CURRICULUM SENTHIL GUNASEKARAN - Dwight …engineering.tamu.edu/media/1361738/gunasekaran-cv-4_17.pdfCurriculum Vitae – Senthil Gunasekaran Page 5 ODP Study 2012 Bright Star $68,300

CURRICULUM VITAE SENTHIL GUNASEKARAN

Curriculum Vitae – Senthil Gunasekaran Page 1

Senthil Gunasekaran Assistant Director – Applied Research Thomas and Joan Read Center for Distribution Research and Education Global Supply Chain Laboratory, Industrial Distribution Program Texas Engineering Experiment Station (TEES) 1700 Research Parkway, College Station, TX 77843 Phone: 979.845.4907 | Email: [email protected] QUALIFICATIONS – SUMMARY Education

o DE, Doctor of Engineering, Texas A&M University, December 2014 (GPA: 4.0)

o ME, Industrial Engineering, Texas A&M University, December 2003 (GPA: 4.0)

o BE, Mechanical Engineering, Bharathiyar University, India, May 1998 (GPA: 4.0)

Research Experience (pages 2 – 8)

o As an Assistant Director of Thomas and Joan Read Center for Distributor Research and

Education, since 2004, designed and managed 60 distribution research projects (with total

budget of $4+ million) that achieved significant process improvements for distributors

o Published five books in wholesale-distribution and sixth book in progress

o Led four research consortia in the past five years (71 distributors from 20 channels

accounting for $1.3 million research funding)

Teaching Experience (pages 9 – 16) o Delivered more than 100 executive education sessions both on-campus and onsite,

generating $3+ million revenue for TJRC

o Designed and co-developed IDIS 621 over nine years

o Co-teaching IDIS 621and IDIS 622

o Published books are used as text books for both undergraduate and graduate courses

o Advised 19 graduate students on graduate project implementation

Work Experience (pages 17 – 22) o 16 years of full-time (3 years in manufacturing and 13 years in distribution) professional

experience

o 5 years of part-time experience in manufacturing, supply chain and technology

o Performed engineering, management and leadership responsibilities


I. RESEARCH

A. Funded Research Projects

Research Domain: Business Analytics – Inventory Management Research Activities (advancing the science): Optimized inventory investment by implementing stratification, forecasting and replenishment methods; Helped firms make service versus investment decisions on working capital management; Developed Inventory Management tool – capable of performing customized stratification analysis, Forecasting and Replenishment to increase profitability. Business Activities (helping the industry): Project management; Business process mapping; Methodology customization; Data analysis; Result roadmap; Client communication; Implementation support; Business and technology knowledge transfer. Project Title Fiscal

Year Research Sponsor

Research Fund

Role Effort (%)

Tubular Parts Analysis & Latin American Safety Stock Analysis

2014 Smith International $76,000 Primary 60%

Inventory Stratification 2014 Atlas Copco $69,850 Primary 60% Tubular Parts Analysis & Latin American Safety Stock Analysis





2011 Smith Services $57,500 Primary 60%

Inventory Stratification and Forecasting Services

2011 Womack Machine Supply

$74,583 Secondary 40%

Inventory Stratification Analysis and Education

2010 Spartan Stores $24,500 Primary 60%

Inventory Stratification, Demand Forecasting & Replenishment

2010 CI Fabrics $24,500 Secondary 25%

Inventory Stratification 2010 L&W Supply $45,100 Primary 60% Inventory Stratification Technical Services

2009 Smith International $63,000 Secondary 40%

Inventory Stratification Analysis 2008 DW Distribution $44,350 Primary 60% Inventory Stratification Analysis 2008 Brenntag Latin

America $58,200 Primary 75%

Inventory Stratification Analysis & Education

2008 Spartan Stores $81,300 Secondary 40%

Inventory, Backlog, and Supply Chain Analysis

2007 Smith Services $144,500 Secondary 40%

Inventory Management Research & Education

2007 Texas Instruments $25,000 Primary 50%

Inventory Excellence Program 2006 American Marazzi $86,500 Secondary 25%


Tile Inventory Stratification & Implementation Project

2006 ISC Building Materials


Supply Chain Asset Management Project

2005 Integrated Oil Drilling Program (IODP)


Network Inventory Optimization 2005 Baker Hughes (INTEQ)

$161,612 Primary 75%

Inventory Stratification 2005 National Sales Company


Inventory Asset Optimization 2005 CH Briggs $85,499 Secondary 25% Inventory Stratification encompassing Supply Chain Partners

2005 Johnstone Supply $69,500 Secondary 10%

Vendor Managed Inventory in the Mexican Market

2005 HP $125,504 Secondary 25%

Inventory Optimization 2004 Womack Machine Supply


Inventory Optimization 2004 DNOW (formerly Wilson Supply)

$95,035 Primary 50%

Research Domain: Business Analytics – Supply Chain Network Optimization Performed network optimization for distributors by analyzing network structure, inventory resources, transportation facilities and customer requirements. Supplier reliability analysis focusing on supplier’s delivery performance. Optimized transportation resources for a building materials distributor. Developed routing and Cubing system to improve operational efficiency at field level. Performed fleet and utilization analysis and recommended changes in operational policies to improve operations. Designed and implemented a benchmarking survey. Project Title Fiscal


Research Fund

Role Effort (%)

Transportation Analytics 2016 Pioneer Sand corp. $64,600 Primary 75% New Distribution Center Analysis 2011 Spartan Stores $17,100 Primary 75% Network Optimization 2009 Spartan Stores $79,000 Primary 60% Network Optimization 2009 DW Distribution $76,200 Primary 70% Network Planning & Inventory Deployment


