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O V E R V I E W
When your services are used appropriately, you can optimize profi tability in
the competitive volume-to-value economy — all while positively aff ecting
outcomes and maximizing your market share.
Customer RelationshipManagementNow more than ever, your hospital needs to keep patients and populations compliant and healthy
Acquire and retain high-value patients
Healthgrades customer relationship management
(CRM) enables hospitals to identify, selectively
target, and actively engage healthcare consumers
with our easy-to-use internet-based application.
Our dynamic and customizable graphic- and data-
rich dashboards allow you to see information you
need to see, the way you want to see it.
From the CRM application you’ll learn whom to
target and the best time to send communications.
Our strategic marketing team will recommend the
ideal message to send your target, using the best
multichannel method.
Superior ROI begins with the best data.
Healthgrades takes your patient and internal data
sources, and then combines consumer and market
data to determine the most accurate, useful data to
establish and expand personal healthcare rapport
with patients and nonpatients alike.
We make your data actionable by maximizing your
databases, market information, and thousands
of data points and then run them all through our
business intelligence platform. This will decipher and
share information in a manner that makes sense
for your specifi c hospital.
We’ll show you whom to target and where to best
spend your budget. You’ll have easy access to the
aggregate information that runs directly from the
CRM application.
Understand your market.
Healthgrades analysis will give you a better picture
of market trends and market needs, so you can
understand the best strategy to employ.
We look at outcomes of the data to fi nd the most
successful strategy based on service lines, not
specifi c markets, and always in aggregate so the
data provided is useful and actionable. In addition,
leverage the full power of the Healthgrades CRM
database to deliver unprecedented market insight
using the built-in planning and forecasting tool.
Understand current market penetration by service
line, forecast future opportunities, and evaluate
build, buy, or partner strategies.
P D C | h e a l t h g ra d e s. co m /h o s p i t a l s
Healthgrades has been helping hospitals manage their populations’ health for more than 15 years.
Remove the guessing game
Why use Healthgrades predictive models?
Healthgrades predictive models will help manage your population’s
health and fi nd the patients and consumers you need to engage —
with fewer wasted dollars.
Our consumer and patient models are built just for hospitals.
All Healthgrades CRM clients have access to our powerful predictive models.
They identify at the individual level to discover health risk trends that drive cost.
Healthgrades predictive models are more precise than common cluster codes. Non-healthcare-specifi c
models fi nd only household information and do not fi nd health risks or health trends; they also do not identify
people at the individual level.
Healthgrades predictive models identify those most likely to need your services and tie into your CRM
application to establish a line of communication to both acquire and retain at-risk patients. You’ll be able to
identify and communicate with patients ahead of their needs, to drive appropriate utilization and more value
to your hospital.
Harness the science to engage the right patients, with the right message, at the right time, using the right
communication channel.
Healthgrades predictive models are HIPAA-compliant.
Manage your population’s health.
As your hospital’s demands are changing due to the
move to value-based care and toward Accountable
Care Organizations, your hospital needs to adopt or
refi ne population health management strategies.
By using our industry-leading predictive models,
your hospital’s clinical and marketing teams will be
able to better predict who is most likely to incur
higher rates of care — across more than 250 disease
and cost categories, at the individual level.
Engage patients and consumers with
multichannel communications.
Healthgrades multichannel campaigns use
evidence-based data to deliver the information
your audience needs. We’ll also help you determine
the best time to send it and which communication is
likely to perform best.
Whether you reach your target through direct mail,
social media, health risk assessments/HealthTools™,
landing pages, paid search, email, or other digital
communications, Healthgrades has the technology
and solutions to help you deliver communications
that are most relevant to your audiences.
P D C | h e a l t h g ra d e s. co m /h o s p i t a l s
Before Healthgrades recommends a multichannel
campaign, your data is scrutinized and analyzed.
Our analysis utilizes your market information and
thousands of data points to reach a cost-eff ective
recommendation that demonstrates all potential
opportunity in the market and illustrates maximum
investment by service line, as well as determining
the right channel to generate a positive ROI.
Measure everything.
Healthgrades measures the ROI impact of every
single communication. The CRM dashboard provides
simple visualization and navigation, allowing hospital
marketers, strategic analysts, and executives to
see and interact with relevant information in real
time, so they can track and measure campaign
performance and gain timely insights into untapped
market opportunities.
Integrated clinical quality metrics
Healthgrades CRM integrates nationally recognized
healthcare quality performance reporting. Health
Eff ectiveness Data and Information Set (HEDIS)
measures, Physician Quality Reporting System
(PQRS) measures, Accountable Care Organization
(ACO) measures, recommendation statements
developed by the U.S. Preventive Services Task
Force (USPSTF), and select regionally based
measures have all been incorporated and made
available to segment targeted patient populations,
comparing care compliance to benchmark standards.
Meet your strategic advisors
Only Healthgrades provides hospitals with a
comprehensive team to create, monitor, and
share eff ective, accountable solutions with
measurable results.
• Account management — Our account
team works closely with our clients on
day-to-day activities to help them
solve their growth, engagement,
and quality challenges.
• Data scientists — Along with our market
analysts, Healthgrades data scientists
provide you with the insight to analyze
your past, optimize your present, and
make strategic decisions for the future
of your hospital.
• Marketing managers — Our marketers
identify your target customer segments
and develop communication strategies
that reach the audience you need for
appropriate utilization and alignment.
• Creative Services — The award-winning
in-house team of experienced creative
leaders, graphic designers, and copywriters
at Healthgrades delivers your message to
the right person at the right time.
Craft marketing strategies that deliver “right person, right time” communications designed to infl uence
healthy behaviors and drive appropriate usage.
Learn more about how Healthgrades solutions can engage and align patients and physicians.
855.665.9276 | healthgrades.com/hospitals
© Copyright 2016 Healthgrades Operating Company, Inc. All rights reserved. | MCPM7083_HG_PDC_0616
Options for Healthgrades Customer Relationship Management
Gain even more power with these additionally available solutions:
HealthTools™
Our online interactive personal health assessment tools are designed to engage current and potential
patients, capture user information for follow-up, provide education, and drive action, so consumers
can make better health choices. HealthTools supports the connection to CRM with real-time HIPAA-
compliant data integration. You’ll be able to capture response data directly to your Healthgrades CRM
database, and then expand what is known about your population.
Physician Relationship Management
The Physician Relationship Management option helps build and refine physician networks aligned
to strategic needs of the hospital. Know who is loyal to your hospital versus a splitter, understand
referral and clinical procedure activity, and document interactions and observations through mobile
contact management.
Identify and engage patient populations with the greatest health risk to improve clinical outcomes while driving down your cost of care.