MED IA PLANNER 2014

MARKETING SOLUTIONS GROUP

MARKETING SOLUTIONS GROUPThought leadership and lead gen programs custom designed for each client

ABOUT SOURCEMEDIA’S MARKETING SOLUTIONS GROUPSourceMedia’s Marketing Solutions Group delivers fully integrated content marketing programs that enhance client reputations and drive engagement among financial services professionals. With unmatched access to highly qualified audiences of decision makers—and with unparalleled research, marketing and creative capabilities—the Marketing Solutions Group is a turn-key resource for full-service digital and print campaigns, built using our arsenal of custom products. Whether a client’s focus is thought-leadership, lead generation or both, the Marketing Solutions Group listens to client’s business needs and structures a unique, targeted program to meet the client’s goals, all executed by a dedicated team of client managers.

PRODUCTSaAdvertorials

Includes: custom or templated design, co-branding with a SourceMedia publication, original content and distribution to the publication’s readership. Both print and eAdvertorial (includes metrics) versions are available.

aBlogs Includes: original content posted to a microsite or website on a regular basis for three months or more.

aCase Studies Includes: custom design, original content and distribution to the publication’s readership. Both print and eAdvertorial (includes metrics) versions are available.

aCustom Print Publications Includes: custom design and original content, available designed in numerous size and paper stock options, with optional insertion or polybagging with a SourceMedia publication. Custom publications can be created onsite at a client conference or event.

aDigital Editions (Created from Print Publications)* Includes: custom print publication formatted for the online environment with hosting on a SourceMedia publication’s website, email and banner promotions, and leads and/or metrics.

aeBooks* Includes: custom design, co-branding with a SourceMedia publication, option to include original content, syndicated SourceMedia content and/or client assets (white papers, videos, etc.), “About Us” section, hosting on the publication’s website for three months, email and banner promotions, and leads.

aeNewsletters Includes: custom design, co-branding with a SourceMedia publication, original and syndicated content, ad banner space, “About Us” section, distribution to a targeted segment of the publication’s readership and metrics.

aMicrosites* Includes: custom design, co-branding with a SourceMedia publication, “About Us” section, hosting on the publication’s website for six-plus months, SEO optimization, banner and email promotions, the option to post a variety of client assets and regular delivery of metrics and leads. Product works best when purchased in conjunction with original assets such as articles, white papers, video, etc., as well as syndicated content.

Original Articles Includes: original content starting at 300 words.

aPodcasts* Includes: event management, moderation by a SourceMedia contributing editor, co-branding with a SourceMedia publication on a landing page, archival of the event on the publication’s website for three months and leads and/or metrics.

aRoundtables Includes: event management, moderation by a contributing editor, co-branding with a SourceMedia publication and creation of a print and/or digital asset of event highlights, which can be promoted through print, email and/or on a publi-cation’s website. The three roundtable formats available are:

Live, with in-person participants only. This option allows for video.

Virtual*, with a live online discussion with both participants and attendees. This options provides leads.

Webcast*, in-person participants being broadcast live to attendees. This options allows for video and provides leads.

Syndicated (Curated) Content Includes: use of SourceMedia-branded content from the company’s suite of publications for a client’s website, microsite, eNewsletters, emails, etc.

aVideos Includes: production and editing, recording at SourceMedia’s New York office or another location, and delivery of an MP4 file. Optional: hosting on a SourceMedia publication’s website, banner and email promotions, and delivery of metrics.

aWeb Seminars (Live and On Demand)* Includes: event management, moderation by a SourceMedia contributing editor, co-branding with a SourceMedia publication, banner promotions, email promotions before and after the event, archival of the event on the publication’s website for three months and leads.

aDigital Dialogues (Created from Web Seminars)* Includes: transcription and editing of a web seminar recording, custom design, co-branding with a SourceMedia publication, “About Us” section and delivery of a PDF. Optional: archival on the publication’s website for three months with companion email program and lead delivery, and/or a print version included in the publication.

aWhite Papers* Includes: custom design, co-branding with a SourceMedia publication, original content, “About Us” section and delivery of a PDF. Optional: archival on the publication’s website for three months with companion email program and lead delivery, and/or a print version included in the publication. The promotional options are also available to clients for their company-created white papers.

* Can be lead generating. Additional options on lead-generating assets: ContentScore, where topic is tested and graded prior to development of the content asset; SmartScore, which indicates the value of leads based on their readership consumption of content on a topic related to the asset topic; and LeadMaster, lead nurturing that includes appointment setting with, and delivery of, sales collateral to qualified leads on the client’s behalf.