$94,500 Primary 70%

Network Optimization - Supply Hub Location and Allocation Analysis

2007 DNOW (formerly Wilson Supply)

$68,500 Primary 70%

PDC Warehouse Expansion Analysis Expansion Roadmap and Best Practices

2007 Gulf States Toyota, Inc. (GST)

$115,500 Primary 70%

Distribution Network Analysis 2006 Gulf States Toyota, $118,500 Primary 60%


Facility Location and Logistics Management

Inc. (GST)

Distribution Network Optimization: Customer Service and Return on Assets

2006 ThyssenKrupp Materials NA, Inc. (TKMNA)

$118,500 Primary 60%

Distribution Logistics Study 2006 FedEx $25,000 Primary 70% Supply Chain Network Optimization

2005 Iscar Metals $56,553 Primary 60%

Supply Chain Network Optimization

2004 Dealer Tire $85,500 Primary 60%

Transportation Optimization 2004 Master Halco $ 71,300 Primary 80% Research Domain: Business Analytics – Pricing Optimization Customized and applied pricing optimization framework in order to improve profitability by classifying customers and inventory. Helped firms make profitability and service decisions to optimize shareholder value. Helped firms with project implementation.

Project Title Fiscal Year

Research Sponsor

Research Fund

Role Effort (%)

Customer Stratification and Pricing Optimization

2016 TriMark – United East

$60,000 Primary 66%

Customer Stratification and Pricing Optimization

2014 Finish Master, Inc. $99,500 Secondary 25%

Customer Stratification 2014 Atlas Copco $69,850 Secondary 25% Customer Stratification 2012 L&W Supply $89,800 Secondary 50% Pricing Optimization Implementation

2012 SAP $20,000 Secondary 25%

Customer Stratification Analysis 2011 Olmsted-Kirk Paper $62,350 Secondary 25% Customer Stratification and Forecasting Services



Scientific Pricing Analysis 2009 Northpak $47,750 Secondary 20% Customer Stratification 2009 DW Distribution $55,450 Secondary 40% Pricing Optimization 2009 Clark Western $12,500 Secondary 20% Pricing Optimization 2009 Cooper Industries $67,890 Secondary 25% Research Domain: Strategic Growth – Capability Assessments Assessed distributor capabilities in purchasing, sales, marketing, pricing, transportation, working capital management and support services. Based on comparison to best practices and firm’s financial condition, proposed strategic recommendations and roadmap to achieve profitable growth. Project Title Fiscal


Research Fund

Role Effort (%)

Optimizing Profitability – Excellence Program

2013 Grupo Pochteca $47,300 Primary 50%


ODP Study 2012 Bright Star $68,300 Primary 50% Distribution Market Assessment 2012 Charles Bank $25,000 Primary 50% Distribution Opportunity Assessment

2011 Charles Bank $78,000 Primary 50%

ODP Study 2010 HISCO $15,000 Primary 50% Sales and Marketing Process Analysis and Management

2010 CH Briggs $45,500 Secondary 40%

ODP Assessment 2009 L&W Supply $44,250 Primary 60% Wilson - Oxy Elk Hills Best Practices Study

2007 DNOW (formerly Wilson Supply)


Vendor Managed Services 2006 Houston Plating & Coatings LLC

$40,000 Primary 90%

Process Assessment and Best Practice Comparison

2005 Mohawk Paper Mills, Inc.


Matching Distribution Best Practices Processes to PeopleSoft Functionalities: Addressing the Distribution Channel Needs

2004 Oracle (formerly PeopleSoft)


B. Funded Research Consortia

Contribution: Research design, Industry outreach, Research (data capture, analysis, solution development), Client communication, Project management, and Deliverables (design and delivery); Publication. Research Consortium: Optimizing Business Analytics (2016-17) Conducting a research consortium on business analytics best practices in wholesaler-distribution industry. Developing and performing process assessments for industry participants. Developing a compendium of best practices in all aspects of distribution business analytics processes.

Research Consortium Sponsors Fund Role Optimizing Business Analytics

11 distribution firms $275,000 Research Lead (see role description above)

Research Consortium: Optimizing Channel Compensation (2012-13) Conducted a research consortium on channel compensation best practices in distribution industry. Performed process assessments for consortium participants. Developed a compendium of best practices in all aspects of distribution business processes.

Research Consortium Sponsors Fund Role Optimizing Channel Compensation

20 manufacturing and distribution

$350,000 Research Lead (see role description above)


firms Research Consortium: Optimizing Profitable Growth (2010-11) Conducted a research consortium on growth best practices in distribution industry. Developed ‘Distributor Growth Framework’ maps (generating, managing and sustaining) demonstrating the same. Performing process assessments for consortium participants. Developed a compendium of best practices in all aspects of distribution business processes.

Research Consortium Sponsor Fund Role Optimizing Profitable Growth 20 manufacturing

and distribution firms


Research Consortium: Sales & Marketing Optimization (2009-10) Developed sales and marketing best practices for wholesale distribution business. The purpose is to assess the current status of these processes in 20 distribution firms from 6 lines of trade. Conducted individual research workshops with all consortium members and identified potential improvement opportunities. Presented Sales and Marketing framework to consortium members and published the results as a book.

Research Consortium Sponsor Fund Role Sales and Marketing Optimization

20 manufacturing and distribution firms


Research Consortium: Optimizing Distributor Profitability (2007-8) Conducted a research consortium on linking distribution business processes to shareholder value. Developed ‘Distributor Profitability Framework’ map demonstrating the same. Performed process assessments for consortium participants. Developed a compendium of best practices in all aspects of distribution business processes. Published research results and shared with consortium members.

