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Customer Behaviour and Technology Disruption:
5 trends that will impact every company
Ewan MacLeod
Chief Digital Officer, Nordea
@ew4n
3.5.2018
#1. Changing customer behaviour...
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Take care with assumptions
Where is my phone?
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92% own a smartphone
Source: Deloitte’s “The Nordic Mobile Consumer”, 5,000 respondents, 18-75 years old, conducted in 2017.
Norwegians…
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92% own a smartphone
45% say they use their phone too much
Source: Deloitte’s “The Nordic Mobile Consumer”, 5,000 respondents, 18-75 years old, conducted in 2017.
Norwegians…
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92% own a smartphone
45% say they use their phone too much
62% use social networks at least once per day
Source: Deloitte’s “The Nordic Mobile Consumer”, 5,000 respondents, 18-75 years old, conducted in 2017.
Norwegians…
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92% own a smartphone
45% say they use their phone too much
62% use social networks at least once per day
44% use Snapchat daily (14% rest of Nordics)
Source: Deloitte’s “The Nordic Mobile Consumer”, 5,000 respondents, 18-75 years old, conducted in 2017.
Norwegians…
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92% own a smartphone
45% say they use their phone too much
62% use social networks at least once per day
44% use Snapchat daily (14% rest of Nordics)
35% look at their phone within 5 minutes of waking up
Source: Deloitte’s “The Nordic Mobile Consumer”, 5,000 respondents, 18-75 years old, conducted in 2017.
Norwegians…
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#2. Drones
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Direct Line’s FleetLights
#3. Injectables & Implants
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#4. Human-Brain interfaces
What if I can query Google in my head?
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Reporter: Scott Pelley
Show: 60 Minutes
Studio: CBS
Student: Arnav Kapur, MIT Media Lab
Date: 22nd April, 2018
URL: https://www.cbsnews.com/news/mit-media-lab-making-ideas-into-reality-future-factory/
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#5. The Subscription Economy
Note: A 256GB iPhone X is $150/month from Verizon
Note: A 256GB iPhone X is $150/month from Verizon
#1. Changing customer behaviour...
#2. Drones
#3. Injectables
#4. Human-Brain interfaces
#5. The Subscription Economy
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