MED IA PLANNER 2014

MARKETING SOLUTIONS GROUP

MARKETING SOLUTIONS GROUP

ABOUT SOURCEMEDIA RESEARCH

SourceMedia Research provides complete custom B2B research solutions for strategists, marketers, agencies and others seeking in-depth insight into select segments of the financial services industry. SourceMedia Research combines a strong technical competency in market research with deep market knowledge and focus.

Proprietary communities of influential professionals and executives. At the heart of our value is the quality and engagement of our unique respondent communities. SourceMedia Research taps respondent pools drawn from among the highly engaged subscribers of SourceMedia’s award-winning B2B brands. These professional communities are deeply engaged with and trust our brands; we have a high response rate to our surveys; and, most important, their demographics are highly desirable for our research. In each sector, our proprietary databases provide deep penetration across key business lines and at the leadership level (C-level, presidents, partners and principals). These professionals—business and technology decision-makers—populate the full spectrum of firms and institutions in each of the segments we cover. Depending on the nature of the engagement, SourceMedia Research can provide both in-depth views within vertical sectors, as well as cross-industry views.

Dedicated team of experts. In undertaking each research engagement SourceMedia assembles a project-specific team drawn from our in-house staff of subject-matter experts, research professionals and project management professionals. As a result, we deliver cost-effective, turn-key solutions tailored to meet clients’ needs.

Subject matter expertise. SourceMedia’s market knowledge is based on daily engagement with the people, events and trends in our covered markets. This knowledge and insight informs everything we do. Depending on the type of engagement, our subject matter experts help frame studies and analyze research findings, putting them in context and providing vital perspective that data alone cannot.

Research expertise and experience. Our experienced research professionals handle every phase of the research process: study design and survey development; recruitment and screening; respondent management; data collection; field management; data cleaning, coding and tabulation; data modeling and analysis; and data presentation. SourceMedia is a member of the Market Research Association, the largest association of the opinion and marketing research profession, and adheres to its standards and best practices.

Research project management expertise. Each SourceMedia Research project is shepherded by a dedicated project team led by a client manager with specific experience in research project management. The client manager is the single point of contact for research clients for the full duration of the project.

SOURCEMEDIA RESEARCH SOLUTION SERIES

SourceMedia Research deliverables include comprehensive analytical reports and presentations, incorporating graphics that provide complex information in easy-to-digest formats.

Member

SourceMedia Research Business Activity and Confidence Indices can answer the following questions: • How do business conditions in a particular industry change over time?

• How can changes in business conditions be tracked to forecast future conditions?

• What impact do individual sub-indicators (e.g., real estate conditions, staffing, loan volume) have on broader market conditions?

• How can perceptions from executives provide early insights into future market conditions?

SourceMedia Research Key Driver Analysis can answer the following questions:• Which features and attributes drive product satisfaction?

• What are a company’s brand strengths and weaknesses?

• Which product features and attributes provide a competitive advantage?

• What product improvements and marketing investments could help increase market share?

SourceMedia Research Market Segmentation analysis can answer the following questions:• How can a company improve its go-to-market tactics for new products and services?

• What are a company’s best cross-sell opportunities in a market?

• How can a company tailor its messaging for each market segment?

• How can a company establish a framework to increase customer spending and drive acquisition and retention?

SourceMedia Research Brand Awareness analysis can answer the following questions:• What is the level of awareness for a brand versus its competitors?

• What are the perceptions and associations of a brand versus its competitors?

• Which brands are top of mind among potential clients of a company’s products or services?

• What are the most efficient brand building activities (e.g., PR, advertising, social media, email, content creation, etc.)?

SourceMedia Research Benchmarking Analysis can answer the following questions:• What are the best practices that will help increase business productivity and efficiency?

• A company’s management team is seeking a fresh perspective: What issues should it focus on to inspire new thinking?

• How can a company stay competitive in the marketplace?

SourceMedia Research Consumer Sentiment Analysis can answer the following questions:• What are the public opinions about the trends and issues in a specific market?

• What are consumers’ real-time reactions to significant market events?

• What are consumers’ reactions to specific company marketing/advertising campaigns or strategy changes?

• What are people saying about specific brands?

SourceMedia Research InstantFeedback can answer the following questions:• How satisfied are your customers or end-users with their experiences using your online tool

or website?

• What improvements can you make based on end-user feedback about the usability of your online tool or website?

• How do end-users react to recent updates or improvements in your online tool or website?

• How do different user segments perceive your online tool or Website and how can you provide a customized experience for them?

SourceMedia Research Buyer Persona Profiles can answer the following questions:• What are the professional goals of buyers and purchase influencers, and how can these

goals be met with products and services?

• How can solid relationships with buyers and potential buyers best be built and maintained?

• How are buyers’ and potential buyers’ jobs evolving, and how does this impact their purchase decision-making process?

• What are buyers’ pain points and challenges, and how can those be addressed the marketing/sales of products and services?