Research Consortium Sponsor Fund Role Optimizing Distributor Profitability

11 manufacturing and distribution firms

$ 90,000 Research Lead (see role description above)

C. Publications Books

1. Gunasekaran S., Krishnadevarajan P.K. and Lawrence F.B., “Driving Profitable Growth: A Distributor’s Playbook to Generate-Manage-Sustain Competitive Advantage”, NAW Institute for Distribution Excellence, Washington DC, ISBN: 1-934014-38-9, July 2015


2. Krishnadevarajan P.K., Gunasekaran S., Lawrence F.B. and Rao B., “Pricing Optimization: Striking the Right Balance for Margin Advantage”, NAW Institute for Distribution Excellence, Washington DC, ISBN: 1-934014-34-6, October 2013

3. Gunasekaran S., Krishnadevarajan P.K. and Lawrence F.B., “Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution”, NAW Institute for Distribution Excellence, Washington DC, ISBN: 1-934014-31-1, August 2012

4. Lawrence F.B., Gunasekaran S. and Krishnadevarajan P.K. “Optimizing Distributor Profitability: Best Practices to a Stronger Bottom Line” – A Customized Edition, NAW Institute for Distribution Excellence, Washington DC, ISBN: 1-934014-25-7, July 2011

5. Lawrence F.B., Krishnadevarajan P.K. and Gunasekaran S. “Customer Stratification: Best Practices for Boosting Profitability”, NAW Institute for Distribution Excellence, Washington DC, ISBN: 1-934014-24-9, April 2011

6. Lawrence F.B., Gunasekaran S. and Krishnadevarajan P.K. “Optimizing Distributor Profitability: Best Practices to a Stronger Bottom Line”, NAW Institute for Distribution Excellence, Washington DC, ISBN: 1-934014-14-1, June 2009

Refereed Journal Publications

1. Johnston K., Vanajakumari M., Lawrence F.B., Gunasekaran S., Krishnadevarajan P.K. and Chidambaram M. “When You Teach a Man to Optimize: A Case Approach to Optimizing Profitability”, Decision Sciences Institute (DSI), 2061-2066, November 2009.

2. Lawrence F.B., Gunasekaran S., Chidambaram M. and Krishnadevarajan P.K. “OPTIMIZING DISTRIBUTOR PROFITABILITY - A toolkit for optimizing business processes and shareholder value”, Vol. 7, 2, 78-88, Review of the Electronic and Industrial Distribution Industries, National Electronic Distributors Association, December 2008.

3. Lawrence F.B., Nagarathnam B., Krishnadevarajan P.K., et.al. “Wholesale Distribution Operational Excellence: Best Practices in Information Management, Rebates and Claim backs Management”, Vol. 7, 1, 67-75, Review of the Electronic and Industrial Distribution Industries, National Electronic Distributors Association, May 2008.

4. Lawrence F.B., Nagarathnam B., Krishnadevarajan P.K., et.al. “Wholesale Distribution Operational Excellence: Best Practices in Information Management, Pricing Management”, Vol. 7, 1, 76-86, Review of the Electronic and Industrial Distribution Industries, National Electronic Distributors Association, May 2008.

5. Lawrence F.B., Gunasekaran S., Krishnadevarajan P.K., et.al. “Wholesale Distribution Operational Excellence: Best Practices in Information Management, Distribution Performance Management”, Vol. 7, 1, 87-99, Review of the Electronic and Industrial Distribution Industries, National Electronic Distributors Association, May 2008.

6. Lawrence F.B., Howard H.W., Gunasekaran S., Krishnadevarajan P.K. and Mouli A. “Supply Chain Reengineering – Vendor Managed Services (VMS), A Case Study”, Vol. 6, 2, 42-55, Review of the Electronic and Industrial Distribution Industries, National Electronic Distributors Association, December 2007.


7. Lawrence F.B., Krishnadevarajan P.K. and Chidambaram M. “How are distributors optimizing profitability?” Vol. 6, 2, 66-82, Review of the Electronic and Industrial Distribution Industries, National Electronic Distributors Association, December 2007.

8. Lawrence F.B., Gunasekaran S., Krishnadevarajan P.K., et.al. “Wholesale Distribution Operational Excellence: Best Practices in Information Management, Network Optimization”, Vol. 6, 2, 186-212, Review of the Electronic and Industrial Distribution Industries, National Electronic Distributors Association, December 2007.

9. Lawrence F.B., Gunasekaran S., Krishnadevarajan P.K., et.al. “Wholesale Distribution Operational Excellence: Best Practices in Information Management, Transportation Management”, Vol. 6, 2, 168-184, Review of the Electronic and Industrial Distribution Industries, National Electronic Distributors Association, December 2007.

10. Lawrence F.B., Krishnadevarajan P.K., et.al. “Wholesale Distribution Operational Excellence: Best Practices in Information Management, Warehouse Management”, Vol. 6, 2, 140-167, Review of the Electronic and Industrial Distribution Industries, National Electronic Distributors Association, December 2007.

11. Lawrence F.B., Sellamuthu S., Krishnadevarajan P.K., et.al. “Wholesale Distribution Operational Excellence: Best Practices in Information Management, Distribution Replenishment”, Vol. 6, 2, 124-138, Review of the Electronic and Industrial Distribution Industries, National Electronic Distributors Association, December 2007.

12. Lawrence F. B., Sellamuthu S., Krishnadevarajan P.K., et.al. “Wholesale Distribution Operational Excellence: Best Practices in Information Management, Demand Management”, Vol. 6, 1, 120-145, Review of the Electronic and Industrial Distribution Industries, National Electronic Distributors Association, August 2007.

