Self Identification

Awareness

Consideration

Purchase

Loyalty

35% age 50 – 59

61.5% age 50 - 69

63.2% female

41.7% have not discussed Synvisc-One with their doctor

32.6% have been treated with Synvisc or Synvisc-One

2010 website visitor survey. 525 completed surveys.

13.5% have had Synvisc-One recommended by their doctor

6.3% have an appointment with their doctor for Synvisc-One treatment

5.9% are researching on behalf of a friend or relative