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Customer service through brand integration

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Page 1: Customer service through brand integration

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Delivering Seamless Customer Service ExperienceHow you want to be treated is how you should treat your customersThoughts by Rosally Daniel

Page 2: Customer service through brand integration

+Is the customer always right?

“The customer is always right. A manager (or associate) should be able to turn the experience into a positive experience. This builds customer base, relationships and brand.”

(comment shared by a LinkedIn member)

Page 3: Customer service through brand integration

+Enhancing the customer experience

“Shoppers do not shop linearly anymore, and there has never been a push by retailers to have visibility to the shopper experience.”

Senior Leadership down to the store management ranks needs to understand their role in effecting change. “There is a need for the enterprise to understand and execute their role in the cross channel strategy.”

2013 Organizational Structure for the Future of Retail: The Digtal Effect, p. 6, www.shop.org

Page 4: Customer service through brand integration

+The need for change: Start with yourself

Know you’re brand. Be proud of your brand – YOU!

There is no need to go back to school, just the need to learn new skills. Keep an open mind and be realistic.

Step out of your comfort zone. Do something different today.

Lead the way to excellence. Don’t wait for someone else to lead you.

Your best customer is yourself. How would you like you to treat you?

Identify the people you like and ask yourself why you like them. Make a list of qualities you want to develop yourself.

Page 5: Customer service through brand integration

+Serving the customer through a seamless shopping experience

It starts with the belief that the customer is always right!

Come to work prepared: read the papers, know current events, open up your email, go to your company’s Web site and portal.

Know and learn the tools you have within your reach. You don’t have to be an expert on anything, just aim to know as much.

Listen and understand. Listening does not always require you to reply. More often, you just need to pay attention, maybe you’ll learn something.

Page 6: Customer service through brand integration

+Finding Success in Collaboration Share, share, share

Stay curious, keep an open mind – do not judge!

Let go – take control only if you need to, not because you have to.

Collaboration does not mean just following. It means contributing and working towards a common goal. It’s the process of adding and subtracting until it becomes something….

There are no short cuts, but it doesn’t mean you can’t have fun.

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This is not the end….it’s only the beginning…