13. Lawrence F.B., Sellamuthu S., Krishnadevarajan P.K., et.al. “Wholesale Distribution Operational Excellence: Best Practices in Information Management, Inventory Stratification”, Vol. 6, 1, 107-119, Review of the Electronic and Industrial Distribution Industries, National Electronic Distributors Association, August 2007.

14. Lawrence F. B., Krishnadevarajan P.K., et.al. “Wholesale Distribution Operational Excellence: Best Practices in Information Management, Introduction”, Vol. 6, 1, 96-106, Review of the Electronic and Industrial Distribution Industries, National Electronic Distributors Association, August, 2007.

Conference Proceedings

15. Johnston K., Vanajakumari M., Lawrence F.B., Gunasekaran S., Krishnadevarajan P.K. and Chidambaram M. “The Case of Adult Education: Effectively Training Business Professionals”, Decision Sciences Institute (DSI), Instructional Innovation Award Competition, San Diego, CA, November 2010. (Selected as one of the three finalists in the innovative education competition)

16. Johnston K., Vanajakumari M., Lawrence F.B., Gunasekaran S., Krishnadevarajan P.K. and Chidambaram M. “When You Teach a Man to Optimize: A Case Approach to Optimizing Profitability”, Decision Sciences Institute (DSI), Innovation Award Competition, New Orleans, LA, November 2009.


17. Lawrence F.B., Gunasekaran S., Chidambaram M. and Krishnadevarajan P.K., “Optimizing Distributor Profitability – A methodology for linking Business Processes and Shareholder Value”, Federation of Business Disciplines (FBD), Oklahoma City, OK, March 24-28 2009.

Other Publications

18. Lawrence F.B., Krishnadevarajan P.K. and Gunasekaran S. “Customer Stratification: The Key to Profitable and Sustainable Customer Relationships”, White Paper, sponsored by SAP, July 2011.

19. Gunasekaran S. Krishnadevarajan P.K. and Lawrence F.B., “Sales and Marketing Optimization – Distributor Best Practices”, pp. 22-24, IAPD (International Association of Plastics Distribution) Magazine, June/July 2010.


II. TEACHING A. Educational Development IDIS 621 – Industrial Distributor Processes I Role: Content development, Real-world case study writing, industry coordination, student communication and content co-delivery Summer 2015 – Pricing for Distributor Value-added Services The course is designed based the current industry challenges. Pricing for services is what most companies were struggling to address. A real-world case is developed to present the industry landscape to the students. During each day the students will address various components of research using the case study. The topics for the week are: Describing the pricing environment, pricing case study discussion, problem statement, literature-review, experimental design, solution design and interpretation, and student final presentation to instructors and rest of the students on their solution methodology. Summer 2013 – Process Improvement An industrial bearing manufacturer, “SKF” served as the live case study for the students. The students visited the company location (Houston) on the first day of the course. The executive team presented their business challenges to the students during their visit. Over the rest of the week the students worked on determining possible solutions for those challenges. The students presented their solution to the industry executives on the last day of residency week. Summer 2012 – Business Process Improvement and Optimizing Profitability A chemical distributor, “Brenntag” served as the live case study for the students. The students visited the company location on the first day of the course. The executive team presented their business challenges to the students during their visit. Over the rest of the week the students worked on determining possible solutions for those challenges. The students presented their solution to the industry executives on the last day of residency week. Summer 2011 – Optimizing Distributor Profitability An animal health products distributor “Lextron Inc.” served as the live case study for the students. The students visited the company location on the first day of the course. The executive team presented their business challenges to the students during their visit. Over the rest of the week the students worked on determining possible solutions for those challenges. The students presented their solution to the industry executives on the last day of residency week. Summer 2010 – Business Process Improvement and Optimizing Profitability A regional HVAC distributor – “Johnson Controls Inc.” served as the live case study for the students. The students visited the company location on the first day of the course. The executive team presented their


business challenges to the students during their visit. Over the rest of the week the students worked on determining possible solutions for those challenges. The students presented their solution to the industry executives on the last day of residency week. Summer 2009 – Business Process Improvement A building materials distributor, “Insulation Supply Company” served as the live case study for the students. The students visited the company location on the first day of the course. The executive team presented their business challenges to the students during their visit. Over the rest of the week the students worked on determining possible solutions for those challenges. The students presented their solution to the industry executives on the last day of residency week. Summer 2008 – Optimizing Distribution Profitability A similar approach was taken for this year. An industrial distributor, “Wilson Oil Supply” served as the live case study for the students. The executive team presented their business challenges to the students on the first day of the course. Over the rest of the week the students worked on determining possible solutions for those challenges. The students presented their solution to the industry executives on the last day of residency week. Summer 2007 – Business Challenges and Distributor Profitability A different approach was taken this year from the last year. Instead of learning from a case study, an industrial distributor – “House of Forgings” served as the live case study for the students. The executive team presented their business challenges to the students on the first day of the course. Over the rest of the week the students worked on determining possible solutions for those challenges. The students presented their solution to the industry executives on the last day of residency week. Summer 2006 – Pricing Optimization The course was designed based the current industry challenges at that time. Pricing optimization was the topic that most companies were struggling to address. A real-world case study was developed to present the industry landscape to the students. During each day the students addressed various components of research using the case study. The topics included: Describing the pricing environment, experimental design, solution interpretation, pricing case study discussion, and student final presentation to industry based on their solution methodology. B. Publication of Textbooks Role: Research, content development and writing. Application: Being used at Texas A&M for ETID Undergraduate courses Texas A&M for ETID Graduate courses St. Mary’s University, San Antonio for Engineering Management courses.


