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Customer LoyaltyAdd-on Module
Cultivating repeat business is the key
to keeping a strong customer base and
maintaining your competitive edge.
Using the Customer Loyalty Module from
Retail Management Solutions, you can
efficiently launch your store rewards
program to be even more appealing than
those of the chain stores.
Attract and reward customers with a program tailored for your store.
Customer Loyalty is a two-tiered solution designed to drive incremental business through your doors, by rewarding your frequent shoppers and driving repeat business.
Tier I: Frequent Shopper Program
This accomplishes the basic points-for-purchases program that is now standard in nearly all chain stores. You can customize the name of your rewards program and issue barcoded customer cards. Customers then earn points based on the dollars they spend in your store.
Features and flexibility include:
Product selection – Tie bonus points to certain products, such as your higher-margin private-label items.
Redemption options – Customers canredeem points in real-time at the register,or you can mail them gift certificates to beredeemed later.
Rewards levels – Create frequent shopper tiers, such as gold, silver and bronze, to reward your most loyal customers with special benefits and drive additional business.
Multi store use – Customers can earn and spend points at any of your stores using the Multi Store Module from RMS.
You can issue colorful, branded, barcoded customer loyalty cards in both credit card and key-chain size.
Your program then becomes an asset to leverage in every marketing touch point with customers, from your community advertising to in-store signage to check stand conversation.
Pharmacy owners have told us:
“Thanks to the Customer Loyalty Program, our ‘regulars’ consider our store to be their store.”
“The RMS POS system has brought us operational advantages, but this is the part that gives us the marketing advantage.”
The RMS Customer Loyalty program can greatly increase your store revenue and profitability.
You can quickly, easily add the customer loyalty program to your RMS point-of-sale system (Star-Plus or Star-Lite).
Call us today to establish the ideal customer loyalty program for your pharmacy:
Toll free: [email protected]
Tier II: Advanced Gift with Purchase Program
You can build a stronger program and strengthen your brand by creating custom promotions for front-end merchandise.
The Advanced Gift with Purchase Program makes it easy for you to tie rewards to promotions and proactively communicate rewards-earning opportunities to participating customers. Most retail rewards programs do not communicate with customers, so when you do so, you build mind-share with your customers.
Capabilities and features include:
Merchandise promotions – Set start/stop dates for promotions based on:
• Vendors • Departments • Finelinecodes,andmore
Range of reward methods – Reward your customers with:
• Couponsprintedattheregisterfor either percent or dollars off a future purchase • Bonusfrequentshopperpointsbased on items purchased • Raffletickets • Afreegiftorgiftcard with purchase
“Attracting a new customer costs five times as much as keeping an existing one.” 1
“Eighty percent of your future profits will come from just 20% of your existing customers." 2
1 Lee Resource Inc. 2 Gartner Group and “Leading on the Edge of Chaos,” Emmett C. and Mark A. Murphy. 3 Laura Lake, Entrepreneur Advertising Group.
"Repeat customers spend 33% more than new customers." 3
