maps & content | real-time & historical traffic | lbs

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Road traffic information for travel and location-based decision making

Custom Area Analysis

Consumer-driven roadway data is a valuable input for a wealth of travel related studies including accessibility analysis for geo-marketing and road improvement plans for traffic engineers or planning authorities. Custom Area Analysis provides highly granular speed and bottleneck information for small or large roads networks around the world to support traffic models and help analyze road conditions and traffic performance.

TomTom’s ever-expanding historical traffic database has over 6 trillion data points with over 6 billion new records being added each day – with some roads having more than 20,000 measurements. This makes it possible to obtain actual driven travel times and speeds on any stretch of road over any period of time and time of day since 2008. Custom Area Analysis covers all roads, from major highways to local and destination roads, in over 40 countries globally.

* All US states excluding Alaska and all Canadian states excluding NW Territories Nunavut and Yukon

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Why TomTom Custom Area Analysis?

• More data on more roads

• Largest historical database with over 6 trillion data points.

• Complete solution

Detailed metrics provided in reports as standard.

• Total transparency

Sample sizes disclosed in standard report for each road link.

• Fast results

Report available within 24 hours.

• Map independent

Results delivered in industry-standard Shape files.

maps & content | real-time & historical traffic | lbs

www.tomtom.com/licensing

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FEATURE BENEFIT

Broad coverage • Actual speed and travel time information available for highways and secondary roads in more than 40 countries.

Significant sample size • Most reliable data for confident decisions.

Detailed granularity • Road segments ranging from a few metres to several kilometers, at any hour of the day and any period of time.

Internet portal access • Easy to access and run reports in three easy steps on any internet-enabled PC.

Uses existing database • Retrospective reports can be run without additional equipment; no equipment or field surveys needed.

Highly customized • Choose if you want to take holidays or extreme situations such as weather conditions into account.

Custom Area Analysis is accessible via the TomTom Traffic Stats internet portal and in three easy steps a customized query can be specified for the licensed area which can include any functional road classes of interest. Specific date periods and times of day can be queried, and within 24 hours a fully detailed report is generated with highly granular information on all road links in the area. The supporting data provided includes information such as percentiles so that users can create their own probability scenarios from the report.

Location Paris

Date range Weekdays January 2010

Time period Evening peak (3 p.m. - 7 p.m.)

0-150-15 15-3015-30 30-4030-40 40-5040-50 50-6050-60 60-7060-70 70-8070-80 80-9080-90 90-10090-100 100-110100-110 110-120110-120 120-130120-130 130-140130-140

Average evening speed

Average travel time 10.07 sec.

Median travel time 6.20 sec.

Travel time ratio compared to night 3.66:1

Average speed 26.05 kph

Median speed 22.00 kph

Standard Deviation of the speed

17.31

Sample size 720

2012.12.I.CAA.US

Peak hour average speeds on major roads in Paris using data from Custom Area Analysis