1. Gunasekaran S., Krishnadevarajan P.K. and Lawrence F.B., “Driving Profitable Growth: A

Distributor's Playbook to Generate–Manage–Sustain Competitive Advantage”, NAW Institute for Distribution Excellence, Washington DC, ISBN: 1-934014-38-9, July 2015

2. Krishnadevarajan, P., Gunasekaran, S., Lawrence, F. Barry., Rao, Brijesh., “Pricing Optimization:

Striking the right balance for margin advantage”, September 2013, National Association of Wholesaler-Distributors.

3. Gunasekaran S., Krishnadevarajan P.K. and Lawrence F.B., “Sales and Marketing Optimization:

Developing Competitive Value Propositions in Distribution”, NAW Institute for Distribution Excellence, Washington DC, ISBN: 1-934014-31-1, August 2012


4. Lawrence F.B., Krishnadevarajan P.K. and Gunasekaran S. “Customer Stratification: Best Practices for Boosting Profitability”, NAW Institute for Distribution Excellence, Washington DC, ISBN: 1-934014-24-9, April 2011.

5. Lawrence F.B., Gunasekaran S. and Krishnadevarajan P.K. “Optimizing Distributor Profitability: Best

Practices to a Stronger Bottom Line”, NAW Institute for Distribution Excellence, Washington DC, ISBN: 1-934014-14-1, June 2009.

C. Courses Taught Role: Co-presented with other faculty. Summer 2015 – Pricing for Distributor Value-added Services

Summer 2013 – Process Improvement

Summer 2011 – Optimizing Distributor Profitability

Summer 2010 – Business Process Improvement and Optimizing Profitability

Summer 2009 – Business Process Improvement

Summer 2008 – Optimizing Distribution Profitability

Summer 2007 – Business Challenges and Distributor Profitability

Summer 2006 – Pricing Optimization

D. Student Research Advising


IDIS 622 – Industrial Distributor Processes II (Capstone Project) Role: Project Advisor (participate in management meeting, help student in formulating problem statement, solving primary challenge, guiding on implementation and provide feedback during each stage of capstone project until final presentation on campus) 1. Kevin Ford, Optimizing Operations, Fall 2015 2. Kenneth Mican, Inspection Work Process Mapping, Fall 2015 3. Aaron Greene, Transportation Training – Design & Development, Fall 2015 4. Van George, Geographical Growth Guideline, Fall 2015 5. Fredrick Jones, Profitable growth through Value-Added Systems, Fall 2015 6. John Marshall, Supplier Stratification, Fall 2015 7. Christopher Lee, Inventory Stratification, Fall 2015 8. Marco Campos, Replenishment Analysis, Fall 2015 9. Richard Barbee, Pricing for Services, Fall 2015 10. Francis Obi, Inventory Stratification, Fall 2015 11. Corey Foster, The Value of Valin’s Applications Engineers, Spring 2015 12. Norman Hall, Inventory Stratification, Spring 2015 13. Robert Inmon, Demand Forecasting and Safety Stock Analysis, Spring 2015 14. Jason Martin, Inventory Holding Cost Analysis, Spring 2015 15. Daniel Monnat, Market Penetration: Identifying New Product Promotion with Existing Core

Customers, Spring 2015 16. Alex Ruggles, MPS@Mueller: A Case Study, Spring 2015 17. Ed Small, Supplier Rationalization, Spring 2015 18. Sam Durard, New Market Growth for Womack Machine Supply, Spring 2014 19. Jon Irvine, Implementing Supplier Stratification Processes for a Non-traditional Industrial Distribution

Company, Spring 2014 E. Guest Lectures Role: Content development and delivery on following topics for ID undergraduate courses since Fall 2008 1. Sales and Marketing Optimization 2. Optimizing Distributor Profitability 3. Optimizing Profitable Growth 4. Customer Stratification 5. Pricing Optimization 6. Inventory Management 7. Purchasing F. Executive Education (Continuing Education) Contribution Program Design (visit and process map distribution businesses to under their learning objectives and

client, design comprehensive program based on target audience, learning objective, budget and intended outcome)


Content Development (presentations, handouts, interactive team activities, case studies, simulations, research findings, and other support materials),

Marketing (reach out to industry and target marketing through multiple channels such as print, email, website and social media., and

Course Delivery (both as individual and co-presenter) Audience: C-level executives, middle managers (purchasing, inventory, sales, marketing, operations, branch), customer-facing associates (sales representatives and customer service reps), and industry association executives

Program Topic Year Industry Sponsor Fund

Distributor Best Practices 2015 James Hardie (35) $40,000 Pricing Optimization 2015 Sonepar $5,000 Pricing Optimization 2015 Open enrollment (33) $60,000 Inventory Stratification 2015 SMG (40) $45,000 Intensive Inventory Program 2015 Open enrollment (19) $95,000 Optimizing Channel Compensation 2015 Rockwell Automation $35,000 Sustaining Growth & Value Proposition 2015 Ryerson (30) $60,000 Distributor Competitive Advantage 2015 Open enrollment (9) $24,500 Distribution Manager Certificate 2015 Open enrollment (10) $48,500 Distribution Manager Certificate 2015 Open enrollment (7) $34,500 Generating and Managing Growth 2015 Ryerson (30) $70,000 Optimizing Distributor Profitability 2015 Johnson Controls Inc. $40,000 Optimizing Profitable growth 2015 Johnson Controls Inc. $40,000 Sales & Marketing Optimization 2015 Johnson Controls Inc. $40,000 Customer and Inventory Stratification 2014 Atlas Copco $25,000 Optimizing Distributor Profitability 2014 SMG (40) $44,800 Distribution Manager Certificate 2014 Open enrollment (10) $48,000 Distribution Manager Certificate 2014 Open enrollment (20) $100,000 Pricing Optimization 2014 Open enrollment (24) $38,000 Intensive Inventory Program 2014 Open enrollment (8) $40,000 Optimizing Channel Compensation 2014 HARDI N/A Optimizing Channel Compensation 2014 Open enrollment (15) $4,000 Customer Stratification 2014 Carus Corp. N/A Optimizing Profitable growth 2014 Johnson Controls Inc. $40,000 Sales & Marketing Optimization 2014 Johnson Controls Inc. $38,000 Distributor Competitive Advantage 2014 Open enrollment (7) $35,000 Optimizing Distributor Profitability 2014 Johnson Controls Inc. $40,000 Executive Session on Profitable growth 2014 Ryerson $50,279 Customer Stratification 2014 Finish Master Inc. $25,000 Distribution Management 2014 BSC (25) $25,000 Lean Supply Chain Management 2013 PSG College of Technology (India) $5,000 Optimizing Distributor Profitability 2013 Grupo Pochteca (Mexico) $25,000 Pricing Optimization 2013 Open enrollment (30) $38,500


