women have to work here, to make ends meet. The traditional picture of the husband as a breadwinner and the wife whose place is in the kitchen is a thing of the past. Working mothers find it difficult to breast-feed their babies, which creates a demand for baby formula to replace mother’s milk. There is a legal obligation to add essential vitamins and minerals to these products. Our production facility in Wolvega, the Netherlands, delivers such high-quality formula. Thus, we make an indirect con-tribution to women’s emancipation by offering alternatives to breast feeding.”
The challenge of different culinary cultures Hidde van der Wal sees the different culinary cultures in more than 25 countries as a challenge. ”Food is international nowadays,” he says. “The Italians export spaghetti and other types of pasta, the Netherlands is one of the biggest exporters of potatoes in the world. No one outside of Japan had heard of Sushi 20 years ago. America has introduced the Big Mac on a global scale, and Heineken and Coca Cola are popular everywhere. Habits change, and food changes with them. Barentz products are part of this evolution. We want to create our local image in each country. The growth of the world population will lead to different types of agriculture. Our
dietary pattern will probably be very high tech in 2050, but on the other hand traditional dishes like sausage and mash, well prepared, will still be a delicacy.”
HIDDE VAN DER WAL: THE ENERGISING FORCE BEHIND BARENTZ EUROPE