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Customer service and customer care are the cornerstones
of every company. But its important to bear in mind that
expectations of these services differ from country to
country
and from culture to culture, as Robert Gibson explains.
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Great expectations W
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Great expectations by Robert Gibson
BUSINESS SPOTLIGHT / Great expectations
Macmillan Publishers Ltd and Spotlight Verlag GmbH 2010 3
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perception of excellent customer service varies from culture
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ROBERT GIBSON is a senior consultant for intercultural
business competence at Siemens AG in Munich (www.
siemens.com) and the author of Intercultural Business
Communication.
Business Spotlight, 6/2010, www.business-spotlight.de
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