Culture, Values, and Norms Most people believe

that people are not locked into predetermined sets of behaviors.

They are changed by their environments.

These environments make individual cultures

What is culture? Culture consists of all the shared

products of human groups. Include physical objects

Material culture books, cars, clothing, etc.

Include beliefs, values, and behaviors shared by a group.

Nonmaterial culture Language, rules, politics, etc.

What is society? Society

A group of interdependent people who have organized in such a way as to share a common culture in unity.

Society = People Culture = Materials and nonmaterial

products that people create.

Components of Culture Technology

Knowledge and material goods people use for practical purposes.

Internet Cars Cell phones

Components of Culture Language

Organization of written or spoken symbols into a standardized system.

Used to express ideas of a culture

Components of Culture Values

Shared beliefs about what is good, bad, right, or wrong.

SHARED BY WHOLE CULTURE!!

Components of Culture Norms

Shared rules of conduct that tell people how to act in specific situations.

Example: In US, value of a democratic government is reinforced through norms such as:

Stating the Pledge of Allegiance

Respect to the flag

Norms

Norms = expected behavior in society

Norms ≠ actual behavior

Example: People are taught to pay their bills People don’t always pay their bills