Optimizing Channel Compensation 2013 Open enrollment (6) N/A Pricing Optimization 2013 Supply Depot N/A Intensive Inventory Program 2013 Open enrollment (19) $95,000 Pricing Optimization 2013 ACDI Optimizing Channel Profitability 2013 Open enrollment (China) Distribution Manager Certificate 2013 Open enrollment Distributor Competitive Advantage 2013 Open enrollment Intensive Customer Stratification 2013 Open enrollment Channel Partner Workshop 2013 James Hardie Optimizing Profitable Growth 2012 Open enrollment Optimizing Profitable Growth 2012 American Standard Lean & Inventory Management 2012 SRS Corp. Inventory Management 2012 Schlumberger (B&AT) Sales & Marketing Optimization 2012 American Standard Intensive Inventory Program 2012 Open enrollment Pricing Optimization 2012 SRS Corp. Optimizing Distributor Profitability 2012 American Standard Customer Stratification 2012 Century AC Supply Distributor Competitive Advantage 2012 Open enrollment Optimizing Channel Compensation 2012 Open enrollment Pricing Optimization 2011 Parksite Customer Stratification 2011 L&W Supply Optimizing Distributor Profitability 2011 Open enrollment Customer Stratification 2011 Valin Corp. Optimizing Profitable Growth 2011 HARDI Optimizing Profitable Growth 2011 Womack Machine Supply Inventory Management 2011 Womack Machine Supply Optimizing Profitable Growth 2011 Open enrollment Intensive Inventory Program 2011 Open enrollment Optimizing Distributor Profitability 2011 Schlumberger Customer Value Analytics 2011 SAP Customer Stratification 2011 DW Distribution Pricing Optimization 2010 Open enrollment Sales & Marketing Optimization 2010 Open enrollment Pricing Optimization 2010 Northpak Container Corp. Sales & Marketing Optimization 2010 HARDI Sales & Marketing Optimization 2010 Brenntag NA Sales & Marketing Optimization 2010 Open enrollment Pricing Optimization 2010 Open enrollment Optimizing Distributor Profitability 2010 SIDA Inventory Management 2010 L&W Supply Optimizing Distributor Profitability 2010 Open enrollment Optimizing Distributor Profitability 2010 L&W Supply


Optimizing Distributor Profitability 2010 Brightstar Corp. Sales & Marketing Optimization 2010 Open enrollment Pricing Optimization 2010 ESEN- El Salvador $20,000 Optimizing Distributor Profitability 2010 Brenntag LA $20,000 CDM / Super Center Management 2010 DXP $32,200 Optimizing Distributor Profitability 2010 BSC $25,000 Optimizing Distributor Profitability 2010 Open enrollment $11,500 Management Development Series 2010 BSC $50,440 Certificate in Distribution Management 2010 Open enrollment $20,900 Lean Supply Chain Management 2009 TIGO (Guatemala) $30,000 Pricing Optimization 2009 Xignux (Mexico) $30,000 Optimizing Distributor Profitability 2009 HISCO Sales Process Mapping 2009 HISCO Pricing Optimization 2009 Cooper $16,250 Optimizing Distributor Profitability 2009 BSC $25,000 Optimizing Distributor Profitability 2009 Brenntag LA $20,000 Pricing Optimization 2009 Open enrollment N/A Pricing Optimization 2009 Open enrollment $60,400 Optimizing Distributor Profitability 2009 Open enrollment N/A Optimizing Distributor Profitability 2009 Open enrollment $73,750 Optimizing Distributor Profitability 2008 Brenntag NA $21,250 Pricing Optimization 2008 Open enrollment N/A Optimizing Distributor Profitability 2008 Open enrollment $57,000 Supply Chain Inventory Management 2008 Brenntag Latin America $30,000 Pricing Optimization 2008 Sager Electronics $20,000 Pricing Optimization 2008 Womack Supply $15,000 Pricing Optimization 2008 F.W.Webb $25,000 Inventory Management Seminar 2007 Texas Instruments $20,000 Inventory Management Seminar 2006 Wilson supply $25,000 Certificate in Distribution Management 2006 Open enrollment $30,000 Certificate in Distribution Management 2005 Open enrollment $30,000

Industry Presentations and Interviews Gunasekaran, S., Krishnadevarajan, P., “Driving Profitable Growth”, Womack Machine Supply Annual

Meeting, Dallas, Texas, October 23, 2013 Gunasekaran, S., Krishnadevarajan, P., “Pricing Optimization”, Associated Constructions Distributors

International, Chicago, Illinois, August 20, 2013 Gunasekaran, S., Krishnadevarajan, P., “Driving Profitability”, NDC International Exhibition, Nashville,

Tennessee, May 2011 A Roadmap for Distributor Profitability: Linking Operations with Finance Equipment More Effectively,

EHS Today, A Penton Publication, pp. 38-40, June 2010


III. WORK EXPERIENCE

A. Summary (16 years of full-time & 5 years of part-time experience)

Organization Roles Duration

Texas Engineering

Experiment Station

(TEES)

TJRC & Global Supply

Chain Lab

• Assistant Director Research Programs

(Sep ‘13 – Present)

• TEES Assistant Research Engineer

(Sep ‘07 – Aug ’13)

• TEES Engineering Associate III

(May ‘05 – Aug ’07)

• Assistant Research Scientist

(Jan ‘04 – Apr ’05)

13 years

(2004-Present)

Texas Engineering

Experiment Station

(TEES) (Electrical

Engineering Lab)

Graduate Assistant Non-Teaching 2 years

(Jan 02 – Dec 03)

MAXIM Semiconductors Supply Chain Intern 3 months

(June 2002 – Aug

2002)

College of Veterinary

Medicine

Graduate Assistant Non-Teaching 4 months

(Sept 2001 – Dec

2001)

TATA Motors (NYSE: TM) Manufacturing Process Management Engineer 3 years

(July 1998 – July 2001)

Bimetal Bearings,

Coimbatore, India

Manufacturing Process Improvement Intern 1 year

(June 1997 – May

1998)

Public Transport

Department, Pollachi,

India

Manufacturing Process Improvement Intern 6 months

(Dec 1997 – April 1997)

Sakthi Metal Foundry,

Coimbatore, India

Manufacturing Process Improvement Intern 6 months

(May 1996 – Nov 1996)


B. Work Experience Details

Assistant Director, TJRC / GSCL / TEES Jan 2004 - Present Responsibilities: In addition to conducting applied research and teaching, the following management and leadership responsibilities were performed as part of overall job duties. • Human Resource Management o Recruitment – Participated in developing formal hiring process - Job description development,

Candidate Review, Shortlisting, Interviewing, and Finalizing & Selection. Research Associates (full time) Research Assistants (part-time)

o Talent Development and Retention – Trained, coached and managed 15 full-time research associates over 12 years. Helped them understand the work environment and industry demands.

• Proposal Development o Visited new clients and developed research proposals. Developed 25-30 proposals every year over

12 years. The proposals include both research projects and educational programs. • Sales & Marketing o More than 65% of research revenue comes from existing customers due to cross-selling efforts,

superior project performance & excellent customer relationship o Developed marketing materials such as sample ‘research portfolio’ o Developed and maintained SCSL overview presentations o Researched about client firms for potential customer visits o Participated in multiple national conferences to promote SCSL research activities o Performed indirect sales activities during the primary project execution o Developed multiple promotional content for topics such as Pricing & ODP o Revised 'Research Services' brochure every 24 months o Revised 'Professional Development' brochure every 18 months o Sending mass promotion emails six times a year for executive education o Marketing presentation for 'GSCL - Research Services' o Marketing presentation for 'Professional Development' o Managed website content development and maintenance for GSCL and TJRC o Developed content for various national conferences for various associations / speaking engagements

and jointly delivered the same. (NAW, HARDI, etc.)

• Finance Management o Managed payroll and other administrative expenses by maintaining healthy cash flow o Monitored and managed hundreds of research accounts to manage lab expenses o Introduced ‘work hours’ log method to improve time management & multi-project management o Tracking travel and HR expense by research project to keep cost under control

• Support Services (IT) o Assisted lab administrator in developing knowledge management solutions & intranet capabilities o Supported IT team activities such as managing share drive, etc.


Intern – Supply Chain Planning, Dallas Semiconductor/MAXIM, Dallas Jun ’02 – Aug ‘02 • Demand - Supply Information Management System Reduced cycle time to customers by redesigning the demand gap information processing cycle. Implemented and administered the system across 6 business units. Enhanced the global scope across the supply chain. • Inventory Management Increased planning and operational efficiency by developing key inventory analytics grouped by raw materials. Implemented this comprehensive system across Planning, Manufacturing and Purchasing. • Production Planning System Improved visibility and expedited decision-making across the supply chain by creating a web based system that calculates production planning parameters at three levels (product category / group / numbers). Supply Chain Engineer, TATA Motors, the largest automaker in India July ‘98 – July ’01 • Production Planning (Demand Forecasting) Evaluated various forecasting techniques and established the appropriate one for the product group exhibiting trend and seasonality. Reduced the forecasting error by 41%. • Inventory Management (Inventory Aggregation) Achieved lot size reduction by aggregating across products in a single order. Decreased working capital requirement and saved annual inventory cost by 19%. • Vendor Management System (Materials & Logistics) Designed and implemented a system that helps in vendor selection decisions by analyzing product categories, order history and acceptance rate of 250 sub-parts in Engine division. • Inventory Management (Component Commonality) Identified and implemented ‘component commonality’ concept by modifying component design and reduced the safety inventory requirement for components by 29%. • Transportation Management (Transportation-Mode Selection) Improved the operational efficiency by developing an analytical tool to select the best transportation mode considering the trade-off between transportation and inventory carrying cost. • Productivity Improvement Group (Lean Manufacturing – KAIZEN & Line Balancing) Led KAIZEN events to balance the crankshaft manufacturing line for 180 components per day. Increased the production rate by 10%. Eliminated non-value added activities based on Ergonomics Study. • Value Analysis / Value Engineering (Six Sigma & Design Of Experiments) Reduced power window switch failure rates by 97%. Applied Six Sigma tools – Design Of Experiments (DOE) and Measurement System Analysis (MSA). Performed SPC analysis and CpK studies to monitor the progress. • Cycle Time Reduction (Process Management – Continuous Improvement) Programmed 3CMM on shop floor for measurement of critical automotive components under the guidance of international suppliers (Zeiss, Germany and SIP, Switzerland). Programs reduced the cycle time by 33%. • Mistake-Proofing System (Lean Manufacturing - Poka – Yoka) Designed and implemented the fail-safe system for a connecting rod manufacturing line and reduced oil-hole misplacement defects to nil. • Cycle Time Reduction (Process Management – Process Mapping) Conceived and developed shop floor Gauge Control system that standardized the flow of more than 2000 quality measuring gauges across the enterprise. Reduced manual scheduling time by 75%.


• Establishment of engineering Metrology Lab (Quality Assurance) Study of measurement methodologies. Selection of measuring equipment by analyzing technical capabilities and economical aspects. Installation and training. Exposure to International Standards – QS 9000, ISO, BIS, DIN, IS. • National Accreditation of Metrology Lab (Quality Assurance and Process Management) Development of work instructions for calibration of precision measuring instruments and inspection fixtures. Developed Quality Manual – a critical document to get national certification consisting lab process flow and instruments’ capability analysis. • Statistical Process Control & DOE projects (Quality Control and Data Analysis) Conducted CpK study, Variable Chart analysis, Design Of Experiment tests such as component search, paired comparisons, and Multi-Variable Chart analysis for critical machining processes. Trained operators for the same. Graduate Research Assistant - Electrical Engineering / Supply Chain, Texas A&M Jan ‘02 – Dec ‘03 • Web Application for Electrical Utility Network (https://epridfa.tamu.edu) Developed a web application serving a nation-wide network to share real-time data and web administration. • Database Administration for Distributor Fault Analysis network (https://epridfa.tamu.edu) Developed and maintained database structure for given data requirements to support real-time electrical analysis network. Optimized data access by developing indices and security network certificates. • Simulation - Enterprise Resource Planning (ERP) Project aims at developing Operations Strategy using Theory Of Constraints (TOC) for an enterprise implementing ERP using MICSS (Interactive Case Simulator). Academic exposure to SAP R/3 system. • Information Technology for Supply Chain Management Project set sights on analyzing the IT-enabled supply chain systems at factory, enterprise and industry level. Recommended ideas by analyzing how an information system maps into Supply Chain-IT matrix and SCOR. • Supply Chain Integration (EAI) Project strives for the integration of ERP application (JDE) and Business Intelligence system in Supply Chain. • Supply Chain Performance Management (KPI) Developing Key Performance Indicators for a building material distributor at executive, business group and branch level as per Supply Chain Operations Reference Model (SCOR). • Financial Decision Analysis and Engineering Economy models Performed cost-benefit and risk analysis on industrial business models using Palisade Decision Tools. • Design and development of commercial e-business site The project set sights on the solution to problems in a distributed business applications environment using the web programming concepts. Application developed for a fictitious on-line DVD selling company. Graduate Assistant Non-Teaching - College of Veterinary Medicine, Texas A&M Sep ’01 – Dec ‘01 • Web Application for Superfund Basic Research Program (http://sbrp.tamu.edu/) Developed a web application to support and share information for Superfund Basic Research Program. Website serves as a common reference for the nation-wide group of researchers from different universities.


Intern – Industrial Engineering - Bimetal Bearings, India Jun ’97 – May ‘98 • Design and Implementation of Mistake-Proofing System (Lean Manufacturing - Poka – Yoka) Designed and implemented the fail-safe system for a bearing manufacturing line and reduced oil-hole misplacement defects to nil. Implemented 5S system for the line to improve operational efficiency. Intern–Industrial Engineering – Sakthi Foundry & Public Transportation Dept., India May ’96 – Apr ‘97 • Design and Implementation of 5S System (Continuous Improvement - TQM) Designed and implemented customized 5S system for all major product lines to improve safety and operational efficiency. Trained operators on efficient material handling practices.

C. Certifications CSCP – Certified Supply Chain Professional by APICS – Association for Operations Management

(Score: 98%)

o Module 1: Supply Chain Management Fundamentals

o Module 2: Building Competitive Operations, Planning, and Logistics

o Module 3: Managing Customer and Supplier Relationships

o Module 4: Using Information Technology to Enable Supply Chain Management

CPIM – Certified in Production and Inventory Management by APICS – Association for Operations

Management (Overall: 95%)

o Module 1: Basics of Supply Chain Management (97%)

o Module 2: Master Planning of Resources (94%)

o Module 3: Detailed Scheduling and Planning (94%)

o Module 4: Execution and Control of Operations (94%)

o Module 5: Strategic Management of Resources (94%)

Lean Six Sigma Yellow Belt Certification, Houston, TX, USA, May 2007.

D. Achievements & Awards

• Awarded “Read Center Distinguished Achievement Award” in 2014 • Awarded “Doctoral Grant” by National Association of Wholesaler-Distributors (NAW) in 2012 • Awarded “Read Center Distinguished Achievement Award” in 2010 • Received an “Accelerated Increment Award” for outstanding performance in Special Task Team. • Selected for “Special Task Team” that built INDICA, India’s leading passenger car in 1999 • Awarded “National Merit Scholarship” for ranking first in High School. E. Extracurricular Activities

• Active member of APICS – The Association for Operations Management. • Active member of CSCMP – Council of Supply Chain Management Professionals. • Active member of INFORMS – Pro Bono analytics

Documents

CURRICULUM SENTHIL GUNASEKARAN - Dwight …engineering.tamu.edu/media/1361738/gunasekaran-cv-4_17.pdfCurriculum Vitae – Senthil Gunasekaran Page 5 ODP Study 2012 Bright Star $68,300